Crayon

JANUARY 12, 2022

Product marketing managers (PMMs) hold one of the most pivotal and collaborative roles at companies – they sit at the intersection of marketing, product, sales, and customer success. PMMs are the overarching voices of the customer, messaging gurus, a seller’s best friend, and the key to accelerated adoption. While once viewed as an ambiguous position, companies across the globe now understand and see the value that PMMs bring to organizations – and they’re investing in this role more and more ev

Marketing 614

Marketing Marketing Sales Management 614

Smart Data Collective

JANUARY 9, 2022

Savvy business owners recognize the importance of investing in big data technology. Companies that utilize big data strategically end up having a strong advantage against their competitors. However, despite the benefits big data provides, companies that are using it are in the minority. Only 30% of companies have a well-defined data strategy. An even smaller number of companies have a data strategy that is supported by the company leadership.

Business 332

Business Gaming Innovation Advantage 332

Intelligence Node

JANUARY 12, 2022

Threats, Challenges, and Best Practices for Combating Counterfeit Products This blog post was first published on Forbes in April 2021 in the form of two different articles – Part I & II and is authored by Intelligence Node CEO Sanjeev Sularia in his capacity as a member of the Forbes Tech Council. 2021 is finally […].

Intelligence 104

Intelligence Intelligence 104

Zoominfo

JANUARY 12, 2022

In a recent webinar hosted by the Global Inside Sales Association , several women from the ZoomInfo sales team shared why sales was the right career move for them and discussed ways to be successful as a female in a male-dominated industry. While women currently make up less than a third of B2B sales roles — and only 19% of sales leadership positions — they often outperform their male counterparts.

Sales 100

Sales Learning Globalization Management 100

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Timo Elliot

JANUARY 10, 2022

I recently had the opportunity to sit down with Tom Raftery , host of the SAP Industry Insights Podcast (among others!) to discuss some of the highlights and common themes in last year’s episodes. The topics covered a wide variety of different industries, with lots of great, concrete examples of how SAP’s customers and partners are using technology to innovate.

Retail 121

Retail Algorithm Innovation Globalization 121

Dataversity

JANUARY 14, 2022

There’s no shortage of buzzwords and phrases to define how an organization approaches and uses its data – with two of the most popular being DataOps and data fabric. For years, large enterprises have struggled to distinguish between the two and decide which is the right first choice to enable them to compete with data […]. The post DataOps or Data Fabric: Which Should Your Business Adopt First?

Business 98

Business Knowledge IT Education 98

Zoominfo

JANUARY 11, 2022

Conversation intelligence software has quickly progressed from “nice to have” to an essential piece of the sales tech stack. Most teams who have tried conversation intelligence quickly understand how it enables sales reps to spend more time selling and helps them close deals faster. But for sales teams that haven’t experienced conversation intelligence firsthand, it can be hard to understand why so many reps consider it crucial.

Intelligence 100

Intelligence Intelligence Win Sales 100

Domo

JANUARY 13, 2022

The world of business intelligence (BI) has always evolved rapidly. But as organizations increasingly turn to the cloud, BI platforms have a unique opportunity to truly change how data is gathered and analyzed. The cloud’s implications on this more modern kind of BI cannot be understated. With traditional BI, data was hardware-bound and difficult to offload into digestible and usable formats.

Business Intelligence 98

Business Intelligence Management Intelligence Intelligence 98

Smart Data Collective

JANUARY 13, 2022

The marketing profession has been fundamentally changed due to advances in artificial intelligence and big data. The market size for AI in marketing is expected to grow ove r 31% a year through 2028. It is growing at an even faster pace as more companies discover new benefits. Unfortunately, there are a number of AI-driven marketing mistakes companies continue to make.

Learning 305

Learning Knowledge Human Resources Capital 305

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Dataversity

JANUARY 13, 2022

As many have said, data is everything and everything is data. And the fact remains that the highest-value data sits in transactional databases behind applications like ERP, CRM, etc. To get the most out of data, it must be consolidated from many systems to unlock valuable business insights and feed applications such as machine learning […]. The post The Future of Data Management: Five Predictions for 2022 appeared first on DATAVERSITY.

