Sat.May 14, 2022 - Fri.May 20, 2022

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[Ready-to-use] Knowledge360® and competitive intelligence software business case presentation

Cipher

As a competitive intelligence analyst , you know how difficult it is to be successful without the support of sophisticated technology. The amount of data you have to deal with on a daily basis is simply unfathomable and continues to grow at an ever-faster pace. In practice, it’s impossible to effectively source, process, and analyze this data to produce meaningful insights without software.

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To Create a Competitive Culture, You Need Role Models and Software

Crayon

To create a competitive culture is to convince your colleagues that competitive intelligence is essential—to shift the perception of CI from nice-to-have to need-to-have. What does that mean? It means getting everyone in your organization to think more broadly and more strategically, routinely asking—what other options do our customers have? Obsession is not the goal; knowledge is the goal.

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6 Ways Data Analytics Can Improve Targeting with LinkedIn Ads

Smart Data Collective

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. This is especially true for companies using digital marketing practices, such as social media. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. You can use their sophisticated analytics dashboard to improve your marketing strategies.

Profiling 346
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Sales Pipeline Vs. Sales Funnel: What is the difference?

mention

To anyone who’s worked in sales or marketing, the differences between a sales pipeline and a sales funnel are likely well known. But if you’ve never come across the two concepts before, you may well be wondering what the differences are; after all, both concepts sound pretty similar. While there are similarities between the two, there are also some subtle but key differences, and in this article, we’ll define both terms, take a deeper look at both of them and dive into the differences between th

Sales 157
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Data Demystified: How ZoomInfo Data Cubes Lay the Foundation for Enterprise Growth

Zoominfo

Today’s new world of insight sales is powered by data. Companies rely on accurate and comprehensive B2B intelligence to identify new opportunities for growth, prospect and prioritize accounts, expand customer intelligence , surface insights, connect with customers, and close more deals. For most IT leaders, the more data you have, the better. But all data sets are not created equal.

Profiling 130

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Steps Companies Should Take to Come Up Data Management Processes

Smart Data Collective

Data is becoming more important to modern organizations than ever before. However, many companies are still struggling to use it effectively. One poll found that 74% of companies feel they are still struggling to use data effectively. One of the problems is that they don’t manage their data well. How Companies Can Manage their Data Better. The process of managing data can be quite daunting and complicated.

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I’m Posting On The Power Query Blog Too!

Chris Webb BI

In the future you’re going see me writing blog posts on the official Power Query blog as well as here on my own personal blog, and indeed the first of these posts went live a few hours ago. It’s on a new M function called Table.StopFolding which, as the name suggests, stops query folding taking place: [link]. I’m doing this a) because I was asked very nicely by the Power Query team if I could help out, and b) because it doesn’t make sense for announcements about new Power

IT 100
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Data Demystified: How ZoomInfo Data Bricks Lay the Foundation for Enterprise Growth

Zoominfo

Today’s new world of insight sales is powered by data. Companies rely on accurate and comprehensive B2B intelligence to identify new opportunities for growth, prospect and prioritize accounts, expand customer intelligence , surface insights, connect with customers, and close more deals. For most IT leaders, the more data you have, the better. But all data sets are not created equal.

Profiling 130
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Zen and the Art of Data Maintenance: All Data is Suffering (Part 1)

TDAN BI

Our reactions to the data we receive can cause a great deal of suffering. For example, there was a hospital with an outstanding reputation for being trusted at a deep level by many families. They used data to alert people about various medical actions that they recommended. One such alert was that when a person […].

Hospitals 119
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Can AI Help Create an Ideal Employee Compensation Package?

Smart Data Collective

As businesses strive to remain competitive in today’s economy, the question of how to best compensate employees becomes more important. Many companies are turning to artificial intelligence (AI) to help them create an ideal employee compensation package. . AI can analyze data from a variety of sources to help businesses determine which benefits and salary levels will be most appealing to potential employees.

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Identifying Top TikTok Brands, Influencers & Hashtags

Netbasequid

Social trends are everything online and keeping up with them is a job in itself.Every platform on the social web is home to trends in one form or another, but one site – TikTok – has become a super popular hub for brands and influencers, as it is where many of today’s trends are born. And we’re going to help you discover them! Every few weeks we make significant updates to our platform, with features that advance your consumer and market intelligence understanding.

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Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

Zoominfo

Marketing technology stacks have been giving marketers headaches since the dawn of time (OK, maybe not that long … but it feels like it). The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on. And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools.

Gaming 130
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Rethink the Way You Sell: Jeff Bajorek, Advisor and Coach to B2B Sales Leaders

Owler

Any time you ask someone to do something, you're making a sales call. Anytime they do it for you. You've made a sale - that makes them your customer. Jeff Bajorek, Bajorek’s approach to selling is pretty simple but profound. He says you're making a sales call anytime you ask someone to do something. When they do it, you've made a sale. “Think about the people you interact with every day.

