Crayon
JUNE 29, 2021
Competitive intelligence (CI) is the process of tracking, analyzing, and activating information related to your competitors. It is conducted with the intent of empowering internal stakeholders to improve their decision-making and execution—whether that means offering a new service, pitching prospective customers with a new set of slides, or something else entirely.
Cipher
JUNE 30, 2021
In a recent episode of The Gambit Podcast , our guest Troy Pfeffer discussed at length the importance of building an intelligent company. Troy is VP of Partnerships and Strategy for the Americas at Howspace , and has extensive experience building and scaling competitive intelligence (CI) efforts at large organizations.
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Smart Data Collective
JUNE 29, 2021
Many companies have been heavily impacted by big data. One of the industries most affected by data technology has been the insurance sector. In order to appreciate the role of big data in insurance, it is necessary to look at its historical context. The insurance industry is one of the oldest in the world , and is credited for having been the catalyst for the financial system as we know it.
Zoominfo
JUNE 28, 2021
Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Crayon
JULY 1, 2021
To be successful in a crowded marketplace, it is important to understand the competitive advantages of your company’s solution against its alternatives. Enterprises must be well-versed in their competitors’ product strategies, offerings, and features. A fruitful method for gathering this intel is competitive product analysis—an evaluation of your competitors' products to determine their strengths, weaknesses, and current position in the market.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
JULY 1, 2021
Blockchain has played a very important role in the inception of bitcoin and other cryptocurrencies. Blockchain even transformed the traditional financial industry, as around 15% of banks started using it in 2017. Blockchain has also created an unexpected bridge between the cryptocurrency market and traditional financial providers. It has made it possible to start accessing bitcoins the same way people would access regular fiat currencies.
Alexa
JULY 2, 2021
Chatbots have become an increasing fixture for businesses in recent years. From offering in-depth customer information to valuable marketing content, chatbots are serving a number of functions on company websites and other owned channels. But many businesses still want to know if the juice is really worth the squeeze when it comes to chatbots. Is the chatbot ROI they receive going to be worth it?
Zoominfo
JUNE 28, 2021
Imagine a chatbot that identifies your website visitors and their company, qualifies them based on your criteria, engages them based on data-driven insights, sets up meetings, and even notifies your sales team when they are ready for a conversation. That’s what you get with ZoomInfo Chat thanks to our recent acquisition of Insent.ai. Our new chat product empowers sales and marketing teams to engage and convert prospects that visit their website in real-time through chatbot and live chat.
Cipher
JULY 1, 2021
In partnership with Forrester Research , Cipher conducted a study in March 2021 exploring how life science companies and third-party market and competitive intelligence (M/CI) vendors can best work together. The research was conducted with over 200 M/CI decision-makers working at global life science organizations across North America and Europe. Participants came from all areas of the life sciences industry, including the pharmaceutical, biotechnology, and medical device spaces, in addition to c
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Smart Data Collective
JUNE 28, 2021
E-commerce companies around the world are investing more in data centers than ever before. The benefits of data centers for e-commerce companies are undeniable. They give online retailers high levels of control over their own internal data. They are not subject to data loss from hosting it in the cloud, which might have retention policies outside their control.
SpyFu
JUNE 29, 2021
Keywords don’t bring you profit; they bring you people. The most profitable keywords for your business are the ones that will attract relevant readers who are likely to purchase your product or try your service. Too many people try to choose these keywords by looking solely at metrics like volume, keyword difficulty (KD), and cost per click (CPC). Although these numbers can be helpful, they often aren’t telling you the whole story.
Zoominfo
JULY 2, 2021
You’re five months into your recruiting cycle. The position you’ve been assigned — Director of IT for a highly specialized but unknown software company located in rural Minnesota — is proving impossible to fill. You sit at your desk on a warm summer day, browsing LinkedIn for the umpteenth time. Then you see it: Sarah’s profile. Sarah lives in southern Minnesota.
Domo
JULY 1, 2021
In today’s ultra-competitive business landscape, enterprises need to operate with a new level of intelligence in order to succeed. . A modern-day “intelligent” enterprise is one that can tap into both internal and external data, synthesize it, and then deliver those insights to everyone across the organization so they can take informed action.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Smart Data Collective
JULY 1, 2021
Artificial intelligence is very important for solving many modern business challenges. One of the most important applications of AI technology is in the context of cybersecurity. Ransomware is a significant threat in our connected world. Whether it’s at your business or on your personal devices, a hacker/attacker can cause untold damage and wreak havoc on your life with a successful ransomware attack.
