Crayon

MARCH 31, 2022

In our first installment of the Crayon Customer Corner, we sat down with Carolyn Klinger, Director of Market and Competitive Intelligence at Affinity. Carolyn recently purchased Crayon for the second time , but that’s not the primary reason we wanted to chat with her. As someone who has led CI and market intelligence initiatives at several fast-growing companies, we wanted to learn more about successful CI analysis from Carolyn and how she provides exceptional analysis to get results.

Competitive Intelligence 616

Competitive Intelligence Competitive Intelligence Intelligence 616

Cipher

MARCH 31, 2022

Many of the world’s top-performing companies share one thing in common: they closely track the activities of their rivals by conducting competitor analysis exercises regularly.

Competitor Analysis 516

Competitor Analysis Analysis 516

Smart Data Collective

MARCH 30, 2022

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are. New ecommerce startups are discovering interesting ways to utilize analytics.

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Commerce Startups Banking Advantage 281

Zoominfo

MARCH 29, 2022

For an industry committed to innovation, you’d think tech companies would have better employment representation across minority groups. But Black representation remains staggeringly low at the majority of tech companies, where less than 5% of employees are Black. That number drops to less than 2% for Black women. “We know that gender and racial diversity creates higher quality products, companies, and sectors,” said Nicole McAllister, a customer onboarding manager at ZoomInfo.

Education 100

Education Sales Learning Advantage 100

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IT

Crayon

APRIL 1, 2022

March Madness is coming to an end. This high-stakes NCAA tournament has been filled with fierce rivalries and plenty of upsets. Take Saint Peter’s, for example–the first No. 15 seed in tournament history to advance to the Elite Eight.

Advantage 325

Advantage Advantage Competitive Research 325

Netbasequid

MARCH 30, 2022

So many brands are finding their voice, and clientele, online – but many more are finding themselves suddenly displaced at the speed of social. Real-time dashboards that make social media monitoring accessible to all are a must. And we’re going to share pro tips to help you beat those online odds and come out on top! Identify Trends and Influencers.

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Startups Algorithm Win Innovation 98

Dataversity

MARCH 30, 2022

After years of hiding in plain sight, cyber entrepreneurs and investors have finally caught the attention of the IRS. This is due mainly to the rise of non-fungible tokens (NFTs) and the crypto bubble. In addition to tech millionaires secreting their wealth in cryptocurrencies and digital banks, increased incidences of identity theft and refund fraud […].

Banking 98

Banking Data Analysis Learning Analysis 98

Crayon

MARCH 29, 2022

There’s no denying that 2021 was a troubling year for the supply chain (2022 hasn’t been much better). Catastrophic events such as the COVID-19 pandemic and the Suez Canal blockage disrupted supply chains around the world. These events strained the flow of raw materials and goods, slowing down manufacturing.

Analysis 325

Analysis Marketing Marketing Research 325

Netbasequid

MARCH 29, 2022

Leveraging social media means being where your audience is – and for almost every brand or business in 2022, that means Instagram. This isn’t a shocking revelation when you consider how photo-obsessed we’ve become in the digital age – with every smartphone sporting increasingly sophisticated cameras to answer busy consumers’ need to capture moments and communicate life happenings succinctly.

Profiling 98

Profiling Sports Gaming Globalization 98

Smart Data Collective

MARCH 30, 2022

AI technology has become a very important part of modern business. More companies are using AI to automate a number of aspects of their operations and improve their ROI. One study from Accenture found that AI increases the profitability of the average business by 38%. One of the biggest benefits of AI technology is in the realm of marketing. You can use AI to automate many parts of your marketing strategy.

Marketing 257

Marketing Marketing Data Mining Restaurants 257

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Competitive

Domo

APRIL 1, 2022

Last fall, we did a post on the Great Resignation , and since it still seems to be a big deal, I thought it made sense to revisit the data and see what has happened since then. With the power of data pipeline automation in Domo (a key foundational element to building any data app), we regularly get updated data from the U.S. Bureau of Labor Statistics’ monthly survey of Job Openings and Labor Turnover (JOLT).

