Sat.Aug 28, 2021 - Fri.Sep 03, 2021

Building a Comprehensive Competitive Strategy

Cipher

Every organization should take steps to build a comprehensive competitive strategy. Without one, an organization can easily find itself falling behind competitors, bleeding customers, and ultimately, limping towards failure.

Product Marketing Spotlight Series: Elvis Lieban

Crayon

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Elvis Lieban of Gong.

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Trending Sources

Accelerate Your Lead Response Time And Turn Inbound Leads into Opportunities

Zoominfo

Lead response time can make or break your sale. Need proof? Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%.

The Areas of Business Requiring Human Touch

ArchIntel

ArchIntel™ -. Jon Fasoli , a vice president at Intuit QuickBooks, shared with Forbes the aspects of business where human touch is still essentia l as small business owners and entrepreneurs come out of the pandemic.

How Conglomerates Like The Danaher Companies Benefit from the Right CI Software

Cipher

Danaher is a global science and technology innovator focused on finding new ways to help its customers solve complex problems. As a family of more than 20 operating companies spread across a variety of different industries, Danaher companies drive forward innovation in all walks of life.

Understanding the Differences Between Data Lakes and Data Warehouses

Smart Data Collective

Data lakes and data warehouses are probably the two most widely used structures for storing data. In this article, we will explore both, unfold their key differences and discuss their usage in the context of an organization. Data Warehouses and Data Lakes in a Nutshell.

Tips for Choosing a Win Loss Platform

Primary Intelligecne

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data.

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More Trending

IGTV: What Is It and How Can You Use It?

mention

Let’s be honest. Social media is already a part of our everyday lives. People’s social media consumption has been growing and growing, and it doesn’t seem to be stopping any time soon. And as consumption increases, the demand for variety in content grows as well.

IT 91

The Growing Role of Analytics in Business Knowledge Management

Smart Data Collective

In the current economic turbulent times, showing business stakeholders that your knowledge sharing and reusing brings business value works as a driving force for investing in a knowledge management tool. . But, how do you convince stakeholders about the importance of knowledge management? Simple!

Create an XML Sitemap for Any Website

SpyFu

A sitemap is a file that lists the pages within your website. Sitemaps live on your server and help web crawlers understand the structure of your website so they can find your content and index it so people can find it on search engines like Google, Bing, and Yahoo.

Competitive Intelligence Tools That Improve Strategic Decision-Making for Businesses

ArchIntel

ArchIntel™ -. Ralitsa Popova , a business intelligence expert and co-founder of RUBINLAKE.com , discussed in a Canadian Research Insights Council article how competitive intelligence can help entrepreneurs improve their business decisions.

Weidert Group Achieves Certified Google Partner Status for Paid Media

Weidert Group

APPLETON, WI, August 2021 – Weidert Group, a B2B inbound marketing agency and Diamond Level HubSpot Partner, has earned accreditation as a Google Partner. The achievement demonstrates the agency’s commitment to robust inbound marketing.

Key Factors in Choosing Data-Driven Digital Signage Solutions

Smart Data Collective

As we have stated before, big data is becoming vital to modern marketing strategies. We have mentioned that it has been instrumental in virtually all digital marketing strategies in recent years, such as PPC advertising.

5 Best Practices to Improve Your Digital Shelf Performance

IntelligenceNode

The Fight for Customer’s Attention has Intensified The COVID-19 pandemic has changed the face of retail forever. eCommerce quickly took the center stage as more brands and retailers were coaxed to move their businesses online or take the omni-channel route.

IT, Consulting Company Uses Contify Competitive Intelligence Platform to Enhance Marketing Decisions

ArchIntel

ArchIntel™ -. “The global market for managed IT services reached $149.1 billion in 2016. This market is estimated to reach $256.5 billion in 2021 from $166.7 billion in 2017 at a compound annual growth rate (CAGR) of 11.5% for 2017-2021.” ” — BCC Research.

6 Professional Networking Sites: LinkedIn Alternatives

Weidert Group

B2B salespeople need a variety of platforms to assist in prospect research, lead generation, outreach, and recruiting — and the more verticals you operate in, the more possibilities you likely need.

Big Data Holds the Key to Television and Online Video Production

Smart Data Collective

Hacker Moon published an article talking about the ways that AI and big data are changing the future of the video production industry. Both television and online media outlets are benefiting from these advances. Connectivity and computing power have improved dramatically in recent years.

6 Vital Steps to Maximize the Value of Your Customer Insights

Digimind

It’s no secret that data is one of the main assets of any business in this digital world. Customers Social Listening Consumer Insights Market Research

Australian Federal Police Wants Enhanced OSINT-Ready Telco Interception, Surveillance Monitoring Platform

ArchIntel

ArchIntel™ -. The Australian Federal Police is looking to enhance its Law Enforcement Monitoring Facility. The LEMF upgrade will require a new telecommunication interception and surveillance device monitoring and collection platform, the AFP said in a statement of requirement.

