Sat.Aug 13, 2022 - Fri.Aug 19, 2022

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The rise of the data lakehouse: A new era of data value

CIO

With 65 million vaccine doses to administer at the height of the COVID-19 pandemic, Luigi Guadagno, CIO of Walgreens, needed to know where to send them. To find out, he queried Walgreens’ data lakehouse, implemented with Databricks technology on Microsoft Azure. “We leveraged the lakehouse to understand the moment,” the CIO says. For Guadagno, the need to match vaccine availability with patient demand came at the right moment, technologically speaking.

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11 Tips For Writing A Persuasive Sales Email

mention

When was the last time you were pleased to see a well-crafted cold sales email? Yeah, we thought so. Emailing as a way of sales prospecting has gotten a bad rap over the last few years, and for a good reason. Overtly sales-y subject lines, phony personalization, bland content…even the salespeople themselves are tired of such emails. Let’s say you worked with your sales team to produce an accurate price quote.

Sales 329
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Calling The Power BI Enhanced Refresh API From Power Automate, Part 2: Refreshing Specific Tables And Partitions

Chris Webb BI

In part 1 of this series I showed how you could create a very simple custom connector for Power Automate that allows you to call the Power BI Enhanced Refresh API. However, I didn’t show what I think is the main reason you’d want to build a custom connector: the ability to refresh specific tables or partitions in a dataset rather than the entire dataset.

IT 291
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Can ML Fix Cybersecurity Challenges in Healthcare?

Smart Data Collective

The Department of Health and Human Services HIPAA Breach Reporting Tool shows that there were over 700 data breaches in healthcare organizations last year. Healthcare organizations need to utilize the latest technology to stop these attacks. Machine learning technology is especially important. Machine Learning Helps Healthcare Organizations Fight Cyberattacks.

Education 273
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why every IT leader should avoid ‘best practices’

CIO

The nonsense was tucked away in a PowerPoint slide, as so much nonsense is. “We’ll help you institute best practices, followed by a program of continuous improvement,” the offending bullet said. Now, I’m willing to shrug at a bit of harmless puffery from time to time. And maybe this puffery was harmless. But I don’t think so. As my pappy used to say, ‘If someone sells this and someone else buys it, they have something in common: They’re both schmucks.

IT 835

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How do you Conduct a Competitive Audit?

Crayon

Few things are more intimidating than the prospect of an audit.

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5 Ways Companies Use Machine Learning to Improve Workplace Productivity

Smart Data Collective

Technology has become so advanced that, today, there’s an app for almost anything, from children’s education, to home improvement, to health monitoring, to workplace productivity. Gathering critical data to determine the best action to apply to specific situations has become integral in people’s daily lives. Because of technology, critical decisions are now mostly based on scientific data.

Learning 272
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Securing the ever-evolving hybrid work environment

CIO

Even as many business leaders debate the boundaries of remote work styles and schedules, there is little doubt that hybrid work will persist for most enterprises. Yet, how hybrid work takes shape for any given business will likely evolve as business needs and employee expectations change over time. For IT and network security teams, the challenge is to secure their environments, regardless of where people are working.

Security 815
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What’s New: Enhance, Chorus Integration, and Page-Level Intent

Zoominfo

Our most recent product updates span our recruiting, marketing and sales platforms to make sure you’re well-equipped to hit your number, wherever you sit in your company. We’re diving into the latest and greatest from ZoomInfo in the video below, and read on for a more in-depth look at some of our newest features and updates. TalentOS Customers using Enhance to append TalentOS data to outdated or incomplete sourcing lists now have insights into what data and how much data was added to each list

Sales 130
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Proven Right: How Our Trend Forecasting Model Went From Probability to Actuality

Intelligence Node

Intelligence Node’s Probability of Future Success model is an effective ‘Limited Memory’ model that forecasts trends and attributes with a high probability of performing well in the future based on. The post Proven Right: How Our Trend Forecasting Model Went From Probability to Actuality appeared first on Blog.

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Hybrid Vs. Multi-Cloud: 5 Key Comparisons in Kafka Architectures

Smart Data Collective

Cloud technology is becoming more important to modern businesses than ever. Ninety-four percent of enterprises invest in cloud infrastructures, due to the benefits it offers. An estimated 87% of companies using the cloud rely on hybrid cloud environments. However, some companies use other cloud solutions, which need to be discussed as well. These days, most companies’ cloud ecosystem includes infrastructure, compliance, security, and other aspects.

Security 261
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The Blockchain battlefront: Technology, business, and regulation

CIO

Comedian John Oliver quipped that cryptocurrency is “everything you don’t understand about money combined with everything you don’t understand about technology.” He missed another area of notorious confusion: the law. The great regulatory bureaucracy has awakened to the significance of blockchain-enabled technology, led by the SEC. . The government is certain that cryptocurrency must be regulated, but it is faced with a knotty question: What kind of asset is cryptocurrency?

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Building The World’s Best Firmographic Data Foundation

Zoominfo

The foundation for most successful go-to-market teams is data — but not just any data will do. B2B sales and marketing teams need reliable firmographic profiles of their target accounts that will stay up-to-date amid the rapid pace of change in business. Sourcing a continuous stream of reliable business data isn’t a straightforward process. Data teams continue to struggle with outdated records and fragmented systems that, at best, result in unpredictable sales outcomes.

Profiling 130
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Metaverse’s Biggest Potential Is In Enterprises

IT Business Edge

Last year, Match Group – which operates online platforms like Tinder, Match.com and Hinge – shelled out $1.725 billion to acquire Hyperconnect. This was a play on the metaverse. Unfortunately, Match had challenges in making the strategy work. In the latest shareholder letter, Match CEO Bernard Kim noted : “I’ve instructed the Hyperconnect team to iterate but not invest heavily in metaverse at this time.

