Sat.Sep 24, 2022 - Fri.Sep 30, 2022

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Building A Top-Tier Market Intelligence Strategy

Crayon

After watching the new Amazon-meets-Middle-Earth show last week (it’s good!) I decided to watch the extended cuts of the Lord of the Rings movies. 10+ hours of whimsy and brimstone, what a delightful way to spend a rainy Saturday. On Sunday, after walking my dogs, I sat down to write this blog post, and the first thought that popped into my head was: Sauron, the omnipotent oligarch, the malevolent maelstrom, evil incarnate… would be really good at market intelligence.

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What you need to know about IoT in enterprise and education

CIO

What you need to know about IoT in enterprise and education . In an era of data driven insights and automation, few technologies have the power to supercharge and empower decision makers like that of the Internet of Things (IoT). . As the adoption of IoT devices is expected to reach 24.1 billion by 2030, forward-thinking organisations and higher education institutions are realising that IoT technologies are providing access to insights and making things possible now that were too expensiv

Education 855
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A Year After: Has Blockchain Changed Advertising by 2022?

Smart Data Collective

Last decade made a pretty bold promise to digital advertising, which more than other industries suffers from insufficient transparency and a fraudulent environment. The IAB Tech Lab conferences , in particular, frequently gathered blockchain evangelists and ad tech experts who discussed how this technology would finally drive authentication to programmatic chains.

Startups 338
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Is Your Corporate Network Hurting Power BI Report Performance?

Chris Webb BI

Over the years I’ve seen a few examples of how issues with an organisation’s corporate network can affect Power BI report performance. I’ve never blogged about them because, to be honest, I know next to nothing about networks and I’m not sure I could describe them properly. However, recently, I have seen a few instances of what I think could be a widespread but little-diagnosed problem – so I would like you to check if it’s happening to you and tell me what th

IT 303
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Crayon Customer Corner: How Splash Used Crayon to Implement a Culture of Competitive Intelligence

Crayon

In our fourth installment of the Crayon Customer Corner, we sat down with Zach Napolitano — Director of Product Marketing at Splash. As a first time CI practitioner, Zach took his role as a student of competitive intelligence very seriously, resulting in the implementation of not only a successful CI program, but an organization-wide culture of competitive intelligence.

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Enhancing customer care through deep machine learning at Travelers

CIO

New York-based insurance provider Travelers, with 30,000 employees and 2021 revenues of about $35 billion, is in the business of risk. Managing all of its facets, of course, requires many different approaches and tools to achieve beneficial outcomes, and Mano Mannoochahr, the companyâ??s SVP and chief data & analytics officer, has a crowâ??s nest perspective of immediate and long-term tasks to equally strengthen the company culture and customer needs. â??

Travel 840

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Why Product and Engineering Teams Belong on Sales Calls

Zoominfo

Nobody likes being criticized, even when they know it might be good for them. If you build things for a living, that discomfort can make honest feedback difficult to find — it’s hard to ask for, hard to offer, and hard to receive. But if you sell things for a living, you know a surefire way to short-circuit those social filters: ask someone for money, and they tend to get really honest.

Sales 130
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Brands are Embracing Metaverse Opportunities as They Head into 2023

Intelligence Node

Is the Metaverse Leading a New Revolution in Retail? The metaverse, an interconnected virtual world where people can come together, work, and shop, as 3D avatars of themselves, is fast. The post Brands are Embracing Metaverse Opportunities as They Head into 2023 appeared first on Blog.

Retail 104
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How universities can accelerate their digital transformations

CIO

University leaders have long understood that the future is digital, but thereâ??s now added urgency to modernise. The pandemic is in part the cause â?? highlighting that true business resilience and digital transformation are inseparable. But there are longer-term factors at play too, including the expectations of digitally native students and the requirement to provide them with work-ready skills.

Education 781
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Data-Driven Companies Leverage OCR for Optimal Data Quality

Smart Data Collective

OCR is the latest new technology that data-driven companies are leveraging to extract data more effectively. There are a number of benefits of using it to your company’s advantage. OCR and Other Data Extraction Tools Have Promising ROIs for Brands. Big data is changing the state of modern business. A growing number of companies have leveraged big data to cut costs, improve customer engagement, have better compliance rates and earn solid brand reputations.

