Crayon

OCTOBER 6, 2021

All successful companies have brand messaging that is clever, strategic, and relevant to their target audiences.

Marketing 617

Marketing Marketing 617

Cipher

OCTOBER 6, 2021

In the competitive intelligence (CI) process, one of the most important aspects is building an effective CI deliverable that decision makers can act upon. No matter how robust the underlying data might be, or how insightful the intelligence is, it will all be for nothing if the CI deliverable isn’t built effectively for the stakeholder it is presented to.

Competitive Intelligence 461

Competitive Intelligence Competitive Intelligence Intelligence 461

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 billion by 2025. The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI.

Research 294

Research Market Segmentation Retail Technology 294

ArchIntel

OCTOBER 5, 2021

ArchIntel™ -. Harry Kemsley , president of national security and government at Janes, argued in an opinion piece for The Hill that open source intelligence is at the apex of transforming how national security organizations conduct intelligence analysis. Despite its wide availability and potential as a resource for real-time indications and warnings, OSINT remains unexploited to its fullest extent, Kemsley said.

Security 194

Security Security Analysis Intelligence 194

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Zoominfo

OCTOBER 5, 2021

It’s the day of a new product launch. You’ve got butterflies, your team is excited and you know your customers are going to be impressed. Launching a new product stirs excitement for any company, regardless of size. Introducing each new solution is a milestone for a brand’s continuous growth and success. And for that launch’s success, it’s crucial to set goals, plan future steps, and obtain a competitive advantage.

Marketing 147

Marketing Marketing Sales Finance 147

Smart Data Collective

OCTOBER 8, 2021

Learn how genetic algorithms and machine learning can help hedge fund organizations manage a business. As well as bolster investor confidence and improve profitability. As a hedge fund shareholder, you certainly want the best for your organization, right? For instance, you want to generate effective AUM, NAV, and share value reports to improve investor confidence as a manager.

Algorithm 280

Algorithm Learning Loss Analysis 280

ArchIntel

OCTOBER 6, 2021

ArchIntel™ -. In a recent blog post, Mackenzie Colcord , a content marketing and community specialist at Crayon, identified sources of competitive intelligence that companies can use to keep track of industry rivals. First on her list are competitor websites. According to Colcord, these sites can inform companies of their rivals’ priorities, targets and overall business direction.

Competitive Intelligence 192

Competitive Intelligence Competitive Knowledge Intelligence 192

Zoominfo

OCTOBER 5, 2021

Messaging, distribution, reach, and optimization. These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is the process of building awareness and interest in a brand’s products and services.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Netbasequid

OCTOBER 6, 2021

What is market intelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. This is a myth – and something your competitors don’t want you to know. Let’s see why that is! The truth is that market intelligence – the basic awareness of the state of the market – is no longer optional for businesses of any size today.

Market Intelligence 105

Market Intelligence Intelligence Intelligence Marketing 105

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Smart Data Collective

OCTOBER 4, 2021

There is no question that big data is very important for many businesses. Unfortunately, big data is only as useful as it is accurate. Data quality issues can cause serious problems in your big data strategy. Customers won’t always directly tell you the information your company needs to provide better products or services. However, their conversations on social media, most frequently posted topics and words, and responses to survey questions can reveal information essential to your company’s per

Analysis 279

Analysis Restaurants Algorithm Data Analysis 279

ArchIntel

OCTOBER 5, 2021

ArchIntel™ -. Multinational electronics company Samsung said on it website that while the world is more connected than ever before, there remains a need to make customers’ experiences with their devices more seamless and consistent. Today, the market demands that network operators offer constant access to millions of devices while supporting enormous data flows without failure, a major challenge for any company.

Intelligence 181

Intelligence Intelligence Management Learning 181

Zoominfo

OCTOBER 5, 2021

Take a trip with us for a moment. Imagine you’re gliding across the European landscape by rail, enjoying picturesque views on your way to explore some beautiful quaint village. What’s the one item most critical to this successful trip? Yep, you guessed it: your passport. For sales or marketing professionals, planning go-to-market efforts in Europe and the UK without reliable B2B contact data and software solutions is like traveling without a passport: You’ll spend a lot of time and money, but yo

Travel 130

Travel Globalization Education Sales 130

Netbasequid

OCTOBER 8, 2021

Consumers have become used to having video chats for work, school, and even medical visits via telehealth services. It has become second nature to communicate with friends and family through video chat. And brands need to understand these implications, as well as how they can insert themselves into the ongoing video chat conversation. Savvy brands follow the trend through consumer and market intelligence to make changes and stay ahead of the curve.

Market Intelligence 98

Market Intelligence Intelligence Intelligence Gaming 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Smart Data Collective

OCTOBER 7, 2021

Big data technology has been the basis for the Fintech industry. There is no disputing the major benefits that big data has created for the financial sector. However, there are also new challenges that have arisen as big data has become more widely available in Fintech. One of the biggest changes is new regulations. Fintech businesses must make sure that any data scientists working for them are licensed and trained to handle tasks with the utmost sensitivity.

