Sat.Jun 19, 2021 - Fri.Jun 25, 2021

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15 power tips for Microsoft Power BI

CIO

Power BI is Microsoft’s interactive data visualization and analytics tool for business intelligence (BI). With Power BI, you can pull in data from a wide range of systems in the cloud and on premises and create dashboards that track the metrics you care about the most. You can even drill down into your data and (literally) ask questions about it. Power BI’s rich reports or dashboards can be embedded in reporting portals you already use.

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Understanding the Strategy & Analytics Revolution

Cipher

In recent years, the role of analytics in the strategic decision-making process has been elevated to new levels of prominence. In fact, it’s safe to say that the majority of organizations don’t make important strategic decisions without first consulting the data. A recent McKinsey report termed this phenomenon “the strategy-analytics revolution” , and highlighted the key benefits organizations can realize by prioritizing the use of analytics in the strategic decision-making process.

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How to Gain Valuable Insight From Your Competitor’s Website

Crayon

According to our 2021 State of Competitive Intelligence Report , 99% of survey respondents found value in monitoring their competitors' website changes. Between messaging and team changes, pricing and product updates, and myriad other insights, your competitors' websites are gold mines of actionable intel. Specifically, competitor website analysis enables you to: Better understand your target market.

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Competitive Intelligence And Lessons From The Military Gets Things Done

Octopus

Competitive Intelligence and lessons from the military gets things done We explain how Competitive Intelligence and lessons from the military gets things done. You can learn from the military to make sure you put everything in your packs and belt. Read More. The post Competitive Intelligence And Lessons From The Military Gets Things Done appeared first on Octopus Competitive Intelligence.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. Those insights need to be presented in a format that is easy to conceptualize. Visual marketing dashboards are prime examples of using big data effectively in marketing.

KPI 227

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Pride Month: I’m Not Afraid Anymore

Crayon

Work is stressful. At times, we all feel overwhelmed, be it because of a growing workload, a shrinking deadline or a hefty quota. What if, in addition to those traditional workplace worries, employees also felt that they couldn’t truly be themselves? What if they feared the judgement that would come with revealing their LGBTQ+ identity? Studies suggest this can decrease productivity and cause significant emotional trauma.

Briefing 455
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Price Optimization – An eCommerce Necessity or Just Another Passing Trend?

Intelligence Node

Businesses often spend an inadequate amount of time strategically thinking about their product prices. But price strategy deserves a lot more attention, especially for online brands and retailers. According to Oberlo, there will be more than 2.1 billion online shoppers in 2021. It is a given that they will comparison-shop. This means if the products […].

Retail 173
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How to Protect Your Small Business from Cyberattacks with Data Analytics

Smart Data Collective

Data analytics has dramatically upended our lives. Most of the changes have been largely positive. One of the biggest implications of data analytics technology in the 21st Century is that it has led to a number of new cybersecurity solutions. There is actually an entire field known as cybersecurity analytics , which as its name implies, uses data analytics technology to create more robust cybersecurity solutions.

Business 226
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Battlecards: a necessary sales resource

Primary Intelligence

Salespeople are always looking for the easy solution to compete against their market rivals. One thing that sales professionals do not want is to spent time on extensive research to discover a competitor’s strengths and weaknesses. After all, your company pays salespeople to interface with buyers and not to do background research on the competition.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How to Plan a Threat Hunt: Using Log Analytics to Manage Data in Depth

Dataversity

Click to learn more about author Thomas Hazel. Security analysts have long been challenged to keep up with growing volumes of increasingly sophisticated cyberattacks, but their struggles have recently grown more acute. Only 46% of security operations leaders are satisfied with their team’s ability to detect threats, and 82% of decision-makers report that their responses to threats […].

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A Handbook to Competitive Intelligence Research for Your Business

Netbasequid

There’s no denying that social media has made the world a smaller place. Consequently, the news media and business enterprises have risen to the occasion to move at the speed of social. The great thing for brands is the vast amount of consumer and news media intelligence that is freely available. Social listening and data analytics tools make a world of difference in research and development and forming effective marketing strategies.

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6 Ways Augmented Reality Is Changing These 6 Industries

Smart Data Collective

Technology is moving at such a fast rate that everyone—including the business sector—is trying to keep up. There’s no doubt in how technology has improved almost all business processes, and one development that’s taking off is augmented reality. Augmented reality (AR) uses real-time computer-generated images in the surroundings of the viewer. So as a user, you can perceive the augmented objects which are a part of the real world to give you an interactive and enhanced experience of the visible w

Education 223
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To Post or Not to Post: 7 Quick Tips for Google Posts

Moz

Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Third Pillar of Trusted AI: Ethics

Dataversity

Click to learn more about author Scott Reed. Building an accurate, fast, and performant model founded upon strong Data Quality standards is no easy task. Taking the model into production with governance workflows and monitoring for sustainability is even more challenging. Finally, ensuring the model is explainable, transparent, and fair based on your organization’s ethics […].

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The Importance of Consumer Behavior

Netbasequid

The world of commerce lives and dies at the whim of consumer behavior. Which products are bought and which campaigns are received favorably vs unfavorably boils down to what consumers think and feel. But what behaviors are driving these feelings and actions? Let’s find out. To answer these consumer behavior questions, we’ll discuss: The definition of consumer behavior and how to measure it.

