Sat.Oct 19, 2019 - Fri.Oct 25, 2019

article thumbnail

65+ Statistics About Artificial Intelligence

Zoominfo

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. But, many businesses still question the effectiveness and practicality of AI.

article thumbnail

Using competitive intelligence to boost sales

Aqute Intelligence

Sales is a challenging role. One way to make it easier is to arm your sales team with information and insights about your competitors. But how, exactly, can competitive intelligence help salespeople to strike more deals? Before we address that question, let’s cover the basics. What is competitive intelligence? Competitive intelligence simply means information about your competitors, your industry and emerging threats and opportunities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Case for Win Loss Analysis

Primary Intelligence

Diet and exercise. If you ask anyone competent in dealing with body health, they will invariably come back to these two items. When it comes right down to it, that is the key. It is a lifestyle change. However, our society is riddled with quick fixes—from fad diets to pills—all meant to take the effort out of improving our health. And these quick fixes are tempting.

Loss 104
article thumbnail

Ep. 236 - Ray Poynter on How Understanding the Business Stakeholder’s “Why,” Creates More Actionable Research

Happy Market

My guest today is Ray Poynter, ESOMAR Council Member and Founder of NewMR. Founded in May 2010, NewMR organizes online events and the LinkedIn NewMR group. NewMR is managed by Ray Poynter and Sue York, Research Strategist and Chief Curator. Ray has spent the last 40 years at the intersection of research, innovation, and business, having been involved in the development of CAPI, online systems, online surveys, and social media research.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

How to Create the Best Sales Kickoff (SKO)

Zoominfo

Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. Sales professionals thrive when given the opportunity to learn, develop new skills, and interact with one another.

Sales 182

More Trending

article thumbnail

The Case for Win Loss Analysis

Primary Intelligence

Diet and exercise. If you ask anyone competent in dealing with body health, they will invariably come back to these two items. When it comes right down to it, that is the key. It is a lifestyle change. However, our society is riddled with quick fixes—from fad diets to pills—all meant to take the effort out of improving our health. And these quick fixes are tempting.

Loss 81
article thumbnail

KPI Analytics Can Help You Achieve Results!

Elegant BI

Multidimensional KPI Analytics Are Beneficial for Every User and Business! Every business manager and most every team member in every organization today understands the need for objective metrics and measurements and knows that senior management and shareholders will not accept guesswork or a lack of clarity on where and how resources and investments are helping or hurting the bottom line.

KPI 52
article thumbnail

The Beginner’s Guide to Corporate Social Responsibility

Zoominfo

You may encounter the term corporate social responsibility (CSR) and question whether it’s just another industry buzzword. Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Or is it a realistic method for companies to integrate environmental and social issues into their business models? Let’s consider the statistics ( source ): More than half of millennials would defend a socially and ethically conscious company if people spoke badly about it. 71% of U.S.

Finance 174
article thumbnail

SEO Analytics for Free - Combining Google Search with the Moz API

Moz

Posted by Purple-Toolz I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition. What I try to do, with my SEO analyst hat on, is hunt down great sources of free data and wrangle it into something insightful.

article thumbnail

7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

article thumbnail

3 Key Social Listening Strategies For Understanding Deeper Consumer Insights

Digimind

At our first ever SocializeDC, marketers from leading brands and agencies joined Digimind for an informative evening of panel discussions, networking, and after work treats. We welcomed Social Listening and Insights Manager Mary Beth-Levin from USPS , Marketing Account Coordinators Carlos Cruz and Caroline Campbell from Fors Marsh Group , and Sr. Marketing Research Analyst Emily McCormick from Streetsense , to explain their social listening strategies.

article thumbnail

How to easily calculate market size potential

ATTEST

Got an awesome product you’re ready to bring to market? You’ll need to do your homework, and that means learning how to calculate your market size potential. But conducting an in-depth market segmentation or sizing study costs loads of money and takes true research expertise. Here’s how to get a solid steer on your potential market size without saying goodbye to your [entire] marketing budget.

article thumbnail

The Beginner’s Guide to Corporate Social Responsibility

Zoominfo

You may encounter the term corporate social responsibility (CSR) and question whether it’s just another industry buzzword. Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? Or is it a realistic method for companies to integrate environmental and social issues into their business models? Let’s consider the statistics ( source ): More than half of millennials would defend a socially and ethically conscious company if people spoke badly about it. 71% of U.S.

Finance 130
article thumbnail

Wide Narrow is hosting CIMI.CON evolution USA

WideNARROW

Wide Narrow will be hosting this year’s “CIMI.CON evolution,” November 7th-8th, 2019, Boston, USA.

40
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Blueprints for a Dynamo Brand in 2019 with Social Media Listening | Dentsu Dynamo Brand Index

Digimind

To thrive in the digital-based New Economy, companies need to be fast and fluid enough to deal with the constant change and demand for new products, services, and experiences. Brands possessing these two qualities are known as “Dynamo Brands” – brands that have the Energy to move quickly, and the Direction to move with purpose.

article thumbnail

5 Things You Should Know About "People Also Ask" & How to Take Advantage

Moz

Posted by SamuelMangialavori It's undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my attention in the last few months.

article thumbnail

9 Most Important Interview Questions to Hire Sales Reps

Zoominfo

Whether you’re a hiring manager, sales leader, or the CEO of a company, you know it can be difficult to identify and hire top sales talent. Although an intensive interview process can help you weed out unqualified applicants, you never really know how well a candidate is going to perform until a few weeks or even months into the job. Hiring the right people can directly impact your company’s overall success and revenue.

Sales 130
article thumbnail

65+ Statistics About Artificial Intelligence

Zoominfo

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. But, many businesses still question the effectiveness and practicality of AI.

article thumbnail

Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

article thumbnail

The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. The biggest change? Programmatic advertising. Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc.

Copywrite 100
article thumbnail

How to Create the Best Sales Kickoff (SKO)

Zoominfo

Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. That means it’s time for a sales kickoff. Not all sales kickoffs are created equal though — some are incredibly valuable, while others are enjoyable but mostly frivolous and inessential.

Sales 100
article thumbnail

Digimind Named a Leader in the Forrester New Wave™: Market and Competitive Intelligence Platform, Q4 2019 Report

Digimind

We are honoured to announce that Digimind has been named a Leader in The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019.

article thumbnail

The Featured Snippets Cheat Sheet and Interactive Q&A

Moz

Posted by BritneyMuller Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. Things didn't quite go as planned, though. We had technical difficulties that interfered with our ability to broadcast live, and lots of folks were left with questions after the recording that we weren't able to answer in a follow-up Q&A.

Win 49
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Machine Learning 101 - Whiteboard Friday

Moz

Posted by BritneyMuller Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation. Put on your technical SEO cap and get ready to take notes, because Britney Muller is walking us through Machine Learning 101 in this week's episode of Whiteboard Friday.