Sat.Aug 30, 2014 - Fri.Sep 05, 2014

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One change that dramatically improved B2B marketing results

Digital B2B Marketing

'You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a tiny window into the lives of our prospects.

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How Can a Business Accurately Plan for the Future of Business Intelligence When Needs Change Every Day?

Elegant BI

It used to be that a corporation or enterprise could dictate software and technology solutions and expect users and team members to fall in line. Whether the solution was user-friendly or supportive of an end-user’s role, the employee had no say in adopting and embracing the software and using it for everyday business analysis. Today, users play a very important role in informing the direction technology will take within an organization.

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Power Query and SQL Server Stored Procedures

BI Insight

Today I want to explain how you can pass parameters to a SQL Server stored procedure. I myself was looking for a way to pass parameters to a SQL Server stored proc from Power Query. I spent a lot of time to search for a good article over the internet that explains how I could … Continue reading Power Query and SQL Server Stored Procedures. The post Power Query and SQL Server Stored Procedures appeared first on BI Insight.

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The Story of Mr. Singh – Part One: BPO Project Success Driven by Business Intelligence

Elegant BI

The coffee urn was nearly empty and the team was still knee-deep in problems. Mr. Singh was trying to export data from his CRM solution and other systems into an excel spreadsheet to create a report that would offer analytical insight into the performance of his team and its members. Mr. Singh was the leader of the largest team working on an all-important business process outsourcing (BPO) project, and he was in desperate need of concise, clear information.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Don’t Chase Social Media Bot Phantoms! Use Business Intelligence to Focus on Real Customers/Markets

Elegant BI

Have you noticed that it is getting harder to tell the difference between human beings and bots? Bots are getting smarter and more sophisticated, and because they simulate human behavior, it is getting harder to tell the difference between bots and human beings. To complicate issues further, there are service providers who offer ‘pay-for-followers’ services to make it look like your business social media page has more fans and followers, e.g.

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Three Reasons to Explore Social Media Marketing Using Business Intelligence

Elegant BI

Today, the reach of social media is worldwide and crosses all generations. Every business analyst agrees that an enterprise has to include social media and internet marketing in its strategy, but the experts are still arguing over the possibility of measuring the success of marketing and sales strategies. Every enterprise understands the need to measure and manage results, and therefore some businesses are hesitant to dive into the deep end of the social media pool.

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How Can a Business Intelligence Tool Engender Employee Collaboration? It’s Easier Than You Think!

Elegant BI

Many businesses look at Business Intelligence (BI) as a standalone solution that provides information to help the company better its business results. But, business intelligence serves another very important purpose. Take a step back and look at BI in a different way and you will find that a business intelligence solution can encourage and improve collaboration among team members and employees.

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Power Query and SQL Server Stored Procedures

BI Insight

Today I want to explain how you can pass parameters to a SQL Server stored procedure. I myself was looking for a way to pass parameters to a SQL Server stored proc from Power Query. I spent a lot of time to search for a good article over the internet that explains how I could … Continue reading Power Query and SQL Server Stored Procedures. The post Power Query and SQL Server Stored Procedures appeared first on BI Insight.

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