Crayon
APRIL 6, 2022
Sometimes it pays to be the new kid on the block. Every few years it seems as if there is a hot new role that catches like wildfire in organizations of all sizes. Can you remember the days before product managers were ubiquitous? I’m hard pressed. Today, organizations of all sizes hire and maintain product managers, product marketers, and business operations teams–all titles that have come into prominence over the last decade.
CIO
APRIL 5, 2022
Stay up-to-date with the latest UK CIO and senior IT executive appointments with our revamped and relaunched UK Movers & Shakers noticeboard. The world of the UK CIO is a dynamic one. It’s not unusual to find tech leaders seeking new and challenging roles to which they can bring their experience and digital transformation vision to fruition. Here, we bring you all the relevant announcements from the movers and shakers of the CIO UK community.
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Cipher
APRIL 5, 2022
Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ?? Related: Types of market research (examples + tips).
Smart Data Collective
APRIL 5, 2022
Data analytics has led to a huge shift in the marketing profession. A large part of this is due to advances in digital marketing. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. This is particularly true for search engine marketers. Earlier this year, VentureBeat published an article titled How data science can boost SEO strategy.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Crayon
APRIL 8, 2022
I have two kids – Reagan, 18 months and Jimmy, 4 months. If you are doing the math, which is not hard, you will notice they are incredibly close…some might say too close….
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Intelligence Node
APRIL 4, 2022
Content Summary : What is a value-based pricing strategy? Two Common myths about consumer value-based pricing strategy Myth: Brand value should dictate pricing when using a value-based pricing strategy Myth: The post Setting the Record Straight about Value-based Pricing Strategy appeared first on Blog.
Smart Data Collective
APRIL 5, 2022
The data science profession has become highly complex in recent years. Data science companies are taking new initiatives to streamline many of their core functions and minimize some of the more common issues that they face. They are using tools like Amazon SageMaker to take advantage of more powerful machine learning capabilities. Amazon SageMaker is a hardware accelerator platform that uses cloud-based machine learning technology.
Crayon
APRIL 7, 2022
I don’t think I’ve ever walked up a basement staircase. If I’m feeling courageous, my ascension might look something like a casual jog. Most of the time, though, I’m climbing that thing as fast as I possibly can.
Zoominfo
APRIL 5, 2022
Another month means another exciting round of updates from ZoomInfo, where we’ve been hard at work delivering product updates across sales, marketing, and operations to help you more effectively hit your number. Chorus Mobile App Our conversational intelligence platform, Chorus , is getting more powerful for sellers on the go. We’ve launched a reimagined mobile app to give you a better experience and provide easier access to all of your calls.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Netbasequid
APRIL 7, 2022
As they begin to incorporate consumer insights from social media into their market research, many companies rely on traditional techniques such as focus groups, surveys, interviews, and ethnographies. These techniques are based on the direct observance of human behavior. While each of these methods has its strong points, all are subject to inaccuracies that might negatively influence the final interpretation of the research.
Smart Data Collective
APRIL 3, 2022
There is no doubt that big data is important in many organizations. Over 65% of large companies invested over $50 million in big data in 2020. That figure is growing faster in recent years. Data. The word gets used so often that it’s become vague. You are talking about data, sure, but what kind of data ? Finding the right data sets and knowing how to use them is key to any data implementation strategy.
Crayon
APRIL 5, 2022
New month, new quarter, new… podcast episode. We’re kicking off April with a fresh episode on Into the Fray: The Competitive Intelligence Podcast !
Dataversity
APRIL 8, 2022
There’s something surprising about enterprise technology: It’s not as evolved as most people assume. According to Flexera’s 2021 State of the Cloud Report, just six of 10 businesses have migrated their workloads to the cloud. That implies that 40% of workloads are still running on a client server or mainframe infrastructure. But not for long. Jamie Dimon, […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Netbasequid
APRIL 6, 2022
With a platform as big as Facebook, you’ll want to be sure your social media monitoring tools are search-savvy to locate what you need to inform your marketing strategy. We have gathered a list of Facebook-focused tools to help you on your way. Launched in 2004, Facebook is the largest social media platform in the world – which makes it worth paying attention to.
Smart Data Collective
APRIL 5, 2022
Online fraud is growing at a frightening pace. Many cybercriminals believe they can con eCommerce stores out of their cash and never be caught because they are operating over the internet. One particular scam called fraudulent Buy Online Return In-Store (BORIS) is thought to have cost retailers a staggering $1.6 billion last year. However, new advances in AI are changing this situation.