Sales 72
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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7 Ways Online Businesses Can Stop Data Breaches Through Social Media

Smart Data Collective

Data breaches are becoming more common than ever. The Thales Data Threat Report found that 45% of companies suffered a data breach in the past year. Online businesses are among the most likely victims of data breaches. They are more easily exposed to hackers, which means they have to do more to protect sensitive data. One of the ways hackers target online businesses is through social media.

Business 264
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What is Earned Media Value & How is It Calculated?

Netbasequid

Being outside their direct control, earned media is of special interest to marketers. But it’s tricky. The impact of earned media efforts – that earned media value, can be difficult to evaluate. Let’s pull back the curtain and help your brand calculate this important metric. There are the two challenges associated with earned media: First, what is the source of the earned media, and second – what is the value?

IT 98
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Job Title Inflation: What’s in a Name?

Zoominfo

Spend a little time on LinkedIn, and you’re bound to see job titles that don’t quite match up with reality. It’s pretty easy to imagine how it happens. Maybe a company trying to retain talent offers a bigger title — but not all the responsibilities and pay that should follow. Or maybe a job hunter, frustrated by some uncredited work, finds an inventive way to describe their last role.

Startups 100
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Talking TrustRadius awards with Domo’s VP of customer success

Domo

Few things are as helpful to a business as customer reviews. After all, if you know what your customers think about you or your product, you can more easily move in a direction that meets your target market’s wants and needs. Domo has a pretty good idea as to what its customers think about its platform thanks—in part, at least—to TrustRadius , an organization that compiles reviews of software solutions so that business leaders can make more informed technology purchasing decisions.

Win 66
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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QA Teams Need All-in-One Data Analytics Platforms for Testing

Smart Data Collective

Data analytics is an invaluable part of the modern product development process. Companies are using big data for a variety of purposes. One of the most essential benefits is with the QA process. Advances in data analytics have raised the bar with QA standards. Companies need to invest in higher quality data analytics solutions to make the most of their QA methodologies.

KPI 261
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Social Intelligence in Marketing

Netbasequid

Social intelligence plays a critical role in how successful a brand can be when connecting with its desired audience. And that’s because it pulls intel from the social web that reveals relevant and timely details about your consumer, which can then be used in a multitude of ways to reach out and form authentic, long-term relationships. How can you put social intelligence to work for your brand?

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Tie Natural Language Search into your SEO

SpyFu

Search engines only want one thing: To give you the best possible answers to your questions. Only, for a long time, they didn't want you to phrase your question as a question. The limitations of search engines once made using natural language search difficult. Complex syntax might make it more challenging for your search to return accurate results.

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How DDX Bricks pave the way to a better data experience

Domo

The next generation of data-driven businesses will be using customized, flexible data apps layered on top of their data to deliver unique insights that spur action. In fact, some of today’s smartest and most sophisticated companies already are. The good news for organizations that still struggle to truly capitalize on their data is that, with full-service, end-to-end BI solutions such as Domo, it’s easier than ever to get in on the modern data experience.

Capital 61
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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7 Things Data-Driven Healthcare Providers Must Consider with ePCRs

Smart Data Collective

Big data is changing the future of the healthcare industry. Healthcare providers are projected to spend over $58 billion on big data analytics by 2028. Healthcare organizations benefit from collecting greater amounts of data on their patients and service partners. However, data management is just as important. Smart healthcare providers are using ePCRs to facilitate data management. ePCRs Help Healthcare Providers Manage Patient Data.

Security 252
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Google Business Profile (GBP) Usage And Growth Statistics: Things You Need To Put In Action

E2M

If there is one thing Google is really good at, it’s releasing updates. Whether it’s the search engine or other Google products, an update is always around the corner. On November 4th, 2021, Google announced an update about Google My Business, changing its name to ‘Google Business Profile.’. It also allowed users to claim and verify their business directly on Search and Maps.

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11 Enterprise AI Trends to Know

Dataversity

AI adoption continues to expand across the globe, with Gartner predicting that organizations over the next five years will “adopt cutting-edge techniques for smarter, reliable, responsible and environmentally sustainable artificial intelligence applications.” And as the industry matures and machine learning (ML) models become cheaper, faster, and more accessible, every enterprise will be looking at how and where the technology may […].

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5 Factors To Consider When Defining Competitors For Price Monitoring

Cata Crops

Price monitoring is a critical aspect of effective online marketing. By tracking the prices of your products and your competitors’ products, you can ensure that you are always charging a fair price and that you are not losing sales to cheaper alternatives. However, defining your competitors for online price monitoring can be tricky. You need … Continue reading "5 Factors To Consider When Defining Competitors For Price Monitoring" The post 5 Factors To Consider When Defining Competito

Sales 52
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.