Sat.Jun 13, 2020 - Fri.Jun 19, 2020

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Hey, Consumer Brands!: Are You Using a Competitive Intelligence (CI) Tool to Gain a Foresight Advantage?

Cipher

It seems straightforward: gather the data, analyze the data, and share an informed story about what the data suggests is likely to happen with your executives.

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Why Now? ZoomInfo Going Public During The Pandemic

Zoominfo

On March 25th, I expected to be in a New York City restaurant, celebrating the momentous milestone of taking the business public; the one I started in a 1,000 square foot loft. Instead, I was sheltering in my home, eating a chicken pot pie with my wife and four-year-old daughter. So it goes. Looking back, I remember feeling relieved that evening. Relieved that my family was healthy and relieved that ZoomInfo was secure and resilient.

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Beer and the European market – Innovative solutions building on wellness trend may be the key out of the crisis

M Brain

The post Beer and the European market – Innovative solutions building on wellness trend may be the key out of the crisis appeared first on M-Brain Market & Media Intelligence Solutions.

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Preparing E-Commerce for the Post-COVID Bounce Back

Moz

Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury's, and Marks and Spencer

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Machine Learning = Easy Predictive Analytics!

Elegant BI

Business Users Get Instant Help with Machine Learning and Predictive Analytics! Here’s some good news! If you want to predict or forecast results for your business, you don’t need to be a data scientist, a statistician, a business analyst, or a rocket scientist! Today, augmented analytics solutions provide all the help a business user will need to gather data, prepare it for analysis and then choose the right algorithm or analytical technique to analyze the data and get clear, easy-to-understand

More Trending

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ARE YOU HELD UP BY YOUR PAST?

Mind Shifts

People talk about fate, destiny, or past mistakes as if there was and is a set pathway we are each walking. The thinking is that if in the past you didn’t take a particular action or you made those mistakes, it inescapably changed everything in your life. This thinking condemns you to a future that can’t be changed. That forevermore you will be burdened by the chains of your past choices.

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How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

Moz

Posted by amandamilligan I’m a big fan of the Lore podcast, and in a recent episode , the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have quite the horrible impact on society — as we’ve learned in history classes — but the host notes that it’s also one of the first how-tos ever written.

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Consider Augmented Analytics to Jumpstart Your Dx Initiative!

Elegant BI

Integrate Augmented Analytics as a Foundation for Digital Transformation! Digital Transformation (Dx) is achieved when an organization plans and exploits digital technologies, workflow and processes, and its core capabilities and skills with an enterprise culture that evolves and shifts to engender a digital business model that advances business. Any Dx plan must include a review and appropriate modification of businesses processes, business models, operations, team collaboration and customer re

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The Long Road to Data Privacy Compliance

Zoominfo

In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. In early 2020, the California Consumer Privacy Act (CCPA) went into effect. If the reaction to prior privacy laws in Europe is any indication, it will likely take years for U.S. companies to fully prepare themselves for privacy regulations.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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If you happen to have a 30-second ride in an elevator with your CEO, what would you say?

Academyci

Article by Ben Gilad and Cam Mackey. The title posits a question which some competitive intelligence practitioners may regard as spurious. Many don’t get to ride an elevator with their CEOs. Others will regard anything said in 30 seconds at best a sound bite, not intelligence. But this is a wrong perspective. If you can’t catch the attention of a user in 30 seconds, you can’t catch it in an hour of Power Point slides with 1,000 boring, extremely detailed bullets.

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How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

Moz

Posted by amandamilligan I’m a big fan of the Lore podcast, and in a recent episode , the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have quite the horrible impact on society — as we’ve learned in history classes — but the host notes that it’s also one of the first how-tos ever written.

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BI Tools Your IT Team AND Your Users Will Love!

Elegant BI

A Business Intelligence Solution for Business Users and IT Staff Will Love! There are many reasons for a business to consider a self-serve business intelligence solution for business users. If properly deployed, BI tools improve productivity, accuracy and speed of decisions and competitive advantage – among other things. If your business is a start-up or a small or medium business, you may be concerned about the cost, time and resources required to implement a BI Tool for your business users.

IT 52
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Why Now? ZoomInfo Going Public During The Pandemic

Zoominfo

On March 25th, I expected to be in a New York City restaurant, celebrating the momentous milestone of taking the business public; the one I started in a 1,000 square foot loft. Instead, I was sheltering in my home, eating a chicken pot pie with my wife and four-year-old daughter. So it goes. Looking back, I remember feeling relieved that evening. Relieved that my family was healthy and relieved that ZoomInfo was secure and resilient.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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ZoomInfo Returns to Office with Hybrid Remote Work Model

Zoominfo

“I still believe wholeheartedly that an in-person work environment allows us to work together to invent, collaborate, and learn most effectively. But I’m also not someone who sticks my head in the sand and doesn’t listen to the change that’s happening around us.” — Henry Schuck, CEO, ZoomInfo ZoomInfo employees recently received the email that all of corporate America has been waiting for: “Return to Office Information.

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Cold Call Sales Voicemail Scripts That Get Callbacks

Zoominfo

Do cold calls work? How can you find more success with cold calling? We often discuss how to make a cold call, but rarely the next step after your cold call fails to get picked up. How many emails hit your inbox every day? A lot, right? You might be the type of person who likes to keep a fairly clean inbox. You see that clutter builds up, and inevitably something falls through the cracks.

Sales 113
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How to Network Online Like a Champ

Moz

Posted by cheryldraper This conference season feels a bit different, doesn't it? Where we're usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats , offering video sessions by top-notch speakers or live streams with open chats. But what about everyone's favorite bonus during conference season — networking?

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Preparing E-Commerce for the Post-COVID Bounce Back

Moz

Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury's, and Marks and Spencer

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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How to Network Online Like a Champ

Moz

Posted by cheryldraper This conference season feels a bit different, doesn't it? Where we're usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats , offering video sessions by top-notch speakers or live streams with open chats. But what about everyone's favorite bonus during conference season — networking?

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Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

Moz

Posted by Cyrus-Shepard Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders.

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Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

Moz

Posted by Cyrus-Shepard Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders.

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The State of Local SEO Industry Report 2020, Announced

Moz

Posted by MiriamEllis Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The State of Local SEO Industry Report 2020, Announced

Moz

Posted by MiriamEllis Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company.