CIO
JUNE 13, 2022
CIOs are used to rapid change. New technologies hit the market, existing ones evolve, business needs change on a dime, staff comes and goes. All that together, though, is nothing compared to the turbulence that CIOs are seeing today. IT leaders are now contending with continued pandemic-related disruptions, geopolitical instability, and economic volatility — on top of those usual factors.
Crayon
JUNE 14, 2022
Even the greatest product will be overlooked if it lacks a captivating message that resonates with its target customer in a way that no competitor can match. Doing this isn’t easy. It requires consistency. Each member of your organization, across the entire customer lifecycle, needs to be in lockstep. When a prospect hits your homepage, clicks an ad, or opens their inbox, your communication should ooze the same values, using the same diction and syntax.
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Smart Data Collective
JUNE 17, 2022
Global companies spent over $2.83 billion on marketing analytics in 2020. This figure certainly increased in light of the pandemic, as digitization accelerated. Marketing has always been about numbers. Now, those numbers are highly refined, narrowed by algorithms and databases, and processed by people with advanced degrees. Indeed, data and marketing are a match made in heaven, taking much of the guesswork out of a profession that once was as much about luck as it was about creativity.
Tinuiti
JUNE 16, 2022
Today, Amazon formally announced via Twitter that Prime Day 2022 will be held on July 12th and 13th. Last year, Prime Day brought in nearly $11 billion in total ecommerce sales, making it the biggest day for digital sales in 2021 — and Prime Day 2022, could be even bigger. This year is a crucial time to […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
JUNE 15, 2022
It’s been two years since ZoomInfo went public. Two years in a pandemic, and two years of chaos, excitement, learning, and adjusting. And two years of feeling really proud of the things my team continues to accomplish. From the outside looking in, ZoomInfo’s success may seem like a cakewalk — we were at the right place at the right time and everything just came together.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
JUNE 16, 2022
Parking Systems and The Current Crisis . The current world is undergoing a rapid transformation as a direct result of the many scientific breakthroughs and technological advancements enabling the production of an abundance of intelligent gadgets, appliances, and systems. Such intelligent devices, gadgets, and systems encompass automation, smart sensor networks, communication systems, and various other gadgets.
FedSavvy
JUNE 13, 2022
We last examined Booz Allen Hamilton in August 2020. At the time, the company was experiencing steady business growth (which we also noted in our August 2018 blog) and continues to maintain that steady growth now. The company announced at the end of its fiscal year 2022 that it earned $8.4 billion in revenue, up 6.4% from fiscal year 2021, and increased its headcount to more than 29,000 employees worldwide.
Zoominfo
JUNE 14, 2022
During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. The message was clear: those who embraced these new tools would gain a crucial competitive advantage over those that did not.
Crayon
JUNE 16, 2022
Sadly, the impact of good product marketing is often obscured.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
JUNE 16, 2022
Analytics is becoming more important than ever in the world of business. Over 70% of global businesses use some form of analytics. This figure will rise as globalization, supply chain challenges and other factors increase competitiveness. This is an important year for enterprises keeping in view that most global industries are recovering from the pandemic horror, and the era of web 3.0 is at the doorstep.
CXL
JUNE 16, 2022
Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Consistency is equally critical for startups. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Being consistent earns trust and cements brand status—qualities that add 10–20% to your overall growth, according to LucidPress research.
Zoominfo
JUNE 14, 2022
Marketing mistakes are costly. If you get one variable wrong — the audience, the content offer, or even the channel — you can waste thousands of dollars. Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Luckily for you, we’ve run the trials, talked to the experts, and are sharing some of the most common mistakes, so you never have to make them again.
Dataversity
JUNE 17, 2022
Futuristic films, such as the new “Doctor Strange in the Multiverse of Madness,” are a fun look into what the future might hold. But outside the cinema, we’re seeing shifts in what’s possible?right now. By leveraging operational data that’s collected throughout their very own organization, finance leaders are transforming the finance function and extending the […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
JUNE 14, 2022
Big data technology is disrupting almost every industry in the modern economy. Global businesses are projected to spend over $103 billion on big data by 2027. While many industries benefit from the growing use of big data, online businesses are among those most affected. There are many practical benefits of using big data to grow your online business.
Netbasequid
JUNE 13, 2022
Decision-making in business is fraught with uncertainties. Through market research, companies reduce these uncertainties, build confidence, and achieve mission critical business objectives. Let’s see how it looks! Market research is a dynamic field. Whether management chooses a newer or older approach can have a considerable effect on the quality of decisions it makes based on the findings.
