Sat.Jul 10, 2021 - Fri.Jul 16, 2021

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Tips for Creating a Competitive Comparison Landing Page

Crayon

No matter your industry or your product, your company likely has dozens of rivals (if not hundreds)—some of them direct competitors, some of them indirect competitors, and some of them aspirational competitors. One way to showcase how your product triumphs over its alternatives is by creating a competitive comparison landing page for your website. These pages are designed to publicly present an honest and comprehensive comparison between two or more competing products in a market.

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Zoho enters self-service BI market with focus on usability, data prep

CIO

Productivity SaaS provider Zoho has entered the business intelligence (BI) platform market, announcing an AI-powered, self-service platform that combines the new Zoho DataPrep application with an enhanced version of Zoho Analytics. The Chennai, India-based multinational is betting that it can win over business users with a combination of features focused on ease-of-use, support for data preparation, and the ability to blend internal data with outside data sources.

Marketing 616
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Types of Market Research: Qualitative vs. Quantitative

Cipher

A comprehensive market research process involves a variety of different types of market research. Perhaps the clearest way to delineate between different types of market research is whether they are classed as qualitative or quantitative market research methods.

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Understanding the Nature and Evolution of Security Analytics

Smart Data Collective

Security analysis is a method used in cybersecurity to help boost security protocols for data protection. Companies can’t know the kinds of threats that are going to happen. This is where security analysis tools come into play. They can be used to analyze security threats before they’ve been given the opportunity to create big problems for a business.

Security 323
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Product Launch Examples We Can All Learn From

Crayon

For your company’s new product to succeed, a lot of dominoes need to fall. It needs to relieve the right pain points. It needs to be priced appropriately. It needs to stand out—functionally or otherwise—from alternatives in the market. And, crucially, it needs to be properly introduced to prospective customers—introduced in a manner that generates awareness, demand, and, ultimately, adoption.

Learning 617

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SCIP Intellicast: Cipher President Peter Grimm on Disruption in Healthcare

Cipher

The past year has brought changes to a wide variety of industries, but perhaps none more so than the world of healthcare. Recently, Peter Grimm , President of Cipher , appeared on the SCIP Intellicast Podcast to talk about the changes of the past eighteen months, and to offer advice on how companies––in any industry––can prepare for disruption.

SCIP 452
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Big Data has Permanently Changed the State of Securities Trading

Smart Data Collective

The financial analytics market was worth an estimated $6.7 billion last year. It is projected to grow at an annual rate of around 13% through at least 2027. Big data technology keeps reshaping the business landscape and companies have started realizing the importance of using data and analytics in their decision-making processes. While small and medium businesses have yet to adapt to the concept, large businesses invest significantly in data.

Security 320
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Why Inbound Content Marketing Needs More Conversations

Alexa

When you hear the term “inbound marketing,” you likely think of compelling blog posts and informative videos. Both resources can be entertaining and helpful for a brand’s audience—but there are a pair of potentially more effective ways to engage your audience: conversational AI and live chat. As a part of their inbound content marketing efforts, businesses are integrating chatbots and live chat into websites and social media channels.

Marketing 221
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Why, When, and How to Bring in Your CEO to Close a Deal

Zoominfo

Imagine your sales team is extremely close to signing an important deal with a prospect. Everyone’s anxious to get the contract signed and the gong in the corner of the office is ready to bang. But then, unexpectedly, the buyer pushes back, not sure if this is the best time. At that moment, with revenue in the balance, the team has to convince the prospect that your product is indeed the right fit and that this soon-to-be customer is a priority.

Sales 246
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Statistics for the Outsourcing of Market and Competitive Intelligence Activities

Cipher

In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitive intelligence (M/CI) vendors can best work together. The research was conducted with over 200 M/CI decision-makers working at global life science organizations across North America and Europe. Participants came from all areas of the life sciences industry, including the pharmaceutical, biotechnology, and medical device spaces, in addition to c

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Why Your Business Should Use a Data Catalog to Organize Its Data

Smart Data Collective

Imagine searching through boxes of receipts and statements, trying to find the ones you need to file this year’s income taxes. You’d probably get frustrated, overlook some things, and maybe even find that other items are missing. It’s what many people went through before the advent of the personal computer and apps that automatically categorize expenses.

Business 312
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5 Ways to Supercharge Your Inbound Marketing Strategy

Alexa

Making cold calls and sending out promotions have their place in marketing—but how much better would it be if people just came to you instead? This is where building an inbound marketing strategy comes into play. It involves getting people to engage and interact with your brand on their own. Consumers who take this initiative already have some interest in your brand, so they’re more likely to sign up for a demo or make a purchase than a completely cold lead.