Banking 333
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Take Your SQL Skills To The Next Level With These Popular SQL Books

Datapine Blog

Business leaders, developers, data heads, and tech enthusiasts – it’s time to make some room on your business intelligence bookshelf because once again, datapine has new books for you to add. We have already given you our top data visualization books , top business intelligence books , and best data analytics books. Now it’s time to ponder over our hand-picked list of the 20 best SQL learning books available today.

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How to Make the Jump to AI

Dataversity

AI and machine learning models are being used to help companies stay competitive by discovering new revenue opportunities, improving risk management, detecting fraud, and streamlining business processes. But years ago, data science wasn’t even on the curriculum at universities, so many software engineers are acquiring the necessary skills on their own.

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An expanded attack surface: The cybersecurity challenges of managing a hybrid workforce

CIO

With the global pandemic upending the traditional way we work, employees across every market sector in New Zealand are now spending their workdays alternating between offices, their homes and other locations. It’s a hybrid work model that Kiwis have embraced and it is here to stay. At a recent CIO New Zealand roundtable event in Auckland, supported by Palo Alto Networks and Vodafone New Zealand, senior technology executives from organisations across Aotearoa discussed the challenge of keeping se

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AI-Driven Ransomware is a Terrifying Threat to Businesses

Smart Data Collective

AI technology has led to some massive changes in recent years. Most of these developments have been good. Unfortunately, there are dark sides to the evolution of AI. One of the drawbacks of AI has come in the realm of cybersecurity. On the one hand, AI has helped improve cybersecurity in some ways. On the other hand, hackers are weaponizing AI to create more horrifying attacks.

Business 317
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What Is Market Entry Research and Why Is It Important?

Netbasequid

The idea of venturing into a new market can evoke mixed feelings. On one hand, you are optimistic about the prospects but on the other it’s a change you are making and naturally, it’s scary. You want to know the sweet spot? Take that optimism and turn it into vision and the fear into courage. Central to this is market entry research to give you the confidence that comes with having a sound plan for your new venture.

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The Ultimate Guide to Modern Data Quality Management (DQM) For An Effective Data Quality Control Driven by The Right Metrics

Datapine Blog

Table of Contents. 1) What Is Data Quality Management? 2) Why Do You Need DQM? 3) The 5 Pillars of DQM. 4) Data Quality Best Practices. 5) How Do You Measure Data Quality? 6) Data Quality Metrics Examples. 7) Data Quality Control: Use Case. 8) The Consequences Of Bad Data Quality. 9) 3 Sources Of Low-Quality Data. 10) Data Quality Solutions: Key Attributes.

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Re-Tooling Your Way to a More Efficient Enterprise

CIO

To create a more efficient and streamlined enterprise, businesses often find themselves tempted to bring in brand new systems that promise major improvements over the status quo. This can be a viable strategy in some cases – and it will impress stakeholders that prefer to shake things up. But it comes at a cost. Swapping out the old for the new will require heavy doses of training to get everyone up to speed, and that’s just for starters.

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Data-Driven Marketers Must Configure Outlook Data Files

Smart Data Collective

Big data has changed the marketing profession in extraordinary ways. Global companies spent over $3.2 billion on marketing analytics software last year. This figure is expected to grow in the future. There are many different ways that marketers can leverage data analytics to create successful marketing strategies. One of the biggest benefits is in the realm of email marketing.

Marketing 317
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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The Rise of Data-Centric AI

Dataversity

Data-centric AI is gaining momentum among engineers. While traditionally, a model-centric approach has been used to improve accuracy for a variety of applications, the increase of data available today and the benefits of using reliable data are leading engineers to reevaluate their priorities and workflows. With a model’s performance so dependent on the quality of […].

