Crayon
MAY 11, 2021
Competitive advertising is a well-established practice in our modern media landscape. As the intensity of competition rises, so, too, does the difficulty of earning and maintaining the attention of your prospects. That being said, it would be misleading to suggest that competitive advertising is strictly a matter of attention; it’s also a matter of differentiation.
Cipher
MAY 10, 2021
This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this.
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Octopus
MAY 11, 2021
This post describes a Logistics Competitor Research case study told them they were not ready for battle. It’s a Competitive Intelligence case study. The article presents how our services provided more certainty. And the confidence for significant supply chain business. Read More. The post Logistics Competitor Research Case Study Told Them They Were Not Ready For Battle appeared first on Octopus Competitive Intelligence.
Smart Data Collective
MAY 11, 2021
Advertisers have been collecting data for a long time now. This is something most online users knew but didn’t pay much attention to, but that’s starting to change. More people are starting to feel uneasy about large tech companies having so much control over their data. This feeling is fueling the growing pushback against advertisers collecting personal data.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
mention
MAY 12, 2021
Don’t let all the hype about emerging new platforms like TikTok and Clubhouse blind you to the power of Instagram. It’s still a highly popular channel with a massive following, and it’s still one of the five most downloaded apps worldwide. Instagram passed the 1 billion global user mark at the end of 2020, and what’s even more important is that Instagram users are highly engaged, with the average Instagrammer spending at least seven hours per week on the platform.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Octopus
MAY 13, 2021
There is no excerpt because this is a protected post. The post Protected: Market Intelligence professional Vivek Bhalla of MongoDB answers appeared first on Octopus Competitive Intelligence.
Smart Data Collective
MAY 14, 2021
There are a lot of applications of data analytics in the modern workplace. There are a lot of benefits, particularly when it comes to CMS technology. Having good IPTV middleware (CMS) is crucial for anyone offering an IPTV or OTT platform, service, or any other kind of business or system that streams content. Your IPTV middleware is the go-between for the operator’s service or software provider and the client.
ArchIntel
MAY 11, 2021
ArchIntel™ -. Cisco makes a case for preventing security breaches using a combination of software automation and human intelligence. In a recent article on MarketScreener, the company explains why IT teams and machines working separately often fall short of stopping cyber attacks , saying today’s cybercriminals are quick to exploit the weaknesses of both.
Zoominfo
MAY 9, 2021
Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Now, imagine two prospects working for different organizations. One business is an ideal fit. The other? Not so much. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Octopus
MAY 8, 2021
This post described how Competitor Research told them they were not ready for battle. It’s a Competitive Intelligence case study. The article presents how our services provided more certainty. And the confidence for significant supply chain business. You know how. Read More. The post Competitor Research Told Them They Were Not Ready For Battle appeared first on Octopus Competitive Intelligence.
Smart Data Collective
MAY 14, 2021
There are a number of new fields that have opened up due to recent advances in big data. Big data has played a huge role in the evolution of business development. One field that has emerged as a result of new developments in big data technology is the virtual agent. Intelligent virtual agents (IVAs) are attractive to businesses in dozens of industries thanks to their convenience and their AI capabilities.
ArchIntel
MAY 11, 2021
ArchIntel™ -. “Online sales grew nearly 50% at the peak of the pandemic as consumers stayed home but continued to shop.” – Forbes. The advent of automation has brought about changes in the workplace, including the birth of new soft skills , according to Shawn Herring , vice president of marketing at software company PandaDoc. In his article for Forbes, Herring wrote that the work from home setup amid the COVID-19 pandemic highlighted the need for employees to be adaptable, scrappy, flexible and
Zoominfo
MAY 9, 2021
Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Now, imagine two prospects working for different organizations. One business is an ideal fit. The other? Not so much. On their way to work, both prospects see your company’s billboard and think to themselves, “Hmm, I should check that product out.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SpyFu
MAY 14, 2021
Buried deep within Facebook Ad Manager, there’s a powerful feature that’s rarely mentioned outside of paid media teams. But for SEO & content marketers, it’s an innovative way to come up with content marketing ideas. So what does it offer that other methods don’t? An audience-centric approach. With Facebook’s Detailed Targeting Tool , you can explore audience-level data on 95,000+ audience segments that are available for targeting with Facebook Ads.
Smart Data Collective
MAY 10, 2021
Big data has changed the nature of modern business in tremendous ways. As a result, a growing number of companies have started hiring data scientists to handle many of the different functions that they need to oversee. Companies have to take a number of things into consideration when hiring and managing data scientists. A lot of the same principles apply as with managing and onboarding other employees.