Netbasequid
JULY 2, 2021
There are few, if any, things that the pandemic did not impact negatively this past year – but one area that experienced a definite boon was ecommerce. And a company that became a global go-to for homebound consumers was Amazon. Its Prime products seem to be pandemic proof. Let’s explore! When COVID hit and places began to shut down, Amazon was optimally positioned.
Zoominfo
JULY 2, 2021
You’re five months into your recruiting cycle. The position you’ve been assigned — Director of IT for a highly specialized but unknown software company located in rural Minnesota — is proving impossible to fill. . You sit at your desk on a warm summer day, browsing LinkedIn for the umpteenth time. Then you see it: Sarah’s profile. Sarah lives in southern Minnesota.
Dataversity
JULY 2, 2021
Click to learn more about author Matt Tanner. Knowledge graphs aren’t new, but they’re the latest and greatest trend as people and companies realize just how versatile they are. Whether your e-commerce business needs to offer your customers better product recommendations and targeted coupons or your payment processor needs to provide fraud detection on a massive, […].
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Timo Elliot
JULY 1, 2021
My updated, 10-minute summary of the different components of SAP’s Intelligent Enterprise vision, with information on RISE with SAP, a program to help you become one! And there’s a version in French here !
Netbasequid
JUNE 30, 2021
How much does your brand stand out in the market? Understanding your share of voice (SOV) is directly connected to your success as a brand not only presently, but in the future. We will break down some key intel relating to share of voice including: Defining what share of voice is. The financial impact of growing share of voice. Strategies to boost your SOV.
Zoominfo
JULY 1, 2021
“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. Just because a lead is inbound doesn’t mean it’s qualified.
Moz
JULY 2, 2021
A great way for B2B companies to fill a top-of-funnel content gap is by creating pillar pages. To help get you started, guest host Carly Schoonhoven of Obility walks you through a simple strategy for implementing pillar pages on your website.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Domo
JULY 1, 2021
In a time when everyone is trying to realize the promise of digital transformation, many organizations are migrating their infrastructure to the cloud. But it’s important to remember that not all clouds are created equal. One cloud may be designed using best practices for security, but another might cut corners, placing your sensitive data at risk. There’s also the issue of scale.
Netbasequid
JUNE 28, 2021
Emotions are the deciding factor when it comes to what consumers purchase. And it’s for this reason that a sentiment analysis is critical for your brand to read between the lines and target those emotions effectively. In this guide, we’ll talk more about how a sentiment analysis tool can aid your brand, and: How emotion plays a key role in all purchases, especially in 2021.
Zoominfo
JUNE 30, 2021
Recruitment is an art and a science. It’s also complex and time consuming. One badly sourced candidate can set recruiting back months. But the reward for finding the right candidate? It’s a feeling of triumph. What’s Eating Up Your Time? The hiring process can take weeks to months—even at its most efficient. The truth is, when it comes to recruitment, a lot of it is out of your control.
Moz
JUNE 29, 2021
Brand-driven search is so much more than the URLs you see ranking for your brand name. It’s an ongoing process that will result in higher conversions and more predictable buying journeys.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Weidert Group
JUNE 30, 2021
Building and presenting a proposal is an important part of any sales process. For manufacturing companies with $100k+ opportunities on the line, it's an especially big deal. Getting the manufacturing proposal, Request for Quote (RFQ) or Request for Proposal (RFP) right can mean winning or losing a sale. There’s also another important aspect to consider.
Netbasequid
JULY 1, 2021
There’s no doubt that using social media influencers as part of your marketing strategy is growing increasingly popular. It’s not just mega-influencers and celebrity social media endorsements making waves, either. Nano and micro-influencers are showing their worth for brands, offering increased reach and engagement into niche audiences. Social media influencers are providing tons of value for brands on Instagram, and TikTok is proving highly valuable for influencer marketing that targets Gen Z a
Zoominfo
JUNE 30, 2021
Recruitment is an art and a science. It’s also complex and time consuming. One badly sourced candidate can set recruiting back months. But the reward for finding the right candidate? It’s a feeling of triumph. What’s Eating Up Your Time? The hiring process can take weeks to months—even at its most efficient. The truth is, when it comes to recruitment, a lot of it is out of your control.
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