Sat.Jan 15, 2022 - Fri.Jan 21, 2022

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Your 2022 Guide to Incorporating CI Into Your Sales Kickoff

Crayon

Competition is heating up in nearly every industry. In 2021, 53% of businesses said the majority of their deals were competitive. That means that your sales team must be prepared for competitive conversations in 2022.

Sales 616
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Best Competitive Intelligence Software in 2022: A Comparison of Top Tools

Cipher

So, you have made the strategic decision to invest in competitive intelligence software! First of all, congratulations on taking your first step to a more efficient and effective CI function in your business.

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The Role and Importance of Data Collection in Healthcare

Smart Data Collective

Did you know that global businesses are expected to spend $274 billion on big data this year? That figure is projected to grow at a rapid pace for years to come. The healthcare sector, in particular, has discovered a number of benefits of leveraging data technology. There are a lot of reasons that big data can be useful for healthcare businesses of all sizes.

Hospitals 332
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How to Make Your Online Reviews Work for You in 2022

mention

Today, people turn to online reviews for everything from choosing where to order pizza for dinner to curating the best SaaS stack for the marketing department. It’s hard to overstate just how important online reviews have become – just think, 86% of online shoppers (and 51% of those who shop in-store) won’t buy products without reading reviews first, according to a recent survey from PowerReviews.

Business 261
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Competitive Differentiation: How to Stand Out and Win

Crayon

The space race. SATs. Where the best barbecue hails from.

Win 662

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AI Technology is Becoming Essential for App Store Publishers

Smart Data Collective

Artificial intelligence technology is becoming more valuable than ever. The market was estimated to be worth over $50 billion by the end of 2020 and is growing around 20% a year. One of the biggest reasons AI is growing in popularity is due to its role in mobile app design. There are a lot of things that have to be taken into consideration with mobile app design.

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The Updated Amazon Pricing Strategies to Win the Buy Box

Intelligence Node

The Retail Giant that Changed the eCommerce Landscape Amazon is the leading e-retailer in the United States, with net sales amounting to close to 386 billion U.S. dollars in 2020. Every seller, new or old wants to sell on Amazon because of its huge, global customer base. It has become a household name in many […].

Win 118
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How to use ReachOut to connect with candidates from LinkedIn

Zoominfo

Scenario You’re using LinkedIn to source candidates—along with over 90% of recruiters. Unfortunately, the average response rate of a LinkedIn InMail is between 10 and 25% , making it a real challenge to connect with candidates in volume To distinguish yourself from recruiters that are only using LinkedIn InMail, engage candidates using the channels that they may be monitoring even more diligently than LinkedIn.

Profiling 100
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Top 11 Most Important Traits for Success in Inbound Digital Marketing Jobs

Weidert Group

The digital transformation picked up a lot of steam over the past couple of years, and the pace of change and development in marketing has, too. Frankly, it’s an exhilarating time to be working at an inbound marketing agency. Like so many of our clients, Weidert Group has been experiencing a growth phase. And because scaling up a successful industrial inbound marketing team demands a lot more than just warm bodies in seats, we’ve had to reflect on the characteristics we want and need most in new

Marketing 110
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Big data is extremely important in the marketing profession. This is supported by the fact that companies around the world will be spending over $4.6 billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies.

Marketing 235
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How to Use Twitter Stats for Your Marketing Strategy

Netbasequid

Twitter stats offer brands the inside track leading straight to consumers’ hearts. But what are Twitter stats exactly and how do you use them to inform your marketing strategy? We’re going to show you, along with some exciting new intel straight from the social channel itself! Adding a layer of social media analytics to your Twitter stats intel-gathering is key – and we’ve recently partnered with Twitter to provide you with precisely that!

Marketing 105
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Use ReachOut to increase touchpoints and win over prospective candidates

Zoominfo

Scenario You are managing a talent pipeline and using LinkedIn Recruiter as your recruitment platform. However, you find that you’re struggling to get candidates to respond to your InMails and move them into the recruiting process. You are aware that it takes three touch points to earn a response from prospective candidates, so you’re looking to create more opportunities to get in touch.

Win 100
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Three SaaS and IT Predictions for 2022

Dataversity

When the pandemic struck, it caused us to leave our offices, work from home, and rush to the cloud. Centralized offices became decentralized networks of people working from home. Because of this, many cloud apps went from important tools to centers of gravity for our departments. Ideas that bloomed in a conference room now take root in […]. The post Three SaaS and IT Predictions for 2022 appeared first on DATAVERSITY.

