Sat.Jun 05, 2021 - Fri.Jun 11, 2021

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How to Do Market Research

Cipher

Businesses today need to build a deep understanding of their customers, competitors , and external environment. Doing so empowers organizations to uncover actionable insights that enable them to make critical decisions with a high degree of confidence.

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How to do SWOT Analysis With Competitive Intelligence Questions

Octopus

How to do SWOT Analysis With Competitive Intelligence Questions This post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and. Read More. The post How to do SWOT Analysis With Competitive Intelligence Questions appeared first on Octopus Competitive Intelligence.

SWOT 342
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Leveraging AI-Driven Latent Semantic Indexing in Your Online Strategy

Smart Data Collective

Artificial intelligence can be very important for online marketing. A growing number of marketing professionals are finding new ways to utilize AI to expand their reach. One of the most important ways that marketers can benefit from AI is with search engine marketing. It is important to understand the role that AI is playing with new search engine algorithms.

Algorithm 339
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5 Ways A Content Brief Template Can Level-up Your Content Marketing & What to Include

mention

Ah, content marketing… Isn’t it a beautiful beast? Whether you love it or hate it, be in no doubt that it’s an essential part of your marketing strategy. Did you know that 77% of companies have a content marketing strategy? Screenshot from HubSpot. It even fits in the process of that joyous email outreach.—once you have the template nailed, you’ll have relevant and SEO-rich content ready for a guest post.

Briefing 246
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Knowledge360? Adds Support for 510(k) Premarket Notifications 

Cipher

Cipher is pleased to announce the launch of a new integration supporting 510(k) premarket notifications on the Knowledge360? platform. We’re passionate about constantly improving Knowledge360 to better serve the needs of our users, and we’re confident this new integration will deliver significant value for organizations following the development of medical devices.

More Trending

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AI Leads to New Complications and Opportunities in PPC Marketing

Smart Data Collective

Leading digital advertising platforms such as Google and Microsoft Advertising have been at the forefront of technological innovation for years. They have invested heavily in artificial intelligence technology to improve the performance of PPC marketing campaigns. Artificial intelligence has drastically shaped the future of PPC marketing. A growing body of research shows that the benefits of using AI can be remarkable.

Marketing 298
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Why Retail Demand Forecasting and Machine Learning go Hand in Hand

Intelligence Node

The New-Age of Retail & Demand Forecasting Demand is where it all starts. Whether you want to set up a new business or expand the current one, demand dictates your decisions every step of the way. In retail demand forecasting, many factors are based on demand. For example, assessing risk, inventory planning, capital expenditure, revenue, […].

Retail 195
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How to Ask Great Questions by Thinking Like a Competitive Intelligence Professional

Octopus

How to Ask Great Questions by Thinking Like a Competitive Intelligence Professional This article is called how to ask great questions by thinking like a Competitive Intelligence professional. Interesting things happen every time you ask a question. Especially a one. Read More. The post How to Ask Great Questions by Thinking Like a Competitive Intelligence Professional appeared first on Octopus Competitive Intelligence.

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Decision-Makers Need to Harness Web Intelligence During Natural Disasters

ArchIntel

ArchIntel™ -. An article on Cobwebs Technologies’ website argues that web intelligence, or information freely available online , can be put to good use in responding to natural disasters. The article said that the key to mitigating the damage created by calamities is making quick and well-informed decisions. Policy decision-makers, first responders, security forces and epidemiological research teams need a clear view of what is taking place on the ground to manage, mitigate and prevent eme

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Big Data Partnerships Drive Growth in the Global Remittance Market

Smart Data Collective

Big data has a number of important roles in businesses around the world. Savvy companies need to appreciate all of the advantages big data provides. Remittance is one of the most important areas where big data can utilized. The Growing Role of Big Data in Remittance Businesses. With so many consumers around the world using money transfer services, the global digital remittance market has experienced unprecedented rates of growth over the last few years.

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Five Ways to Change Your Sales Strategy After COVID

Zoominfo

If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting.

Sales 130
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How Corporate Investigations Revealed a Dishonest Managing Director

Octopus

How Corporate Investigations Revealed a Dishonest Managing Director This is a case study called how Corporate Investigations revealed a dishonest managing director. Our services consisted of secondary desk research and in-country primary interviews and business investigations. The client question is. Read More. The post How Corporate Investigations Revealed a Dishonest Managing Director appeared first on Octopus Competitive Intelligence.

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Marketing Applications of Competitive Intelligence

ArchIntel

ArchIntel™ -. In a blog post, Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, explored the role of competitive analysis and research in marketing. The article focuses on CI’s importance in understanding brand perception, winning at social media and finding the right news outlets to sway customers.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Data Analytics Reshape the Ed-Tech Industry

Smart Data Collective

Just as the internet revolutionized consumer commerce, data analytics has dramatically transformed the world of online education. Apart from the business impact that data analytics has on ed-tech businesses, it has also empowered students to handle two critical aspects: understanding their stronger or weaker points and guiding them in exploring new opportunities.

Education 236
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Five Ways to Change Your Sales Strategy After COVID

Zoominfo

If your sales team hasn’t dealt with enough upheaval over the past 15 months, get ready for even more adjustments in the upcoming post-pandemic world. Exploring post-COVID-19 sales strategies will be necessary as we bounce back from economic hardships. Sales leaders who are thinking ahead will focus their reps on the advantages of technology and how hybrid work schedules will influence prospecting.

