Sat.Mar 20, 2021 - Fri.Mar 26, 2021

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CI Teams & Budgets Are Growing Faster Than Ever [DATA]

Crayon

As the folks here at Crayon combed through the results of our 2021 State of Competitive Intelligence Report , an exciting theme jumped out at us: Competitive intelligence (CI) programs are growing, they’re growing fast, and they’re more important to their organizations than ever before. It was only a year ago that 58% of businesses told us they had CI teams of two or more dedicated professionals.

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The 7 Greatest Challenges in Market and Competitive Intelligence

Cipher

Market and competitive intelligence (M/CI) is an essential component of successful organizations. But it’s a very complex field. There’s a network of stakeholders to manage, an unfathomable amount of data, and sometimes, a lack of clarity across the organization. Knowing how to recognize and react to these common challenges is a critical skill for competitive intelligence professionals.

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8 Revolutionary Applications Examples of Machine Learning in Real-Life

Smart Data Collective

Machine learning (ML) is an innovative tool that advances technology in every industry around the world. From the most subtle advances, like Netflix recommendations, to life-saving medical diagnostics or even writing content , machine learning facilitates it all. Due to its constant learning and evolution, the algorithms are able to adapt based on success and failure.

Learning 351
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How Competitive Intelligence helped transform a British icon

Octopus

How Competitive Intelligence helped transform a British icon This article explains How Competitive Intelligence helped transform a British icon. It is in our serious of real life case. The post How Competitive Intelligence helped transform a British icon appeared first on Octopus Competitive Intelligence.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo.

Sales 251

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Top BI and Analytics Tools for Data-Driven Businesses

Smart Data Collective

Business reporting has been around for a long time but the tools and techniques of business intelligence have refined over time and now with the recent popularity of data driven business approach, data has been identified as the most valuable asset of a business and data analytics and reporting has finally found a key place in the business world. Nearly 70% of all companies have a data-driven strategy to grow their organization.

Business 308
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What’s Competitive Intelligence got to do with Situational Awareness?

Octopus

What's Competitive Intelligence got to do with Situational Awareness? This article discusses what's Competitive Intelligence got to do with Situational Awareness? It uses British Military examples. And. The post What’s Competitive Intelligence got to do with Situational Awareness? appeared first on Octopus Competitive Intelligence.

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Why All Digital Marketers Should Learn to Code

Zoominfo

Technology has become a ubiquitous aspect of human existence. And a deep understanding of how technology works have become crucial for competing in the professional world. People seeking to add value through innovation depend on applications or data to achieve their objectives. Therefore, coding skills are now essential to competing in any growing industry, such as digital marketing.

Learning 246
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Managing the Data that Goes into a Business Competitor Analysis

Cipher

Analyzing a competitor can feel like a high-stakes game of poker. You're watching out for any "tell" that might hint to their business strategy. They're keeping their cards close to their chest until they're ready to call.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How to Set up a Predictive Maintenance Project that is Set for Success

Smart Data Collective

The predictive maintenance industry has a great impact on the life of equipment. The process aims to reduce machine downtime, enabling, for example, better maintenance planning. However, the project needs to be well developed for a good monitoring of production. According to data from the US Department of Energy, the savings generated by the application of this model reach up to 30% in maintenance costs, with a reduction of approximately 75% in downtime and up to 45% in downtime.

Algorithm 256
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Head of Market and Competitive Intelligence at BT answers questions

Octopus

Head of Market and Competitive Intelligence at BT This article is the third in a series. We talk to the Head of Market and Competitive Intelligence at BT, Andrew. The post Head of Market and Competitive Intelligence at BT answers questions appeared first on Octopus Competitive Intelligence.

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Study Says OSINT Should Be Seen as Crucial to National Security

ArchIntel

ArchIntel™ -. Some believe that the open-source intelligence process has existed for too long in the shadow of more glamorous forms of intelligence gathering such as the kind of espionage depicted in action novels and films. A blog entry in Security Boulevard, however, said that OSINT may finally be getting the recognition it deserves. Security blogger Johnathan Nelson cited a report released by the Center for Strategic and International Studies Technology and Intelligence Task Force in February

Security 197
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“Battle of the Brands”: WeTransfer vs. Dropbox

mention

For our latest installment of “Battle of the Brands”, we analyzed the social media strategies of two of the biggest players in the file sharing game: WeTransfer vs. Dropbox. Using Mention’s powerful social monitoring features , we were able to get insights into how these SaaS businesses’ brand positioning affected their share of voice on social media.

Gaming 144
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Ways for Data-Driven Organizations to Backup Oracle With 3rd Party Tools

Smart Data Collective

There are a lot of important platforms and tools for data-driven organizations to take advantage. One of the best platforms for companies that care about the benefits of big data is Oracle. If you are a company that is using Oracle to leverage your big data strategy, then you need to know how to get the most out of it. This entails making sure that your data properly backed up.

Knowledge 207
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Recommerce On The Rise: How Traditional Retailers Can Stay Competitive

Intelligence Node

This article was first published on Forbes on Oct 7, 2020,, and is authored by Intelligence Node CEO Sanjeev Sularia in his capacity as a member of the Forbes Tech Council. Driven in large part by millennials and Generation Z, the resale, or “recommerce,” market is booming. Currently worth approximately $24 billion, it is projected to reach $51 […].

Retail 104
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Expert Recommends Using Automation in Conducting OSINT Investigations

ArchIntel

ArchIntel™ -. Daniel Ben-Chitrit , a senior product manager at Authentic8 , said in a recent article that while humans are still essential in collecting open-source intelligence data, organizations must also invest in automating their OSINT collection process. In the article published by Security Boulevard, Ben-Chitrit noted that the first part of the OSINT investigative process is data collection.

Advantage 195
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GDD For Website Optimization: A Real-Life Story

Weidert Group

At Weidert Group, we don’t just maximize the power of inbound marketing with our clients, we fully use it ourselves. Similarly, we don’t just talk about the power of growth-driven design (GDD), we use it on our own website. This blog post — which is more like a mini-case study — dives into a little problem we had with our website speed and explains how we fixed it using the process of growth-driven design.

Marketing 105
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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6 Criteria for Choosing an IoT Application Development Partner

Smart Data Collective

According to the Gartner Institute, there were 5.8 billion devices connected to the IoT in 2020, increasing productivity and business efficiency. With so much potential for user participation and growth, you may be looking for IOT software development partner to create your own IoT, which is an excellent idea. However, choosing the right partner to develop an IoT application should be made with caution, as IoT applications are more complex than traditional mobile applications that many software

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Library budgets in a time of COVID-19

Vable

Budgets and financial planning for library and information services are more important than ever. The end of March is fast approaching, and for many organisations this is also the end of the financial year. We have written about library and information budgets on the Vable blog in previous years, however I wanted to think about what effect the pandemic is having.

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Artificial Intelligence Cannot Be Separated From Human Intelligence

ArchIntel

ArchIntel™ -. “The retail automation market is expected to grow at a CAGR of 15.41% over the forecast period (2021-2026).” — Research and Markets. Much has been said about the capabilities of artificial intelligence but few people ever really wonder where those capabilities originate. A recent post by blogger Wendy Toscano tries to demystify the smart machine by explaining that AI is nothing more or less than what its human programmers have put into it.

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Analytics success: in a world turned upside-down, what changed and what didn’t?

Timo Elliot

My presentation from the SAP Insider Data & Analytics Conference, talking about how traditional analytics barriers, and how the latest technologies can help.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The 2021 Luxury Brand Industry Report

Netbasequid

Luxury brands had a big problem when the pandemic hit worldwide in 2020. With people fighting over toilet paper, how could luxury shopping survive? But it did. How exactly did the luxury segment adapt and how are they planning for the future? We cover this and more in our 2021 Luxury Brand Industry Report. It’s fueled by consumer and market intelligence.

Retail 98
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Data Privacy Laws Are Evolving: Expert Advice on Compliance

Dataversity

Click here to learn more about John Noltensmeyer. Virginia’s governor recently signed the Consumer Data Protection Act (CDPA), only the second comprehensive data privacy law in the United States after the California Consumer Privacy Act of 2018 (CCPA). The passage of this law means that businesses now have two new state-specific regulations to prepare for […].

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Augmented Intelligence Seen to Define the Future of Work

ArchIntel

ArchIntel™ -. The question of whether smart machines will eventually replace human workers in all manners of production goes a long way back. An article co-written by organizational behavioralist David De Cremer and chess grandmaster Garry Kasparov said that this will probably not be the case. The authors said that the real question to ask is how can human intelligence work with artificial intelligence to produce augmented intelligence?

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How Press Releases Fit With an Inbound Strategy

Weidert Group

Ah, the press release.is it old school? Can it fit within an inbound marketing strategy? If so, what are press release best practices? As an inbound marketer, you know the incredible value of producing helpful, SEO- and keyword-focused content to organically attract new prospects to your site, engage and convert them into leads, and nurture them into customers.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.