Sat.Jul 18, 2020 - Fri.Jul 24, 2020

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Using LexisNexis for Competitor Analysis

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. LexisNexis is a media monitoring database that provides resources for competitive analysis. This platform extracts data from all kinds of news and reporting outlets, streamlining and sorting the information.

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How to Improve Communication Between Marketing and Sales

Zoominfo

In theory, your sales and marketing departments should be the best of friends. But in practice, there are bottlenecks and a serious lack of communication. Sure, it’s a problem, but your company is doing well. It’s not the biggest issue, right? Wrong. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year?

Sales 301
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Conquering Q4: A Holiday Planning Series for Marketers

Tinuiti

Marketing 246
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How to Use Product Intelligence to Win Customers

Data Hut

By now, everyone has figured out that data means opportunity. But how exactly does data become an opportunity? Markets are volatile and most products have a limited window of opportunity. Businesses need to improve engineering and design and to develop the features and personalization their customers want. From massive selections and free shipping to inventive new shopping experiences, customers today have a plethora of options to choose from.

Win 84
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Using Crunchbase for Competitor Analysis

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Gaining a competitive advantage is not possible without first analyzing your competitors. As you glean big data, it can become a resource by which a company refines their business strategy. All of the smartest moves, sharpest pivots and most market-responsive acts are steeped in competitor analysis.

More Trending

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Challenges in Competitive Intelligence and Best Practices to overcome them

Markets and Markets

Every task comes with its own set of challenges. Creating a competitive intelligence (CI) plan can be daunting, even for experienced CI professionals. In Crayon’s SCIP report, it was found that 95% of CI professionals struggled with at least one of the following areas –.

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The Real BI Trends in 2020: What 2,865 BI Professionals Think

BI Survey

The post The Real BI Trends in 2020: What 2,865 BI Professionals Think appeared first on BI Survey.

98
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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

Moz

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day.

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What Pandemic? Early-Stage Funding Stays Strong

Zoominfo

Young companies and organizations looking for early-stage funding might have reasonably concluded that the Covid-19 pandemic was going to kick plans back months, if not years. Nope. Instead, data analyzed by ZoomInfo generally indicates that firms seeking angel or seed funding, private equity, or Series A or B investments have seen an increase in action during the period from April 2019 through April 2020.

Startups 225
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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3 Mistakes Consumer Insights Professionals Make And How To Correct Them

Digimind

The current market landscape in 2020 looks unlike that of its predecessor, 2019, in that all insights professionals are faced with a slew of challenges directly tied to consumers. Despite record sales in specific industries that have catered to the quarantine lifestyle, many Brands and Insights professionals still struggle with easy-to-avoid mistakes that can cause financial headache and potential crises down the line.

Sales 65
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Elicitation Techniques Followup from SCIP’s Webinar

Ellennaylor

Elicitation Techniques #1: What are the ethical implications of Human Elicitation? Are there any techniques/framework (aka Scharff) more widely accepted? I believe the ethical implications for elicitation are similar to standard interviewing. With elicitation, one plans the interview with the end in mind and works his way back using conversational elicitation techniques to get there.

SCIP 52
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Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

Moz

Posted by DaisyQ I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day.

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What the…Fund? Common Funding Types Explained

Zoominfo

For many startups, the road to success is lined with meticulous plans to raise money. In exchange for much-needed capital, outside investors receive equity, or ownership, in the company. Each one of these rounds reveals a new valuation for the company and provides much-needed funds for growth. The problem with raising money according to VC and author Richard Harroch is “It’s almost always harder to raise capital than you thought it would be, and it always takes longer.”.

Startups 162
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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With the market shrinking, is Competitive Intelligence converging into Market Intelligence?

Markets and Markets

While it may seem competitive intelligence (CI) and market intelligence (MI) are the same and they serve a similar purpose i.e., aid decision-making, but they are different in practice and make a great equation for the success of any business. In today's rapidly changing market dynamics, no business is unaffected from the developments happening in its connected ecosystems.