Hospitals 98

Hospitals Marketing Marketing IT 98

Vable

MARCH 28, 2022

Emily Baldwin, Vable’s Head of Client Success, joined a panel of experts at a recent AALL event. It was designed to bring together information people and business partners to discuss how to successfully implement a new or updated library tool. The other speakers included Kirsten Leary from the Social Law Library, Andrea Hunt from Troutman Pepper, and Marcus Peasley from HBR Consulting and they were happy to share their experiences.

Information 98

Information Business Innovation IT 98

Netbasequid

MARCH 29, 2022

Leveraging social media means being where your audience is – and for almost every brand or business in 2022, that means Instagram. This isn’t a shocking revelation when you consider how photo-obsessed we’ve become in the digital age – with every smartphone sporting increasingly sophisticated cameras to answer busy consumers’ need to capture moments and communicate life happenings succinctly.

Profiling 98

Profiling Sports Gaming Globalization 98

Smart Data Collective

MARCH 28, 2022

Analytics-driven businesses need to be prudent about investing in the right technology. This is especially true when they are trying to come up with a sensible marketing strategy. Social analytics is a very important part of marketing. You can use social analytics tools to create an effective marketing campaign on Instagram, Facebook or other social media platforms.

Marketing 252

Marketing Marketing Profiling Brainstorming 252

Advertiser: ZoomInfo

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Competitive

Domo

MARCH 29, 2022

Data continues to explode—and for many organizations, that’s a major problem. Not because there’s some kind of law of diminishing returns on data as volume increases. But because lots of companies just don’t have the tools to keep pace. “BI (business intelligence) got us all a little closer to the promise of better data leading to better results,” Domo’s new CEO , John Mellor (pictured), said during the opening segment of Domopalooza 2022 ’s virtual keynote.

Business 96

Business Entertainment Briefing Sales 96

Datapine Blog

MARCH 31, 2022

Table of Contents. 1) Why Shift To A BI Career? 2) Top 10 Necessary BI Skills. 3) What Are the First Steps To Getting Started? 4) Business Intelligence Job Roles. 5) Main Challenges Of A BI Career. 6) Main Players In The BI Industry. Does data excite, inspire, or even amaze you? Does the idea of discovering patterns in large volumes of information make you want to roll up your sleeves and get to work?

Business Intelligence 95

Business Intelligence Intelligence Intelligence Business 95

Netbasequid

APRIL 1, 2022

Brands face an uphill battle when it comes to understanding fickle consumers, but we have a new tactic to add to your arsenal: consumer aura analysis. It’s an exceptionally advanced capability that you’ll only find here – and we’re excited to tell you all about it! First, what is an aura? It’s a human energy field – an almost ethereal quality that gives outward expression of a person’s soul, subtly framing them in hue of color that is only detectable by the trained practitioner.

Analysis 98

Analysis Briefing Win Gaming 98

Smart Data Collective

MARCH 30, 2022

Azure Data Lake Storage Gen2 is based on Azure Blob storage and offers a suite of big data analytics features. It is rapidly becoming the primary choice for companies and developers due to its superior performance. If you don’t understand the concept, you might want to check out our previous article on the difference between data lakes and data warehouses.

Security 245

Security Security Advantage Advantage 245

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IT

BI Insight

MARCH 31, 2022

When I decided to write this blog post, I thought it would be a good idea to learn a bit about the history of Business Intelligence. I searched on the internet, and I found this page on Wikipedia. The term Business Intelligence as we know it today was coined by an IBM computer science researcher, … Continue reading Business Intelligence Components and How They Relate to Power BI.

