Sat.Jun 25, 2022 - Fri.Jul 01, 2022

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How to Calculate ROI for SEO

mention

Most businesses have to demonstrate their ROI to prove that their marketing strategy will be successful. However, SEO often stops tracking at KPIs, like ranking positions and traffic. While these metrics are helpful, they can’t accurately determine if you’re earning enough from your advertising investment by themselves. But with a bit of math, it’s still possible to find your SEO ROI by using numbers found in your analytic tracking software.

Marketing 362
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Your Seat at the Table Awaits: Introducing the Architect Course

Crayon

A lot of smart, creative people have taken the lead on competitive intelligence and found themselves trapped in a vicious cycle:

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8 Reasons Data-Driven Companies Are Utilizing Email Marketing

Smart Data Collective

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. Keep reading to learn more about the benefits. Data-Driven Companies are Discovering the Benefits of Investing in Email Marketing.

Marketing 337
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7 Ways to Drive Retail Growth as Inflation Peaks in the US

Intelligence Node

The ongoing Russia-Ukrain war, supply chain issues, surging demand, rising production costs, and the disruption caused by COVID-19 have all contributed to the inflation that has hit the US market. The post 7 Ways to Drive Retail Growth as Inflation Peaks in the US appeared first on Blog.

Retail 189
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Pretty Big Deal: Andrea Lopez and the Value of Good Impressions

Zoominfo

Andrea Lopez caught her big break in the entertainment industry through a DM on Instagram. After getting flown to LA to appear on NBC’s “Bring the Funny,” she began growing her following on social media through her spot-on celebrity impressions. Then, while negotiating a big brand partnership, she recognized a familiar face. Hear how Lopez learned the value of good impressions and good relationships for building her personal brand on this week’s episode of Pretty Big Deal.

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Ways Businesses Can Boost Logistics Performance with Analytics

Smart Data Collective

Smart companies realize that analytics technology needs to be at the core of their business models. One of the most important ways that analytics can help companies thrive is by improving their logistics. Analytics Technology Helps Companies Bolster their Logistics Strategies. If you were cryogenically frozen twenty years ago, upon awakening, you’d probably be more shocked to learn that you can place an order on the internet and get it the same day, than you would about the world’s billionaires

Business 270
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Monitoring Power Query Online Memory And CPU Usage

Chris Webb BI

Power Query Online is, as the name suggests, the online version of Power Query – it’s what you use when you’re developing Power BI Dataflows for example. Sometimes when you’re building a complex, slow query in the Query Editor you’ll notice a message in the status bar at the bottom of the page telling you how long the query has been running for and how much memory and CPU it’s using: The duration and CPU values are straightforward, but what does the memory val

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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

The importance of data is undeniable. But the path to reliable business intelligence is not always straightforward. When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. But using evaluations like “how many accounts can you provide?” or “what is your cost per contact?” often means the vendor with the most records wins and the one offering the highest quality data gets overlooked.

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Exploring new horizons with #BIALL2022: How are law librarians leading the way?

Vable

Why should you attend BIALL 2022 in July? Leading innovation and facilitating knowledge sharing has always played a massive part in our library and information roles. What are the current issues? What can we learn from our previous endeavours? How can we explore new horizons for the benefit of our organisations?

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Using Instagram Highlight Covers in Your Data-Driven Marketing Strategy

Smart Data Collective

Modern marketing strategies rely heavily on big data. One study found that retailers that use big data have 2.7 times greater brand awareness than those that don’t. Big data is even more important for companies that depend on social media marketing. Geoffrey Moore tweeted about this in 2012 when he said: “Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”.

Marketing 269
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Data Observability and Its Impact on the Data Operations Lifecycle

Dataversity

The quality of the data you use in daily operations plays a significant role in how well you will generate valuable insights for your enterprise. You want to rely on data integrity to ensure you avoid simple mistakes because of poor sourcing or data that may not be correctly organized and verified. That requires the […]. The post Data Observability and Its Impact on the Data Operations Lifecycle appeared first on DATAVERSITY.

IT 98
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How to Leverage First- and Third-Party Data in a Cookieless World

Zoominfo

It’s not rocket science: the foundation of any successful marketing strategy is strong data. The tricky part is understanding the nuances of first-party and third-party data, to leverage each in a way that allows you to serve relevant ads to your target audiences. It’s also important to be aware that, as privacy laws crack down on third-party cookies, it will soon become more difficult for marketers to deliver on their goals.

Advantage 100
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Top Corporate Strategy and Development Tools for 2022

Netbasequid

Corporate strategy and development efforts steady a company’s aim to hit a variety of targets, and to inform on potential mergers and acquisitions. Some of the activities that power these efforts include risk analytics , competitor analysis , SWOT analysis, SMART goal setting, and more. And it all hinges on consumer and market intelligence. When a company is performing corporate strategy and development activities, it looks across all aspects of and impacts to its organization to measure their s

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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3 Smart Technologies Boosting Energy Efficiency Worldwide

Smart Data Collective

The growth of smart technology is one of the most beneficial trends brought on by advances in AI. It is projected that there will be over 77 million smart homes in the United States by 2025. Smart technology is also being used by businesses and government institutions around the world. Many factors are driving the demand for smart technology. The quest for efficient and sustainable energy usage is one of the defining technological challenges of the modern age — especially as we find ourselves in

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RFP Template to Evaluate Web Scraping Services

Data Hut

How do you evaluate a web scraping service? What questions can you ask? At Datahut , we often come across this question. We've created this guide to help you evaluate a web scraping service from every aspect and determine whether it is the right fit for your business's goals. Download the RFP template from here, take a look and read on. Many companies and people are contacting web data extraction service providers like Datahut every day.

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Web3 Startup Hiring Survived the Pandemic. Is This the End?

Zoominfo

If the original incarnation of the Internet was Web 1.0, and the advent of social media was Web 2.0, then decentralized web technologies — commonly referred to as “Web3” — represent the next major shift in how people might soon access the web and online experiences. Like the giants of Web 2.0 before them, decentralized Web3 technology companies have attracted significant sums from investors.

Startups 100
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Training a Machine Learning Model to Build a Predictive Web Application in Three Easy Steps

Dataversity

Do you remember when we took you through the nine circles of hell with parameter optimization and a cup of tea? We introduced a parameter optimization workflow that uses four different machine learning models, individually optimizes the hyperparameters, and picks the best combination of machine learning method and hyperparameters for the user. However, the usual data scientist journey […].

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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4 IT Management Best Practices Data-Driven Businesses Must Practice

Smart Data Collective

Data-driven businesses are far more successful than companies that don’t utilize data to their advantage. Unfortunately, they often find that managing their data effectively can be a challenge. Companies that rely on big data need a reliable IT department. You have to make sure that your IT infrastructure is adequately equipped to handle the volume of data your company will be processing and that it will be properly secured.

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What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. This intel can be benchmarked against your own data to give you a working idea of where you stand in the market. However, today’s competitive analysis goes well beyond that. Let’s check it out. Before we did into the what, why and how of competitor analysis in marketing, here are some stats speaking to the need for a robust social media tool : As of 2020, 38

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SEO Tips to Use in the Small Business Boom of 2022

SpyFu

Small businesses are booming It might come as a surprise to the average person that small businesses, not large corporations and brands, are the areas seeing the biggest growth these days. In the latter part of 2021, small business growth stood 7% higher than the national average before the 2020 pandemic. The growth of small businesses may be especially surprising since we witnessed so many of them shuttering during the downturn.

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Thin Reports, Report Level Measures vs Data Model Measures

BI Insight

The previous post explained what Thin reports are, why we should care and how we can create them. This post focuses on a more specific topic, Report Level Measures. We discuss what report-level measures are, when and why we need them and how we create them. If you are not sure what Thin Report means, … Continue reading Thin Reports, Report Level Measures vs Data Model Measures.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. If you want to make the most of your big data strategy, you should keep reading to learn how to incorporate data into email marketing.

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Comprehensive Keyword Planning Guide in 2022

GrowbyData

Table of Contents: Show Hide. What is Keyword Planning? Why is Keyword Planning Important? Process of Keyword Planning. Building Keyword Pool. List out all Relevant Keywords. Add Keywords from Search Engines itself. Add Competitor Keywords in the Pool. Question Keywords from People Also Ask. Keyword Funneling with SERP Analysis. Keyword and SERP Intent Mapping.

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On-Page SEO Checklist: Successfully Optimize Your Website

SpyFu

Achieving a high search engine rank is a top priority for website owners and digital marketers. It boosts organic website traffic at a steady pace, and it increases brand awareness and credibility. All of that helps to generate leads for your business and convert them into paying customers. That is why search engine optimization (SEO) is an indispensable part of every digital marketing strategy.

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10 Things Inbound Marketers Need in a Video Platform

Weidert Group

The right video can really hit home and send a powerful, informative message to your audience. Whether you create explainer videos or even do some live streaming, you can pull in quite an audience with the right video marketing strategy. But you don’t want to spend time and money creating brilliant videos only to have them sit out there all alone without anyone to watch.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.