Zoominfo
JUNE 13, 2022
This month, we’ve got fresh updates across our sales and recruiting platforms and a couple of exciting announcements worth highlighting. In this video, Caroline Thompson walks through our expanded features within Engage, Chorus’ new Momentum Signals, and details of our Comparably acquisition. Comparably & TalentOS Big news! We’ve acquired Comparably , a leading employee review website — and the only platform showcasing workplace culture, salary, and corporate brand reputation data.
Dataversity
JUNE 13, 2022
Every day customers are calling health care call centers, providing visibility into their daily reality – without even being asked. Whether or not you’re listening, customers are sharing details about the social factors impacting their health care decisions within every interaction. These factors, both positive and negative, are called social determinants of health (SDOH) and include: Access to […].
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Smart Data Collective
JUNE 15, 2022
Consumers today want retailers they do dealings with, to provide them with simplified and personalized services. If you fail to meet their standards for an effective and focused product offering, most of them will quickly take their money elsewhere. One of the secrets to attracting and retaining customers is to become more data-centric. The retail industry is expanding all the time.
TDAN BI
JUNE 15, 2022
“Information is the oil of the 21st century, and analytics is the combustion engine,” says Peter Sondergaard, former Global Head of Research at Gartner. And he has a point. Given that the global big data market is forecast to be valued at $103 billion in 2027, it’s worth noticing. As the amount of data generated […].
Zoominfo
JUNE 17, 2022
Brittney Castro learned the importance of patience when looking to sell her own business. As an entrepreneur and financial planner, she added saleswoman to her list of titles as she tackled numerous negotiations and potential deals. After rejecting a failing negotiation, she feared a deal might not happen and began shifting her focus back to running her company.
Dataversity
JUNE 14, 2022
We are living in turbulent times. Online security has always been an area of concern; however, with recent global events, the world we now live in has become increasingly cloud-centric. With that, I’ve long believed that for most large cloud platform providers offering managed services, such as document editing and storage, email services and calendar […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Smart Data Collective
JUNE 16, 2022
Businesses have been using websites to reach customers for nearly 30 years. The first websites predated modern analytics technology. Google Analytics wasn’t launched until 2005. However, advances in analytics over the past decade have made it easier for companies to create quality websites. This has in turn increased the demands of customers using modern websites.
Netbasequid
JUNE 15, 2022
To be successful, your brand needs to be recognizable to buyers. It builds credibility and later develops trust – all of which are essential to customer retention, and for encouraging brand advocacy. Here’s how to measure brand awareness to make sure it’s growing! Brand awareness is the first step toward creating memorable experiences and establishing a brand’s identity.
Owler
JUNE 16, 2022
Joe Venuti, Vice President, Sales Development at UpKeep, began his career in sales after leaving the contract security world and looking for a new career - and it was not all smooth sailing, but he learned several top tips that he shares with us today “I started in the contract security world and, pivoted into sales through a whole bunch of events. Quite honestly, during my first month, I was terrible.
GrowbyData
JUNE 17, 2022
R etailers and agency partners must share their product feed per Google’s product data specifications to get a product feed accepted by Google Merchant Center. Retailers need to comply with the specifications along with the enriched and engaging product title in Google Shopping, an important component of any shopping ad’s content to stand out against competitors.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Smart Data Collective
JUNE 15, 2022
Artificial intelligence has become a very important technological development in the life sciences. Michel L. Leite and his colleagues at Universidade Católica de Brasília addressed this phenomenon in their study Artificial intelligence and the future of life sciences. AI is helping advance the life sciences in many ways, which include improving the outcomes of clinical trials and making certain features more accessible to both researchers and patients.
TDAN BI
JUNE 15, 2022
Occasionally, I pick up on trends in my peripheral vision. These are trends that aren’t in the center of my professional field of view, but are out there on the edges. Obviously, these trends are in the center of someone’s field of view, and there are people out there who make a living tracking technology […].
Owler
JUNE 13, 2022
Nathan Steele, Head of Customer Success at Owler, talks about building a customer-first strategy. Listen to his Podcast with Revenue Generator. Trying to make a great product for everyone is challenging, but something that Owler focuses on nonetheless. While it’s impossible to attend to every individual customer's needs, finding ways to drive the most value for them collectively drives revenue opportunities today and in the future.
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