CIO

MAY 16, 2023

SAP wants to give new meaning to the resources in enterprise resource planning, going beyond the boundaries of the enterprise and accounting for its impact on the whole planet. The software provider plans to do that by enhancing existing tools for estimating greenhouse gas emissions due to an enterprise’s activities, and adding capabilities for exchanging that data with partners, bringing it all together in a “green ledger” that will record the climate cost of doing business alongside the financ

Value Chain 834

Value Chain Advantage Advantage Competitive 834

Crayon

MAY 18, 2023

For the first installment of our new Win/Loss Wednesdays series , we had the pleasure of chatting with Jayde Phillips , who manages market and competitive intelligence at Egencia, an American Express Global Business Travel company.

Loss 325

Loss Win Travel Competitive Intelligence 325

mention

MAY 17, 2023

The affiliate marketing spend in the US was up to $8.2 billion in 2022 , a significant rise from $5.4 billion in 2017. With this trend in mind, it’s safe to say that affiliate marketing isn’t going anywhere. But becoming an affiliate marketer takes more than merely knowing what the term means. For one, you must choose the right platform for affiliate marketing.

Marketing 273

Marketing Marketing Travel Commerce 273

Smart Data Collective

MAY 17, 2023

AI has been the latest controversy, as it may seem to eliminate the need for human working positions in most professions. Artists, especially, were vocal about their concerns about the technology, considering the system’s merging way of creating art. ChatGPT doesn’t seem to think about the importance of artists after it tells a writer they don’t exist but after citing their previous work.

Marketing 239

Marketing Marketing IT Brainstorming 239

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

CIO

MAY 13, 2023

Artificial intelligence (AI) in 2023 feels a bit like déjà vu to me. Back in 2001, as I was just entering the venture industry, I remember the typical VC reaction to a start-up pitch was, “Can’t Microsoft replicate your product with 20 people and a few months of effort, given the resources they have?” Today, any time a new company is pitching its product that uses AI to do ‘X,’ the VC industry asks, “Can’t ChatGPT do that?

Security 848

Security Security Knowledge Analysis 848

mention

MAY 19, 2023

Social media is a key marketing tool in today’s world. But when it comes to social media marketing, there are hundreds (if not thousands) of strategies you can apply to reach your target customers. However, the ball does not stop with simply reaching customers and generating leads. Your business has to create a social media funnel for lead nurturing.

Marketing 264

Marketing Marketing Sales Research 264

Smart Data Collective

MAY 17, 2023

AI technology has become crucial for modern businesses trying to maintain a competitive edge in the 21st Century. Around 35% of businesses are already using AI and another 42% plan to use it in the future. The rapid proliferation of ChatGPT has gained a lot of attention over the last few months, but it is not the only form of AI software impacting business.

Technology 227

Technology Technology Data Analysis Intelligence 227

CIO

MAY 18, 2023

Looking for your next read? Why not pick up a book that will inspire you to be a more effective leader, help you spot challenges and pitfalls in your IT strategies and processes, or prepare for the future of information technology? I asked CIOs and other high-level IT leaders to recommend books that have impacted their career, whether that has meant inspiring them to be better leaders or helping them navigate a particular challenge.

IT 750

IT Entertainment Win Technology 750

Aqute Intelligence

MAY 16, 2023

Federal and local government spending databases sometimes publish information about contract values that is impossible to get elsewhere. This may include the fees that consultancies charge, the pricing of software and other services. If your competitors have tendered for government work, these databases may be useful sources of competitor information, particularly competitor pricing. 1.

Competitor Analysis 130

Competitor Analysis Analysis Competitive Intelligence Advantage 130

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

mention

MAY 15, 2023

Customer reviews are valuable for converting new customers and driving sales. Research by Power Reviews revealed that only 40% of online product pages have reviews, but they attract 88% of all web traffic. More than two-thirds of consumers say that reviews influence their shopping decision, compared with 43% saying the same about familiarity with the brand and products, and 37% citing recommendations from family and friends.

Brainstorming 222

Brainstorming Gaming Marketing Marketing 222

Smart Data Collective

MAY 16, 2023

AI technology has taken off over the past year. While many discussions center around ChatGPT , some of the most critical developments in AI can be seen with mobile devices. Android, in particular, is one of the most popular smartphones that 2.5 billion people worldwide use. David Curry of Business of Apps points out that the market for Android apps is massive since around 75% of all smartphone users have Androids.

Advantage 226

Advantage Advantage Technology Technology 226

CIO

MAY 19, 2023

Recent research from IDC report Enterprise Automation to Mitigate the Digital Skills Shortage found that up to 80% of organizations in the APAC region, excluding Japan, find it difficult or extremely difficult to fill vacancies in IT roles. Some of the hardest roles to fill include security, and development and data professionals. The report also shows that when organizations are able to fill these roles, it’s taking them three to four months longer than it did a year ago.

Knowledge 666

Knowledge Security Security Intelligence 666

Intelligence Node

MAY 18, 2023

What is Loss Leader Pricing, & Why do Retailers Implement it? Loss Leader pricing is a pricing strategy in which a company intentionally offers a product or service at a. The post Implementing an Effective Loss Leader Pricing Strategy appeared first on Blog.

Loss 104

Loss Retail IT 104

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

GoodData

MAY 16, 2023

Discover the potential of Streamlit and headless BI in creating feature-rich data apps. Learn how to use their APIs for building insightful data visualizations using Python.

Learning 105

Learning 105

Smart Data Collective

MAY 17, 2023

Data breaches have become frighteningly common in recent years. In 2022, over 422 million individuals were affected by over 1,800 data breaches. According to the Identity Theft Resource Center’s 2022 Data Breach Report, the number of data breaches decreased slightly in 2022 from the number reported in 2021. However, this was due to a lag in the beginning of the year and the total number of Americans affected actually surged.

Loss 211

Loss Security Security Management 211

CIO

MAY 17, 2023

Women-owned businesses represent 33% of the world’s private businesses. That number should be higher when you consider that women-owned businesses are one of the most underutilized drivers of innovation and job growth in both developed and emerging markets. These businesses are particularly challenged when it comes to accessing opportunities in global trade.

Business 641

Business Globalization Innovation Education 641

Timo Elliot

MAY 18, 2023

There’s a meme on the internet about drawing an owl. Here’s a PG-rated version: In case you’re unfamiliar with it, here’s a very capable explanation from ChatGPT: What has that to do with AI? Well, it seems obvious that the latest large-language technologies like ChatGPT and Bard can be used to transform business. And that’s certainly true for tasks such as summarizing documents, which these technologies do astoundingly well.

Algorithm 102

Algorithm Knowledge Technology Technology 102

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Dataversity

MAY 19, 2023

Here’s an important truth: There is no data privacy without data protection. Consumers and companies place their trust in the organizations they do business with and trust that their sensitive data will be kept private. These same organizations want to protect consumer and partner data, to preserve their brand as a trustworthy partner, grow revenues, […] The post Why Data Privacy, Data Security, and Data Protection Go Hand in Hand appeared first on DATAVERSITY.

Security 98

Security Security Business Education 98

Smart Data Collective

MAY 19, 2023

Few industries have been untouched by changes in artificial intelligence technology. However, the financial industry has been affected more than most others. Therefore, it should not be surprising to hear that the global market for AI in the financial services sector was worth $9.45 billion in 2021 and is growing at a rate of 16.5% a year. AI is revolutionizing the financial industry by automating many processes and providing new, meaningful insights that were once impossible.

Predictive Analytics 193

Predictive Analytics Banking Globalization Finance 193

CIO

MAY 16, 2023

Every software developer is looking at how to incorporate generative AI in its products, even SAP. The ERP vendor, which turned 50 last year , is developing a companion app for its software, to be called SAP Digital Assistant, which will use generative AI to help SAP users provide a better experience to their customers. SAP is also looking to improve its customer experience tools in other ways, providing industry-specific accelerators to help some enterprises roll the software out faster, and he

Commerce 625

Commerce Retail Sales Technology 625

Timo Elliot

MAY 17, 2023

This is my personal summary of the Day 2 Customer Success Keynote at the 2023 SAP Sapphire Customer Conference in Orlando, Florida. A replay is available on the Virtual Sapphire Platform. Day two opened with SAP’s Customer Success leader Scott Russell and a story about bumping into an old friend, who remarked how hard it is for companies to actually change, to take full advantage of the latest technologies.

Travel 100

Travel Airline Innovation Globalization 100

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

AIM

MAY 17, 2023

AIM Targeted Intelligence (AIM) is pleased to announce the promotion of Chad Groenhout to the position of Vice President. Chad joined the company in 2011 as a Business Intelligence Associate and has been an integral part of the company’s success and growth. In his most recent role as Senior Research Analyst, Chad led numerous research projects for AIM’s clients, delivering strategic insights and recommendations that have helped clients make informed business decisions.

Intelligence 98

Intelligence Intelligence SCIP Competitive Intelligence 98

Dataversity

MAY 18, 2023

AI applications catering to the mass public are moving towards larger-scale use for enterprises, as big tech companies try to get into this new technology. As the use of AI proliferates in the future, tremendous amounts of computing power from cloud service providers are needed to operate these AI applications and unleash more of their […] The post What Will the Future of the AI and Machine Learning Industry Look Like?

Learning 98

Learning Technology Technology Education 98

CIO

MAY 15, 2023

When leaders consider how technology has enabled the transformation of business models over the past several years, few would disagree that the world has changed dramatically. Retail, entertainment, music, and banking have largely moved online. It’s a familiar story: Netflix beat Blockbuster; Amazon beat Borders. More recently, Tesla has transformed the experience of buying, owning, and driving a car.

Innovation 620

Innovation Win Restaurants Entertainment 620

Netbasequid

MAY 17, 2023

Years ago, only a few social channels really mattered to brands—three, maybe five at most. Brands want to be where consumers spend most of their time, after all, and the options back then were slim. Likewise, there were only a couple of handles to pay attention to, and there really wasn’t a need to have real-time intelligence on your competitors’ social media activities—not yet.

Win 98

Win Restaurants Entertainment Profiling 98

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Weidert Group

MAY 17, 2023

Topic clusters are a valuable SEO tool. However, knowing exactly what topic clusters are — and what they aren't — is key to maximizing your inbound marketing efforts. As B2B marketers, we all want to ​​cut through the noise within search engines and generate high-quality leads. Topic clusters are a way to demonstrate topic expertise and help improve a site’s search rankings for several core topics.

Marketing 96

Marketing Marketing 96

Dataversity

MAY 16, 2023

Enterprises running large SAP HANA instances in the cloud are seeing a new challenge appear as their databases continue to grow. Since SAP HANA has a simplified data layout and structure compared to a more complex legacy database, it was assumed this would result in less data sprawl and duplication. But does the data stay […] The post Controlling SAP HANA Data Sprawl appeared first on DATAVERSITY.

IT 98

IT Education Management Information 98

CIO

MAY 15, 2023

With centuries of tradition behind it, tennis as a sport has been highly resistant to change. Other sports have been quick to embrace the use of data and analytics to transform how athletes are recruited, trained, and prepped for competitions, how they adjust to changing circumstances during play, and how they break down successes and failures after competition.

Sports 616

Sports Gaming Innovation Competitive 616