Sat.Oct 22, 2022 - Fri.Oct 28, 2022

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5 Tips for Building Your Competitive Intelligence Dream Team from CI Leaders at Dropbox and Stripe

Crayon

Assembling a team takes more than just finding candidates with the right keywords on their resumes — company culture, soft skills, and communication styles are key to putting together the right combination of talent to help a company grow. And when it comes to an emerging field like competitive intelligence, figuring out where to look for the right hires can be a challenge.

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What transformational leaders too often overlook

CIO

High-performing CIOs know that digital mastery depends on a strong foundation of rock-solid infrastructure, information security, enterprise data management, and sound IT governance. But for all the emphasis on cutting-edge technology for business transformation, IT infrastructure too often gets short shrift. Infrastructure, what happens behind the IT screen, and related support activities remains poorly understood, underappreciated, and mismanaged in 89% of enterprises today, according to a rec

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How To Keep Your Data Security Knowledge Up To Date?

Smart Data Collective

The fast-paced world of cybersecurity waits for none, and even seasoned professionals can find that years have passed them by if they take a short hiatus and stop staying up to date. Given the nature of this sector, it’s often compared with statecraft, with the constantly evolving threat matrix making it essential to stay on top of developments, and regularly upskill in order to better respond to challenges.

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Building a Diverse Sales Team Starts From Within

Zoominfo

When my father immigrated to the United Kingdom nearly 50 years ago, he was motivated to create a better life for himself and his family, and prove to his father back home that starting over in a new country was worth it. My dad worked three to four jobs at a time to support himself and start building a new life. Although incredibly challenging, these hardships shaped the person he became, and paid off for my family.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Analysis of Competing Hypotheses: An Overview + Example

Crayon

Imagine you lead the intelligence function at a CRM software company. One day, you notice that your closest competitor has recently published a couple blog posts about contracts and document management—which is out of the ordinary for them.

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Two Ways AI-Driven Smart Technologies Are Helping the Libraries

Smart Data Collective

Artificial intelligence has helped many commercial businesses improve their operations. However, many public entities are also leveraging AI technology to serve the public more efficiently. Even many libraries have started taking advantage of AI technology. We talked about the opportunities to use big data for library marketing , but there are other advantages as well.

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When Will Electric Vehicles Be Widespread, and What Would Be the Impact on Other Industries?

M Brain

The post When Will Electric Vehicles Be Widespread, and What Would Be the Impact on Other Industries? appeared first on M-Brain - Market & Competitive Intelligence Solutions.

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Competitive Benchmarking: How to Stay Ahead of the Curve

WideNARROW

As a competitive intelligence professional, you are always looking for gaps in your competitor's products and business strategies to gain an edge. One way to do this is through competitive benchmarking. This process allows you to determine how you compare to your competitors in terms of performance and strategies. By doing this, you can identify the best processes, techniques, and strategies for achieving your business goals.

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The data flywheel: A better way to think about your data strategy

CIO

This article was co-authored by Duke Dyksterhouse , an Associate at Metis Strategy. Data & Analytics is delivering on its promise. Every day, it helps countless organizations do everything from measure their ESG impact to create new streams of revenue, and consequently, companies without strong data cultures or concrete plans to build one are feeling the pressure.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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High-Fidelity, Persistent Data Storage and Replay

Dataversity

In arguably the most iconic scene from Bladerunner, replicant Roy Batty describes his personal memories as “lost in time, like tears in rain.” Until immortality is invented, we’ll have to settle for solving the same problem in data enablement. Actionable data lost to time. How are we still talking about this? With incredible advances in data […].

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Analyzing Patient Voice to Improve Experiences & Inform Product Development

Netbasequid

Understanding the patient point of view isn’t merely a helpful thing to know––it’s everything. And if over the counter (OTC) brands and pharma companies aren’t understanding real-time triggers for purchase, post-purchase and loyalty – that adds up to missed opportunities and diminished market share. We’ll analyze patient decision journey clues that OTC brands and pharmaceutical companies need to tune into, as well as how to spot them here.

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How to Attract New Customers and Drive More Sales with TikTok Marketing

CXL

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition.

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Leadership playbook: Michelle McKenna’s winning formula for CIOs

CIO

A transformer, teambuilder, and trailblazer, Michelle McKenna founded her executive advisory firm, The Michelle McKenna Collaborative, after spending 10 seasons as the National Football League’s first-ever CIO and its first female C-level executive. Those are just two of the many “firsts” McKenna has accomplished over the course of her career, which has also included executive leadership roles at Disney and Universal Orlando Resort.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Moving to Distributed Systems Can Ease the Path to Cloud Infrastructure

Dataversity

Companies plan to increase their spending on cloud infrastructure but may be slowing down on taking a “cloud-first” approach. These are two of the conclusions outlined in the Enterprise Strategy Group’s (ESG) “2022 Technology Spending Intentions Report.” According to ESG’s report, the number of companies that said moving applications and infrastructure to the public cloud was […].

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Purdue University Shares #Meats Sentiment with Wider Community

Netbasequid

In our ongoing customer success series, we share platform success stories from customers to demonstrate the potential that AI-powered consumer and market research offers, and to inspire others’ efforts. As a client of several years, Purdue brings a level of sophistication to its analyses that’s exciting to see in action, and to share. Purdue wanted to create a visualization of online and social datasets to help people throughout the food system––consumers, farmers, other interested parties––unde

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5 Key Manufacturing Challenges (And What to Do About Them)

Weidert Group

After years of sluggish growth (and in several cases, decline), followed by a global pandemic that shut down entire nations, you’d think that manufacturing would be on the brink of disaster. However, the U.S. manufacturing sector has shown incredible resiliency and innovation, leading to a whopping 14.2% growth rate in 2022. That’s definitely a positive forecast, but even those enjoying growth will continue to face manufacturing challenges in 2023 and the years ahead.

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Episode 3: The Data Imperative for Financial Services

CIO

The move to digital business has wrought profound changes in certain industries, and financial services is one of them. Not only are traditional financial services companies using data and technology to change the game, a plethora of “FinTech” startups are using digital products to dislodge traditional players. This podcast features Peter Ku. Vice President, Chief Industry Strategist for financial services for Informatica.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Cooperation Between Data Analytics and Machine Learning

GoodData

Dive into how data analytics and machine learning can work together to create a robust solution while walking through a specific use case.

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Domo + Jupyter for the Window Into App Sentiment

Domo

Earlier this year, one of our users made a post about how she used Domo and Jupyter Notebooks to run emotion detection, a type of sentiment analysis, on app reviews from the Android App Store. We decided that we wanted to share with everybody some code on how this works. For this analysis, we collect reviews and attributes from some of our favorite food delivery apps, combine the information into a dataset, and create a dashboard showing the sentiment analysis of each review.

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Social Media Monitoring vs Social Listening – Yes, There’s a Difference!

Netbasequid

Social media monitoring and social listening are part of the broader social intelligence discipline, a couple of branches on the consumer and market intelligence family tree. Understanding the difference between the two is important in setting the whole course of the social intelligence process. Social intelligence – the use of advanced techniques and technology to gather insights from social media data – relies on the quality of the data.

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Alphabet pins hopes on Google Cloud as ad revenue growth declines

CIO

Alphabet on Tuesday posted lower-than-expected numbers for its third financial quarter, where it fell behind both revenue and profit expectations. While overall revenue growth slowed to 6% in the quarter for Alphabet, Google Cloud grew 38% year-on-year to $6.9 billion, giving the company much needed support. “I’ve long shared that cloud is a key priority for the company,” said Sundar Pichai, CEO at Alphabet, while addressing analysts on Tuesday, according to a transcript from Motley Fool.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Data Supremacy: The Precursor to AI Supremacy

Dataversity

The arguments for greater urgency to attain AI supremacy have raged for years among technology experts and national policymakers. Some have cited serious concerns due to U.S. lethargy in tech development. Others posit the race for AI supremacy is actually one between U.S. and Chinese private-sector companies like Amazon and Alibaba. While important for national security and […].

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Still Missing TOAD for Oracle Cloud?

Splash BI

Upcoming Webinar. Still Missing TOAD for Oracle Cloud? Jump to abstract. Webinar Abstract. ​Whether you are writing reports or working on a production issue, you would need to analyze data by querying your cloud database. Are you running ad-hoc SQL Queries in BI Publisher several times a day and have to spend more time navigating the system than analyzing your data?

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Ep. 574 – The Future is Video Feedback: Voxpopme Acquires HubUX

Happy Market

Hi Fam! You are listening to the happy market research podcast. Be warned, today’s episode is a bit self serving. In 2019, I co-founded HubUX. A research operation platform for private panel management, DIY recruitment and qualitative automation. Why? Because opinions are moving fast AF. In fact, Gen Z defines themself as the generation that adapts to changing trends.

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Resume makeover: Transforming a career post-mortem into a C-suite future

CIO

One trap IT leaders often fall into when seeking a new job is viewing their resume as a historical document of their career. The reality is that your resume should paint a clear picture of your career’s future, detailing your past work experience as a roadmap that leads inevitably to your next leadership gig. But striking that balance between detailing the past and mapping toward the future can be challenging, especially while keeping your resume to-the-point.

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.