IT 98
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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AI marketing: How to leverage the innovative tech for e-commerce

bazaarvoice

When you think of artificial intelligence (AI) your mind is naturally drawn to Skynet or Blade Runner. Evolved, sentient beings, often with a desire to rise up against humanity for some reason. While we’re not quite there (yet) AI technology is certainly on the rise. Especially when it comes to AI marketing. AI has substantial benefits and applications in marketing in fact — so it’s time e-commerce companies got on board to leverage this transformative technology.

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The Best TikTok Trends to Use in Your Marketing Strategy

Netbasequid

. Should your brand be paying attention to TikTok in 2022? Most likely, yes. TikTok trends are taking over online, with reach extending well beyond the walls of its app. Let’s see how it looks and hopefully inspire some campaign creation of your own. We have ten TikTok ads from a variety of categories below to put this ‘TikTok trend potential’ in context.

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7 Key Go-to-Market Trends for 2022

Zoominfo

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Companies continue to focus on being light on their feet — highly responsive and increasingly adaptable. While that won’t change in 2022, there are some additional things you can do to be successful.

Marketing 100
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Hyperautomation Is Set for Growth in 2022: Which Tools Are Needed?

Dataversity

With labor shortages continuing throughout multiple industries, businesses need to revisit automation as a way of “filling” unhired roles or even eliminating tedious tasks that create worker dissatisfaction. Thoughtful automation can improve the work experience by granting employees the freedom to focus on more meaningful aspects of their jobs or by reducing the stress of […].

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Prudential: 5 Reasons Parents Should Get Life Insurance

Wink Intel

NEW YORK, Jan. 13, 2022 (GLOBE NEWSWIRE) — Whether parents are experiencing life with a baby for the first time or have a full nest of young ones, protecting and supporting those children is a primary concern. While no one likes to think about a future they’re not in, it’s important for parents to figure out how their loved ones will continue to go on if the unexpected happens.

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Innovation: where do you start? metrics can help…

Timo Elliot

Innovation has to become a core competency, a business process itself, that can be continually improved. And because you can’t manage what you don’t measure, that requires metrics. But what metrics? I helped write this article on SAP Insights , with some thoughts and examples of innovation KPIs. My favorite? Making sure that you have a target minimum for project failure (because if you don’t hit that, you’re being too conservative…).

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All-Virtual New Year’s Closin’ Eve: Take Two

Zoominfo

December 31st is no ordinary day at ZoomInfo. Years ago, it was renamed New Year’s Closin’ Eve — a day full of celebration, selling, and the occasional celebrity cameo. Traditionally celebrated in-person, the holiday was held virtually for the second year in a row , but that didn’t stop the party. New Year’s Closin’ Eve 2021 was a huge success thanks to a thoughtful and meticulous team determined to close out another year with laughter and excitement.

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3 Data Management Questions to Ask Before Choosing a Cloud-Based Vendor

Dataversity

In 2022, ensuring best-in-class Data Management is anything but straightforward for CIOs and IT leaders. The volume, variety, and velocity of data being collected have grown exponentially, as has the number of cloud solutions that require the use of this data without your direct control. To be successful, you must enable your organization to leverage […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What 2 Surveys Say About the Value of Centralized Data

Domo

Back in October 2021, we took a look at some data we collected at Big Data London (BDL) related to companies’ data strategies. Since then, we’ve collected even more data on the subject. At Web Summit in November, we set up the same survey machine we took to BDL, and again asked attendees a few questions about their data environments. You can find the updated dashboard (aka the Swag Machine) toward the bottom of this post.

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What The Future of Green Hydrogen Energy Says About SOEC Technology

Evalueserve

Introduction . Hydrogen is fast gaining ground as the fuel of the future , be it for power generation or powering the next generation of fuel cell electric vehicles (FCEVs). Hence, ways to generate, transport, and utilize it to fuel this energy transition are constantly being developed and optimized. Amongst these, electrolysis is a major Power-to-X (PtX) solution pathway to generate green hydrogen using electricity and water.

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How to Use Ecommerce Data analytics to Boost Conversion

Data Hut

Suppose you want to figure out why there's a shift in customer behavior and a change in the online shopping trend. In that case, you must opt for data from eCommerce analytics—a process of gathering and analyzing information from different verticals within your brand that directly or indirectly impact your online store. Not only does it help you make more informed decisions, thanks to the valuable data, but it also gives you a competitive edge.

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Three Ways Data Analytics Will Progress in 2022 and Beyond

Dataversity

Most industries have seen tremendous change due to the pandemic over the past two years, which has brought new and ever-evolving data that businesses need to make sense of. With that, data analytics tools have become more imperative than ever, as they can help organizations analyze changing business patterns as well as offer insightful visibility […].

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.