Crayon

MAY 7, 2021

Win/loss analysis is an essential practice for anyone who wants to better understand their competitive landscape and continuously optimize processes across sales, marketing, product management, and beyond. Why do we win some deals and lose others? How often do we win against Competitor XYZ? How well do we compete in the healthcare vertical ? Asking and answering questions like these — and subsequently taking action based on the conclusions you draw — is a critical piece of the puzzle that is bui

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Loss Win Analysis Competitive Landscape 617

Cipher

MAY 5, 2021

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The Market and Competitive Intelligence (M/CI) world is full of terms with subtle differences in both definition and usage. Competitive analysis is one such term. It is distinct from competitor analysis , and also from terms like market intelligence, competitive intelligence, and business intelligence.

Analysis 459

Analysis Competitive Competitor Analysis Competitive Intelligence 459

Smart Data Collective

MAY 4, 2021

The market for big data is expected to be worth $274 billion by next year. This is hardly surprising, since so many businesses depend on data analytics to draw useful insights on every aspect of their business model. Analytics is one of the most powerful tools that modern businesses possess. Any business that is ready to embrace data analytics will have access to a wealth of information on their industry, customer base, competitors and more.

Business 335

Business Data Analysis Analysis Learning 335

Zoominfo

MAY 7, 2021

“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going. We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon. When Andy Lyon started at ZoomInfo, people called him “Andy Cub.

Entertainment 246

Entertainment Sales Win Learning 246

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Crayon

MAY 5, 2021

In the battle against competitors for sales, a positioning statement gives brand stakeholders much-needed ammunition. Across marketing and sales channels, you need to know how to promote your product in a way that differentiates it from the field. But a positioning statement is just the tip of the iceberg. Ideally, you’d have a one-size-fits-all solution to communicate your value prop to all segments of your audience.

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Sales Marketing Marketing IT 617

Smart Data Collective

MAY 5, 2021

Big data and artificial intelligence have become incredibly useful in the field of photography. Photographers need to know how to leverage big data effectively. A number of new trends have emerged that involve the use of data. They can be useful for social media marketers that need fresh visual content. Big Data Becomes Integral for Social Media Marketers Relying on Photography.

Marketing 321

Marketing Marketing Intelligence Intelligence 321

Zoominfo

MAY 6, 2021

“A wise man adapts himself to circumstances, as water shapes itself to the vessel that contains it.” (Chinese proverb). The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020.

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Sales Marketing Marketing Intelligence 246

Crayon

MAY 4, 2021

It’s a great day for the Crayon community! Today, we celebrate our 500th customer and $22M Series B. Let’s go!!!

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Cipher

MAY 4, 2021

Competitor overviews play a central role in any Competitive Intelligence (CI) strategy. At Cipher , we’ve built competitor overviews across virtually every industry, and we include similar elements in every competitor overview we deliver to our clients.

Competitive Intelligence 325

Competitive Intelligence Competitive Intelligence Intelligence 325

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Smart Data Collective

MAY 4, 2021

With most businesses investing more heavily data-driven, digital marketing strategies recent years, it’s important to stay ahead of your competitors. With a good email marketing strategy in place, you are likely to be more successful. Big data has become incredibly important for the future of email marketing. Why is it important to have a data-driven email marketing strategy?

Marketing 249

Marketing Marketing Copywrite Research 249

ArchIntel

MAY 4, 2021

ArchIntel™ -. A recent blog post by Cobwebs Technology explains the concept of open-source intelligence and how it is used. OSINT could be any information that can be accessed by the general public. It is a tool required by investigators and analysts when conducting investigations. However, searching through the web can be difficult because of the massive amounts of data available.

Intelligence 205

Intelligence Intelligence Advantage Advantage 205

Octopus

MAY 6, 2021

Today we ask Octopus’s Graeme Dixon which Competitive Intelligence productivity tools do we use. All are not specifically Competitive Intelligence related, and everyone can use them. Evernote Maybe it’s how my mind works, but this tool has everything. Notes, pics, Read More. The post Which Competitive Intelligence Productivity Tools do we Use?

Competitive Intelligence 189

Competitive Intelligence Competitive Intelligence Intelligence 189

Intelligence Node

MAY 5, 2021

Setting context for 2021 & eCommerce Market Growth 1. Retail Has Transformed More In a Year Than in the Last 10 2020 was an unprecedented year and left the world in disruption and uncertainty. But, with the social distancing mandates and mandatory home quarantines came the sudden and lasting shift to eCommerce. Let’s look at […]. The post Why You Need to Take a Consumer-Centric Approach with Your Pricing appeared first on Blog.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Smart Data Collective

MAY 6, 2021

Businesses need to use their knowledge and data effectively if they want to succeed. This involves collecting plenty of information to ensure your business can make changes and adjustments based on various trends. If you need help collecting and organizing your data, you should get these seven data collection tools to help your company. Landing Page Tools.