Banking 264

Banking Loss Technology Technology 264

ArchIntel

OCTOBER 5, 2021

ArchIntel™ -. The COVID-19 pandemic has seen businesses worldwide migrating a huge part of their operations online. This trend holds true whether the company is engaged in financial services, health care systems, apparel, fitness or even the retail of basic necessities. However, an article on Forbes Magazine argues that the key to successful online working remains the constant oversight provided by the human employee.

Retail 181

Retail Analysis Innovation Technology 181

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. In fact, the global business intelligence market is predicted to expand from $23.1 billion in 2020 to $33.3 billion by 2025.

Market Intelligence 130

Market Intelligence Intelligence Intelligence Marketing 130

Wink Intel

OCTOBER 5, 2021

Non-Variable UL. Sales for the second quarter of 2021 were $779 million, compared with sales of $659 million for the second quarter of 2020. Second quarter non-variable life sales were up nearly 20% when compared to the previous quarter and up more than 18% as compared to the same period last year. Total 2Q21 non-variable universal life sales were $779,272,859.

Sales 98

Sales Banking Marketing Marketing 98

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Smart Data Collective

OCTOBER 3, 2021

AI technology has become a gamechanger for website development. Many developers are using AI to create better sites. However, it is also important to create sites with great AI features. AI-based solutions are becoming more and more popular among various industries. AI features can significantly improve the quality of your customer service and provide you with useful business insights.

Commerce 263

Commerce Intelligence Intelligence Learning 263

ArchIntel

OCTOBER 5, 2021

ArchIntel™ -. Rubrik is currently searching for a qualified individual to serve as the company’s director of competitive intelligence, for placement in its offices in San Francisco, California. The recruitment effort tries to fill a key vacancy in the product management and marketing team so the next hiree can expect to play a crucial role in developing the company’s market intelligence organization.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. We like to make sure that we’re setting ourselves up for success. And who wouldn’t? The whole spray and pray method is one of the past. Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? And How Can They Help Marketers?

Marketing 130

Marketing Marketing Copywrite Profiling 130

Dataversity

OCTOBER 5, 2021

Click to learn more about author George Williams. In order to effectively back up all of data and resources with cloud disaster recovery, organizations need to craft a disaster recovery (DR) plan beforehand. This way, they will know exactly what to do and what to back up, and will save a lot of time and […]. The post What to Know Before Crafting a Cloud Disaster Recovery Plan appeared first on DATAVERSITY.

Learning 98

Learning Education Information 98

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Netbasequid

OCTOBER 5, 2021

Consumers have a wide variety of brand options these days, and they’ve gotten comfortable with researching brands during the pandemic. That means that brands have to stay on their toes and listen closely to the wants and needs of their target audience. We’re not out of the woods with the pandemic, and there’s good reason for brands to be concerned with customer loyalty.

Innovation 98

Innovation Gaming Sales Win 98

ArchIntel

OCTOBER 5, 2021

ArchIntel™ -. Modis, an information technology, engineering and life sciences staffing solutions company, announced Monday that it is currently recruiting a competitive intelligence marketing analyst , for placement in its Boise, Idaho offices. Modis, a subsidiary of the Zurich-based Adecco Group , said the preferred applicant should be a resident of Boise City or is willing to relocate to Idaho independently.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Zoominfo

OCTOBER 5, 2021

Many high-profile businesses have taken big leaps in their focus on climate change, workplace diversity, employee benefits, and more. These innovators didn’t just impact their own businesses — they made a permanent impact on their industries at large. Keep reading to learn about 14 of the most innovative and socially responsible leaders of the past few years, and be sure to look out for their names in the years to come.

Business 130

Business Education Innovation Hospitals 130

Dataversity

OCTOBER 8, 2021

Click to learn more about author Peter Jackson. We have to make ethical decisions every day when working with data. The problem is, a lot of the time we might not realize when this is the case. Data professionals and organizations are often so focused on what can be done with data and at what scale, that […]. The post Data Ethics: What, Why Now, and Where Do We Start?

Learning 98

Learning Information Education 98

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Netbasequid

OCTOBER 4, 2021

TikTok went from the threat of being banned in 2020 to the rising star of social media in 2021. And now brands everywhere are taking advantage of the opportunity to shine and capture the attention of TikTok users around the globe. There are so many TikTok trends that marketers should be following, and we have 10 detailed for you below! Those ten trends are: Vogue Challenge.

Marketing 96

Marketing Marketing Education Retail 96

ArchIntel

OCTOBER 5, 2021

ArchIntel™ -. Security Intelligence offers readers information-gathering insights as well 10 open-source intelligence tools which it claims are compatible with commonly-used security software. Contributing editor David Bisson said that finding the right OSINT tool for one’s business or agency can significantly reduce the organization’s attack surface.

Information 104

Information Management Security Security 104

Zoominfo

OCTOBER 5, 2021

Nothing captivates an audience like a great story—no matter what industry you work in. Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts.

Restaurants 130

Restaurants Entertainment Security Security 130