Sales 130
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How to Keep Ahead of the Competition With Competitive Intelligence

Octopus

How to keep ahead of the competition with Competitive Intelligence This article asks how to keep ahead of the competition with Competitive Intelligence. Business competition is usually very fierce. Especially if you work within fast-moving markets. And let’s face it, Read More. The post How to Keep Ahead of the Competition With Competitive Intelligence appeared first on Octopus Competitive Intelligence.

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Human Intervention Still Needed When Responding to Cyber Threats

ArchIntel

ArchIntel™ -. Braden McCann , a senior account executive at Pondurance, explained in a recent blog post that humans will remain integral in dealing with malicious cyber activity despite the availability of cybersecurity tools. McCann noted that the use of intrusion detection systems over intrusion prevention systems shows the importance of human validation and intervention when dealing with threats.

Security 151
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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10 Best Cloud-Based Payment Methods for an Online Store to Integrate

Smart Data Collective

Cloud technology has led to a number of revolutionary changes in online commerce. One of the reasons that Amazon Web Services, arguably the best cloud provider in the world, is growing by 29% a year is due to the massive demand for cloud services among e-commerce companies. There are a variety of ways that the cloud is assisting with these services.

Commerce 180
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ZoomInfo’s Guide to SDR and AE Pairing

Zoominfo

Two is better than one. This was true for duos such as Calvin and Hobbes, Bert and Ernie, and Frodo and Sam, and it’s true for sales development reps (SDRs) and account executives (AEs). Based on years of experience, ZoomInfo has built a world-class SDR team that fuels growth and provides an internal pipeline of talent. But we go one step further: We pair SDRs and AEs to promote specialization and optimization, and ensure that everyone is mentored for success from the very beginning of their ten

Sales 130
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Answers to Competitive Intelligence Questions by a UK Government Official

Octopus

Answers to Competitive Intelligence Questions by a UK Government Official Today we are delighted to read the thoughts of a highly experienced Competitive Intelligence professional currently working for a UK government department. He answers Competitive Intelligence questions for us. The article. Read More. The post Answers to Competitive Intelligence Questions by a UK Government Official appeared first on Octopus Competitive Intelligence.

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Four Steps in Conducting Social Media Competitive Analysis

ArchIntel

ArchIntel™ -. “79% of law firms use one or more social media platforms for professional purposes.” — Finances Online. Shannon Tien , the inbound marketing lead of social media management platform Hootsuite, and Christina Newberry , a freelance writer and editor, have provided a list of steps in conducting a competitive analysis on social media.

Analysis 118
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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5 Benefits of Training Data-Driven Teams in Microsoft Office 365

Smart Data Collective

Big data has led to countless changes in organizations all over the world. A growing number of organizations are using new software applications that involve sophisticated data analytics features. They have benefited immensely from big data. Microsoft Office, one of the most popular suites, has evolved as a prerequisite for professionals. With Office 365, Microsoft proposed productivity tools with the powerful cloud in the industry.

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10 Top Ways to Get More Connections on LinkedIn and Grow Your Network

Weidert Group

The expansion of remote working and the growing importance of social networking for social selling has many professionals exploring how to gain more connections on LinkedIn, and whether they’re doing everything they can to enhance their presence. Now topping 756 million users in more than 200 countries , LinkedIn is the clear leader for connecting with B2B prospects , potential hires , and business partners.

Business 128
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ZoomInfo’s Guide to SDR-AE Pairing & Alignment

Zoominfo

Two is better than one. This was true for duos such as Calvin and Hobbes, Bert and Ernie, and Frodo and Sam, and it’s true for sales development reps (SDRs) and account executives (AEs). Based on years of experience, ZoomInfo has built a world-class SDR team that fuels growth and provides an internal pipeline of talent. But we go one step further: We pair SDRs and AEs to promote specialization and optimization, and ensure that everyone is mentored for success from the very beginning of their ten

Sales 100
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Quicken Loans Recruiting Director of Market Intelligence

ArchIntel

ArchIntel™ -. Quicken Loans is recruiting a market intelligence director, who will be placed at the company’s Michigan offices but will also work remotely. The company summed up the position as being responsible for managing a diverse team of technical experts to work in unison “to produce synthesized work impacting major business investments.”.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Role of Cloud Computing and Going Back to Work in the Post-Pandemic

Smart Data Collective

Cloud computing has been integral to the future of the economy. Countless companies are using the cloud to get a number of new benefits and have a stronger edge. Cloud computing may prove to be more important than ever as the pandemic starts to come to an end. What is the Role of Cloud Computing in the Post-Pandemic Economy? Virtually everybody agrees that 2020 was a year of peril and uncertainty.

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How to Find the Best Niche for Affiliate Marketing in 2021

Similarweb

The power of affiliate marketing starts with you. After all, you make it much easier for people to take the plunge and buy when you back a product or service. . Beyond supporting valuable products, affiliate marketing can benefit affiliates and even customers (in some niches). In order to really make money online with an affiliate marketer , you need to find a lucrative niche that makes sense for you.

Marketing 105
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ZoomInfo acquires Insent.ai to enable sales and marketing teams to engage and convert more website visitors

Zoominfo

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights We are at the dawn of a new era in B2B sales and marketing. In the last decade we’ve witnessed a technology revolution. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations , accelerate pipeline and generate revenue at scale.

Sales 100