Win 88
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Every Business Needs an Analytics-Driven Content Marketing Strategy

Smart Data Collective

Analytics plays an invaluable role in modern marketing. We have talked extensively about the value of using data for marketing strategies in all industries. Analytics can be particularly useful for content marketing. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies. This has changed dramatically in recent years, as data analytics has become increasingly vital to the future of content marketing.

Marketing 217
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Facebook Analytics Is Going Away: 4 Things Marketers Can Do

Weidert Group

The standalone Facebook Analytics Tool is going away on June 30, 2021. If you use Facebook as part of your marketing efforts, it’s possible this news is freaking you out right about now. But fear not! Facebook Analytics Tool is not the only way to measure engagement. In fact, I have viewed various Facebook metrics daily, for years, while running paid ads and handling content promotion for clients.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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8 Local Communication Bridges and 4 Experts to Help You Build Them

Moz

Where can we look for inspiring models and methodologies to help us build better communication bridges with the communities we serve? Miriam chatted with respected experts including David Mihm, Aaron Weiche, Claire Carlile, and Ellen Dunne to equip you with tips for becoming the most connected local business in town.

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Understanding Juneteenth Conversation Shifts in 2021

Netbasequid

A significant number of online participants are closely following Juneteenth conversation this year – is your brand tuning in as well? We explored the past three years of conversation to gather insight around conversation volume and consumer behaviors. And it’s the kind of consumer intelligence that should inform brand messaging around any topic really, particularly one that’s focused on big societal issues, like racial injustice.

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Huge Benefits Data Scalability Can Create for Your Business

Smart Data Collective

We recently pointed out that effective data management is the key to running a successful organization. You should recognize that big data is an asset that shouldn’t be discounted. The Merits of Big Data in Organizational Management. While you will always need to rely on intuition to some extent when it comes to your business, having some numbers to back up your decisions can be beneficial in a number of different ways.

Business 214
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Weidert Group Named a Top Wisconsin B2B Company by Clutch

Weidert Group

APPLETON, WI, June 2021 – Weidert Group, a full-service B2B inbound growth agency and Diamond Level HubSpot Partner, has been named a Top B2B Company from Wisconsin in the categories of Web Design and CRM (customer relationship management) Consulting and SI (systems integrator) by Clutch, the leading B2B ratings and reviews firm. Weidert Group’s ranking as a leading Wisconsin B2B company was based on verified reviews from their clients, visibility, reputation, and quality of service.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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MozCon Virtual 2021 Interview Series: Areej AbuAli

Moz

We’re so excited to welcome Areej AbuAli to the MozCon Virtual stage. Ahead of the show, we talked with her about her work leading Women in Tech SEO, what she’s looking forward to at this year’s conference, and more!

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The 4 Social Listening Methods For Building Your Leads Strategy

Digimind

Summertime is upon us, and I don’t know about you fine folks, but I’m getting my suntan lotion and inflatable pool banana ready for the sunshine, the beach, and the tropical drinks. So so many tropical drinks. But before you and I set up our vacation email responses and close our laptops, we should probably get a few things out of the way, most importantly of course, our lead acquisition strategy!

Sales 55
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Importance of Both AI or VPN Technology in the Future of Privacy

Smart Data Collective

Privacy concerns have been a huge issue for most people. A poll from Pew Research showed that around 81% of Americans felt that the risks of companies collecting data on them outweigh the benefits and 66% said the same about the government. There is no getting around the growing concerns of data privacy. People deal with several problems in the current age of technology, some of which are complex by nature.

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Smarten Support Portal Updates – June – 2021!

Elegant BI

We invite you to explore our latest knowledgebase articles and to join the Smarten user community on Smarten Support Portal. If you have not registered yet, Click Here to obtain your login credentials. Knowledgebase Articles. Smarten Application Security: Banner Grabbing vulnerabilities and solutions. Smarten Application Security: HTTP Method Vulnerability and solutions.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Risk in a Recovering World: Highlights From “Risk Americas 2021”

Evalueserve

In the last week of May, I attended Risk Americas 10th Annual Virtual Event organized by CeFPro. The virtual event was an excellent opportunity to learn first-hand from risk experts about the future of risk and compliance. Throughout the event, attendees were encouraged to participate and exchange ideas with the panelists. I highlighted five ideas that caught my attention from the event below: Model capabilities through recovery —Reviewing Model Reactions to COVID-19 and Capabilities Through Rec

Banking 52
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Five Myths About Artificial intelligence

Dataversity

Click to learn more about author Igor Tkach. There are very few subjects in technology and science that cause as much excitement and debate as artificial intelligence (AI). But with this excitement and rising interest comes a lot of speculation and unfounded beliefs that only create fear and doubt. There are a lot of myths […]. The post Five Myths About Artificial intelligence appeared first on DATAVERSITY.

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5 Best Workspaces for Data Scientists with their Own Businesses

Smart Data Collective

Data scientists have much greater job security than most other professions. They are discovering that countless organizations are interested in hiring experienced programmers that can create big data applications. However, data scientists also face difficult workloads and other challenges. Many of data programmers are expected to work remotely. However, this can be hard for those that do not like this environment.

Business 174