Sales 240

Sales Knowledge Information Business 240

ArchIntel

MAY 5, 2021

ArchIntel™ -. “Global pharmaceutical manufacturing industry will reach $673.6 billion by 2027, growing by 12.5% annually over 2020-2027” — ResearchAndMarkets. Competitive intelligence can help pharmaceutical companies secure drug approval from the Food and Drug Administration, according to Cipher President Peter Grimm. In a blog post on the Cipher website, Grimm wrote that CI plays a critical role in the FDA’s intensive drug approval process , starting from preclinical de

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Pharmaceutical Competitive Intelligence Market Segmentation Competitive 197

mention

MAY 5, 2021

All of a sudden, everyone had to stay home. That’s essentially what happened for millions of workers in thousands of workplaces around the country and the world. Remote work became incredibly common as people stayed home to try and help slow the spread of Covid-19 while still remaining productive. Businesses that had centralized office spaces had to immediately, without any warning, figure out how to keep everyone connected when they were all working in different places.

Gaming 176

Gaming Win Management Technology 176

Intelligence Node

MAY 5, 2021

Billionaire investor Warren Buffett once said, “Price is what you pay. Value is what you get.” His words certainly apply to consumers and sellers in the age of Amazon and Walmart. First things first: A Smart Repricer is a software that automatically optimizes prices of your products on Amazon, Walmart or Ebay according to factors […]. The post Smart Repricers: Your Key To Beating Amazon & Walmart Competition appeared first on Blog.

Competitive 196

Competitive 196

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IT

Smart Data Collective

MAY 1, 2021

Who doesn’t want to work from home? The ongoing pandemic has granted such an opportunity for many people. Unfortunately, it is not without its own challenges. The truth is that earning money directly from the comfort of our houses can still mean a lot of headaches if we don’t choose the right software. Luckily enough, the internet has so much to offer us all!

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Security Security Technology Technology 196

Octopus

MAY 5, 2021

We often get asked to find out what your competitors are doing. Competitor analysis has always been essential when doing business planning, sales and marketing. When researching your competitors, you need to start by knowing what you are looking for. Read More. The post Find Out What Your Competitors Are Doing appeared first on Octopus Competitive Intelligence.

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Competitor Analysis Competitive Intelligence Analysis Competitive 161

ArchIntel

MAY 4, 2021

ArchIntel™ -. Cobwebs Technologies has published a blog post detailing the reasons for treating artificial intelligence as an integral part of an organization’s open-source intelligence tools. OSINT tools, when equipped with AI, help agencies and other organizations make sense of large amounts of publicly available information “quickly and efficiently,” Cobwebs said.

Technology 151

Technology Technology Intelligence Intelligence 151

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!

Sales 130

Sales Intelligence Intelligence Marketing 130

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Security

Smart Data Collective

MAY 6, 2021

Artificial intelligence has really transformed the state of digital marketing. A growing number of marketers are using AI to connect with customers across various platforms. This includes Facebook. There are a lot of great reasons to integrate AI technology into your Facebook marketing campaigns. One of the benefits is that you can use retargeting. AI algorithms have made it easier to reach customers that have already engaged with your website.

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Algorithm Sales Win Marketing 175

Octopus

MAY 4, 2021

We called this post how Competitive Intelligence isolated opportunities and internal problems. It’s a Competitive Intelligence case study. The article presents how our services provide more certainty and confidence. You know how You know how you want to expand from. Read More. The post How Competitive Intelligence Isolated Opportunities and Internal Problems appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 152

Competitive Intelligence Competitive Intelligence Intelligence 152

FedSavvy

MAY 3, 2021

Raytheon…a GOVCON mega-competitor. Just over a year ago, Raytheon and United Technologies Corporation (UTC) underwent a massive merger to create Raytheon Technologies. Headquartered in Waltham, Massachusetts, Raytheon Technologies is one of the largest global aerospace and defense companies in the world. The company provides advanced systems and services for commercial, military, and government customers, specializing in areas such as avionics, air and missile defense, electronic warfare,

Technology 130

Technology Technology Airline Loss 130

Primary Intelligence

MAY 7, 2021

More and more, our business processes, data, and backups are handled through remote access, aka “the cloud”. Online storage of critical company information, including intellectual property, critical contact information, and strategic documentation has become the norm. In fact, most of our sales and marketing information these days is stored in our CRMs and marketing automation tools; all of which are SaaS.

Intellectual Property 104

Intellectual Property Security Security Loss 104

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

ArchIntel

MAY 4, 2021

ArchIntel™ -. A director of competitive intelligence role is open at Moderna , one of the pharmaceutical companies that has developed a vaccine for COVID-19. Currently, Moderna is building a modern commercial organization. The competitive intelligence director will join the global commercial operations team to enable insights, capabilities and tools that will provide customers with a transformational experience, Moderna said in a job ad posted on LinkedIn.

Competitive Intelligence 104

Competitive Intelligence Globalization Competitive Pharmaceutical 104

Octopus

MAY 7, 2021

This post called Competitive Intelligence Analysts Need to Learn to Code Says Trip is the latest in our questions respected professionals. This week we speak to Trip Krant, a US based Competitive Intelligence professionals who is an outstanding thinker and. Read More. The post Competitive Intelligence Analysts Need to Learn to Code Says Trip appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 130

Competitive Intelligence Learning Competitive Intelligence 130

Zoominfo

MAY 7, 2021

“The summary of it is that we prospected like heck, we did probably 50 to 100 demos, we struck out a lot, and every time we struck out we just kept going and going and going. We pulled out every resource we possibly could, and we didn’t let ‘no’ defeat us, because we knew it was a good opportunity.” — Andy Lyon When Andy Lyon started at ZoomInfo, people called him “Andy Cub.

Entertainment 100

Entertainment Sales Win Learning 100