Sat.Sep 15, 2018 - Fri.Sep 21, 2018

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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

Personalization. It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. But, what we haven’t discussed are the risks of personalization—or more specifically, what happens when a campaign is too personalized.

Marketing 206
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10 situations where automation makes sense

DC Velocity

Whether it's saving space, boosting productivity, or slashing processing costs, the benefits of automation can make it a logical move. Here are some signs that your operation is ripe for automation.

IT 64
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The Tally Mobile App Makes Access Easy!

Elegant BI

Does Tally Have a Mobile App? Tally users are a dedicated bunch. They do love their Tally solution and they are loathe to be without it. But, the desktop application is not accessible to them on the road, and that is a problem. This application has become critical to the day-to-day function and decisions of many organizations and users depend on the data contained within the app to make decisions.

Finance 52
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Tableau vs. Power BI vs. Qlik: How the BI rivals stack up

Athena Solutions BI

Tableau, Power BI and Qlik Sense offer similar self-service BI functionality, consultant Rick Sherman says. But he points to some of their strengths and weaknesses. Purchasing decisions on self-service BI software often come down to a three-way competition: Tableau vs. Power BI vs. Qlik. “Typically, they’re the ones winning out in self-service BI.

Win 52
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Definitive Guide to Talent Mapping for Recruiters

Zoominfo

Often, HR departments hire reactively— meaning they only seek to fill positions as they open up. Talent mapping, on the other hand, is a proactive approach used to forecast long-term hiring needs and subsequently cultivate organizational support for new roles over time. Essentially, talent mapping bridges the gap between a company’s goals and the personnel they must hire to reach them.

Matrix 203

More Trending

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Social BI Tools Increase Collaboration and Productivity!

Elegant BI

Social BI Software Improves Decisions and Engenders Data Sharing! Social networking is here to stay. Your business users are familiar with these tools and, if used in the right way, these types of social tools can significantly contribute to a common understanding of information, and to collaboration and increased productivity. Social business intelligence tools can transform business users into Citizen Data Scientists and help each user to better understand how to use data and analysis to furth

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5 Essential Graphs for Your Social Media Dashboard

Digimind

Here we will review 5 essential graphs your social command centres should display as a summary of your brand’s performance in both earned media and owned media. The post 5 Essential Graphs for Your Social Media Dashboard appeared first on Digimind Blog.

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The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences.

Marketing 252
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One's very much country, one's a little bit rock 'n' roll

DC Velocity

We hope you weren't driven mad trying to find the song titles in our June issue. August-issue responses are due Sept. 16.

71
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Augmented Data Discovery is Easy Enough for Every User!

Elegant BI

Is Advanced Analytics Right Easy Enough for My Business Users? The benefits of advanced data discovery do not have to be limited to data scientists or IT staff. If you choose the right data discovery tool, your business users can enjoy the benefits of confident business decisions, shared analytics and a common approach to, and understanding of, data-driven, fact-based metrics and results.

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Digimind Named A Strong Performer in Social Listening Platforms Report by Independent Research Firm

Digimind

At Digimind, our aim is to build innovative tools to help our clients understand the world as it is through social media intelligence. We strive to provide not just the best-in-class technology, but also the sharpest minds to deliver actionable insights to help you drive results. There’s nothing that yields happiness quite as much as […]. The post Digimind Named A Strong Performer in Social Listening Platforms Report by Independent Research Firm appeared first on Digimind Blog.

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10 Modern Marketing Skills You Must Perfect

Zoominfo

What makes a marketer successful? However you answer that question, one thing is for certain—it’s a different answer than the one you’d give five years ago. The marketing industry lives in a constant state of evolution. New trends and technologies emerge regularly and quickly change the way we interact with customers and prospects. Today, we take a close look at the most essential skills modern marketers must possess to keep up with the current marketing landscape.

Marketing 193
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Florence fades away, but flooding, blocked highways, service delays very much alive

DC Velocity

I-95 in North Carolina's southern tier remains closed, as do parts of I-40; FedEx, UPS report disruptions, outbound load-to-truck ratios fall.

64
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Big truck brings big smiles to autistic kids

DC Velocity

Teamsters organize truck tour to promote autism awareness.

83
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Harrison's legacy lives on as UP moves to implement his precision railroading model

DC Velocity

Strategy to be center of 2020 initiative to improve service at western railroad. .

72
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Digimind Named A Strong Performer in Social Listening Platforms Report by Independent Research Firm

Digimind

At Digimind, our aim is to build innovative tools to help our clients understand the world as it is through social media intelligence. We strive to provide not just the best-in-class technology, but also the sharpest minds to deliver actionable insights to help you drive results. There’s nothing that yields happiness quite as much as […]. The post Digimind Named A Strong Performer in Social Listening Platforms Report by Independent Research Firm appeared first on Digimind Blog.

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Logistics gives back

DC Velocity

Here's our monthly roundup of some of the charitable works and donations by companies in the material handling and logistics space.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Ryder opens Pennsylvania maintenance facility for advanced fuel vehicles

DC Velocity

Site in Leesport, Pa., will support company's commercial fleet management, dedicated transportation, and supply chain solutions.

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Forklift safety program earns co-op free tacos

DC Velocity

Award-winning safety initiative nets workers a free lunch catered by local taqueria.

Win 54
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Diesel to power smaller share of U.S. truck orders by 2040, study says

DC Velocity

Battery electric vehicles to gain share as urban trucking grows, technology improves, IHS Markit report says. .

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Convoy lands $185 million for online trucking marketplace

DC Velocity

Venture funding continues flowing for load-matching software.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Walmart offers bonuses for drivers to find drivers

DC Velocity

Drivers, hourly associates in transport division can make up to $1,500 for successful referrals, company says.

44
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Dupre Logistics opens Tennessee branch office

DC Velocity

Site will service southeast U.S. with freight brokerage, intermodal, and transportation management, firm says.

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Wynright to build $26 million manufacturing plant in Indiana

DC Velocity

Site near Chicago to begin production of automated material handling equipment by 2019.

48
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Survey: retailers turning to AI to improve demand management

DC Velocity

Artificial intelligence seen as tool for generating more accurate forecasts, Symphony RetailAI says.

Retail 44
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Florence's winds continue to slow, but heavy rain triggers road, track, and port closures.

DC Velocity

Carriers warn clients of freight delays, as floods shutter logistics sites.

50
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UP pledges performance improvements through precision railroading plan

DC Velocity

Firm adopts rivals' strategy of following tighter schedules to cut costs, simplify network.

44
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Maersk to combine liner, supply chain units into one product

DC Velocity

Ocean shipping, Damco operations to operate with single point of contact. .

48