Sat.Nov 23, 2019 - Fri.Nov 29, 2019

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7 Ways To Use Big Data To Your Advantage On Social Media

Smart Data Collective

Businesses can use big data in many capacities, but those who use it for social media are at a huge advantage. It enables you as a social media marketer to get a closer look at your customer base, understand what drives purchasing decisions , and encourage consumers to pull the trigger. Using big data to augment your social media strategy provides a wealth of opportunities simply because social media is such an integral part of people’s lives.

Advantage 276
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Skills needed for working in competitive intelligence

Aqute Intelligence

Are you interested in a career in competitive intelligence? The industry is constantly growing as organisations recognise the value of mapping the competitive landscape, and quantifying the threats and opportunities presented by rivals. The prevalence of digital research tools may have accelerated the boom in this field. It’s impossible to ignore the wealth of data available, and difficult to opt-out when the majority of your competitors are investing in systematic research and competitor analys

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The Practical Guide to Finding Anyone's Email Address

Moz

Posted by David_Farkas In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There are plenty of good articles out there about building relationships within the context of link building, but it’s hard to build relationships when you

Gaming 71
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Social Media Listening Tips for Creating a Future-Proof Brand Strategy

Digimind

“I don’t have 2020 vision” may have sparked more than a few memes and laughs in the past years. But the reality is marketers across industries are faced with this daunting question every time they’re forecasting their marketing and communications activities: "How will your brand strategy look in five years?".

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Get Ready For These Six 2020 Business Intelligence Trends

Smart Data Collective

More and more often, businesses are using data to drive their decisions — which makes cutting-edge analytics and business intelligence strategies one of the best advantages a company can have. New technologies, especially those driven by artificial intelligence (or AI), are changing how businesses collect and extract usable insights from data. Here are the six trends you should be aware of that will reshape business intelligence in 2020 and throughout the new decade. 1.

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All About Fraggles (Fragment + Handle) - Whiteboard Friday

Moz

Posted by Suzzicks What are "fraggles" in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? In this glimpse into her 2019 MozCon talk , Cindy Krum explains everything you need to understand about fraggles in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab!

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Fuld + Company Welcomes Health & Life Sciences Practice Leader, Michael Ratcliffe

Fuld

Michael Ratcliffe brings both deep industry expertise and intelligence and strategy consulting capabilities to the firm. Boston, Mass. November 26, 2019 — Fuld + Company, a global competitive strategy consultancy, today announced the recent appointment of Michael Ratcliffe as a Senior Director and Head of the Health & Life Sciences Practice.

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3 Ways Big Data Is Bringing SEO Out of The Stone Age

Smart Data Collective

Anybody that was online in the 1990s knows how different search engines are in the field of SEO. Big data has drastically improved the functionality of search engines. Big data has had a two-pronged effect on the search engine industry. AJ Agrawal, the CEO of Alumnify has talked about this in his article on Inc. Big data is making it a lot easier for search engines to analyze content, which is a great deal for the customer.

Algorithm 248
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Drive BI Tool Adoption with Social BI!

Elegant BI

Why is Social Business Intelligence Important for My Business? If your business is planning to implement self service business intelligence, you may be focused on cascading data analysis and fact-based decision-making throughout the enterprise and, hopefully, your focus includes improving the data literacy of your business users and team members. One of the additional benefits of Self Service BI Tools is the concept of social BI, and it is important not to overlook these benefits when you lay ou

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Influencer Marketing: Engaging Centennials & Millennials

Digimind

Understanding how much influence influencers really have, how to interact with them, and why the youth desire to become one.

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App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

Moz

Posted by Joel.Mesherghi For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining. However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out there on the steps required to diagnose a drop in app visits.

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Can Big Data Eliminate Shortcomings of Team Extension Models?

Smart Data Collective

Big data is becoming more essential in the arena of employee collaboration. A growing number of teams are finding that big data can be very beneficial when it comes to forging stronger relationships between their participants. Dr. Mark van Rijmenam, the founder of DataFlaq is one of the world’s leading experts on the intersection between big data and interpersonal communication.

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Top 10 Analytics And Business Intelligence Trends For 2020

Datapine Blog

Over the past decade, business intelligence has been revolutionized. Data exploded and became big. We all gained access to the cloud. Spreadsheets finally took a backseat to actionable and insightful data visualizations and interactive business dashboards. The rise of self-service analytics democratized the data product chain. Suddenly advanced analytics wasn’t just for the analysts. 2019 was a particularly major year for the business intelligence industry.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How To Select Ideal SEO Courses In The Big Data Era

Smart Data Collective

Big data is changing the future of the SEO profession. We have witnessed a number of ways that big data can influence the industry. Some of the changes include the following: Big data can be used to identify new link building opportunities through complicated Hadoop data-mining tools. Big data can make it easier to provide a more personalized user experience, which is key to ranking well in Google these days.

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Is AI Disrupting the Field of Behavioral Change Marketing?

Smart Data Collective

Artificial intelligence is intended to mimic the behavior of humans. However, AI technology can be applied in reverse – it can be used to change human behavior. There are a number of reasons AI can be great for social engineering, especially in the field of marketing. Julita Vassileva, a Professor at the University of Saskatchewan in Canada wrote a great paper on AI for Human Learning and Behavior.

Marketing 270
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How Advances In Big Data Technology Make RPA Automation Viable

Smart Data Collective

Big data technology is essential to the field of robotics. Big data has made it easier than ever to automate certain processes with complicated robotic tools. Robotic Process Automation or RPA is a computer coded software that helps automate tedious, rule-based processes, thus improving productivity , eliminating human errors, and bringing value to the organization.