Sat.Apr 10, 2021 - Fri.Apr 16, 2021

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6 Best Practices for Aligning Sales & Marketing in 2021

Crayon

The more closely you align your sales and marketing teams, the better. When everyone is on the same page — from content marketers and demand gen specialists to BDRs and account executives — lead quality tends to improve, win rates tend to climb, and the business as a whole tends to grow. So, how do you do it? How do you get all those people — who, on a day-to-day basis, work on an extraordinarily wide range of tasks — to focus on a common goal?

Sales 662
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Five Tips for Life Science Companies to Effectively Manage M/CI Vendors

Cipher

The top life science companies work extensively with a network of external market and competitive intelligence (M/CI) vendors. M/CI plays a significant role in the decision making process of leading life science companies across all areas of the industry - including the pharmaceutical, biotechnology, and medical device sectors.

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5 perspectives on modern data analytics

CIO

Some things don't change, even during a pandemic. Consistent with previous years, in CIO’s 2021 State of the CIO survey, a plurality of the 1,062 IT leaders surveyed chose “data/business analytics” as the No.1 tech initiative expected to drive IT investment. Unfortunately, analytics initiatives seldom do nearly as well when it comes to stakeholder satisfaction.

Analysis 325
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3 Top Email Security Practices to Prevent a Data Breach

Smart Data Collective

Cyber-attacks have emerged as a big threat to the world. The World Economic Forum has included cyber-attacks and data breaches in the list of top global risks in 2020. The problems associated with data breaches cannot possibly be overstated. The average data breach cost $3.86 million and that figure could rise even further in the future. While a cyber-attack can take a toll on anyone, it is particularly threatening for business enterprises.

Security 358
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Breaking Down 5 Major Goals of Competitive Intelligence

Crayon

Businesses have never been more agile than they are right now. Bringing a product to market , releasing a new feature, launching an ad campaign — these initiatives, though they will never be easy by any means, are not as daunting as they once were. As markets become more crowded and pivots become more frequent, investments in competitive intelligence (CI) are growing like never before.

More Trending

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Octopus Intelligence Announce a Complete Rebuild of Their Website

Octopus

London: Octopus Intelligence announce a complete rebuild of their website www.octopusintelligence.com The original website was a break from the norm within the Competitive Intelligence and Corporate Intelligence field. No pictures of radar screens, rockets, chess pieces and lighthouses. Octopus understood they. Read More. The post Octopus Intelligence Announce a Complete Rebuild of Their Website appeared first on Octopus Competitive Intelligence.

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Business Intelligence for Fairs, Congresses and Exhibitions

Smart Data Collective

For most entrepreneurs, the best way to make money is to find ways to work smarter and not harder. While different companies, regardless of their size, have different operational processes, they share a common need for actionable insight to drive success in their business. Advancement in big data technology has made the world of business even more competitive.

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How to Choose the Right Influencers for Your Campaign

mention

Follower Count isn’t Everything. Let’s start this out with a quiz. Imagine you’re a French food brand that’s launching a new line of fully vegan desserts in supermarkets around Paris. In an effort to help you promote your new products on social media , you want to recruit Paris-based Instagram influencers who work in the vegan category. You’ve searched for influencers and narrowed down your list, making sure that all the remaining options are located in Paris and post about vegan food.

Profiling 205
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Overcoming Common Challenges in Working with M/CI Vendors

Cipher

In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitive intelligence (M/CI) vendors can best work together. The research was conducted with over 200 M/CI decision makers working at global life science organizations across North America and Europe. Participants came from all areas of the life sciences industry, including the pharmaceutical, biotechnology, and medical device spaces, in addition to c

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? One thing’s for sure: it’s not always simple. At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical.

Marketing 189
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New AI Assistants Do Wonders for Marketing Teams

Smart Data Collective

A robust Artificial Intelligence or AI-based virtual assistant can supercharge your lead conversion process and optimize your marketing and sales teams’ performance. Conversica is one such solution, providing Intelligent Virtual Assistants (IVA) for customer engagement that help companies attract, obtain, and grow a customer base at scale. However, while Conversica offers excellent AI assistant features and functionalities, there are pros and cons to using the solution that might not fully addre

Marketing 321
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Three Human Attributes Needed to Thrive Amid Business Disruption

ArchIntel

ArchIntel™ -. An article written by MIT Technology Review’s Insights team points out that companies cannot rely on technology alone to prepare for business uncertainties. This has been the case over the past year, as the COVID-19 pandemic brought unprecedented disruption to companies. Citing Deloitte’s 2021 Global Human Capital Trends survey , the Insights team said organizational preparedness hinges on three inherently human concepts : purpose, potential and perspective.