Marketing 206
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The Alcohol E-commerce Battle Heats Up. Are Retailers Prepared?

Intelligence Node

5 Steps to Grow Your Online Alcohol Sales It’s no secret that the pandemic has pushed the needle on alcohol sales across the world, forcing retailers to migrate to digital and omnichannel formats almost overnight. The IWSR reported the largest gain in sales volumes across the US since 2002, with an accelerated adoption rate for […]. The post The Alcohol E-commerce Battle Heats Up.

Commerce 197
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Building a Sales Tech Stack? Start with Good Data

Zoominfo

When it’s time to build a technology stack, sales teams are faced with hundreds of solutions that offer lofty promises of automation, efficiency, and higher revenue. But without high-quality data to connect them all, many of those tools can essentially turn into empty boxes that fall short of their goals. When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers.

Sales 147
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Impact of Machine Learning on the World of Online Trading

Smart Data Collective

Machine learning technology has completely changed the future of the financial sector. A number of major financial verticals have become more reliant on AI, including insurance, banking, securities brokers and financial planning services. Role of Machine Learning in Financial Securities Trading. One of the biggest changes brought on by machine learning has been with trading stocks , bonds, derivatives and other financial securities.

Learning 294
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Competitor highlights: ASRC Federal

FedSavvy

We last examined ASRC Federal in October 2019. Since then, the company has rebranded , hired a new CEO , and maintained an emphasis on serving NASA and the Department of Defense. Significance of an 8(a) Alaskan Native Corporation. You may be wondering, what makes ASRC Federal so special? Why are they unique? ASRC Federal is the government services subsidiary of Arctic Slope Regional Corporation, an Alaskan Native Corporation (ANC).

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Integrating and Visualising Multiple Microsoft To Do Accounts with Power BI

BI Insight

It’s been a while that I use Microsoft To Do to organise my daily tasks. From work-related tasks to buy groceries. While Microsoft To Do is super easy to use but there are some challenges in using it more efficiently, especially when you have multiple O365 accounts within different organisations. Here are some of the … Continue reading Integrating and Visualising Multiple Microsoft To Do Accounts with Power BI.

IT 137
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Introducing ZoomInfo + Chorus.ai

Zoominfo

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Yet while 82 percent of buyers accept meetings with sellers who proactively reach out, 58 percent of them say these meetings are not valuable, according to Rain Group. What’s missing from these and other interactions?

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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. With over 11,000 athletes from 206 countries competing in 339 events all going for the gold. Tokyo 2020 has been grabbing even more headlines since these Olympic Games were the first to be postponed – ever. . That’s right, the Olympics have been canceled three times due to world wars, but never postponed.

Sports 111
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Wins and losses in GOVCON in FY2021

FedSavvy

As we head into the second half of FY2021, it is important to recap and analyze some of the major ($200M+) contract wins that kicked off this fiscal year. This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Take note of what these wins may mean for your competition, including how they impact competitor standings in certain agencies and the success stories they can leverage for future bids.

Win 130
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How to Name Worksheets in a Paginated Report Exported to Excel

Paul Turnley

This question comes up every few years in SQL Server Reporting Services. Of course, in Power BI Paginated Reports, we have the same features.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Use ZoomInfo Webhooks to Enrich Customer Data

Zoominfo

Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. Fresh, up-to-date data leads to better business outcomes by ensuring that opportunities aren’t missed. And while you can set up automated requests for your API to update your data regularly, there is an easier, more efficient solution: webhooks.

Profiling 130
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What is Image Analysis, and How Can it Grow Your Brand?

Netbasequid

Millions of images are uploaded to social media every day, and chances are, there are quite a few that feature your brand logo. However, many of these photo posts often don’t include explicit brand mentions in the text. That means that if your brand is missing these valuable sources of intel, your social listening cup is only half full. Image analysis helps you see the complete picture of how your brand is getting traction online.

Analysis 105
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9 Free SEO Certifications to Add to Your Resume

SpyFu

Whether you’re new to SEO and looking to learn about the industry or a seasoned vet who needs to reinforce their skill set, free SEO certifications can help. Not only will the right certifications give you a better understanding of how search engines work and how to create better content, but they’ll also show your current team and potential employers that you’re truly passionate about SEO.

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The Future of AI and Identity Management in Commercial Insurance Claims

Dataversity

Click to learn more about author Chris Koverman. Identity management has been an obstacle for commercial insurance companies for a very long time. Many thought that problems would dissipate or at least become easier to correct by moving to digital systems, but in reality, identity management has only grown more complex. It is obvious that […].

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.