Sat.Feb 05, 2022 - Fri.Feb 11, 2022

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Jobs to Be Done: What Product Marketers Can Learn From Product Managers

Crayon

Picture this: It’s Tuesday afternoon and yet another request just got added to your to-do list in Airtable. You take a look and immediately think to yourself, “There’s no way I can get to this. In fact, why does it even matter? They’re never going to use this asset anyway.”. If that sounds familiar to you, then allow me to make a recommendation: Take a page out of product management’s book, and instead of thinking about success as what can be achieved WITH you, think about success as what can be

Learning 747
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Email Rankings: Can Your Email Marketing Boost Your SEO?

mention

Email marketing is all about building relationships with your customers and monopolizing on your leads in one of the most low-cost, yet effective ways. Email is the marketing asset that provides you with a tool to create an interconnected buyer’s journey, from first impression to the checkout. It’s your opportunity to speak to your customers directly and personalize their experience for ROI success.

Marketing 340
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DirectX Visualization Optimizes Analytics Algorithmic Traders

Smart Data Collective

Learn how DirectX visualization can improve your study and assessment of different trading instruments for maximum productivity and profitability. Analytics technology has become an invaluable aspect of modern financial trading. A growing number of traders are using increasingly sophisticated data mining and machine learning tools to develop a competitive edge.

Algorithm 327
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Meet ZoomInfo’s Chief Compliance Officer: Q&A with Simon McDougall

Zoominfo

Tech policy expert Simon McDougall has joined ZoomInfo as our new chief compliance officer, overseeing our privacy and compliance functions. In this role, Simon will advance one of our core missions: providing transparency about how we collect and use professional contact data, while upholding individuals’ rights to privacy. He’ll also advise us on best practices for how we and our customers can remain at the forefront of data privacy , building trust in how data is used, and supporting complian

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Your Go-To Guide: Forrester & Gartner's Viewpoint on CI In 2022

Crayon

When your market is competitive, being an insights-driven business becomes imperative. Companies that have a pulse on their competitors stay on top.

More Trending

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Cloud Technology Makes Virtual Assistants More Beneficial than Ever

Smart Data Collective

More companies are relying on cloud technology than ever before. They are discovering the benefits of using the cloud to utilize data and facilitate communications between employees, customers, contractors and other stakeholders. One of the underappreciated benefits of cloud technology is that it makes it easier to work with virtual assistants. Savvy executives and small business owners realize that virtual assistants can perform many important tasks a lot more efficiently.

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Doing Power BI The Right Way – for Enterprise Reporting

Paul Turnley

I started a series of blog posts back in 2020 about best-practice guidelines for planning and designing enterprise reporting solutions with Power BI. To make the topics covered in this series of posts easier to find and follow, they are listed on this page: Doing Power BI The Right Way – for Enterprise Reporting | Paul Turley's SQL Server BI Blog which you can access from the main menu on the blog.

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Analyzing Competitive Advantages for Super Bowl LVI

Crayon

This Sunday, the “David vs. Goliath” matchup we’ve been waiting for will hit TVs all across America.

Advantage 325
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Multi-threading campaigns by persona

Zoominfo

Scenario When you open an opportunity with one persona , typically the conversations center around the value propositions that pertain to them. To maximize the deal potential, add personas and position the product accordingly to showcase relevant features and benefits. This can increase the chances of a higher value deal and a closed-won opportunity.

Sales 100
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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5 Data Security Strategies Businesses Should Implement

Smart Data Collective

We have witnessed some horrifying data breaches over the last year. One of the worst was when a team of Chinese hackers penetrated the security of the Microsoft Exchange and accessed the accounts of over 250,000 global organizations. The Colonial Pipeline and SolarWinds were also victims to hackers. While large corporations like these will continue to be targets for data breaches, small businesses are also at risk.

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What are Marketing Consumer Insights?

Netbasequid

If you want to know if your targeted ads and campaigns are packing a punch and hitting consumers where it counts, you need marketing consumer insights. It’s this intel that guides your brand to success by revealing key details about your efforts across social channels and platforms. Let’s see which bits of this intel and most helpful – and why! We’ll also share some of the top tools you need to dissect this critical information.

Marketing 105
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How Records of Processing Activities (ROPA) Can Benefit Your Business

Dataversity

GDPR introduced the Records of Processing Activities (ROPA) requirements to drive better accountability from organizations with their use of personal data. Before GDPR, organizations didn’t track how they used and shared personal data, making data privacy risks impossible to comprehend. Now GDPR mandates that organizations create and maintain essential information about how an organization uses personal data. […].