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Your Guide To Modern Agency Analytics, Dashboards & Reporting Techniques

Datapine Blog

With the exponential growth of digital businesses, so has grown the need to outsource some key processes to digital agencies. Although this is positive for the many types of agencies in the market, it has also left them facing a big challenge. With more potential clients on the lookout, agencies need to stand out from the rest with top-quality services and unique features that will make them irreplaceable for their clients.

KPI 102
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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ZoomInfo Returns to Office with Hybrid Remote Work Model

Zoominfo

“I still believe wholeheartedly that an in-person work environment allows us to work together to invent, collaborate, and learn most effectively. But I’m also not someone who sticks my head in the sand and doesn’t listen to the change that’s happening around us.” — Henry Schuck, CEO, ZoomInfo. Last week, ZoomInfo employees received the email that all of corporate America has been waiting for: “Return to Office Information.”.

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Reasons Data Science Consultants Can Be Excellent Investments

Smart Data Collective

There’s a lot of data out there, even for businesses that use relatively limited data sets for niche industries. Now that so many companies have tons of data to sift through before they can make informed decisions, lots of organizations are turning to data science consultants. A data science consultant is a specialist that knows how and where to sift through mountains of data for the good stuff that allows you to make smart decisions and take advantage of all the information provided by your cus

Education 308
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Intelligence Community’s Bias Toward Classified Sources Proving Costly to National Security

ArchIntel

ArchIntel™ -. The U.S. Intelligence Community has for too long put a premium on classified intelligence sources over those in freely available channels. However, an article on Defense One says that sometimes this sort of informational discrimination robs policy-makers of low-hanging but equally valuable pieces of intelligence. Author Cortney Weinbaum said that the intelligence community prefers to “rely on billion-dollar classified satellites and intelligence-collection programs” rather than gat

Security 151
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How Trend Analysis Works in Marketing

Netbasequid

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. From a marketing perspective, a trend analysis is all about positioning your brand for the best outcome for your brand objectives.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? One thing’s for sure: it’s not always simple. At the enterprise level, with 1000-plus employees and more than $1 billion in annual revenue, massive growth drives the organization. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical.

Marketing 130
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What Are the Most Important Steps to Protect Your Organization’s Data?

Smart Data Collective

In the modern world of business, data is one of the most important resources for any organization trying to thrive. It also happens to be one of the most vulnerable and frequently attacked. Business data is highly valuable for cybercriminals. They even go after meta data. Big data can reveal trade secrets, financial information, as well as passwords or access keys to crucial enterprise resources.

Loss 303
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KeepTruckin Seeks Senior Product Marketing Manager of Competitive Intelligence

ArchIntel

ArchIntel™ -. “The Global Logistics Services Software Market is expected to grow by $ 2.92 bn during 2021-2025 progressing at a CAGR of 10% during the forecast period.” — ReportLinker. KeepTruckin, a fleet management platform provider , has published a job posting on LinkedIn for a full-time senior product marketing manager of competitive intelligence.

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What is a Text Analyzer? What You Should Know

Netbasequid

When it comes to text analyzers, there’s a good bit for businesses to know. In this piece, we’ll peel back the layers to reveal what you should know and why you need to add a text analyzer to your company’s toolkit! First, here are some stats and facts to keep in mind: 80-90% of text data is unstructured , and the ability to capture and organize it quickly is key.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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SEO Checklist: Must-Have Activities for Ongoing SEO

Weidert Group

Believe it or not, search engine optimization (SEO) has been around for about two decades. Its humble beginnings in 1991 revolved around thwarting keyword stuffing, spammy backlinks, and other nefarious — not to mention barely regulated — website practices. Since then, SEO has moved front-and-center into many an inbound marketer’s strategy to win prime real estate on page one of search engine results pages (SERPs).

Win 98
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Big Data Will Become Central to Healthcare Following The Pandemic

Smart Data Collective

Big data analytics has already had a transformative influence across a wide range of sectors, and it’s perhaps no more prevalent than in the world of healthcare. With the sheer volume of information that patients are capable of producing and the heightened emphasis on the industry in the wake of the COVID-19 pandemic , big data may yet develop into one of the most significant tools in maintaining the health of individuals and even anticipating the emergence of conditions that are yet to manifest

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Akamai Technologies Recruiting Competitive Intelligence Director for Industry Marketing Team

ArchIntel

ArchIntel™ -. Akamai Technologies is looking for a director of competitive intelligence who will be part of its industry marketing team. The team is tasked with understanding market trends and analyzing the competitive landscape to provide insights that will improve the company’s go-to-market strategy. The director will be responsible for creating processes to monitor the competitive environment and providing strategic insights and recommendations.

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Why Social Listening Works Better Than Surveys to Reveal Cultural Shifts

Netbasequid

Surveys are how modern market research got its start nearly a century ago. A lot has changed in business since then. Now that we’re firmly rooted in the digital era, standard practices for acquiring consumer intelligence have changed along with it. Methods for conducting surveys have changed too, and they still have a place in today’s market research.

Travel 98
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.