Sat.Sep 07, 2019 - Fri.Sep 13, 2019

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Power BI vs. Tableau: Self-service analytics tools compared

CIO

Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.

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The Role of Big Data In The Maintenance Industry

Smart Data Collective

As industry buzzwords, “Big Data” is one of those phrases that has become seemingly ubiquitous. Everyone wants to be using big data to better their operation. The maintenance department is no exception to this trend. Accordingly, maintenance teams are beginning to embrace the use of big data and analytics to improve performance. In emphasizing the use of “big data”, maintenance can establish predictive maintenance programs, which reduce downtime and save on maintenance costs.

Analysis 219
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5 Reasons to Invest in B2B Conferences and Events

Zoominfo

There’s no way around it—industry conferences and networking events are expensive. As a team manager or executive, it can be difficult to justify this expense. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. Keep reading for our top five reasons to send your employees to a B2B conference or tradeshow this year!

Sales 162
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For better retention rates, create a “culture of new”

Primary Intelligence

Retention rates. It is often used as a buzz word in companies when they discuss their customers. And well they should since it is five times more costly to acquire new customers than retain current ones. Not only that, but the probability of selling to a current customer is 3-12 times more likely than selling to a new prospect. And companies know this.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Google's Nofollow, Sponsored, & UGC Links Impact SEO

Moz

Posted by Cyrus-Shepard Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here. 14 years after its introduction, Google today announced significant changes to how they treat the "nofollow" link attribute.

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Ep. 229 - Jon Picoult - Tactical Ways to Build Credibility for Personal and Business Success

Happy Market

My guest today is Jon Picoult, Founder and Principal of Watermark Consulting. Founded in 2008, Watermark Consulting offers consulting services to top brands around improving customer experience. Prior to founding Watermark Consulting, Jon served in leadership roles at both MassMutual Financial Group and American International Group. He holds a degree in Cognitive Science from Princeton University and an MBA from Duke University.

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Tally on Mobile Brings Mobile Agility to Tally ERP!

Elegant BI

Tally Mobile App Provides Crucial User Access to Tasks and Reporting! Tally® ERP 9 is an accounting and finance solution that is popular among business users in India. As a desktop app, Tally users have no access from outside the walls of the enterprise. Fortunately, Tally in mobile app form has extended the office environment so that users can access the Tally mobile app on the road, from home or from anywhere!

Finance 52
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E-A-T and the Quality Raters' Guidelines - Whiteboard Friday

Moz

Posted by MarieHaynes EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation , Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site.

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5 Reasons Why You Should Store Big Data In The Cloud

Smart Data Collective

Gone are the days when storage of information can only be done with the traditional remote servers which are located in a secluded location. Today, the in-thing is cloud data storage where information and data are stored electronically online. With this approach, you can store unlimited data online (in the cloud) and access it anywhere. Several essays and many articles have been written on storage clouds and benefits of the cloud , but this piece puts forward five of the biggest benefits that yo

Loss 197
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Instagram: Key Global Statistics 2019

Digimind

Since its launch in 2010, Instagram has experienced impressive growth and performance numbers. Thanks to Facebook’s acquisition of the visual-sharing platform in 2012, they have been able to remain amongst the top social network platforms worldwide. This merger forced Snapchat to accelerate their development to offer features to compete with IGTV and InstaStories, in a bid to encourage more active users.

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Following Digital Breadcrumbs: Delivering Actionable Insights from Market and Competitive Intelligence

Contify

The concept of a digital breadcrumb trail isn’t new. In the digital world, intentionally or unintentionally, we leave behind a trail of information that can reveal a lot about us. The web pages we visit, the links that we click on, our location, browsing history, our device — everything reveals something about us. Notice that cookie that you need to accept on a website?

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The Data You’re Using to Calculate CTR is Wrong and Here’s Why

Moz

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Most SEOs know the value of creating custom CTR curves for their sites to make those projections more accurate.

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AI Drives The Inception Of Three Cutting-Edge Smart Home Products

Smart Data Collective

Artificial intelligence is coming to our homes. A growing number of people use smart devices that are developed with state-of-the-art AI technology. The market for smart homes is going to rise as new AI advances bring big changes to the industry. One survey from last year found that only 12-16% of homes in the United States are equipped with smart devices.

Security 195
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Business Intelligence Consulting Services!

Elegant BI

Get Business Intelligence Tools and a Business Intelligence Consultant! If a business is trying to implement self-serve business intelligence tools, it must look at its organization, processes and culture to determine whether it is prepared to roll-out data democratization and provide direct access to business intelligence tools. Changes in the environment and the expectations can help to empower business users and hold them accountable and to encourage data popularity and data sharing to work t

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5 Ingenious Big Data Strategies To Skyrocket Email Marketing Conversions

Smart Data Collective

Big data is playing an essential role in virtually every facet of the digital marketing sphere. You can use big data to get higher conversion rates with any digital marketing medium, including email marketing. The ROI of email marketing is exceptional already. The average email marketer realizes a return of 3,700%. This figure can be a lot higher if you use big data to properly optimize your campaigns.

Marketing 173
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Deep Learning Tools Could Compound Returns on Technical Analysis Trading

Smart Data Collective

. Artificial intelligence is upending the financial management industry in spectacular ways. The majority of machine learning and deep learning solutions have focused on fundamental analysis of securities. However, deep learning and other artificial intelligence technologies will also change the future of technical analysis as well. A number of experts have started analyzing the role of AI in technical analysis.

Analysis 161
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ML And AI Drive Impressive Improvements In Background Checks

Smart Data Collective

The HR Technologist covers a lot of great information on big data and AI technology in the HR world. They recently published a great article on the utilization of machine learning and AI in employee background checks. Author Chiradeep BasuMallick said that an Israeli background check company has used machine learning to make the process much more accurate.

Algorithm 194
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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An Agency Workflow for Google My Business Dead Ends

Moz

Posted by MiriamEllis. There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable categories for unusual businesses come instantly to mind, but scenarios can be more complex than this. Client workflows can bog down as you worry over what to do, fearful of making a wrong move that could get a client’s listing suspended or adversely affect its rankings or traffic.