Management 98

Management Learning Business IT 98

Zoominfo

JANUARY 10, 2022

Scenario Recognize high-priority prospects with direct mail or a corporate gift for an upcoming holiday. Tailor it to their respective city, country, culture, or time of year. Watch their company for special events or newsworthy moments, too. Send something to celebrate the special occasion. Follow up with an email or call requesting a meeting or demo.

IT 100

IT Sales 100

Netbasequid

JANUARY 12, 2022

There’s an electricity in the air online as we charge toward the metaverse and all things digital. It’s an awakening for brands that haven’t paid much attention to customer research, as they’re recognizing how rapidly consumer trends come and go in this age of TikTok – and how this phenomenon will only accelerate as the ‘metaverse mindset’ takes hold.

Research 98

Research Profiling Market Research Marketing Research 98

Smart Data Collective

JANUARY 12, 2022

Apps are being published left and right these days, and to someone on the outside, it can almost seem as though application development is easy and everyone is doing it. But anyone who has actually worked on developing an app knows the process is exactly the opposite. It can be long, drawn-out, and unsatisfying – especially if your application does not turn out how you pictured it.

Entertainment 292

Entertainment Gaming Research Competitive 292

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Dataversity

JANUARY 12, 2022

Technology generates more and more data, regulators need to exercise more and more control, digital transformation is advancing, and traditional firms are changing and need to respond quickly to the new demands of regulators – not only to avoid sanctions but also to guard their processes and avoid security breaches and inconsistencies in their information […].

Security 98

Security Security Technology Technology 98

Domo

JANUARY 10, 2022

Moving from traditional, out-of-the-box data and analytics tools to a modern BI platform not only allows you to get better reports and dashboards, but gain a new competitive advantage. That’s one major property development company’s belief, at least. And during a recent Domo-hosted webinar , Wood Partners’ business intelligence manager, Ritwik Bhatia, made that feeling clear. “We’re really proud of the fact that (in the last three years) not only have we built the type of reporting e

Win 98

Win Intelligence Intelligence Advantage 98

Netbasequid

JANUARY 11, 2022

As we head into the new year, it’s never been more important to keep an eye on consumer sentiment. Understanding the sentiments driving consumer posts and purchasing decisions will be crucial as brands rethink their marketing strategies in 2022 – and we have some sentiment analysis tools to help you along! Here are some surprising consumer sentiment statistics to keep in mind: A full 50% of consumers say during the past two years, they’ve re-evaluated what’s important to them in life.

Analysis 98

Analysis Innovation Information IT 98

Smart Data Collective

JANUARY 14, 2022

Cloud technology has been an instrumental driving force in many industries. Companies around the world are expected to spend over $947 billion on cloud technology by 2026. There are many ways that the cloud is changing our daily lives and the business models of entire industries. One of the biggest changes has to do with employee communication. A new generation of cloud-based workplace communication apps are leading to some drastic changes in many industries.

Technology 291

Technology Technology Information Management 291

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Dataversity

JANUARY 10, 2022

A whole host of issues emerged in 2021 related to AI – from leveraging AI and automation to fill in the gaps of the shifting working landscape where mass resignations are hitting every industry and algorithms falling short on promises made by industry leaders. It was a dynamic year for those in the AI industry […]. The post 2022 AI Trends: Humans and AI Unite, RPA Fades, and Data Labeling Returns appeared first on DATAVERSITY.

Algorithm 98

Algorithm Learning IT Management 98

Vable

JANUARY 10, 2022

How advanced, and more importantly, how effective is your law firm’s tech? How do you keep driving its implementation and success? It is rare for law firms not to have a growing network of interdepartmental innovators to encourage, champion and unify strategies to future-proof your legal business.