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Key Reasons Businesses Are Embracing AI

Smart Data Collective

Businesses are evolving and searching for newer ways to accomplish their goals, hence the need for artificial intelligence (AI). AI involves building smart machines to carry out tasks that typically need human intelligence, and AI simulates human intelligence using computer systems. The two major AI types used in businesses today are reactive machines and limited memory.

Business 235
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Jacobs revamps its IT operating model to accelerate business

CIO

In March 2022, Steve Demetriou, chair and CEO of Jacobs, announced a new multiyear strategy that would focus on three accelerators for the $15B professional services business: climate response, consulting and advisory, and data solutions, each supported by significant acquisitions. Madhuri Andrews, who became chief digital and information officer of Jacobs in 2019, knew the strategy would require a new IT operating model, both to enable IT to act as a truly global organization and to leverage th

IT 697
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Get Growing: How to Retain Customers For Long-Term Growth

Zoominfo

We’ve all heard the adage that it can cost five times more to land a new customer than it does to maintain an existing one. For many B2B go-to-market teams, this rings true — as long as it’s the right customer. Sustainable revenue growth comes when you engage with the best-fit accounts that have the potential to grow over time. And growing a customer account takes special care.

Win 130
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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How To Defend Your Brand with Market Research

Netbasequid

We live in an exciting time when brands have unprecedented access to consumers anytime of the day or night––and anywhere in the world. Online access has made all businesses global, for better or worse. Brands do not often place enough stock in the “worse” part of that equation until a crisis hits, but market research can change that! So, what are the characteristics of solid market research – and how can it be used to defend your brand specifically?

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Dojo Spotlight: Dojo Black Belt Mark Snodgrass

Domo

Mark Snodgrass recently became just the second Dojo Black Belt in the Dojo’s history, following in the footsteps of Sweetwater Sound’s Grant Smith. As the director of member data strategy for insurance company NLC Mutual , Mark is in Domo “all day, every day,” he says—mainly so he can help members in their Domo journeys. I caught up with Mark to ask him some questions about his use of Domo, what he likes about the Dojo, and more.

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3 Surprising Insights from Data Leaders

CIO

By Thomas Been, DataStax. Winning enterprises take data, process it, and use it to deliver in-the-moment experiences to customers. Starbucks, Netflix, The Home Depot, and countless other organizations large and small have built great success based on this understanding. But what does that success look like, and what are the challenges faced by organizations that use real-time data?

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Why the Consumable Form of Data Needs Your Attention

Dataversity

How organizations manage their data directly impacts their success or failure. The correlation between data analytics and intelligence to competitive advantage and growth has led to heavy investments in those technologies throughout the last decade. So, if you consider that content is the consumable form of data, then it follows that the era of big […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What is Thin Content and Why Does it Hurt SEO?

SpyFu

Have you ever visited a website from a Google search that just seems unhelpful? There's writing on the page, but it just dances around any actual substance. Marketers are told how important it is to put out content on so many different topics, so they do. You can't blame them (or yourself). Whether it's because of limited resources like time or people to write, they end up spread too thin.

IT 98
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7 Strategies for Conducting Online Market Research

Netbasequid

Standing out in the crowd is challenging as new brands are emerging every day. This comes at a time when consumers are less loyal making them more apt to jump from brand to brand. They seek options that not only meet, but exceed their expectations. How can your brand do this? By employing online market research! We’re sharing critical steps that will ensure your brand can stand apart from the competition.

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Enterprise Storage Trends That CIOs Need to Grasp for the Remainder of 2022

CIO

Being on the forefront of enterprise storage in the Fortune 500 market, Infinidat has broad visibility across the market trends that are driving changes CIOs cannot ignore. To help make it quick and easy for IT leaders to get a reliable snapshot of the enterprise storage trends, we put together this “trends update” for the second half of 2022. In less than five minutes, you can take hold of useful and relevant information that will help you make more insights-driven decisions over the next six m

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A Primer to Optimizing Your Apache Cassandra Compaction Strategy

Dataversity

When setting up an Apache Cassandra table schema and anticipating how you’ll use the table, it’s a best practice to simultaneously formulate a thoughtful compaction strategy. While a Cassandra table’s compaction strategy can be adjusted after its creation, doing so invites costly cluster performance penalties because Cassandra will need to rewrite all of that table’s data.

IT 98
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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PPC Strategy Tips for a Strong Campaign

SpyFu

PPC strategies help brands to increase their exposure, generate more traffic, and promote their services and products. The most popular types of PPC advertising are Facebook Ads, Bing Ads, and Google Ads. When compared to the traditional methods, well-crafted paid ad campaigns helps brands to gain more visibility in search engine results rapidly. Also, it enables you to control the web pages you want your target audience to see.

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Top 10 Most Effective Marketing Strategies for B2B and B2C

Weidert Group

For as different as B2B and B2C companies are, there is distinct commonality in wanting to generate leads and drive business growth. Finding the best types of marketing strategies to achieve these goals in either business model can be time-consuming… maybe even a little tricky. That’s why we’ve condensed the top growth strategies for successful marketing plan execution into one article with two lists — one for B2B, and the other for B2C.

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Managing the whole lifecycle for human and machine authentication

CIO

In my last column for CIO.com , I outlined some of the cybersecurity issues around user authentication for verification of consumer and business accounts. . Among other things, I advocated that in this remote/hybrid work era, CISOs must protect their company’s access to data by having a cyber-attack plan ready to implement, understanding the new tools and tactics that cyber thieves use, and being aware of newer AI-based technologies that can lessen cybersecurity risks.?