Zoominfo

JANUARY 15, 2019

For most of the world, the beginning of a new year signifies a fresh start– a chance for re-dos and second chances. The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. So, allow us to indulge. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth.

Sales 185

Sales Sales Enablement Technology Technology 185

Elegant BI

JANUARY 17, 2019

The impact of natural language processing (NLP) on the productivity and decision quality within an organization cannot be overstated. As simplified search analytics expands into all corners of the enterprise, the business can expect business users to embrace advanced analytics and, in so doing, to become more of an asset to the organization. The Gartner report entitled, ‘Augmented Analytics Is the Future of Data and Analytics, published on October 31, 2018, includes the following strategic assum

Capital 52

Capital Algorithm Education Analysis 52

Digimind

JANUARY 16, 2019

If you work in a marketing or communications agency, then you’re probably familiar with the late nights and weekends spent working on pitches… on top of your day-to-day tasks. Pitches are tremendously taxing on teams – who are required to come up with new and innovative ideas to showcase a new product or a company […]. The post Data-drive Your Agency Proposals with Social Intelligence appeared first on Digimind Blog.

Intelligence 55

Intelligence Intelligence Innovation Marketing 55

BIS Research

JANUARY 18, 2019

In the yesteryears, space launch missions were restricted to countries, such as the U.S. and Russia. However, with the increasing demand for small satellite constellations for remote sensing and communication in developing nations, both government and private institutes are developing technical expertise, launch vehicles, and other required facilities to launch these operations.

Marketing 40

Marketing Marketing Analysis Market Intelligence 40

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Zoominfo

JANUARY 13, 2019

Today we’re talking about Neuro-Linguistic Programming (NLP). Now, if you’re not familiar with the phrase, NLP probably sounds like something straight out of a science fiction novel- but, don’t let that scare you off. In actuality, NLP is a unique discipline that combines psychology, neurology, and linguistics to provide practitioners with important skills needed to manage the connection between a person’s mind and body.

Business 169

Business Management Marketing Marketing 169

Digimind

JANUARY 16, 2019

If you work in a marketing or communications agency, then you’re probably familiar with the late nights and weekends spent working on pitches. on top of your day-to-day tasks. Pitches are tremendously taxing on teams – who are required to come up with new and innovative ideas to showcase a new product or a company in a limited period of time.

Intelligence 40

Intelligence Intelligence Innovation Marketing 40

Moz

JANUARY 16, 2019

Posted by TheMozTeam Google is all about serving up results based on your precise location , which means there’s no such thing as a “national” SERP anymore. So, if you wanted to get an accurate representation of how you’re performing nationally, you’d have to track every single street corner across the country. Not only is this not feasible, it’s also a headache — and the kind of nightmare that keeps your accounting team up at night.

Commerce 49

Commerce Retail Management Business 49

Zoominfo

JANUARY 14, 2019

If you’ve worked in marketing for any length of time, you know a large email list isn’t an indicator of a successful email marketing program. In fact, if an email list contains too many inactive subscribers who don’t engage with your content, your emails will likely do more harm than good. Fortunately for marketers, re-engagement campaigns are an effective way to spark a renewed interest from inactive email subscribers– a shocking 71% of marketers say re-engagement campaigns are effective.

Win 166

Win Innovation Marketing Marketing 166

Elegant BI

JANUARY 16, 2019

Social Business Intelligence Engenders Sharing, Collaboration and Results! You would have to be living on another planet to avoid social networking these days. The concept has permeated our lives and that includes the business environment. Whether you are engaging in online outreach to your customers and partners or encouraging sharing of data within your organization, you have probably experienced the benefits of shared knowledge, and collaboration and the new and innovative ideas and solutions

Business 52

Business Business Intelligence Business Environment Data Analysis 52

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won’t move the needle. Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. 1.

Sales 57

Sales Research Management Competitive 57

Moz

JANUARY 17, 2019

Posted by willcritchlow Testing for only SEO or only CRO isn't always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today's Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO changes and your conversion-focused CRO changes at once.

Win 59

Win Commerce Analysis Learning 59

Zoominfo

JANUARY 17, 2019

It’s common knowledge: We learn from our mistakes. And while this age-old phrase certainly rings true, we would like to point out that we also learn from our successes. So, before we blink and find ourselves halfway through 2019, we’re taking a look back at our content successes in 2018. Earlier this week, we published a list of our top-performing articles for sales professionals.

Knowledge 100

Knowledge Competitive Sales Learning 100

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. Then came television and the rise of infomercials. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. But, the Internet led to a drastic shift in B2B marketing.

Marketing 202

Marketing Marketing Sales Enablement Brainstorming 202

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive