Sat.May 29, 2021 - Fri.Jun 04, 2021

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Competitive Battlecards 101: The Ultimate Guide (2021)

Crayon

Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral. In fact, the value of competitive battlecards becomes clearer with each passing year: According to the latest edition of our State of Competitive Intelligence Report , 53% of businesses say the majority of their sales deals are competitive—an 8% increase over the previous year’s figure.

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What is HUUNU® Futures?

Cipher

It’s never been more important for organizations to make smarter, faster decisions. The rapid pace of change in many industries means that in order to be successful, organizations have to not only anticipate emerging trends, but have methods to help them size and prioritize them to capitalize on new opportunities, and react quickly to new information and competitors.

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Organizing and Optimizing Your Video Content for Better Rankings

mention

Video content is exploding right now! Up to 80% of all traffic comes from it, and 85% of people want to see even more video content from their favorite brands today. Long story short: If you don’t use video content as a part of your marketing strategy, you’ll lose the battle for your brand’s authority, target audience, and overall search engine rankings.

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The Impact of Digital AI Advances on The New Workplace

Smart Data Collective

Artificial intelligence is the pillar of the new digital technology landscape. Since a growing number of companies are relying on digital technology for a variety of purposes, the impact this will have will be significant. There are a number of indicators that AI is going to be even more important in the near future. The role of the pandemic on the modern workplace cannot be overstated.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Find Out things About my Competitors

Octopus

This post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor. Read More. The post How to Find Out things About my Competitors appeared first on Octopus Competitive Intelligence.

More Trending

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How to target and understand your competition’s experts

FedSavvy

Many sources of a competitor’s competitive advantage may often be categorized in one of four categories: People Processes Tools Past performance. We often refer to this as PPTP. This blog focuses on the process of examining a competitor’s people, or more specifically their technical subject matter experts (SMEs). What is a technical subject matter expert (SME)?

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How Should Data Drive Your Email Marketing Strategy In 2021?

Smart Data Collective

A data-driven email marketing strategy is paramount for businesses to survive in such a competitive landscape. After all, all this information helps you drive sales and ensure that you are targeting the right products/services to the right people. Surveys have shown that 73% of marketing professionals believe email marketing is essential to their organization’s success.

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Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young

Octopus

Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young This week we offer you the Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young. Lone Star are based in Dallas, United States and more. Read More. The post Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young appeared first on Octopus Competitive Intelligence.

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Knowledge360? Adds CI Industry’s First Third Party Vendor Management Features

Cipher

Cipher is excited to announce the first in a series of innovative new features on the Knowledge360? platform. We’re always striving to make Knowledge360 better, and we’re confident these new features will unlock new levels of value for users.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How Buying Signals Rise from Layers of Data

Zoominfo

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors.

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4 Great Programs Businesses Can Use to Get Accurate Data Results

Smart Data Collective

In 2016 experts projected that the “ big data ” industry would be worth somewhere around $30 billion by 2022. Based on last year’s data, that number has grown to $275 billion, and some experts expect it to be even higher after increases in computer usage and ecommerce due to the COVID pandemic forcing many companies to go remote and many consumers to do their shopping online, where data is collected for every purchase from pizza to a streaming movie.

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Five Factors Affecting a Competitive Intelligence Team's Efficiency

ArchIntel

ArchIntel™ -. There are five big factors that affect the efficiency of a company’s competitive intelligence team, according to Peter Grimm , president of Cipher Consulting. In a recent blog entry on the Cipher website, Grimm noted that an “efficient” market and competitive intelligence function would significantly improve an organization’s performance in a competitive environment.

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Competitor highlights: Huntington Ingalls

FedSavvy

More than a decade ago, Northrop Grumman spun off its shipbuilding business to create Huntington Ingalls Industries (HII). HII provides military ship building and professional services to federal and commercial customers on a global scale. It reported an FY2020 annual revenue of $9.4 billion, approximately 88% of which was generated from the U.S. Navy.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Selling in 2021: Why You Need to Invest in a Core Competency Program

Zoominfo

B2B sales jobs have a strikingly high turnover rate. In a study conducted by Sales Insights Lab, sales reps rated culture and management above base compensation, commission, and job flexibility. So what if you could get people really invested in their professional development? And what if, because of this personalized development, they started to close more deals, knew what they needed to improve on for next time, and received the resources necessary to do so?