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UKG + SplashBI: Powerful Reporting & Analytics Delivered

Splash BI

Upcoming Webinar. Oct 11th, 2022 | 11 AM ET. UKG + SplashBI : Powerful Reporting & Analytics Delivered. Jump to abstract. Webinar Abstract. SplashBI will introduce the integration between UKG and SplashHR, a People Analytics platform, that enables you to get insights into your people data to make more informed decisions and align to business outcomes.

Win 85
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Lack of inclusive culture is driving UK youth from tech jobs

CIO

Businesses must prioritise fostering an inclusive company culture in order to improve the professional experiences of young tech workers from underrepresented groups, according to Wiley Edge’s second annual ‘Diversity in Tech’ report. The report is based on a survey that asked UK respondents about their perceptions of the technology industry, to establish what is currently being done to actively improve diversity in tech teams, and where more work is still required.

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Safety and Security Tips To Know in the Era of Big Data

Smart Data Collective

Today, data has become more critical than it has ever been in the past. We have talked about the importance of investing in good data collection methodologies. There are a growing number of risks with big data. Some of them stem from security issues if data is compromised. There are also physical safety issues associated with using the hardware that big data depends on.

Security 313
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Successful TikTok Marketing Hinges on Partnering with the Right Influencers – Here’s How

Netbasequid

TikTok is essential, and the right influencer is equally so. If used correctly, influencers can extend your social media reach and increase your brand awareness, translating to increased revenue. Simply put, TikTok influencers make dollars and cents. Let’s explore! TikTok has been steadily growing, experiencing a huge boost during 2020 thanks to the pandemic and a switch in consumer behavior.

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An Introduction to Reinforcement Learning

Dataversity

In this blog post, I’d like to introduce some basic concepts of reinforcement learning, some important terminology, and a simple use case where I create a game playing AI in my company’s analytics platform. After reading this, I hope you’ll have a better understanding of the usefulness of reinforcement learning, as well as some key […]. The post An Introduction to Reinforcement Learning appeared first on DATAVERSITY.

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14 ways to advance your IT career

CIO

Perhaps your tech career feels like youâ??re treading water, and you wonder why your peers are progressing more quickly than you are. Or maybe youâ??re looking to shake things up and take the next step in your career. Regardless, itâ??s helpful to regularly pause, reflect, take the long view to optimizing your path, and stay open to new opportunities.

IT 691
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AI Technology Helps App Marketplaces Compete with App Store

Smart Data Collective

AI has become one of the most important gamechangers for businesses and customers relying on mobile technology. This is one of the reasons companies are spending over $328 billion on AI technology. One of the many reasons that AI is changing the landscape of mobile technology is that it helps develop and distribute apps more easily than ever. We previously talked about some of the ways that AI is making it easier to develop new mobile apps.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Picking the Right Provider: Is Your Consumer Intelligence Solution Growth Focused?

Resonate

Recent studies show that 66% of consumers don’t just prefer personalized experiences—they expect them. In a time when consumers know exactly what they are looking for and how they want to be engaged, businesses cannot ignore the importance of leveraging competitive customer intelligence to drive better strategies, improve customer targeting, and personalize preferences. .

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Web Scraping for Property Value Appraisal

Data Hut

As a real estate agent, you know how important it is to keep your finger on the pulse of the local property market. With the entry of Big Data, the real estate industry is getting more competitive, and the market players are learning the ropes to using sophisticated technology to ascertain property value. The results are favorable when you employ data to help you make informed decisions.

Sales 52
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Exit interview: Sainsbury’s retiring CIO Phil Jordan reflects on a career in IT

CIO

Sainsburyâ??s group CIO Phil Jordan has announced heâ??ll retire in March 2023 after a 35-year career in technology, spanning country, regional and group CIO roles across telecommunications, financial services, industrial gas and retail. He recalls his career highlights, leadership lessons while working abroad, and how CIOs can become future CEOs â??

IT 658
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AI Technology is Changing Outbound Calling for Better or Worse

Smart Data Collective

Last year, HubSpot published an article on the benefits of using AI for call center management. More businesses are taking advantage of this opportunity. Automated outbound calls can save you a lot of time and money as an organization, by automating the frequently repeated calling processes. For instance, having your phone system automatically ask a user for their basic information can be much more efficient than having your agents do the same.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.