The Best Online Competitor Analysis Tools for Brands

Netbasequid

Running a successful business these days means keeping a close eye on the competition. Don’t think for a moment that your competitors aren’t using online competitor analysis tools to keep tabs on you.

Investing in Data Solutions To Streamline Your Retail Business

Smart Data Collective

New advances in data analytics and data mining tools have been incredibly important in many organizations. We have talked extensively about the benefits of using data technology in the context of marketing and finance.

My Data-Driven Experiment to Increase Conversions

SpyFu

Or, "Search Autocomplete Boosts Sales by 24%, and I Can Prove it." Here’s the TL;DR: Adding or improving typeahead (auto complete) on a search box will increase the average search length by 1.6 words (from 1.7 to 3.3).

Sales 52

Study: Balancing Human Touch and Automation Key to Better Service Center Operations

ArchIntel

ArchIntel™ -. New research from the University of Notre Dame found that service center operations are likely to benefit from adopting an approach that leverages both service agents and automation.

20 Social Media Monitoring Software Tools for Your Business

Netbasequid

Collecting data online has never been more critical. It’s where consumers talk about everything, including products and brands. Knowing what they are saying is imperative to getting your brand’s messaging right. And it is where social media monitoring software comes in!

Introducing Intricately's 2022 Cloud Computing Report: High Growth Buyers to Watch

Intriccately

At Intricately, our data experts deeply understand applications, application traffic, and the infrastructure they run on – giving us the ability to predict a buyer's budget with a very high degree of confidence.

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Top 4 Market Disruptors Affecting Every Company in the Energy Sector

Fuld

Over 80% of the country’s energy infrastructure is owned by the private sector. Here’s a condensed look at the energy industry and intelligence to put you ahead. A Crossroads For Combustion vs. Electric Technology. The energy industry is finally waking up to reality.

BeyondTrust Seeks Senior Competitive Intelligence Manager

ArchIntel

ArchIntel™ -. Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitive intelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space.

8 Data-Driven Content Marketing Tips for Any Industry

Smart Data Collective

Big data has led to some remarkable changes in the field of marketing. It has been especially impactful in regards to online content marketing. Many marketers have used AI and data analytics to make more informed insights into a variety of campaigns.

Top Dating Apps Favor Facebook, Instagram, and Hulu

Pathmatics

With singles "vaxxed and waxed," will 2021 turn out to be the summer of love? Unfortunately, Pathmatics Explorer can't help us predict the future. But it can tell us how the top dating sites and apps are advertising. featured Streaming & Video Facebook Instagram

IT 52

How to Leverage Business Data into Leads and Sales

Intriccately

Building an effective and high-quality sales lead database begins with gathering reliable data.

Delfi Diagnostics Seeks Competitive Intelligence and Market Research Senior Manager

ArchIntel

ArchIntel™ -. Delfi Diagnostics is recruiting a competitive intelligence and market research senior manager for placement in its offices in Palo Alto, California. The company, which specializes in early cancer detection , said the position is primarily responsible for leading efforts on global competitive analysis, market research, and product landscape analysis for current and future products.

Best Social Media Marketing Techniques to Boost Branding

Digimind

Most companies spend 15% to 25% of their digital marketing budget on social media marketing efforts, including organic and paid strategies. As we know, marketing is an essential part of any brand.

LUMINARIES Class of 2021: Thought Leadership — People

Wink Intel

We’re pleased to present the first Thought Leadership & Education winners of our new, pioneering recognition program: the LUMINARIES. Members of the Class of 2021 are being honored for the dynamic efforts they lead that are driving the financial services industry forward.

Increased Cloud Adoption Rates in Higher Ed: 4 Key Drivers

Intriccately

COVID-19 has accelerated digital trends and digital transformation across industries and around the globe. Nowhere is that more true than in higher education, which has adopted remote and hybrid (campus plus digital) learning models built atop the cloud

Wading Into Local SEO: 7 Absolute Beginner FAQs, Simply Answered

Moz

Miriam answers seven of the most common questions from searchers looking for an introductory understanding of what “local SEO” means, who needs it, how it works, how to study it, and more

IT 73

How to Develop Brand Loyalty in Marketing

Netbasequid

There’s no doubt about it – these days, consumers have lots of brand options. And the pandemic has provided an idyllic environment for them to get comfortable researching their purchases. Not only that, but we’re also seeing consumers turning to brands that most reflect their values.

ZoomInfo + Chorus Upgrades Bring More Deal Visibility and Data Accuracy

Zoominfo

As anyone who works at ZoomInfo will tell you, we move fast and with purpose. So it’s no surprise that less than two months after acquiring Chorus , a conversation intelligence platform, we worked quickly to upgrade the integration between the products.