Crayon

MARCH 18, 2021

Every year, for the last four years, Crayon has conducted the State of Competitive Intelligence Report — a survey of the competitive intelligence (CI) community that yields deep insights regarding industry trends, investment growth, process evolution, and more. This year, we fielded responses from more than 1,000 CI professionals and stakeholders. Our survey was 41 questions in total, and based on the data we’ve gathered, there’s no shortage of exciting trends to discuss.

Competitive 615

Competitive Competitive Intelligence Business Intelligence 615

Cipher

MARCH 17, 2021

Competitive Intelligence (CI) teams can sometimes be a victim of their own success. You might start out with limited resources, but you find amazing tricks and hacks that allow you to produce some useful results. And then, immediately, everyone wants you to start producing reports for them.

Competitive Intelligence 405

Competitive Intelligence Competitive Intelligence Intelligence 405

Octopus

MARCH 15, 2021

Competitive Intelligence showed how a major competitor was retaking market share Competitive Intelligence showed how a major competitor was retaking market share. With this case study, we. The post Competitive Intelligence showed how a major competitor was retaking market share appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 299

Competitive Intelligence Competitive Intelligence Intelligence 299

Zoominfo

MARCH 17, 2021

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. More traffic means a greater likelihood of conversion, and possibly a sale. The best way to achieve increased traffic is through effective search engine optimization (SEO). SEO builds visibility for your website and awareness for your product or service.

Education 246

Education Entertainment Competitive Security 246

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Crayon

MARCH 17, 2021

In order to stand out in a crowded market, you need to position your solution in a manner that resonates with your prospective customers. Nothing you say will resonate with your prospects unless you have an intimate understanding of who they are — the types of companies they work for, the goals they strive to achieve, the obstacles they need to overcome, and so on.

Marketing 576

Marketing Marketing 576

Cipher

MARCH 15, 2021

Every football team thinks they have a great plan when they’re walking out of the locker room. They know every play. They’ve practiced every pass. They’ve even planned how to celebrate after they win.

Competitor Analysis 405

Competitor Analysis Analysis Business Win 405

Alexa

MARCH 19, 2021

With the conversational AI space expected to reach $15.7 billion by 2024 —up from $4.2 billion in 2019—there’s never been a better time to invest in your company’s conversational marketing efforts. Conversational experiences as a whole are going to continue to evolve and become more sophisticated in the coming years. Because of that, bots will also evolve to have more advanced capabilities and take on bigger and more important roles in the lives of businesses and consumers.

Marketing 207

Marketing Marketing Sales Technology 207

ArchIntel

MARCH 16, 2021

ArchIntel™ -. Not all open-source investigations yield positive results on the first try, in fact, at some point, it becomes apparent that some of these efforts are headed nowhere. A recent blog entry on OSINTCurio.us said that when the intelligence-gathering expedition is turning out to be a waste of time, researchers are well-advised to step back for a minute and then “RESET.”.

Loss 218

Loss Research Intelligence Intelligence 218

Intelligence Node

MARCH 16, 2021

2020 coaxed shoppers to adopt online shopping amidst the pandemic. This popularized eCommerce across all demographics and accelerated the shift to online shopping by years. Food & beverage, grocery, and edible CPG goods too saw a massive uptick in online orders and experienced unprecedented online demand during COVID-19. This trend is definitely here to stay […].

Retail 197

Retail Intelligence Intelligence 197

Octopus

MARCH 16, 2021

Head of Commercial Competitive Intelligence at UCB answers the questions This article is the second in a series. We talk to the Head of Commercial Competitive Intelligence at UCB, John. The post Head of Commercial Competitive Intelligence at UCB answers the questions appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 273

Competitive Intelligence Competitive Intelligence Intelligence 273

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Similarweb

MARCH 17, 2021

Google shared its plans to stop selling ads based on individual users’ browsing behavior within Chrome. This big announcement, which came at the start of the month, is causing a stir in the advertising community because of how commonly marketers use this data to build their strategies. . The first hints of such a shift came back in August when Google announced their Privacy Sandbox initiative, which led to speculation over the implications for ads tailored to specific consumers and the ad commu

IT 119

IT Gaming Win Marketing 119

ArchIntel

MARCH 16, 2021

ArchIntel™ -. A recent blog entry on BiQ’s website describes marketing competitor analysis as an assessment of current and potential competitors’ strengths and weaknesses , an activity that aims to keep one’s enterprise on top of competitors at all times. A case is made for sizing up one’s business rivals by drawing parallels between it and a game of chess.

Competitor Analysis 173

Competitor Analysis Analysis SWOT Marketing 173

Netbasequid

MARCH 19, 2021

Even before the events of 2020, understanding what your consumers wanted was crucial to any brand, as consumer needs and wants have always been a moving target. The effects of the pandemic have further altered consumer behavior, making it all the more volatile, and your enterprise can’t afford to let any social listening opportunity pass you by. As we see below, news and blog conversations about “social listening for the enterprise” spiked just ahead of the November elections.

Competitor Analysis 98

Competitor Analysis Travel Win Benchmarking 98

Octopus

MARCH 15, 2021

Competitive Analysis six ways to mitigate the power of suppliers and bias This article is called Competitive Analysis six ways to mitigate the power of suppliers and bias. We discuss. The post Competitive Analysis six ways to mitigate the power of suppliers and bias appeared first on Octopus Competitive Intelligence.

Analysis 169

Analysis Competitive Competitive Intelligence Intelligence 169

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Dataversity

MARCH 15, 2021

Click to learn more about author David Drai. A chaotic global economy and the rush to digital transformation has forced many organizations to reduce operational expenses and cut costs during this unprecedented time. All major industries – especially retail, manufacturing, telecommunications, and financial services – are looking for better and faster ways to drive greater […].

Retail 98

Retail Globalization Learning Commerce 98

ArchIntel

MARCH 17, 2021

ArchIntel™ -. Richard Petronzio has been working for Bayer Pharmaceuticals for more than six years and currently serves as senior director of business insights at the German company. With a career spanning nearly 20 years, Petronzio has led projects in the areas of commercial and product strategy, including market assessment, positioning, launch, portfolio development, business growth, life-cycle management and competitive analysis.

Pharmaceutical 104

Pharmaceutical Profiling Business Competitive 104

IBI

MARCH 15, 2021

Data integration is incredibly complicated. The sheer volume of data is staggering, but the core challenge of data integration is to effectively and accurately match similar data coming from disparate sources or labeled slightly differently. That makes categorization and data analysis time-consuming, inefficient, and unwieldy. A key aspect of improving your data quality is finding a way to make metadata work harder for you.

Data Analysis 98

Data Analysis Analysis Business Intelligence Intelligence 98

Evalueserve

MARCH 15, 2021

Understanding Battlecards: What are they? On average, 28% of your pipeline is lost to competitors. In that, elite sales performers win competitive deals 33% more often and make up a mere <10% of your sales team. If you could convert all your sales team into elite performers, you’d be able to significantly increase company revenue without bringing on more salespeople and improve sales team happiness and retention (because who doesn’t want a bigger commission check?

Battlecard 96

Battlecard Win Sales Matrix 96

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Dataversity

MARCH 18, 2021

Click to learn more about author Ben Bromhead. The upcoming GA release of Apache Cassandra 4.0 is set to be the most stable “.0” release of the project (or any distributed database) ever. The effort across the entire community has been monumental and everyone involved with this release will deserve not only a well-earned lap […]. The post Why 2021 Will Be a Big Year for Apache Cassandra (and Its Users) appeared first on DATAVERSITY.

IT 98

IT Learning Education Information 98

ArchIntel

MARCH 17, 2021

ArchIntel™ -. Arnold DuBell is the associate director of competitive intelligence and strategic intelligence for the oncology business of Novartis. DuBell joined the Swiss health care company in November 2019 to lead competitive intelligence efforts for various hematologic indications, including acute myeloid leukemia and myelodysplastic syndromes. Prior to working at Novartis, he spent 12 years at Kantar Health , a life sciences company headquartered in New York, according to his LinkedIn profi

Profiling 104

Profiling Competitive Intelligence Intelligence 104

Mind Shifts

MARCH 18, 2021

As some of you may know, I am one of only 2-3 Australians certified in the Energy Leadership Index – one of the top tools recommended by the Coaches Forum at Forbes Magazine. Energy Leadership is the process that develops a personally effective style of leadership that positively influences and changes not only yourself, but also those with whom you work and interact.

Sports 94

Sports Globalization Management Business 94

Domo

MARCH 15, 2021

While Domopalooza 2021 will technically only last one day, the free virtual event will provide ample opportunity for attendees to consume content well past the final session on March 24. In addition to all the roundtables and workshops on the agenda , Domo’s marketing team has produced 33 easy-to-consume “spotlight videos,” most of which feature customers who are leveraging The Business Cloud to unlock the value of data throughout their business and ecosystem and gain a greater compe

Hospitals 94

Hospitals Advantage Advantage Competitive 94

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Netbasequid

MARCH 15, 2021

Brands have always had to navigate sensitive topics, but our new normal has amplified the challenges. With restrictions in place limiting, and likely changing, in-person interactions forever, brands must find ways to exist. Consumer and market intelligence offers a roadmap to guide them. On Friday October 23, a tweet from the New York Times profiling those “Out of Work in America” showed the potential to reach 28 billion people.

Market Intelligence 89

Market Intelligence Intelligence Intelligence Marketing 89

ArchIntel

MARCH 17, 2021

ArchIntel™ -. UC San Diego Extension is hosting a webinar titled “ How Can You Stay Ahead of the Competition? ”. The hour-long event, scheduled for March 19, will be headlined by Sonia Steinway , a principal at strategy consulting firm Artemis Connection. Steinway will discuss how business professionals can utilize the Jobs-to-be-Done framework to gain a competitive edge.

Startups 104

Startups Finance Competitive Capital 104

Weidert Group

MARCH 17, 2021

Are you a sales and marketing professional looking for your next growth opportunity? If you’re looking to advance your career in digital marketing, maybe you’re wondering what it’s like to work at an inbound agency like Weidert Group. In this month’s Weidert Wednesday video, Vice President of Client Services and Business Development Nicole Mertes explains what Weidert Group looks for in the talented, dedicated marketing pros who’ll be hired to serve in vital client services roles across our digi

Win 89

Win Sales Marketing Marketing 89

IBI

MARCH 16, 2021

“Customer engagement is a strong predictor of—and driver of—relationship strength.” That’s the conclusion reached by Cornerstone Advisors after doing a comprehensive study of credit unions. Unfortunately, Cornerstone also reached the conclusion that credit unions often struggle with engagement in ways that impede member acquisition.

Banking 84

Banking Advantage Advantage Globalization 84

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Similarweb

MARCH 13, 2021

Many marketers are wondering how they can drive traffic to their websites and raise profits as the world continues to grapple with the pandemic. So, how have the changes over the past year impacted traffic trends and the top Google searches ? We thought you might be curious about what people are looking for, so we pulled the 100 keywords most searched on Google and other search engines for the U.S.

Competitive Landscape 104

Competitive Landscape Win Algorithm Retail 104

ArchIntel

MARCH 17, 2021

ArchIntel™ -. Rural America’s Intelligence Service for Exporters is sponsoring an online event that seeks to supply small American entrepreneurs aspiring to take their products overseas with the critical knowledge they need to do business in a whole new marketplace. The webinar, titled “ International Market Intelligence for Rural Exporters ,” is scheduled for May 20, according to an announcement on Eventbrite.

Market Intelligence 104

Market Intelligence Intelligence Intelligence Marketing 104

Moz

MARCH 19, 2021

Posted by SarahBird We condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime. This is not an isolated incident.

Education 69

Education Loss Learning Information 69

Weidert Group

MARCH 16, 2021

APPLETON, WI, March 2021 – Weidert Group, a full-service B2B inbound growth agency and Diamond Level HubSpot Partner, has been named a Top IT Services Provider in the HubSpot category by Clutch, the leading B2B ratings and reviews firm. Weidert Group was selected based on verified reviews from their clients, brand recognition, social media presence, industry expertise, and their ability to deliver results.

IT 66

IT 66

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing