Crayon
FEBRUARY 23, 2021
In the B2B world, you can’t go to market with a product that’s identical to that of your competitor. Without some form of differentiation, your chances of succeeding over the long term are slim. Fortunately, each of your competitors has to play by the same rules. If one of them were to go to market with a product identical to yours, they probably wouldn’t stick around for very long.
Cipher
FEBRUARY 22, 2021
Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The following are notes from Goodbye Information, Hello Intelligence: Episode 02. The goal of these informal interviews is to spotlight various experts in the world of Competitive Intelligence.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Smart Data Collective
FEBRUARY 25, 2021
We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 billion in 2019. This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of Data-Driven Marketing. You have launched your startup.
Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Crayon
FEBRUARY 25, 2021
No two product marketers are the same, which means that no two product marketing teams are the same. Some are large, supporting multiple product lines, features, specialties, and more. Some are small teams, with one product marketing manager supporting the entire product organization. We’ve already discussed what product marketing does within an organization, and now it’s time to dig into what product marketing might look like within an organization.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
FEBRUARY 24, 2021
The scope of satellite big data applications has dramatically increased lately. Satellite companies offer commercial high-resolution images, and computer companies provide mighty cloud facilities to process them. Basically, while one company retrieves images, the other one ensures their computing. Spatial data helps almost in any niche of human activities.
Zoominfo
FEBRUARY 25, 2021
Hey, Marketing. Is your team going in the same direction as sales development and sales? Check your swim lanes to get everyone synched for selling. What are swim lanes? Swim lanes are a visual representation of workflows that show who’s responsible for which tasks. B2B marketing and sales can use swim lanes to map and track their responsibilities — from qualifying marketing leads to closing deals.
Octopus
FEBRUARY 22, 2021
8 great Competitive Intelligence questions for patterns This article suggests 8 great Competitive Intelligence questions for patterns. We highlight how patterns can be blocked from a decision-makers. The post 8 great Competitive Intelligence questions for patterns appeared first on Octopus Competitive Intelligence.
Cipher
FEBRUARY 25, 2021
Our consulting team has just finished their first major study of the year, and we are releasing it just for you!
Advertisement
Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
FEBRUARY 24, 2021
Data-driven businesses are finding a number of great strategies that have proven to be remarkably effective. There are a number of tools that use big data to help them improve their business models. A lightweight but powerful, data-driven tool for creating user interfaces, React JS is an open-source JavaScript library originally developed by an employee at Facebook.
Zoominfo
FEBRUARY 22, 2021
People have argued for ages over what personality type the ideal salesperson should have. But both introverts and extroverts have the potential to be awesome salespeople. Both sides of the personality coin offer traits that can be incredibly valuable in the world of sales. The key is in knowing your personality type. That way, you can better understand the areas in which you excel and the areas in which you might need to improve.
ArchIntel
FEBRUARY 23, 2021
ArchIntel™ -. The term industrial espionage has garnered an intensely negative connotation over the years, which is why to many industry players it is understood to be an activity that revolves around the unethical if not the illegal. A blog entry in The Startup, however, says the advent of online open-source intelligence gathering techniques has made the job of spying on business rivals a completely legal and even respectable endeavor.
Intelligence Node
FEBRUARY 22, 2021
And Why You Need Machine Learning To Tie Them All Together We all know how important competitive pricing is in the online retail sphere. After all, the pricing successes of giants like Walmart, Target, and Best Buy has been documented time and time again. And while lesser retailers strive for the same success, they rarely […]. The post 4 Keys to Powerful Price Management for Online Retailers appeared first on Blog.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
FEBRUARY 21, 2021
Data analytics is very important to the future of marketing. A growing number of marketers are using data analytics technology to optimize their lead generation models. One of the most important benefits of using data analytics is that it can improve AI algorithms. This is important, since AI is integral to modern lead generation. But what lead generation strategies can you use in conjunction with your data analytics tools.
Zoominfo
FEBRUARY 25, 2021
Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Consider this: In 2019, ON24 surveyed its webcasting platform users.
ArchIntel
FEBRUARY 23, 2021
ArchIntel™ -. “The global artificial intelligence market size is anticipated to gain traction and reach USD 202.57 billion by the end of 2026 on account of the rising adoption of cloud-based services and applications.” — Fortune Business Insights. As artificial intelligence technology advances and its use in industry becomes commonplace, its limitations also become more evident.
Octopus
FEBRUARY 22, 2021
How Competitive Intelligence increased revenues by £5 million a year This article is called how Competitive Intelligence increased revenues by £5 million a year. It's a Competitive Intelligence. The post How Competitive Intelligence increased revenues by £5 million a year appeared first on Octopus Competitive Intelligence.
Advertisement
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Smart Data Collective
FEBRUARY 23, 2021
We have talked extensively about the multitude of benefits that big data provides to companies in every sector. While most of our discussions focus around the financial benefits of data technology to these organizations, there are some more holistic advantages as well. One reason to invest in big data technology is to help educate the populace and key decisionmakers about health and safety practices.
Zoominfo
FEBRUARY 23, 2021
Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. What is Sales Prospecting? B2B sales prospecting is a stage of the sales process that involves looking for potential buyers, customers, or clients, and then nurturing those relationships as a way to convert them into new business.
ArchIntel
FEBRUARY 23, 2021
ArchIntel™ -. Industry experts recognize that competitive intelligence can be of great value to an organization even if on the surface they look like bits and pieces of information that are loosely tied together. A blog entry on Aqute Intelligence’s website said that CI professionals should make the extra effort to present their research findings in a way that will be taken seriously by top management, thereby encourage good decision-making.
Octopus
FEBRUARY 24, 2021
6 critical things UK Tech need to be competitive We suggest the 6 critical things UK Tech need to be competitive in the future. What UK Tech. The post 6 critical things UK Tech need to be competitive appeared first on Octopus Competitive Intelligence.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Smart Data Collective
FEBRUARY 24, 2021
Hospitals and healthcare facilities around the world hold highly sensitive information about their patients. Living in a digital age where cybersecurity threats continue to evolve, it’s understandable that there are huge concerns about healthcare data security. What’s more, these data breaches and malware attacks can compromise patient health records, with personal information being sold on the dark web.
Zoominfo
FEBRUARY 22, 2021
Almost everyone thinks salespeople are all about beating their competition (well, there might be a little truth to that). But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself
ArchIntel
FEBRUARY 23, 2021
ArchIntel™ -. Private corporations, government agencies and news networks are just some of the institutions that have come to depend on open-source intelligence for the wealth of data coupled with the convenience that it brings. An article in Signal predicts an almost unrestrained growth in the reliance on OSINT moving forward. Author Robert Ackerman is convinced that OSINT will inevitably dominate the intelligence arena, leaving the more traditional methods of spying and sleuthing by the waysid
Primary Intelligence
FEBRUARY 24, 2021
Customer churn. It is an issue that every sales team and every business has struggled with at one time or another. If you’re unfamiliar with the term, you surely won’t be unfamiliar with the experience. Essentially, customer churn, or churn rate, refers to the number (or percentage) of customers who choose to stop doing business with you. If you have never dealt with customer churn, then you probably haven’t ever been in business.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Smart Data Collective
FEBRUARY 22, 2021
Big data is fundamentally altering the future of the automotive industry in wondrous ways. The industry is projected to spend $7.8 billion on big data solutions in 2025. The sector’s investment in data-driven technology is hardly a surprise. The automotive industry is constantly changing and evolving, and now auto businesses should embrace AI, data and analytics for daily processes to stay ahead of the curve.
Zoominfo
FEBRUARY 21, 2021
For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired. Gaining a more accurate, granular view of the submarkets within each category can help ensure correct lead routing, territory planning, messaging, and positioning.
ArchIntel
FEBRUARY 23, 2021
ArchIntel™ -. Arrow Electronics announced that it has an opening for the Market Intelligence Analyst II position. In a help wanted ad on LinkedIn, the Fortune 500 firm said that the job entails taking charge of supplying sales teams and clients alike with actionable intelligence on programs and initiatives of select government agencies. Arrow, a manufacturer of electronic components and computer products, said the vacancy calls for an individual who is able to proactively monitor the industry to
Expert insights. Personalized for you.
521 
Let's personalize your content