Smart Data Collective
NOVEMBER 6, 2019
Smart cities are gaining popularity across the world thanks to the convenience and efficiency they bring to citizens, visitors, and government leadership. Smart city technology can use data to revolutionize what it means to live and work in a city. First, however, we need the right kind of storage solutions to make all these proposed features functional.
Zoominfo
NOVEMBER 3, 2019
It’s common knowledge that working in sales is hard. Yet—what most people don’t understand is the extent to which sales pressure can negatively impact an organization. Consider this: a recent survey ranked ‘ sales account manager ’ as one of the most stressful jobs in the US, with 73 percent of respondents rating the role as “highly stressful.” ( source ) In today’s post we explain the effects of sales pressure and provide ways to mitigate this stress productively.
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Datapine Blog
NOVEMBER 5, 2019
To succeed in today’s competitive business world, the ability to make the right decisions at the right time based on water-tight insights is essential. If you don’t have the vision or don’t know what to do with it, you’ll find yourself shooting in the dark – and that is detrimental to the growth and evolution of any business, regardless of size or sector.
Moz
NOVEMBER 8, 2019
Posted by BritneyMuller There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
NOVEMBER 7, 2019
Big data is playing a very important role in the future of branding. Last year, Samantha Bhargav wrote a great article on ways big data can help with branding strategies. There are a number of benefits, as Bhargav points out. One of the biggest is customer-centric marketing. Ways that Big Data Promotes Stronger Branding Practices. Whether you are a brand that has just started off or a brand that has become a dominant force over the years, the same core principles are going to determine whether y
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Digimind
NOVEMBER 5, 2019
In the 2019 Social Media Marketing Industry Report , Social Media Examiner surveyed over 4,800 B2B and B2C marketing managers from Australia, Canada, India, United Kingdom, and the United States of America, about how they use social media in their marketing strategies.
Moz
NOVEMBER 4, 2019
Posted by Jeff_Baker Does reading that title give you a mini-panic attack? Having gone through exactly as the title suggests, I can guarantee your anxiety is fully warranted. If you care to relive my nightmare with me — perhaps as equal parts catharsis and SEO study — we will walk through the events chronologically. Are you ready? August 4th, 2019. It was a Sunday morning.
Smart Data Collective
NOVEMBER 7, 2019
ISPs are using data analytics in a variety of ways. Many consumers may be concerned about this, because they are known to exploit customer data. However, they use data in a number of benevolent ways, which many people will be okay with. Pew Research has shown most customers are okay with companies collecting their data if it is used for holistic purposes.
Resonate
NOVEMBER 8, 2019
How to Capture Today’s Activist Shopper. Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to gain a competitive edge?
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Digimind
NOVEMBER 4, 2019
Producing and manufacturing drugs and medical devices is an expensive business to be a part of. The global pharmaceutical industry in itself is highly competitive, driven by a constant need to innovate and discover new drugs. With the average drug life cycle spanning two decades, from drug development to approval and commercialization, all the more multinational drug companies have unique challenges in competitive intelligence (CI).
Moz
NOVEMBER 7, 2019
Posted by PhilNottingham Video and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it's a crowded market out there, and finding a good idea is only half the battle. Join video marketing extraordinaire Phil Nottingham from Wistia as he explores how we can both uncover great ideas for a podcast or video series and follow through on them in this week's episode of Whiteboard Friday.
Smart Data Collective
NOVEMBER 6, 2019
Big data and cannabis are two seemingly different concepts. However, the two industries tie in very well with each other. CBD companies are relying more on big data than ever before. In June, Nicole Martin wrote a very detailed article for Forbes on the role of big data in operations management for the cannabis industry. “Data helps to drive every industry now.
Zoominfo
NOVEMBER 5, 2019
You might be familiar with Maslow’s Hierarchy of Needs, Abraham Maslow’s psychological theory about human needs and development. But, have you ever applied this theory to your sales team structure? Below, ZoomInfo’s Senior VP of Revenue Patrick Purvis explains how Maslow’s Hierarchy can help you build a well-rounded SDR team!
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digimind
NOVEMBER 4, 2019
Social media has become the cornerstone of most brand development and customer engagement strategies. This is even more so as consumers become increasingly engaged with brands, from sharing feedback, to seeking customer support. However, the pharma industry has often been deterred from engaging consumers in open dialogues the same way other consumer industries like travel, retail, and hospitality have.
Moz
NOVEMBER 3, 2019
Posted by MiriamEllis File this under fresh ideas for stagnant clients. It’s 10:45 at night and I’m out of: Tortillas Avocados Salsa. Maybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn’t get my errands done. Maybe I was feeling too sick to appear in a public grocery store wrapped in the ratty throw from my sofa.
Smart Data Collective
NOVEMBER 7, 2019
The benefits of predictive analytics for businesses are numerous. Most case studies and industry advice columns focus on improved cost effectiveness, the propensity for innovation and the ability to reach new customers. However, predictive analytics can be just as valuable for solving employee retention problems. Towards Data Science discusses some of the benefits of predictive analytics with employee retention.
Zoominfo
NOVEMBER 7, 2019
Let’s face it—it’s not easy to build a perfect marketing team. A comprehensive marketing strategy includes a number of different tactics and initiatives—which means your team must include members with a wide variety of marketing skills. If you work in marketing, you’re already aware of the most common essential roles—social media managers, content specialists, email marketing managers, etc.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Elegant BI
NOVEMBER 6, 2019
How Can My Business Begin Digital Transformation? How About Augmented Analytics? If you read industry and technology journals, you have probably seen the term, ‘digital transformation’. So, what is digital transformation Gartner asked, and here is what the Gartner glossary of terms says about that: ‘Digital business transformation is the process of exploiting digital technologies and supporting capabilities to create a robust new digital business model.
Smart Data Collective
NOVEMBER 7, 2019
Machine learning is disrupting the mobile app development industry. Although mobile app developers have used machine learning in some way or another for years, they are finding new applications for it. Machine learning is particularly useful when it comes to avoiding many of the biggest mistakes that app developers make. The Growing Importance of Machine Learning in Mobile App Development.
Elegant BI
NOVEMBER 7, 2019
Data Analysis for Business Should Include Every Business User! Business Intelligence and Analytics is as necessary for small businesses and start-ups as it is for a large enterprise. There is no room for a misstep or a market error in today’s competitive environment. Whether your business is local or global, all online or brick and mortar, government, public sector or consumer focused or playing in a very specialized market, you and your team need business intelligence and analytics tools.
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