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For most companies, RTO is still TBD

Zoominfo

After a Delta-ridden summer, businesses saw a rare glimmer of optimism in October and November 2021. Many employees were vaccinated, boosted, and looking forward to seeing their colleagues in the workplace. A slow but steady office reopening seemed imminent — then Omicron disrupted everyone’s plans. Companies were forced to rethink their immediate strategy for returning to onsite work.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why AI Is Important for Automating Travel Policy Compliance

Smart Data Collective

Artificial intelligence (AI) is a trending topic commonly spoken about globally. It has come to a point where all the repetitive work that we have to do manually is taken care of by the AI. 37% of businesses and organizations employ AI, and about 15% claim to use its capabilities. So, the real question is how can AI help businesses in travel? Well, as far as many businesses are concerned, AI has many advanced capabilities in managing expenses, optimizing travel programs, and improving the overal

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Vable to launch email template builder - and other innovative new features for 2022

Vable

Vable is excited to announce a number of new features on our content aggregation and news monitoring platform. As we commence the Year of the Tiger , we are reflecting on what it takes to be bold and innovative. After all, what do you think of when you think of a tiger? You think of strength, fearlessness, agility and dominance!

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How to Create a Competitor Landscape Analysis Fast

Netbasequid

Competitive intelligence is all about sharpening your brand’s situational awareness. These days, if you’re not using everything at your disposal to elevate your market understanding of the players within your category, you’re toast. Innovative brands save themselves a lot of frustration by turning over every stone in pursuit of competitive intelligence that they can leverage.

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MarketingOS: Account-Based Marketing Fueled by Unmatched Data

Zoominfo

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. But despite the rapid adoption of ABM tools, its promise remains largely untapped. The reason? Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way.

Marketing 100
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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IP Scores Are Crucial to the Future of Data Security in 2022

Smart Data Collective

Have you stopped to think about the state of the Internet and the role it plays in our daily lives? We are more connected today than ever before. The Internet has unquestionably brought a lot of benefits to our lives. However, it has also created a lot of risks. As more data is stored over the Internet, we are more vulnerable than ever. In the first six months of 2019, over 4.1 billion records were exposed in data breaches.

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11 Inbound Marketing ROI Statistics That Demonstrate Value

Weidert Group

While people were surfing the web and scrolling through social media on their couches plenty before 2020, the pandemic helped drive home just how vital it is for businesses to connect with people — from prospects to customers, candidates, and subscribers — virtually using inbound marketing. There are numerous inbound marketing ROI statistics to show just how successful it’s been for many companies in complex industries.

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Creating a More Effective Twitter Sentiment Analysis: Definition & Guide

Netbasequid

If social media platforms were dogs, Twitter would be a Chihuahua – small and feisty and impossible to ignore. And whether your brand has a significant presence there or not, there’s a wealth of consumer insights to be gained from the conversations taking place. Compared to other social media networks, Twitter is relatively small. But what it lacks in size, it makes up for in visibility.

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Doing Power BI the Right Way: 8. Delivery options

Paul Turnley

Part of the the series: Doing Power BI the Right Way When you sign-up for the Power BI service at PowerBI.com (this address redirects to App.PowerBI.com), use establish a tenant for your organization, hosted in the Azure cloud. Even if you setup a 90-day trial account, you have a tenant that you can upgrade later on.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Inflation Nation? What the Data Reveals About Today’s Prices

Domo

There has been a lot of talk lately about inflation, so it seemed like a great topic for a blog post. In order to get started, we went back to our good friends at the Bureau of Labor Statistics , who publish detailed data about the Consumer Price Index (CPI) , which lets us look at prices across different categories, geographies, and time periods. I actually started exploring this data in Domo last week, before January 2022 results were released.

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Incremental Refresh in Power BI, Part 1: Implementation in Power BI Desktop

BI Insight

Incremental refresh, or in short, IR, refers to loading the data incrementally, which has been around in the world of ETL for data warehousing for a long time. Let us discuss incremental refresh (or incremental data loading) in a simple language to better understand how it works. From a data movement standpoint, there are always … Continue reading Incremental Refresh in Power BI, Part 1: Implementation in Power BI Desktop.

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Crisis Management Plan: 8 Steps to Success

Netbasequid

A crisis is any event that causes disturbance to your business – and these potential crises vary in severity. When a major crisis occurs, it creates a situation that demands fast action with little to no room for error. For the sake of such occurrences, a crisis management plan is an essential tool of business. Here are some interesting statistics on crisis management to put you in the right frame of mind: In a survey conducted by PwC, only 39% of US respondents said they had a crisis management

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Why domain-specific AI is good for business (and the Turing Test is not)

Evalueserve

Back in 1950, Alan Turing repositioned the question “Can machines think?” as an engineering challenge. He called the challenge “the imitation game,” popularly known as the Turing test. To pass the Turing test, machines need to imitate human thinking and prove it to a human judge through open-domain conversation. This set off decades of research and innovation in artificial intelligence (AI) and machine learning (ML).

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.