Sat.May 07, 2022 - Fri.May 13, 2022

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8 business concepts IT leaders should master

CIO

CIOs know they must be business leaders, but the business knowledge they must bring to the proverbial table is something of a moving target. There are, of course, the management fundamentals and the longstanding executive skills that remain constant must-haves. But there are, too, a list of topics that bubble up and dominate based on current trends and present-day realities.

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Competitive Intelligence Podcast: The Evolution of CI

Crayon

May has arrived. Do you know what that means? We have a brand new episode on Into the Fray: The Competitive Intelligence Podcast !

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Calculating ROI For Instagram/Facebook Ads

mention

You put a lot of effort into your social media campaigns. But, how would you know if it’s working? Well, you could try measuring your social media Return on Investment (ROI). But how will you measure social media ROI? Isn’t it too much work? Don’t worry. We will make it easier for you. This blog post will take you through how to calculate ROI on your Instagram and Facebook ad campaigns.

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Impressive Ways that AI Improves Business Analytics Insights

Smart Data Collective

Did you know that global companies are projected to spend nearly $1.6 trillion on AI by 2030 ? The demand for AI services is growing due to the many powerful benefits it offers. Various applications, from web-based smart assistants to self-driving cars and house-cleaning robots, run with the help of artificial intelligence (AI). With the growth of business data, it is no longer surprising that AI has penetrated data analytics and business insight tools.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. This process was inefficient, time-intensive, and unpredictable. Today, sales is driven by insights. The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time.

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More Trending

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Mention’s Top 4 notification features for Reputation Management

mention

When your brand is in crisis, the last thing your team needs is to feel behind the conversation as it’s happening. News travels fast, but social mentions travel even faster, especially if your brand is about to embark on a crisis. The key is to keep calm and use a social listening tool. Brand awareness still reigns as the top goal for marketing today , so maintaining your reputation is an absolute must.

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Data Analytics is Very Valuable for Companies Improving their Cultures

Smart Data Collective

Data analytics technology is rapidly becoming a more integral part of many company cultures. According to the 2021 State of Data Maturity Report, 32% of companies have formal data strategies. Although they are still the minority, this figure has risen from almost nothing under a decade ago. Data analytics serves many different purposes. We have talked at length about the benefits of using big data to improve financial management and implement more effective marketing strategies.

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Data Readiness for Retail – What to Look for in a Data Vendor

Intelligence Node

Understanding the Role of Competitive Data Scraping, Standardization, Storage, and Application in eCommerce Table of Contents Introduction Why Data Readiness Matters Today The Cost of Data Error in Retail Businesses.

Retail 104
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Exceed Your Inbound Revenue Target With Crayon

Crayon

You just lost a customer. Let’s call her Sarah.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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What does Vable mean when we say end-user, and why is it important?

Vable

What’s in a name? If it’s hard to define a library and information job title , it can be a challenge for information professionals to know what to call the people with whom they come into contact. It’s the same at Vable. To be innovative, effective and understand our audience, we need to know the difference between users and end-users - and all the variations.

IT 98
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Ethical Considerations with Data-Driven Employee Monitoring

Smart Data Collective

There are many reasons big data has become a double-edged sword for businesses. One of the biggest examples is with employee monitoring. Many companies are using data analytics to monitor their employee productivity and other behavior. It can be even more beneficial than using big data for recruiting. This is an area where big data can help immensely.

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Data Readiness for Retail – What to Look for in a Data Vendor

Intelligence Node

Understanding the Role of Competitive Data Scraping, Standardization, Storage, and Application in eCommerce Table of Contents Introduction Why Data Readiness Matters Today The Cost of Data Error in Retail Businesses. The post Data Readiness for Retail – What to Look for in a Data Vendor appeared first on Blog.

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AI Ethics in Action: Making the Black Box Transparent

Dataversity

In my third article about the ethics of artificial intelligence (AI), I look at operationalizing AI ethics. Human intelligence remains a key factor – to keep a watchful eye on potential biases. Amazon caused a stir in late 2018 with media reports that it had abandoned an AI-powered recruitment tool because it was biased against women. Conceived as […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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8 Great Ways to Help Build Business Relationships

Owler

What Are the Keys to Building Business Relationships? The business relationships you build are invaluable to your enterprise’s growth. Business relationships include the clients, suppliers, buyers, and organizations invested in your company’s vision and support your operations. Without this network, your business won’t run as smoothly, and expansion will be complex.

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Promising Benefits of AI in the Financial Technology Market

Smart Data Collective

Artificial intelligence (AI) is all the rage now. It’s impacting numerous industries globally and changing the way we do things. One of the critical industries AI is making strides in is the financial technology “fintech” industry. AI now plays a significant role in facilitating financial services, replacing what required manual work a few years ago.

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Ballpark figures: Analyzing MLB baseball attendance

Domo

It is springtime in the U.S., which means something as American as apple pie is back: baseball. And since there’s all kinds of great data around one of the country’s great pastimes, we decided for this week’s post to look at Major League Baseball (MLB) attendance statistics from the last 20 years, which is published on many websites including the one we used to get the data you’ll find in the charts below: ESPN.com.

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Mobile Augmented Analytics & Tally ERP: A Winning Combination!

Elegant BI

When Considering Tally ERP Mobile Access, Add Augmented Analytics to Complete the Picture! No matter the task or job, every team member needs the right tools to be successful. Accountants, finance professionals, purchasing managers, inventory professionals and other team members responsible for expenses and revenue need the right tools to do their jobs and, in this day of remote work and dispersed teams, that need is greater than ever.

Win 52
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Featured in Retail Touchpoints: A Generational Analysis of Today’s Home Improvement Customers

Resonate

The article below appeared in Retail Touchpoints on March 17, 2022. Read it in its entirety here. During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and quarantine protocols left many consumers with an abundance of time to stare at their own four walls. These homebound tendencies ignited a fervor for redecorating and DIY home improvement that, by all accounts, is continuing strong into 2022.

Retail 52
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How Big Data Analytics & AI Combined can Boost Performance Immensely

Smart Data Collective

Big data, analytics, and AI all have a relationship with each other. For example, big data analytics leverages AI for enhanced data analysis. In contrast, AI needs a large amount of data to improve the decision-making process. Consumers are presented with ads every day they access the online world. The number of options available to them can sometimes really stress them out.

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Today’s Decentralized World: Driving a Shift in Three Key Paradigms for Data Management

Dataversity

Pre-COVID data scaling, performance, and data services were largely manageable within the corporate data center. But the last several years have seen enterprises decentralize their data and IT systems, while employees now work remotely across different locations and geographies. This massive increase in remote work arrangements has created additional challenges around managing data access and […].

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Ep. 554 – Getting to Know the Metaverse with Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media

Happy Market

This episode is in collaboration with MRMW North America 2022. Today I’m joined by Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media. Warner Brothers Discovery was founded nearly 100 years ago. Annual revenues are estimated at $36B with 26,000 employees globally. Some of their brands include Adult Swim, AT&T, Boomerang, Cartoon Network, CNN, HBO, and Hanna-Barbera to name just a few.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Featured in AdvertisingWeek: How Financial Brands Can Apply Consumer Intelligence Across the Full Funnel

Resonate

The article by Shiva Sharif below appeared in AdvertisingWeek. Read it in its entirety here. The upheaval of the past two years has touched every aspect of consumer lives, including their finances and how they think about money management. Particularly as the competitive landscape of online direct-to-consumer banking and investment players becomes more crowded, it’s never been more important for financial marketers to forge deep connections with their customers than it is today.

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Fleet Management Firms Use Data Analytics for Optimal Customer Service

Smart Data Collective

More companies than ever are investing in customer service analytics. The customer service analytics market is projected to be worth $46.6 billion by 2030. The fleet management sector is among those driving the growing demand. Many fleet management companies were reluctant to embrace the power of big data a decade ago. Their skepticism has waned significantly, as they have finally started to discover the countless benefits that big data has to offer for their industry.

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Don’t Put Off Unstructured Data Risk Reduction

Dataversity

In today’s digital world, stockpiling data has become an unrelenting requirement across virtually every industry. While there are numerous reasons to do so, a primary driver is the invaluable insights it offers to business leaders, helping them to make smarter, faster data-driven decisions. Today, the majority of this stockpiled data is unstructured.

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What is the MAP violation? How & Why Should You Monitor and Enforce MAP Violations Across Channels?

GrowbyData

I f a retailer advertises a product below the outlined price set by a manufacturer in the Minimum Advertised Price policy, then it is called a MAP Policy Violation or simply put MAP Violation. A manufacturer or brand builds a pricing policy for retailers to protect their brand image and value in the marketplace. A MAP Policy is an important document created specifically to set an advertising price threshold for products.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.