Sat.Feb 01, 2020 - Fri.Feb 07, 2020

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Big Data Is Shaping These Huge Digital Marketing Trends In 2020

Smart Data Collective

I had an interesting encounter at a young professionals’ group the other day. I ran into the head of an analytics company with a lot of experience in big data. When I talk to people from analytics companies, they usually emphasize the technical aspects of their profession. This man was different. He talked extensively about the types of clients he worked with the most.

Marketing 284
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54 B2B Mobile Marketing Statistics for 2020

Zoominfo

It’s tough to name a marketing tool more powerful than the mobile phone. That’s right—these days it’s less of a phone and more of a lifeline that consumers are connected to nearly 24/7. They don’t just surf the web and refresh their social media feeds. They’re also using their mobile phones to interact with businesses […].

Marketing 164
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Pay Attention to These SEO Trends in 2020 and Beyond

Moz

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyo

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Predictive Analytics Tools for All Skills!

Elegant BI

Assisted Predictive Modeling: The Word ‘Assisted’ is the Key! Assisted predictive modeling! The term sounds complex and intimidating, doesn’t it? But nothing could be further from the truth. The word ‘assisted’ is the key! It is true that without the skills and knowledge of a data scientist or a business analyst, predictive analysis can be a daunting task.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Using Big Data With Docker As A Powerful Software Development Platform

Smart Data Collective

Big data is changing the world in tremendous ways. One of the areas where big data is having the largest effect is with software development. A growing number of DevOps platforms are using new data analytics and machine learning tools to boost performance. Docker is one of them. The Role of Big Data with Docker for Software Development. Enterprises around the world have recently gained interest in Docker.

Education 252
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14 Examples of Socially Responsible Business Leaders

Zoominfo

As we reflect on the past year, it’s important to recognize 2019 as a year of change, growth, and most of all, innovation. We saw new businesses take the spotlight, and we saw existing ones make waves with major changes to the way they operate — all in the name of progress. In fact, the […].

Business 160

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Contify Deploys News Feed APIs to help Payments and Forex App Drive User Engagement; Delivers Contextual News on Niche and Unique Topics at Scale

Contify

Contify, the AI-enabled market and competitive intelligence platform, has announced today that it has successfully deployed its News Feed APIs solution to help a global fintech major drive user engagement for its payments and forex solutions app. The firm approached Contify to configure a solution to boost user engagement for its app that provides users with essential financial services such as investment portfolio management, alongside its cross-border payments and forex services, to a large an

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Drug Discovery Needs AI To Discover More Treatments

Smart Data Collective

Improving human health, longevity, and satisfaction are some of the primary purposes of technology. At first glance, artificial intelligence may feel like a step away from our humanity. But what if it could make us more observant, better able to find hidden connections , and more efficient as we explore the unknown? Drug discovery and clinical trials are just one application area for AI, but it’s a deserving and impactful one.

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54 B2B Mobile Marketing Statistics for 2020

Zoominfo

It’s tough to name a marketing tool more powerful than the mobile phone. That’s right—these days it’s less of a phone and more of a lifeline that consumers are connected to nearly 24/7. They don’t just surf the web and refresh their social media feeds. They’re also using their mobile phones to interact with businesses and make purchases.

Marketing 100
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Position Zero Is Dead; Long Live Position Zero

Moz

Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both the featured snippet and page-1 results (usually in the top 3–4).

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Case Study – Smarten Augmented Analytics Implementation for Growing India Retail Clothing Chain

Elegant BI

This Client is one of the fastest growing retail clothing chains in India. The Client has more than 50 stores located in 18 cities, and offering more than 8 in-house brands of apparel. The Client business is experiencing consistent growth with new stores opening in numerous cities at prime locations. The Client business was constantly evolving and adding more stores as well as launching an online presence.

Retail 40
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Why You Should Enhance Your Email Campaigns With AI

Smart Data Collective

Artificial intelligence is slowly working its way into everything. One of the newest iterations is AI-driven email marketing. Many companies are already using this and you may not have noticed. That’s because these programs are undetectable unless you know what to look for and they are highly relevant to your interests. Using AI allows you to better segment your market and it can help signal when someone is prepared to sign.

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7 Benefits Of An LMS For Your Business

Better Buys

Your employees, along with your vision and hard work, are behind the success of your business. Employee training has always been a decisive factor in developing a skilled workforce and remaining competitive. But, as your company grows, L&D gets more complicated. A learning management system (LMS) helps you implement continuous training without upsetting the workflow […].

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12 Marketing Reports Examples You Can Use For Annual, Monthly, Weekly And Daily Reporting Practice

Datapine Blog

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Today’s digital data has given the power to an average Internet user a massive amount of information that helps him or her to choose between brands, products or offers, making the market a highly competitive arena for the best ones to survive.

Marketing 112
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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30 Emoji Statistics for Businesses

Zoominfo

Language never stops evolving, but the old adage “a picture is worth a thousand words” remains as relevant as ever. Whether you’re texting with friends, posting on social media, or even communicating with colleagues, the following is true: a single image often conveys a complex thought better than a series of winding, hard-to-follow sentences.

Business 100
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Exploring Nuances Of Machine Learning & Personalization In Apps

Smart Data Collective

The market for machine learning is projected to reach $20.8 billion by 2024. It is unbelievable that it was only worth $1.6 billion back in 2017. This means that the market has been growing around 45% a year over the course of a decade. The rapid growth in the machine learning market is largely attributed to the growing list of applications for it. Machine learning is being leveraged in every industry from healthcare to criminal justice.

Learning 109
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30 Emoji Statistics for Businesses

Zoominfo

Language never stops evolving, but the old adage “a picture is worth a thousand words” remains as relevant as ever. Whether you’re texting with friends, posting on social media, or even communicating with colleagues, the following is true: a single image often conveys a complex thought better than a series of winding, hard-to-follow sentences.

Business 178