Sat.Aug 28, 2021 - Fri.Sep 03, 2021

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Product Marketing Spotlight Series: Elvis Lieban

Crayon

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Elvis Lieban of Gong.

Marketing 601
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Building a Comprehensive Competitive Strategy

Cipher

Every organization should take steps to build a comprehensive competitive strategy. Without one, an organization can easily find itself falling behind competitors, bleeding customers, and ultimately, limping towards failure. But with a robust competitive strategy, organizations can make smart investments in building core competencies that create a defensible market position.

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IGTV: What Is It and How Can You Use It?

mention

Let’s be honest. Social media is already a part of our everyday lives. People’s social media consumption has been growing and growing, and it doesn’t seem to be stopping any time soon. And as consumption increases, the demand for variety in content grows as well. Instagram addresses this increasing demand with IGTV. Table of Contents: What is IGTV? Why Use IGTV?

IT 356
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Understanding the Differences Between Data Lakes and Data Warehouses

Smart Data Collective

Data lakes and data warehouses are probably the two most widely used structures for storing data. In this article, we will explore both, unfold their key differences and discuss their usage in the context of an organization. Data Warehouses and Data Lakes in a Nutshell. A data warehouse is used as a central storage space for large amounts of structured data coming from various sources.

Analysis 349
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Accelerate Your Lead Response Time And Turn Inbound Leads into Opportunities

Zoominfo

Lead response time can make or break your sale. Need proof? Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%. InsideSales says that you’re 100x more likely to actually speak with them if you engage within 5 minutes of them indicating interest. On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you.

Profiling 236

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5 Best Practices to Improve Your Digital Shelf Performance

Intelligence Node

The Fight for Customer’s Attention has Intensified The COVID-19 pandemic has changed the face of retail forever. eCommerce quickly took the center stage as more brands and retailers were coaxed to move their businesses online or take the omni-channel route. The number of online stores grew rapidly and with that the competition to get in […]. The post 5 Best Practices to Improve Your Digital Shelf Performance appeared first on Blog.

Retail 196
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The Growing Role of Analytics in Business Knowledge Management

Smart Data Collective

In the current economic turbulent times, showing business stakeholders that your knowledge sharing and reusing brings business value works as a driving force for investing in a knowledge management tool. . But, how do you convince stakeholders about the importance of knowledge management? Simple! Use data and analytics to back your claims. The simplest way is to measure the performance of your knowledge management.

Knowledge 332
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The Areas of Business Requiring Human Touch

ArchIntel

ArchIntel™ -. Jon Fasoli , a vice president at Intuit QuickBooks, shared with Forbes the aspects of business where human touch is still essentia l as small business owners and entrepreneurs come out of the pandemic. He considers human touch to be vital in onboarding clients as employers only get one chance to make a first impression. With new customers, it is important to pay personal attention to their needs and establish a solid relationship, Fasoli told Forbes.

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Tips for Choosing a Win Loss Platform

Primary Intelligence

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. With many win loss vendors promising results, it can be hard to know exactly what to look for during evaluation.

Loss 162
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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A Prospect’s Pain Point: An Inconvenience or a Problem?

Zoominfo

An excerpt from “Sell Different!” by Lee B. Salz Just about every sales book ever written preaches the importance of salespeople finding pain and challenges that prospects are experiencing during discovery. When salespeople hear their challenges, they start licking their chops because they believe the door has opened to their solution. Unfortunately, many of them become disappointed when their deals never advance past the initial conversation.

Briefing 130
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Key Factors in Choosing Data-Driven Digital Signage Solutions

Smart Data Collective

As we have stated before, big data is becoming vital to modern marketing strategies. We have mentioned that it has been instrumental in virtually all digital marketing strategies in recent years, such as PPC advertising. However, it is becoming abundantly clear that big data technology is also rapidly transforming many traditional marketing practices as well.

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Australian Federal Police Wants Enhanced OSINT-Ready Telco Interception, Surveillance Monitoring Platform

ArchIntel

ArchIntel™ -. The Australian Federal Police is looking to enhance its Law Enforcement Monitoring Facility. The LEMF upgrade will require a new telecommunication interception and surveillance device monitoring and collection platform, the AFP said in a statement of requirement. The Australian authority noted that the enhanced system could combine data and metadata from various sources, including open-source intelligence and surveillance devices with telecommunication interception products so that

Algorithm 104
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Quick Tips: Enabling Modern Visual Styles on Old Reports in Power BI Desktop

BI Insight

Do you have an old report created in 2016? Are you sick of seeing all visuals in the traditional style where the heading overlaps the other visual when aligning them over each other? This is a very old report I built for a Power BI demo in Feb 2016! Time flies mate! If you are … Continue reading Quick Tips: Enabling Modern Visual Styles on Old Reports in Power BI Desktop.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Create an XML Sitemap for Any Website

SpyFu

A sitemap is a file that lists the pages within your website. Sitemaps live on your server and help web crawlers understand the structure of your website so they can find your content and index it so people can find it on search engines like Google, Bing, and Yahoo. For webmasters, though, sitemaps are an easy, low-maintenance way to get a quick SEO boost.

