Sat.Mar 21, 2020 - Fri.Mar 27, 2020

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5 Ingenious Ways To Use Big Data For Customer Engagement

Smart Data Collective

Big data is changing the direction of our economy in unprecedented ways. Every business should look for ways to monetize big data and use it to optimize your business model. The number of companies using big data is growing at an accelerated rate. One poll found that 53% of businesses were using big data analytics in 2017. This figure has presumably risen in the years since.

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You Can Now Take Moz Academy Courses for Free

Moz

Posted by Roger-MozBot The well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are experiencing the impact of this pandemic, and we want to address the difficulties you’re facing and acknowledge how you might be feeling.

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A Quick Guide To Getting The Most Out Of Your Webcam

Timo Elliot

I’ve seen lots of you on your webcams recently. So I know you need this! I previously wrote a post about how to get a really professional look when using video conferencing , but here are some quick steps to get a better image out of even the most basic webcam built into your computer, without any extra equipment, in just a few minutes. A typical webcam view.

IT 63
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Contify Offers Free Access to its Intelligence Platform and Newsletter Reports to Help Professionals Track Coronavirus’s Impact on Industries

Contify

Given the unprecedented nature of the crisis we face, Contify has announced today that it is offering free access to its platform and curated newsletter reports to help professionals track the coronavirus’s business impact on industry sectors and locations. Contify has configured an instance of its intelligence platform to track both local and global developments of strategic importance to various industry segments. .

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Insurance Companies Use Data To Measure Risk And Choose Rates

Smart Data Collective

The auto insurance industry has always relied on data analysis to inform their policies and determine individual rates. With the technology available today, there’s even more data to draw from. The good news is that this new data can help lower your insurance rate. Here is the type of data insurance companies use to measure a client’s potential risk and determine rates.

Profiling 266
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Generating Local Content at Scale - Whiteboard Friday

Moz

Posted by rjonesx. Building local pages in any amount can be a painful task. It's hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale. In this week's edition of Whiteboard Friday, Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart's content.

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How ESPN Uses Data to Score with Sports Fans

Domo

In an era when TV watchers have more options than ever, programmers that can tap into viewer sentiment have a distinct advantage. That’s a realization that Doug Kramon came to a while ago, when it became clear to ESPN ’s senior director of fan support and customer care that live game attendance was on the decline and more people were choosing to take in the action from the comfort of their couches.

Sports 52
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How Big Data Has Revolutionized the Gaming Industry

Smart Data Collective

Big data is driving a number of changes in our lives. Forbes recently wrote an article about the impact of big data on the food and hospitality industry. However, other sectors are changing as well. Big data phenomenon has revolutionized almost every aspect of an average citizen’s life. Information about our online activity has been accumulating for years, and now is actively used to know more about us.

Gaming 257
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Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

Moz

Posted by morgan.mcmurray For the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It's. a lot, isn't it? So today, we want to take a departure from the world of "how this affects us" and focus instead on actionable things we can all do to make things brighter for ourselves and our communities.

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Forecast and Plan with Confidence (and Predictive Analytics)!

Elegant BI

Predictive Analytics for Business Users = Assisted Predictive Modeling! Are you tired of using guesswork and opinions to make business decisions? These types of decision-making can be particularly dangerous to your business when they are applied to predicting and forecasting. If you are to be successful in business, you must be able to look into the future and plan for customer demand, new suppliers, inventory needs, financial investment, training and resource requirements, business locations, c

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Contify Offers Free Access to its Intelligence Platform and Newsletter Reports to Help Professionals Track Coronavirus’s Impact on Industries

Contify

Given the unprecedented nature of the crisis we face, Contify has announced today that it is offering free access to its platform and curated newsletter reports to help professionals track the coronavirus’s business impact on industry sectors and locations. Contify has configured an instance of its intelligence platform to track both local and global developments of strategic importance to various industry segments. .

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How Does AI Help Secure The Supply Chain?