Domo
APRIL 8, 2022
You probably don’t need a fancy Domo chart to tell you that gas has gotten quite expensive. But we went ahead and imported weekly average gas prices from the U.S. Energy Information Agency anyway. In doing so, we also get to explore one of my favorite new features in Domo: Smart Text , which lets you insert dynamic text within both notebook cards and in the title for any card in Domo.
Vable
APRIL 4, 2022
We’ve heard it time and time again, we are living in an information age. Never before have we had so much information available to us, and so many different ways by which to consume it. Subsequently, the need to filter out the white noise has never been more relevant nor essential.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Netbasequid
APRIL 8, 2022
In this two-part series, we interviewed NetBase Quid TM Data Scientist, Michael Dukes, to help us break down precisely what sentiment analysis is, how it works, and the technological processes that differentiate “accurate” from “okay” analyses. In the first piece , we laid the foundation of what sentiment analysis is and why accuracy is a differentiator amongst the tools available today.
Smart Data Collective
APRIL 4, 2022
We have talked in the past about the importance of data visualization in business. One study by Robert Horn at Stanford found that 64% of participants made a decision immediately after watching a presentation with an overview map. However, many companies are struggling to figure out how to use data visualization effectively. One of the ways to accomplish this is with presentation templates that can use data modeling.
Dataversity
APRIL 6, 2022
There’s a technological knack in the United States that’s only mirrored in a handful of other nations, making it a beacon of innovation. Businesses that grew to be formidable tech giants like Microsoft and Apple were spun out of their founders’ garages, growing from fledgling ideas into industry behemoths. But despite the U.S. tech sector […].
Paul Turnley
APRIL 5, 2022
A Gantt chart is an excellent example of where Paginated Report & SSRS were an ideal choice for the purpose. It is a running list of activities with the duration for each displayed as a horizontal bar depicting the beginning and ending day along a horizontal scale. The challenge is that this is not a standard chart type in either Power BI or SSRS/Paginated Reports.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Netbasequid
APRIL 4, 2022
Reddit is the quirky anomaly among social media platforms for sure. Many brands still don’t quite understand how to approach Reddit – and if that’s you, you’re missing out. Of course, you can’t go guns blazing on your marketing messaging like you would on Twitter, Facebook, or Instagram. That’s because the community works a lot differently – being super skeptical of outright marketing tactics that work elsewhere.
Smart Data Collective
APRIL 5, 2022
Here at Smart Data Collective, we never cease to be amazed about the advances in data analytics. We have been publishing content on data analytics since 2008, but surprising new discoveries in big data are still made every year. One of the biggest trends shaping the future of data analytics is drone surveying. As more surveying companies harness the power of drones, they are compiling more data that can be used for energy procurement construction, oil drilling, defense applications and many othe
Dataversity
APRIL 8, 2022
Inflation is on everyone’s minds, with consumer prices soaring by 7.9% versus a year ago, according to the most recent consumer price index (CPI), released March 10. While the mounting cost of raw materials may not be the culprit, enterprises are simultaneously watching the cost of data starting to rise as well. What do I […]. The post The Rise of Enterprise Data Inflation appeared first on DATAVERSITY.
Domo
APRIL 7, 2022
It’s one thing to have accurate data insights at your fingertips. It’s another for those insights to power business outcomes. And in today’s highly competitive business world, having the latter capability can make for a significant advantage. Domo understands this reality, which is why it is so laser-focused on offering a piece of software that is designed to generate meaningful business results.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Weidert Group
APRIL 7, 2022
“Perfection is not attainable, but if we chase perfection, we can catch excellence.”. Vince Lombardi, legendary coach of the Green Bay Packers, knew a thing or two about excellence. He may not have known about HubSpot Service Hub , but his quote fits this tool perfectly (well, how about “excellently”?). You see, HubSpot Service Hub was already a valuable tool for B2B marketers.
Smart Data Collective
APRIL 7, 2022
Few people anticipated that big data would have such a profound impact on the e-commerce sector. Companies in the distribution industry are particularly dependent on data, due to the complicated logistics issues they encounter. There are many reasons that data analytics and data mining are vital aspects of modern e-commerce strategies. These benefits include the following: You can use data analytics to better understand the preferences of your users and provide personalized product recommendatio
Dataversity
APRIL 7, 2022
Data Science and statistics both benefit from transparency, openness to alternative interpretations of data, and acknowledging uncertainty. The adoption of transparency is further supported by important ethical considerations like communalism, universalism, disinterestedness, and organized skepticism. Promoting transparency is possible through seven statistical procedures: Data visualization Quantifying inferential uncertainty Assessment of data preprocessing choices Reporting multiple models In
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