Digital B2B Marketing
SEPTEMBER 5, 2013
'A colleague forwards you link with a short note: “this is awesome, we should be doing this.” Your interest is perked. Your expectations are high. You click and… your heart sinks. Its last decade’s news and isn’t relevant for your business today. What was gold to your colleague was a waste of time for you. Content quality is in the eye of the beholder.
Elegant BI
SEPTEMBER 1, 2013
Complex Issues Become Clear with Cross-Tab and OLAP. When I was eight years old, I stood at the curb in front of my house and sold lemonade. I charged five cents a glass and I was quite successful. It was my first business venture and, since then, I have learned a lot. One thing I’ve noticed is that the business of business gets more complex every year.
Elegant BI
AUGUST 31, 2013
My Friend Ralph Is Business Intelligence Challenged…and He Isn’t The Only One! My friend, Ralph is a Financial Controller. He has to stay abreast of business results and track budgeted vs. actual. His company has multiple departments and budgets so information analysis is burdensome, and complicated because the information he needs isn’t simple to retrieve or analyze, so he loses precious time in recognizing issues and making appropriate changes.
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