Crayon
MARCH 30, 2021
No one cares about the price of your SaaS product unless they’re interested in buying it. (Or they're interested in gathering competitive intel. But we'll set that aside for now.). Prospects who visit your pricing page, in other words, are high-intent prospects — they’re aware of their pain points (to some extent) and they’re on the hunt for a solution.
Cipher
MARCH 29, 2021
When you’re figuring out how to analyze competitors, you quickly realize that finding data is the easy part. Even a cursory Google search for material about your competitors will reveal so much that you could end up drowning in data.
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Smart Data Collective
MARCH 28, 2021
Utilizing cloud services is no longer an option for businesses— it is a necessity. In 2021, cloud computing infrastructure will dominate the IT space and take over business cloud services. However, it is important to understand the right cloud computing practices to follow. The growth experienced by Microsoft Azure is tremendous compared to other providers of cloud services— a whopping 154% YOY growth rate to be specific.
Octopus
MARCH 31, 2021
5 ideas on how to ask better questions for Competitive Intelligence This article offers 5 ideas on how to ask better questions for Competitive Intelligence. One of the main reasons. The post 5 ideas on how to ask better questions for Competitive Intelligence appeared first on Octopus Competitive Intelligence.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Crayon
APRIL 2, 2021
If you can help it, sales enablement — the act of empowering your sales reps with the tools, resources, and competitive intel they need to win deals — should not be conducted on an ad-hoc basis. To succeed over the long term in a competitive niche, you need a sales enablement strategy. Good news: You’ve come to the right place. Today’s blog post is a 7-step guide to building and implementing a sales enablement strategy within your organization.
Cipher
MARCH 30, 2021
No matter how sophisticated your market and competitive intelligence (M/CI) function is, it often makes sense to work with a third-party vendor. There are many reasons to do so: access to deeper subject expertise, guidance on setting up the right systems and processes, or even just to get a fresh perspective on your existing M/CI process.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Octopus
MARCH 30, 2021
Competitive Intelligence questions to NATS Strategy Analysis and Development manager This article is the fourth in a series. We talk to Henry Leoni, Manager Strategy Analysis and Development at NATS, providers. The post Competitive Intelligence questions to NATS Strategy Analysis and Development manager appeared first on Octopus Competitive Intelligence.
ArchIntel
MARCH 31, 2021
ArchIntel™ -. Even the most established brands are not immune to disruptions in an ever-evolving global marketplace. Octopus Intelligence reveals in its website how it helped such a company, an iconic British fashion brand, identify weaknesses in its age-old way of conducting business and win back the market share it lost to competitors. Octopus, a company providing competitive intelligence insights , said that their British client had been dominating the fashion market since the Victorian era.
Cipher
MARCH 31, 2021
Competitor analysis is often done on a project-by-project basis. You might build a report on a rival when you’re thinking of launching a new product, or if you notice a new competitor enter your market. And then, when the report is complete and delivered, you file it away and close the project.
Smart Data Collective
MARCH 29, 2021
These are unprecedented times for the analytics industry. Thanks to new tools, including real-time tracking capabilities, businesses had access to more information about their marketing campaigns than ever before. That’s good news, right? Well, it should be, but having access to more marketing data is only actually good news when businesses understand what to do with it.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
FedSavvy
APRIL 1, 2021
Throughout the first half of federal fiscal year 2021, several government contractors have engaged in M&A actions to expand their corporate capabilities and deepen their customer knowledge. Select highlights out of the acquisition newsreel are highlighted below. Peraton. Peraton had a rapid succession of large-scale acquisitions over just the last four months in the form of Perspecta and Northrop Grumman’s IT services business.
ArchIntel
MARCH 31, 2021
ArchIntel™ -. The use of open-source intelligence methods offers numerous benefits , a blog post from Cobwebs Technologies says. According to the article, one advantage of employing OSINT techniques is that it allows smaller or private companies to save money that they would otherwise invest on data collecting tools. This is because OSINT involves gathering freely available information from publicly-available resources.
SpyFu
APRIL 1, 2021
Conducting a high-level competitive analysis is crucial to your online success. Often, your most significant opportunities come from your competitors’ data. Keeping up with your competitors’ marketing strategies is a great way to identify their strengths and weaknesses. Which you can use for your marketing strategy. The first step into developing a competitive analysis strategy is determining who your competitors are.
Smart Data Collective
APRIL 1, 2021
Data security has become more important than ever. As a business owner, you can’t afford to overlook the importance of a sound data security strategy. Data Security Strategies that Your Business Should Follow in 2021. Running a business is more than just making sales and calculating finances. You also need to be on top of security. A data breach, as an example, could have a devastating impact on your company, including the trust that clients have for you.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Weidert Group
APRIL 1, 2021
All Guillermo Robles wanted was a pizza. That’s not much to ask for, is it? After all, pizza is the #1 food that most Americans would want to eat for the rest of their lives (beating out hamburgers, steak, tacos, pasta, and everything else) according to a survey conducted by The Harris Poll in 2020. Yet, Mr. Robles, a blind man, found that he was unable to order pizza using the Domino’s Pizza website or mobile app even with its screen reading technology.