ArchIntel
MAY 12, 2021
ArchIntel™ -. Jennifer Knauff , director of customer success at competitive intelligence company Cipher Systems , has posted a blog post that provides data sources recommended for organizations conducting competitive analysis research. In her blog published on Cipher’s website, Knauff noted that it is important for market and competitive intelligence professionals to use “robust datasets from reputable sources” when conducting competitive analysis.
Vable
MAY 12, 2021
A session from the recent LIDA conference outlined how the power of the crowd contributed to the success of a local history documentation project. The possibilities for this type of public collaboration are endless, and people are happy to contribute their knowledge if the platform is easy to use.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Similarweb
MAY 12, 2021
There’s no hiding it, we’re a busy bunch here at Similarweb, releasing many high-value features and product updates every month based on your requests. . Our monthly blog is here to give you the feature highlights each month in a neat, digestible format, so you’ll know what we’ve released, how it’s going to help you out and where you can access these great new tools.
Dataversity
MAY 12, 2021
Click to learn more about author Thomas LaRock. Historically, databases were like digital filing cabinets, not sources for marketing information and new business opportunities. Today, we gather data at a seemingly manic pace – and as quickly as it’s collected, it’s analyzed and parsed. As the famous saying from a few years back goes, “Data is […].
ArchIntel
MAY 11, 2021
ArchIntel™ -. The General Services Administration has awarded Parsons a $618 million task order in support of global cyber and intelligence technologies used by the U.S. intelligence community. Work on the contract will focus on systems used for command, control, computers, communications, cyber, intelligence, surveillance and reconnaissance exercises, operations and information services, Parsons said in a May 5 statement.
Wink Intel
MAY 11, 2021
Deferred Annuity Sales. Total 4Q2020 deferred annuity sales were $56,314,918,093. Fourth quarter deferred annuity sales were up nearly 4% when compared to the previous quarter and were up nearly 6% when compared to the same period last year. Sales for 2020 were down nearly 6% when compared to the prior year. Total 2020 deferred annuity sales were $209,147,263,328.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Evalueserve
MAY 11, 2021
A low-carbon future is expected to be mineral intensive, as clean energy technologies use more minerals than fossil-fuel-based technologies. The power generation from solar photovoltaic, wind and geothermal energy requires minerals and metals such as lithium, cobalt, aluminum, copper, etc. Moreover, the support infrastructure needed for renewable energy, such as transmission lines, electrical equipment, components, etc., will require additional metals.
Netbasequid
MAY 11, 2021
Society is constantly fluctuating, and your messaging should change with the times to maintain relevancy. Ignoring or missing social cues as they gain prominence is a quick way to take a backseat to the competition. You must work to stay in tune with changing societal needs, and targeted market research is how you do it. Keep your branded content up to date by identifying gaps in social content and messaging.
ArchIntel
MAY 11, 2021
ArchIntel™ -. Researchers and analysts use various intelligence-gathering tools and processes depending on the nature of their investigations. For those working in law enforcement, open-source intelligence , web intelligence and human intelligence are the most important intelligence-gathering tools, according to Cobwebs Technologies. In a blog entry posted on May 3, Cobwebs discussed how OSINT and its subset social media intelligence are being used in criminal investigations.
Domo
MAY 14, 2021
Business runs on people. Whether it’s prospects, customers, vendors or employees, almost every data point in your operation represents an action by someone, somewhere. But action is just one side of the story. The other is emotion. The thoughts, feelings, and opinions of people are what create action down the road; the more you can understand those opinions, the more you can steer action in your favor.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
M Brain
MAY 10, 2021
The post Global Intelligence Survey 2021 has been launched! appeared first on M-Brain Market & Media Intelligence Solutions.
Netbasequid
MAY 10, 2021
Social media monitoring is crucial in our digital world. In fact, it has never been more important for brands and businesses to develop and execute a social media monitoring plan. Why – and how can you sell stakeholders on its importance? We’ll share all of that and more below including: Just what is social media monitoring. The benefits to brand health, share of voice, benchmarking, emerging trends and more.
ArchIntel
MAY 11, 2021
ArchIntel™ -. VSP Vision Care is looking to hire a senior analyst for competitive intelligence who will serve as the central aggregator of competitive intelligence and industry information to support the development of an enterprise strategy. The role will focus on ensuring support for enterprise strategy activities and deliverables within the company by collaborating with customer insights analysts, marketing analysts and business analysts, VSP Vision Care said in a job ad posted on LinkedIn.
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