Smart Data Collective

The supply chain is the source of every part of production. From raw materials to manufacturing to distribution, each step requires the most secure transition possible. Sometimes, though, the supply chain can come with various risks that affect these stages. Security issues arise from these vulnerabilities, and merchandise can be damaged or stolen, leading to more headaches and time-consuming procedures.

Security 244
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6 Trello Alternatives to Consider

Better Buys

Project management software gives businesses a way to manage their projects and track individual tasks. It also provides a unified platform for team members to collaborate. Many US workers say that communication (or lack of) is one of the biggest obstacles to their teams’ success. The key takeaway is that communication is a critical component […].

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Smarten Launches COVID-19 Coronavirus Website to Track Infection Trends and Geography in India

Elegant BI

‘Facts are to the mind what food is to the body’ ~ Edmund Burke ~. India is not exempt from the Corona Virus (COVID-19) and, as with every other country around the world, the prospect of infection and spread throughout the cities of India is a daunting idea. Facts, scientific and medical advice and information is what will get us through. In order to support the citizens of India with timely, accurate information and mitigate the risk of panic and the spread of misinformation.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Boost Your Productivity Levels With Automated Reporting System & Tools

Datapine Blog

Data, information, and insights are all around us. Before we even realize our business potentials and want to act in our competitive market, there is always a new business plan to make, a new strategy to develop, a new report to generate – and they all take time. Since massive amounts of data are generated by every second, businesses are always in the lookout for the best possible data analysis tool that will make their processes easier, faster, and more effective.

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Massive Ways AI Is Improving The Quality Of Exams

Smart Data Collective

Although exams are an essential part of the academic structure , conducting examinations requires a serious amount of energy, money, infrastructure, and manpower. It is a stressful time for students and teachers alike and involves a lot of steps- from creating and printing the question papers to correcting answer scripts for the results to be published.

Advantage 228
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3 Hurdles to Successful Marketing—and How to Clear Them

Domo

The start of a new decade presents a fresh incentive for CMOs to reform and innovate their marketing processes. Why? As General Electric’s CIO, Sue Siegel, said in a keynote address in 2018: “The pace of change will never be as slow as it is today.” In marketing especially, the pace of change has become unrelenting. Today’s marketing leaders have a never-ending stream of decisions to make , along with short- to long-term initiatives that they must continuously optimize and change.

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How to Handle Temporarily Out-of-Stock Product Pages

Moz

Posted by Dr-Pete The next few months are going to be uncharted territory for all of us, with serious challenges for both brick-and-mortar and online businesses. Many e-commerce sites are already facing a unique situation right now, and it looks something like this: These are hand sanitizer results from Staples.com, and this screenshot is just a portion of the first page.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Sudden Data Developments Massively Disrupt eCommerce Software Market

Smart Data Collective

Last year, Jasmine Ronald, an author with Towards Data Science, wrote an article showing that big data is changing the direction of the ecommerce market in unexpected ways. This view is shared by experts at Big Commerce and other big data publishers. A growing number of software publishers are using big data to improve the value of their algorithms.

Retail 214
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The Incredibly Important Role Of Big Data In Academia

Smart Data Collective

One of the most important elements in the evolution of the education system is the ability to make informed conclusions about the need to change approaches that are used and the actions that are taken. According to a 2015 whitepaper published in Science Direct , big data is one of the most disruptive technologies influencing the field of academia. The educational system continuously creates and accumulates a significant amount of data, and the question of the systematic work with these data by a

Education 251
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The Growing Importance Of Machine Learning With Dedicated Servers

Smart Data Collective

Machine learning is changing the web hosting industry in countless ways. Many third-party hosting providers, such as Amazon Web Services have started utilizing machine learning in different capacities. Amazon Sagemaker is among the machine learning tools that have transformed the services that the platform offers to customers. Matthew Fryer, the Vice President and chief data science officer for Hotels.com has spoken very highly of this machine learning service.

Learning 229