ArchIntel
MARCH 30, 2021
ArchIntel™ -. “The global software as a service (SaaS) market size is expected to reach $185.8 billion by 2024, rising at a market growth of 21.4% CAGR during the forecast period.” — Research and Markets. BetterCloud is recruiting a new competitive intelligence manager for its operations in Austin, Denver, and Salt Lake City, Utah.
IBI
MARCH 31, 2021
A passion for success and great products that drive a business forward were the motivating factors behind yesterday’s event, TIBCO + ibi: The Power of Together. This event was borne from our—TIBCO + ibi’s—desire to introduce ibi customers and partners like you to the TIBCO family and share all the ways the two companies complement and enhance one another’s strengths.
Smart Data Collective
APRIL 1, 2021
You do not stand a chance in this digital age if you operate your marketing campaign through traditional platforms. If you still roll out mass and untargeted marketing material, you will certainly not be effective. The technological advancements have left no excuse for brands to justify the lack of customer data collection. This data, in return, enables them to carve out specialized marketing campaigns targeting the right audience.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Dataversity
MARCH 30, 2021
Click to learn more about author Ashok Sharma. There are few crises in world history that have affected the supply chain like COVID-19. The pandemic has caused unprecedented stress and brought an insane level of scrutiny. Business leaders need to think differently and take appropriate measures to streamline their supply chain operations, using data as their […].
ArchIntel
MARCH 30, 2021
ArchIntel™ -. Deluxe is recruiting a new competitive intelligence program manager for placement in its offices in Atlanta, Georgia. The company summarized the role as being responsible for establishing an enterprise-level competitive intelligence program as well as overseeing its implementation throughout the cycle. Deluxe, a provider of technology-enabled services to small businesses, said it seeks candidates who are flexible enough to collaborate with the executive team, sales leadership, prod
Netbasequid
MARCH 29, 2021
If one word sums up the past year of business, it’s change. Social insight clearly called for a pivot to ecommerce prior to COVID-19 and those who listened were able to adapt and succeed when the pandemic took hold. Others who stayed stuck on in-store sales and ignored their audience, weren’t able to pivot in time resulting in closed businesses across the globe.
Smart Data Collective
MARCH 30, 2021
A data-driven approach allows companies of any scale to develop SEO and marketing strategies based not on the opinion of individual marketers but on real statistics. Big data helps better understand your customers, adjust your strategy according to the obtained results, and even decide on the further development of your product line. Data-driven SEO and marketing activities leave no space for bad shots.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Dataversity
MARCH 30, 2021
Click to learn more about author Matt Yonkovit. Databases play a critical role in our applications – after all, no one ever talks about their services using less data today. However, like applications, databases require ongoing management and regular updates. At some point, the database version you use will reach its End of Life (EOL). […]. The post Dealing with Database End-of-Life Issues: What Approach Should You Take?
ArchIntel
MARCH 30, 2021
ArchIntel™ -. Cobwebs Technologies describes open-source intelligence gathering as an effort to create a rounded out picture by methodically piecing together small bits of information. In an article on its website, the web intelligence company goes even further as it tries to teach how OSINT can be applied to cybersecurity. Threats to the networks of both private enterprises and public agencies abound.
Netbasequid
MARCH 31, 2021
Staying competitive in any market means you have to know what’s going on around you. Is there an area where your competition is absolutely crushing it? If so, keeping an ear open with social media analysis and sentiment analytics will help you get to the bottom of the story. Once you do, you can form your strategy to capture a larger share of voice.
Smart Data Collective
MARCH 28, 2021
Big data has had a significant impact on businesses in many different industries. Some professions have not received a lot of publicity for their increased reliance on big data, but they are still discovering its usefulness. The contracting profession is among the most overlooked that has benefited from big data advances. Flooring professionals are among those that have benefited from advances in big data.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Weidert Group
MARCH 31, 2021
Over the past 12 months the COVID-19 pandemic has resulted in terrible economic pain around the world. The pandemic also demonstrated to many businesses how essential virtual marketing and sales capabilities have become, resulting in dramatic growth for Weidert Group and similar digital marketing firms. Weidert Group, an inbound marketing agency and Diamond-level HubSpot partner, achieved record revenue and EBIT in 2020 by helping clients across North America adapt to the pandemic, grow their vi
ArchIntel
MARCH 31, 2021
ArchIntel™ -. Crayon’s 2021 State of Competitive Intelligence Report found that 61 percent of businesses claim that competitive intelligence has made a direct impact on their revenue. The figure is 17 percent higher from the 2020 report, which states that 52 percent of companies found competitive intelligence beneficial to their capabilities in generating revenues.
Dataversity
MARCH 29, 2021
Click to learn more about author Joe Gaska. It has taken a global pandemic for organizations to finally realize that the old way of doing businesses – and the legacy technologies and processes that came with it – are no longer going to cut it. This is especially true when it comes to applications. As […]. The post The Move to Public Cloud and an Intelligent Data Strategy appeared first on DATAVERSITY.
Smart Data Collective
APRIL 2, 2021
Big data has become a very important for modern businesses. Franchises are among the businesses that have benefited from major breakthroughs in data science. A lot of franchises rely on data technology. Some big data startups even specialize in serving franchises, such as FranConnect. Smart franchise owners can also find ways to use big data to grow their companies more effectively.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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