Innovation 98

Innovation Business IT Technology 98

Timo Elliot

JANUARY 12, 2022

It seems like everyone is talking about digital transformation, but what does it really look like at a functional level? What is the best way to get started? And what does it look like when it is done right? That is exactly what we have been exploring in the Better Together: Customer Conversations series , hosted by Tamara McCleary , CEO, Thulium, and myself.

Innovation 104

Innovation Technology Technology Hospitals 104

Smart Data Collective

JANUARY 12, 2022

Data analytics has arguably become the biggest gamechanger in the field of finance. Many large financial institutions are starting to appreciate the many advantages that big data technology has brought. Markets and Markets estimates that the financial analytics market will be worth $11.4 billion in the next two years. Companies in the financial sector aren’t the only ones discovering the benefits of using data analytics for financial management.

Business 286

Business Finance Data Mining Banking 286

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Dataversity

JANUARY 13, 2022

There’s no shortage of stories reporting the (supposedly) imminent death of tape storage. The stories always cite the drawbacks of the technology, which, granted, are not insignificant. For many small and medium businesses, tapes can be labor-intensive, requiring a manual process to change them at the beginning or end of every day. Tapes can also be misplaced […].

Technology 97

Technology Technology Business Security 97

Weidert Group

JANUARY 13, 2022

Taking aim at a moving target isn’t easy, and that’s exactly what you’re doing when it comes to Search Engine Optimization (SEO). In the digital marketing quest to organically reach the top of the Search Engine Results Page (SERP) , you’re up against ever-evolving practices, algorithms, and consumer behaviors. Learning SEO is essential to getting yourself discovered by your prospects and even your current customers.

Algorithm 88

Algorithm Learning Marketing Marketing 88

Owler

JANUARY 13, 2022

Convert Knowledge into Customers & Sales When it comes to converting a sale, knowledge is power. Here at Owler, we provide sales teams with exclusive information about prospective businesses and future clients to help you build stronger relationships. By diving into our in-depth, data-rich community of business professionals, salespeople worldwide can strengthen their sales process, keep their sales pipeline full, and close bigger, better deals.

Sales 59

Sales Knowledge Profiling Competitive Intelligence 59

Smart Data Collective

JANUARY 14, 2022

There is no disputing the fact that data technology has changed the future of the financial industry. One of the sectors most impacted by big data has been banking. Big data is even more important to the banking sector as more of their services become digitalized. The market for analytics technology in the banking sector is projected to be worth over $5.4 billion by 2026.

Banking 259

Banking Retail Finance Security 259

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Dataversity

JANUARY 11, 2022

In the last couple of years, we’ve seen rapid digital transformation take over with a large emphasis on cloud adoption. In 2022, we can expect this trend to continue, if not increase. The disruptions that spiked cloud adoption back in 2020 aren’t behind us just yet and many organizations still have modernization efforts that need […]. The post Observability: Driving Digital Transformation in 2022 and Beyond appeared first on DATAVERSITY.

Learning 97

Learning Security Security Education 97

SCIP

JANUARY 13, 2022

Whether you're new to CI, or an advanced expert, we've got you covered. Which Certification is Right for You? Job candidates with industry certifications command a salary premium of up to 18%. Not sure which SCIP training & certification workshop is right for you? We're here to help.? ?? Still getting acclimated to CI? Start here. "Whether you're a new or seasoned CI practitioner, I guarantee this will help you up your game.". ?

SCIP 52

SCIP Battlecard Gaming Education 52

Engage3

JANUARY 12, 2022

Pricing innovator leads in its commitment to data accuracy, security, and confidentiality of retailer data. PRESS RELEASE – Davis, California – Engage3, which helps retailers and brands understand, protect, and enhance their Price Image, today announced that it has completed the Service Organization Control (SOC) 2 Type 2 2021 audit based on the Trust Services Criteria developed by the American Institute of CPAs (AICPA) for its services.

Retail 52

Retail Security Security Competitive Intelligence 52