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Data Science Journey Walkthrough – From Beginner to Expert

Smart Data Collective

What is data science? Data science is analyzing and predicting data, It is an emerging field. Domain experts of all fields use it. Some of the applications of data science are driverless cars, gaming AI, movie recommendations, and shopping recommendations. Since the field covers such a vast array of services, data scientists can find a ton of great opportunities in their field.

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Using OSINT in Corporate Network Security a Hot Topic for Today's C-Suite

ArchIntel

ArchIntel™ -. Corporate network security means much more than just buying the latest software and hardware needed to shield a company’s data. A recent article on CyberCrime Magazine urges executives to harness open-source intelligence to protect a firm’s resources against hackers and other malicious individuals or organizations. Author Dabid Braue said OSINT, in its various forms, has become a crucial tool in the arsenal of corporate security professionals — an essential capability t

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The Role of Competitive Intelligence and Analysis in Marketing

Netbasequid

Competitive intelligence and analysis gives brands an edge. It tracks and measures any gains made by your rivals and identifies emerging trends. This intel will boost your brand presence and propel you toward success, leaving your contenders demolished. In this article, we will go over how competitive analysis helps businesses, focusing on these points: How your brand, and others, are perceived and why it matters.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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How Buying Signals Rise from Layers of Data

Zoominfo

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors.

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Machine Learning Transforms Life Insurance Beyond the Actuarial Process

Smart Data Collective

Many different industries are becoming more reliant on machine learning. The insurance industry is among those that has found new opportunities to take advantage of machine learning technology. Life insurance companies in particular are discovering the wondrous opportunities that AI provides, since this sector faces some unique challenges relative to other insurance offerings.

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Three Frameworks for Processing Competitive Analysis Data

ArchIntel

ArchIntel™ -. There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. In a recent article published on the Crayon website , Bond defines competitive analysis frameworks as models used in organizing, connecting and interpreting data points in the competitive landscape.

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The One About the Friends Reunion and SEO Trends

Similarweb

If you keep up with pop culture, then you know that Ross and Rachel are no longer on a break. After seventeen years the wait is finally over, the fab 6 of Friends reunited for a one-night reunion on HBO Max last Thursday, May 27th. The reunion has been a trending SEO keyword since it aired in the United States, with more and more audiences scouring the internet to watch, read and find out what happened over at Central Perk.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Selling in 2021: Why You Need to Invest in a Core Competency Program

Zoominfo

B2B sales jobs have a strikingly high turnover rate. In a study conducted by Sales Insights Lab, sales reps rated culture and management above base compensation, commission, and job flexibility. So what if you could get people really invested in their professional development? And what if, because of this personalized development, they started to close more deals, knew what they needed to improve on for next time, and received the resources necessary to do so?

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The Evolving Role of Analytics in Strategic Financial Management

Smart Data Collective

Analytics technology is becoming integral to the field of finance. The market for financial analytics services is projected to be worth over $11 billion within the next five years. Analytics is particularly important for developing strategic financial management policies. Strategic Financial Management or strategic finance is a process to help a company’s finances.

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Financial Sector More Robust When People and AI Work Together

ArchIntel

ArchIntel™ -. “$16B of the $929B Aerospace industry output was Cyber related, A.I. and machine learning being among them. – AIA-Aerospace ”. The financial and capital markets have always proven hospitable to new technologies, which in the past few years have managed to redefine what “trading floor” means in the digital age. An article in Traders Magazine on Tuesday said automation in the trading sphere has been far too successful for any financial institution or investment house to rethink their

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What is Competitive Market Intelligence and Why Do I Need It?

Netbasequid

Competitive market intelligence keeps you ahead of the evolving industry around you. From emerging trends within your category, to emerging crisis you may be facing – market intelligence can guide your brand to success, help you avoid pitfalls and keep your brand’s feet firmly planted on solid ground. Market intelligence provides deep KPI analysis, comparing things like mentions, posts, net sentiment and more.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.