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Budget Anchors – Exalted Numbers

Mind Shifts

In business, some numbers take on special status. The cost of capital. The rate of inflation. The market average. Last year’s results. The industry benchmark. Six sigma. These and other numbers are so exalted, we rarely question, let alone notice, their unintended consequences as mental anchors. One number stands out in every organisation. It is a number we fear and venerate.

Gaming 52
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The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

Moz

Posted by Shannon-McGuirk We've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time. In this popular Whiteboard Friday from 2018, MozCon speaker Shannon McGuirk graciously gives us a five-step plan for breathing new life into a dead content campaign

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What the … Fund? Common Funding Types Explained

Zoominfo

For many startups, the road to success is lined with meticulous plans to raise money. In exchange for much-needed capital, outside investors receive equity, or ownership, in the company. Each one of these rounds reveals a new valuation for the company and provides much-needed funds for growth. The problem with raising money, according to VC and author Richard Harroch, is “it’s almost always harder to raise capital than you thought it would be, and it always takes longer.” So if you’r

Startups 130
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Tally Reporting Includes BI Reporting Capabilities!

Elegant BI

BI Reporting and Tally Solutions Go Hand-in-Hand! The Tally Solutions offering is focused on accounting and finance related activities and tasks and it is very popular in India and in other countries. As Tally expands its reach, it has also expanded its features and functionality as a way to support existing users and to attract new users. One of the most important factors in the new Tally universe is its BI Reporting Tool.

Finance 52
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Challenges in Competitive Intelligence and Best Practices to overcome them

Markets and Markets

Every task comes with its own set of challenges. Creating a competitive intelligence (CI) plan can be daunting, even for experienced CI professionals. In Crayon’s SCIP report, it was found that 95% of CI professionals struggled with at least one of the following areas –. Gathering all the competitive data you need on time. Measuring results of CI efforts.

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Help Us Improve: The 2020 Moz Blog Reader Survey

Moz

Posted by morgan.mcmurray It's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we're still living up to the high standards we set for this blog, and that we're still providing as valuable an experience as we can for you all.

IT 63
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How to Improve Communication Between Marketing and Sales

Zoominfo

In theory, your sales and marketing departments should be the best of friends. But in practice, there are bottlenecks and a serious lack of communication. Sure, it’s a problem, but your company is doing well. It’s not the biggest issue, right? Wrong. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of re v enue or more per year?

Sales 100
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Augmented Analytics and ETL Tools for Business Users!

Elegant BI

Can Business Users Really Figure Out Data Prep and Analytics? It is a great idea to get your business users involved in analytics and to encourage and build data literacy in your enterprise but one of the things that often stops an organization from implementing self-serve analytics is the need to gather and prepare the data for analytics. How can IT or data scientist staff turn over day-to-day analytics when data is spread across the enterprise and it is so difficult to integrate that data and

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With the market shrinking, is Competitive Intelligence converging into Market Intelligence?

Markets and Markets

While it may seem competitive intelligence (CI) and market intelligence (MI) are the same and they serve a similar purpose i.e., aid decision-making, but they are different in practice and make a great equation for the success of any business. In today’s rapidly changing market dynamics, no business is unaffected from the developments happening in its connected ecosystems.

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Help Us Improve: The 2020 Moz Blog Reader Survey

Moz

Posted by morgan.mcmurray It's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we're still living up to the high standards we set for this blog, and that we're still providing as valuable an experience as we can for you all.

IT 63
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How to Differentiate Between Warm and Hot Leads

Zoominfo

Not all leads are created equal. In fact, they fall more on a spectrum. There are good ones, not-so-good ones, and just plain bad ones. That being said, there are also amazing leads that are essentially ready to buy. Aka, the dream leads. More often than not, though, you will be dealing with warm leads. In terms of the lead spectrum, they fall somewhere around the middle.

Sales 100
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.