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Business Intelligence Intelligence Intelligence Business 82

Owler

MARCH 30, 2022

Salespeople are essential to your business success, and how they perform is key to whether you win more business, or lose it all. We chatted to Jeff Bajorek, Advisor and Coach to B2B Sales Leaders to see what he thinks makes a salesperson great and separates them from the ‘smarmy’ bad tactics that kill deals. Jeff says that while the smarmy tactics or underhanded techniques, or the people who are in it for themselves, rather than being in it for the prospect and looking to help, would be the com

Sales 69

Sales Win Learning Business 69

Data Hut

APRIL 1, 2022

In recent years, India has become a very important market for makeup brands. Thanks to the rising purchasing power of women in urban areas, an increasing focus on beauty and fashion, and a growing middle class, the Indian cosmetics market has boomed. As more and more international brands enter the country, local brands have struggled to keep up. However, a handful of Indian companies have managed to prosper thanks to their focus on innovation and catering to the specific needs of Indian women.

Data Analysis 52

Data Analysis Analysis Retail Sales 52

Smart Data Collective

MARCH 28, 2022

Modern businesses that neglect to invest in big data are at a tremendous disadvantage in an evolving global economy. Smart companies realize that data mining serves many important purposes that cannot be overlooked. The portion of companies with data-driven decision-making models increased from 14% to 34% between 2014 and 2021, as more companies recognize its importance.

Data Mining 238

Data Mining Market Research Marketing Research Finance 238

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Security

Dataversity

APRIL 1, 2022

Artificial intelligence (AI) and machine learning (ML) are continuing to transform the insurance industry. Many companies are already using it to assess underwriting risk, determine pricing, and evaluate claims. But if the proper guardrails and governance are not put into place early, insurers could face legal, regulatory, reputational, operational, and strategic consequences down the road. […].

Learning 52

Learning Intelligence Intelligence IT 52

Elegant BI

MARCH 31, 2022

Web Access to Accounting Analytics Reporting is Crucial to Business Success! The Accounting Research Center and Continuous Auditing & Reporting Lab at Rutgers University stated that, “The audit profession is leveraging technology and electronic information to expand the auditor’s ability to access and analyze vast amounts of information.”. The recognition of this new reality and its importance is crucial to building a foundation of a fact-based, analytical approach to accounting, auditing, a

KPI 52

KPI Banking Analysis Loss 52

Intriccately

MARCH 31, 2022

In the earliest days of Intricately, we saw the digital universe evolving at hyperspeed, the migration to the Cloud was still nascent, but we viewed that change as persistent, swift, and inevitable.

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Smart Data Collective

MARCH 30, 2022

Data is one of the most important assets for modern organizations. Companies are using big data in countless aspects of their business models, including the procurement processes. They are expected to spend $9.3 billion on supply chain data analytics in 2026. Supply-side strategies play a pivotal role in determining the efficiency and end results of business operations.

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Loss Analysis Management Competitive 232

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Netbasequid

MARCH 31, 2022

No matter what industry you’re involved in, there’s a social media influencer online speaking into the space. Getting the right ones on board with your brand is the smart thing to do, but there is a crucial caveat – they must resonate with your audience. Not only that, but you’ve also got to monitor them as you go to ensure they continue to provide the value you’re looking for.

Marketing 52

Marketing Marketing Gaming Win 52

Dataversity

MARCH 31, 2022

Your data is under attack more than ever before. The onslaught of cyber attacks around the world is unrelenting, and organizations of all sizes have found themselves on the other end of the ransom demand. As hard as it is to imagine, organizations like the Cybersecurity and Infrastructure Security Agency are warning us that things could get […].

Security 52

Security Security IT Management 52

Mind Shifts

MARCH 28, 2022

Here is a wonderful article I had to share with you from Marshall Goldsmith , giving advice on how to be more effective in influencing up. I have had a number of coaching clients facing this situation, so maybe there is an answer there for you too. 1. Accept the facts. Every decision that affects our lives will be made by the person who has the power to make that decision, not the “right” person or the “smartest” person or the “best” person.

Win 52

Win Restaurants Sports Knowledge 52

Smart Data Collective

MARCH 28, 2022

Data analytics is the discipline of examining raw data to make conclusions about that set of information. All the processes and techniques used in data analytics can be automated into algorithms that work on raw data. Businesses can use it to optimize their performance. The type of data analytics best suited for a company is decided by its development stage and what type of brand and identity marketing it wishes to implement.

Education 206

Education Data Mining Advantage Advantage 206

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing