Crayon

DECEMBER 21, 2020

The following post was written by Ameeta Soni. Ameeta is a strategy and marketing expert and consultant , often serving as an interim CMO. She previously served as CMO at VFA, PlatformQ Health, WorldAPP, and Assemble Systems. Ameeta drives growth by leveraging her broad experience in forming and executing winning strategies, launching new products, leveraging digital to rapidly growing demand, building compelling brands, and creating strategic partnerships for technology and digital health compa

Win 369

Win Competitive Technology Technology 369

Cipher

DECEMBER 23, 2020

The insurance industry is facing an overwhelming flood of technology-driven innovation. Years of limited consumer recognition, restricted digital investments and fragmented markets have primed the insurance industry for disruption , and we are beginning to see the results.

Innovation 334

Innovation Technology Technology Marketing 334

Smart Data Collective

DECEMBER 21, 2020

We previously talked about the benefits of data analytics in the insurance industry. One report found that big data vendors will generate over $2.4 billion from the insurance industry. However, major advances in AI have arguably affected the insurance industry even more. AI has moved forward in giant leaps over the last ten years, and new developments are being realized every day.

Algorithm 330

Algorithm Banking Retail Gaming 330

Alexa

DECEMBER 21, 2020

COVID-19 has drastically changed the way people utilize social media. With a 74% rise in social media marketing spend during the pandemic, marketers are investing more money in social media marketing. They expect to spend the same, if not more, in the coming year. To make sure you’re getting the most out of your social media marketing spend, you need to understand what social media trends have seen a recent spike — and are likely to continue surging in 2021.

Commerce 261

Commerce Entertainment Competitive Marketing 261

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Zoominfo

DECEMBER 23, 2020

Even though it’s tradition at this time of year to reflect on old New Year’s resolutions, and draw up new ones — we can make a pass for 2019’s. (Who knew what surprises awaited us in 2020?). The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. One of those strategies to add to your resolutions needs to be for your contact database.

Profiling 245

Profiling Win Sales Information 245

Smart Data Collective

DECEMBER 22, 2020

Data-driven business ideas are becoming more important than ever. A growing number of companies have found that big data is the key to reaching more customers. One of the most important benefits of big data in business is with marketing. We previously touched on a number of ways companies use big data for their marketing. One issue we didn’t talk as much about was using big data for Amazon Ads.

Sales 293

Sales Predictive Analytics Commerce Advantage 293

mention

DECEMBER 23, 2020

You’ve probably already invested in a social listening tool, if not before then as a result of the current pandemic we are in. Did you know that 51% of business leaders are getting consumer insights during the coronavirus pandemic from social listening platforms? Did you also know that these same social listening tools can be extremely beneficial for your influencer marketing efforts?

Marketing 182

Marketing Marketing Profiling Learning 182

Zoominfo

DECEMBER 21, 2020

You may have seen the TV ads that show the United States largely enveloped in pink. The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses.

Matrix 211

Matrix Marketing Marketing Alliance 211

Octopus

DECEMBER 20, 2020

Understand your competitors plans to compete with you in the future This article discusses how to understand your competitors plans to compete with you in the future and. The post Understand your competitors plans to compete with you in the future appeared first on Octopus Competitive Intelligence.

Competitive Intelligence 187

Competitive Intelligence Competitive Intelligence Intelligence 187

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Netbasequid

DECEMBER 20, 2020

Unfortunately, many tools overcomplicate things to make their services seem more essential, and with consumer and market intelligence capabilities are constantly evolving, many brands are overwhelmed. Social Media Analytics shouldn’t feel mysterious and confusing – and it won’t be after reading this post! For starters, Next Generation AI Analytics is the gold standard for powering any analytics, but there are numerous “old AI’ offerings out there muddying the water

Airline 119

Airline Restaurants Analysis Competitor Analysis 119

Similarweb

DECEMBER 23, 2020

Every marketer wants to drive traffic and generate leads. Unsurprisingly, marketers that create thorough media plans are the most effective at accomplishing this goal. Whether you’re an in-house marketing manager, or a media planner at an agency, strong media planning is key to driving the success of your overall marketing strategy. Let’s start at the beginning: What is media planning?

Win 98

Win Benchmarking Research Market Research 98

Zoominfo

DECEMBER 21, 2020

You may have seen the TV ads that show the United States largely enveloped in pink. The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses.

Matrix 130

Matrix Marketing Marketing Alliance 130

Dataversity

DECEMBER 23, 2020

Click to learn more about author Stefan Vucicevic. Data Management has been changing tremendously. Each year, the volume of data we need to manage goes rapidly up, as does the number of sources where this data is generated. Previously, companies used email as the main source of communication. Today, email has given way to social […]. The post Th(re)e Things that Make Compliant Data Management Strategies appeared first on DATAVERSITY.

Management 98

Management Learning Information Education 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Netbasequid

DECEMBER 24, 2020

‘Twas the night before switching our consumer and market intelligence tool, Finally finding transparency for our data pool. We were switching to NetBase Quid! The timing was right, Our brand’s efforts deserved this top-notch insight! “What made you choose NetBase Quid?” many curiously inquired. We’re happy to share, with that ‘other’ tool retired.

Competitor Analysis 98

Competitor Analysis Market Intelligence Analysis Algorithm 98

IBI

DECEMBER 22, 2020

McKinsey reports that close to 20 percent of all U.S. federal funds or about $5 trillion annually comes up missing due to fraud, waste, and abuse. With the current U.S. deficit at more than $3 trillion , it’s clear that mitigation strategies to proactively detect and prevent this fraud could change the course of the country and enhance the services to our citizens.

Predictive Analytics 98

Predictive Analytics Loss Algorithm Security 98

SpyFu

DECEMBER 20, 2020

When it comes to creating epic content, sitting down and just writing something isn’t enough. It needs to be helpful, well-thought-out, and easy to find when people need it most. When someone needs to find an answer to a problem they’re having, they often turn to Google to find the answer. If your content was created with data from Google, that helps your chances of solving their problem.

Research 98

Research Competitive Information Business 98

Dataversity

DECEMBER 24, 2020

Click to learn more about author Scott Taylor. The Data Rants video blog series begins with host Scott Taylor “The Data Whisperer.” The series covers some of the most prominent questions in Data Management such as Master Data, the difference between Master Data and MDM, “truth” versus “meaning” in data, Data Quality, and so much […].

Management 97

Management Learning Information Education 97

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Netbasequid

DECEMBER 22, 2020

. Doordash and Airbnb have deftly maneuvered through 2020 to become pandemic success stories. Doordash’s business model seems a perfect fit for a pandemic in retrospect, while Airbnb might have had a more difficult path. Any way you slice it, they have both come out on top, but will their pandemic-driven growth continue? We’ll explore the momentum that landed them on the stock exchange and more, with a look at: How the new normal presents opportunities.

Restaurants 98

Restaurants Travel Hospitals Market Intelligence 98

Moz

DECEMBER 20, 2020

Posted by R0bin_L0rd Preface. The first half of this post is a quick rundown of some of the standard ways in which your conversions could be going awry. The second half of this post — everything after “How to filter conversions with Tag Manager” is an advanced way of intelligently filtering conversions using Tag Manager and cookies. If you’re confident you’ve already covered your bases, feel free just to skip to the advanced section , I just feel it’s important to go through some of the basic st

Travel 79

Travel Management Information Knowledge 79

SpyFu

DECEMBER 20, 2020

If you have ever found yourself questioning what’s the difference between www and non-www websites and which one is better, you can benefit from the following breakdown. Especially if you plan to start a website and are facing the www vs non-www issue, then you should read this. From an SEO perspective, www domains have some slight advantages and marginally improve the website’s performance.

Advantage 97

Advantage Advantage IT 97

Dataversity

DECEMBER 21, 2020

Click to learn more about author Anne Hardy. On November 3, California voters passed the California Privacy Rights Act (CPRA). The new law expanded upon the existing California Consumer Privacy Act (CCPA) and brought its regulation closer to the gold standard of privacy regulation — the EU’s GDPR. The law’s focus on sensitive personal information, […].

Learning 72

Learning Information Security Security 72

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Security

Netbasequid

DECEMBER 20, 2020

Brands need to find and track Key Opinion Leader (KOL) intel in real-time. And they can do precisely that with market intelligence in Quid. The immediate and actionable insight can significantly impact brand awareness and inform strategic campaign planning. And understanding who the key opinion leaders are in your category is mission critical intel, after all!

Retail 98

Retail Intelligence Intelligence Sales 98

IBI

DECEMBER 22, 2020

What a year 2020 has been, but thank goodness for football. As a diehard fan of football and analytics, I decided to visually explore some data from the NFL Draft Combine of 2020. Could I provide a fun and useful way to identify players who performed well in various categories related to speed, strength, and agility? Could I use the data to identify players who are making a big splash with their current teams in the NFL?

Business Intelligence 72

Business Intelligence Intelligence Intelligence Technology 72

Digimind

DECEMBER 22, 2020

?? “Young people need to be asked what matters to them, not told what matters.” - Jeff Martin, CEO of Tribal Brands Inc.??.

Intelligence 72

Intelligence Intelligence Marketing Marketing 72

Dataversity

DECEMBER 21, 2020

Click to learn more about author Amanda Regnerus. 2020 was a year of unprecedented events. Businesses were forced to take on the challenges of a boom in remote workforces, the necessity for online commerce platforms, and the lack of access to physical equipment. As we head into the new year, businesses will be more alert […]. The post Data Centers, Cybersecurity, and the Cloud: How Lessons from 2020 Will Shape 2021 appeared first on DATAVERSITY.

Commerce 59

Commerce Learning Business IT 59

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Netbasequid

DECEMBER 21, 2020

The streaming industry has been an entertainment lifeline during the pandemic, and entertainment titans like Warner Brothers Pictures are setting the pace for 2021 with the next evolution of entertainment. In an announcement that has viewers excited, Warner Brothers will be releasing each of its 2021 blockbusters in theaters and on HBO Max simultaneously, offering a glimpse of things to come.

Intelligence 98

Intelligence Intelligence Entertainment Competitive Intelligence 98

Acoustic

DECEMBER 22, 2020

A critical step toward confronting the cookie apocalypse. Today, marketing is really about one thing: data. This isn’t breaking news—but what marketers are still getting wrong about data is how , not why , to use data for competitive advantage. Let’s discuss the how. There are two approaches to how marketers can utilize their data: Refocus on the added-value metrics that matter Prioritize a customer-centric approach to personalization.

Advantage 52

Advantage Advantage Competitive Profiling 52

Intriccately

DECEMBER 21, 2020

Even though many businesses have made great strides in aligning Sales and Marketing, few enterprises that execute account-based marketing (ABM) are satisfied with collaboration between the two departments.

Sales 52

Sales Marketing Marketing Business 52