Sat.Aug 07, 2021 - Fri.Aug 13, 2021

article thumbnail

A Guide to Social Media Competitive Analysis (Template)

Crayon

There are tons of moving parts when it comes to keeping up with your competitors’ digital footprints. Tracking your rivals’ social media movements, in particular, is critical due to its widespread usage across nearly every industry. Social media is truly one of the strongest tools in marketers’ toolboxes, helping to improve brand visibility, bring in new leads, and engage with the community.

Analysis 662
article thumbnail

Using Porter’s Competitive Strategies In Your Business

Cipher

Porter’s competitive strategies offer organizations of all shapes and sizes a valuable roadmap towards success. By basing the core elements of their competitive strategy on one of Porter’s approaches, organizations can take their first steps toward building a sustainable competitive advantage. Over time, these competitive advantages help organizations to outperform their competitors, translating to continued growth and superior financial returns.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 essential traits of elite business analysts

CIO

If you’re interested in data and how it relates to business processes, a career as a business analyst (BA) might be for you. Business analysis will enable you to spend your days burrowing into numbers and emerging with nuggets of insight. You will need to really know your data to succeed. But as experienced business analysts will tell you, there’s much more to it than that.

Business 579
article thumbnail

Instagram followers: 10 ways to get real followers and engagement on Instagram

mention

Instagram is an incredibly dynamic and fast-growing social media platform. The number of brands joining and growing customer engagement on the platform is boosting up as we speak. But Instagram business accounts see just 1.46% growth in monthly followers on average, which means growing your Instagram follower count can feel like a slow, tedious game.

Algorithm 363
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Market Research for Product Development | 2021 Guide

Crayon

Right off the bat, let’s make sure we’re on the same page in terms of definitions. In its simplest form, a market consists of buyers and sellers. Technically, we could also include suppliers, partners, regulators—but that’s an unnecessary level of complexity for this blog post. Market research , therefore, is the process of gathering information about the buyers and sellers within a given market.

More Trending

article thumbnail

Top 7 business intelligence trends for 2021

CIO

Business intelligence is not an oxymoron like jumbo shrimp. It’s not dead. And it’s not being superseded by artificial intelligence.

article thumbnail

Businesses Across Various Industry Verticals Use Data Analytics

Smart Data Collective

Big data and analytics technology is rapidly changing the future of modern business. Over 67% of companies spend over $10,000 a year on analytics solutions. Investments in analytics are being made across all major industries. ‘Although companies in healthcare, IT and finance are some of the biggest investors in analytics technology, plenty of other sectors are investing in analytics as well.

Business 338
article thumbnail

Should You Post Your Resume On Tik Tok?

Zoominfo

Job seekers leveraging social media isn’t a new phenomenon. Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. So it should be no surprise that Gen-Z job seekers are now turning to TikTok to get their feet in the “real world” door.

Algorithm 130
article thumbnail

Top 10 Most Effective Marketing Strategies for B2B and B2C

Weidert Group

Looking for growth marketing strategies proven to be the most effective for generating leads and driving business? This article is designed to help you explore the best marketing tactics for any business situation — whether B2B or B2C! Below you'll find two routes — one for B2B and another for B2C businesses. Click or scroll to learn about the strategies that match your business situation and explore the best approaches to deploy for your business's marketing plan.

Marketing 128
article thumbnail

7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

article thumbnail

Top Seven Media Monitoring Software Tools

Netbasequid

Media monitoring software is at the core of leading companies’ marketing strategies. It’s the key to a better, more in depth understanding of what makes your customers tick. And there are loads of options out there to choose from! This list will help you narrow things down. So, how do you know which tool(s) are right for your business? We are covering the top seven media monitoring software programs, including: NetBase Quid.

article thumbnail

Importance of Data-Driven Cybersecurity for Medical Device Companies

Smart Data Collective

Big data has become fundamentally important to the future of cybersecurity. A growing number of companies using data analytics, artificial intelligence and other forms of big data technology to bolster their defenses against cyberattacks. Medical device companies are highly vulnerable to cyberattacks. A growing number of these businesses are investing in big data technology to help keep hackers at bay.

Hospitals 326
article thumbnail

Should You Post Your Resume On Tik Tok?

Zoominfo

Job seekers leveraging social media isn’t a new phenomenon. Both Snapchat and Facebook added recruitment and job posting capabilities to their platforms in 2017, and LinkedIn has been a long-time platform for networking, job searching, and recruiting. So it should be no surprise that Gen-Z job seekers are now turning to TikTok to get their feet in the “real world” door.

Algorithm 130
article thumbnail

Case Study: Pally Biscuits Uses Modern Data Estate to Enhance Decision-Making

Dataversity

Click to learn more about author Heine Krog Iversen. Pally Biscuits makes more than three billion biscuits every year. The company has been around since 1868. From its factory in the Netherlands, the biscuits find their way to more than 40 countries worldwide. Pally Biscuits has seen massive growth since 2012 and to facilitate this […]. The post Case Study: Pally Biscuits Uses Modern Data Estate to Enhance Decision-Making appeared first on DATAVERSITY.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Tokyo Olympics’ Top Athletes Win Gold in Online Love

Netbasequid

The Tokyo Olympics are over, but the athletes left an indelible mark on the hearts of viewers worldwide. We’ll explore the top ten mentioned during these games, and some ways that brands could connect with athlete influencers and their wildly engaged audiences going forward! Our Top 10 Tokyo 2020 Olympics Athletes span a range of sports and geographies, and all won major love from audiences for an equally wide variety of reasons!

Win 98
article thumbnail

5 Analytic Tools Companies Use To Organize and Study their Data

Smart Data Collective

In today’s market, it’s hard to thrive or even just survive without collecting data. Companies have to understand their customers better than they do, study their competitors and understand how cultural and global influences affect their positioning. Data can help them create strategies based on these powerful forces. The good news is that it’s never been easier to collect and organize data.

Startups 319
article thumbnail

All New HubSpot CMS Starter! Here’s Why It’s Better Than WordPress

Weidert Group

Just last week, HubSpot announced its introduction of HubSpot CMS Starter , and we couldn’t be more thrilled! It’s an economical content management system for companies that need to boost their online presence without breaking the bank. And even companies that already have a website can benefit from using it, too (we’ll share several potential use cases in a bit).

Banking 98
article thumbnail

Why Data Is Essential to Successful Digital Transformation

Dataversity

Click to learn more about author Gaurav Belani. Before we get into the specifics of why data is essential to the success of digital transformation, let’s first get acquainted with the term “digital transformation” that’s becoming every business manager’s favorite word these days. What Is Digital Transformation? In simple words, digital transformation can be defined […].

article thumbnail

Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

article thumbnail

How to Keep Up with Competitive Benchmarking

Netbasequid

There are many moving parts to tracking how your brand is performing across every type of media. When we add tracking our competitors into the mix, it can feel downright overwhelming. But that doesn’t have to be the case! That’s because it’s all about your mindset going in. Finding a foothold in competitive intelligence that gives you the broadest view of competitor performance is where you begin – and then you build out from there.

article thumbnail

A Beginner’s Guide To Data-Driven Technical SEO

Smart Data Collective

Big data has been a crucial aspect of modern SEO. There are a number of new ranking factors that Google depends on, which means that using data analytics and AI technology can help immensely. Utilizing Big Data in Your Technical SEO Strategy. Technical SEO encompasses a wide range of optimizations that help search engine robots crawl and index your site more effectively.

article thumbnail

Supercharge Your Paid Search With Competitor PPC Analysis

Similarweb

Nailing your pay-per-click (PPC) strategy is tough. It can be technical, competitive, expensive, and time-consuming. But there’s a reason why Google makes so much money from ad revenue. Because it works. But don’t just dive into Google Ads and start bidding. Do your PPC competitor keyword research early, and you’ll understand where to invest your paid search budget to really make it count.

article thumbnail

How Integrated CMS, CRM, and Marketing Automation Tools Help Maximize Lead Generation

Weidert Group

It’s tough to overstate the importance of your website and online presence when it comes to attracting, interacting with, and serving your B2B customers. After all, online is often the first place where prospective customers will find, see, and engage with your business. In more ways than ever, business itself is done online , and marketing technology is a vital tool.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Why Your Marketing Plan Should Examine Consumer Behavior

Netbasequid

. Brands that go about their marketing strategies without precise consumer behavior intel are driving their car on three wheels. With the availability of today’s social media tools , there’s no reason not to know your audience intimately. That’s not to say brands are operating their marketing departments with zero consumer intel; however, many are using inadequate consumer behavior data and hoping for the best.

article thumbnail

Company Cultures That Data-Driven Business Owners Can Learn Them

Smart Data Collective

Many companies refer to themselves as data-driven organizations. Unfortunately, not all of these companies use data analytics strategically enough to thrive. In order to become an effective data-driven business, it is necessary to understand what types of data to focus on. One of the most important things to do is use big data to study the effective decisions of other companies.

Learning 149
article thumbnail

The Story of my Book, “Expert Data Modeling with Power BI”

BI Insight

In 2020, the world celebrated the new year with many uncertainties. Well, life is full of uncertainties, but, this one was very different. The world was facing a new pandemic of a disease that no one had experienced before. The first COVID19 case in New Zealand was confirmed in February 2020. In March 2020 the … Continue reading The Story of my Book, “Expert Data Modeling with Power BI” The post The Story of my Book, “Expert Data Modeling with Power BI” appeared fir

article thumbnail

4 Keys to Creating Action-Based Dashboards

Domo

For years, we’ve been hearing people in the tech sector call data “the new oil.” But at this point, data—which there is an incomprehensible amount of now—is only as valuable as what you do with it. Indeed, the ability to take action on all the information you have access to is the new competitive advantage. For that reason, it’s no surprise that more and more businesses are turning to tools such as action-based dashboards.

KPI 96
article thumbnail

A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.