Gaming 105
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Big Data Holds the Key to Television and Online Video Production

Smart Data Collective

Hacker Moon published an article talking about the ways that AI and big data are changing the future of the video production industry. Both television and online media outlets are benefiting from these advances. Connectivity and computing power have improved dramatically in recent years. This has made big data accessible to more and more industries.

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Study: Balancing Human Touch and Automation Key to Better Service Center Operations

ArchIntel

ArchIntel™ -. New research from the University of Notre Dame found that service center operations are likely to benefit from adopting an approach that leverages both service agents and automation. The team of researchers led by Nicholas Berente and Kaitlin Wowak analyzed how a North American technology company handled nearly 80,000 calls directed to its service center.

Research 104
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The Best Online Competitor Analysis Tools for Brands

Netbasequid

Running a successful business these days means keeping a close eye on the competition. Don’t think for a moment that your competitors aren’t using online competitor analysis tools to keep tabs on you. To maintain a competitive intelligence advantage in your industry, it’s mandatory to explore your competitions’ successes and failures. Fortunately, there are many tools out there to keep you informed on different aspects of a competitor’s movements.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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The No. 1 Mistake in Digital Transformation: Don’t Forget About Your Data

Dataversity

Click to learn more about author Kevin Campbell. As enterprises continue to transform their legacy technology into tools fit for the modern age, digital transformation has become the key buzzword describing this transition into the 21st century. According to Gartner, digital transformation is a top priority for at least 91% of organizations, and yet despite this huge buy-in, only 40% of organizations […].

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Wading Into Local SEO: 7 Absolute Beginner FAQs, Simply Answered

Moz

Miriam answers seven of the most common questions from searchers looking for an introductory understanding of what “local SEO” means, who needs it, how it works, how to study it, and more!

IT 84
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BeyondTrust Seeks Senior Competitive Intelligence Manager

ArchIntel

ArchIntel™ -. Cybersecurity company BeyondTrust has announced a vacancy for the role of senior manager of competitive intelligence. The role is focused on competitive and market intelligence , analysis and research across the cybersecurity space. The senior manager will be tasked with directly impacting BeyondTrust’s business as the company grows its competitive intelligence program, according to a job announcement posted on LinkedIn.

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How to Develop Brand Loyalty in Marketing

Netbasequid

There’s no doubt about it – these days, consumers have lots of brand options. And the pandemic has provided an idyllic environment for them to get comfortable researching their purchases. Not only that, but we’re also seeing consumers turning to brands that most reflect their values. With these factors at play in the market, there’s good reason for your brand to be concerned about brand loyalty.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Weidert Group Achieves Certified Google Partner Status for Paid Media

Weidert Group

APPLETON, WI, August 2021 – Weidert Group, a B2B inbound marketing agency and Diamond Level HubSpot Partner, has earned accreditation as a Google Partner. The achievement demonstrates the agency’s commitment to robust inbound marketing. It is also the culmination of a two-year strategy to integrate and leverage paid digital advertising into inbound programs to maximize client results.

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9.5 Ways Google Rewrites Your Title Tags

Moz

You may be feeling confused and more than a little frustrated after Google’s recent title rewrite update, but why is Google rewriting titles, and what can we learn from it? Dr. Pete explored over 50,000 <title> tags to find out.

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Wpromote Unveils New Marketing Technology to Aid in Business Decision-Making

ArchIntel

ArchIntel™ -. Wpromote, a California-based digital marketing agency , announced the launch of a proprietary marketing technology platform touted to strengthen the company’s marketing services and provide clients with a significant competitive edge. Dubbed Polaris, the product is described as a push to solve a wide variety of immediate business challenges , ranging from “siloed platform data and inconsistent data collection to the need to unlock predictive capabilities and significant effic

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My Data-Driven Experiment to Increase Conversions

SpyFu

Or, "Search Autocomplete Boosts Sales by 24%, and I Can Prove it." Here’s the TL;DR: Adding or improving typeahead (auto complete) on a search box will increase the average search length by 1.6 words (from 1.7 to 3.3). Longer, more specific searches lead to higher engagement and higher conversion rates. Specifically, every word added to a search drives a 15% increase in conversion rate.

Sales 64
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.