Sat.Dec 31, 2022 - Fri.Jan 06, 2023

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Overcoming Data Silos with a Data Fabric: Keep Your Eye on the Prize

IBI

Reading Time: 3 minutes. The value of a self-service data platform was demoed, and a resounding knock-out was delivered at the BARC virtual conference on November 30, 2022.

Win 52
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10 IT resolutions for 2023

CIO

This past year was another pivotal one for IT, with IT leaders learning new lessons for implementing value-oriented IT initiatives and establishing thriving workplace cultures against the backdrop of economic uncertainty.

IT 676
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6 Tips for Using Data Analytics for Product Page SEO

Smart Data Collective

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO.

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Why DAX Window Functions Are Important For Performance In Power BI DirectQuery Mode

Chris Webb BI

The new DAX window functions (announced here , more details on Jeffrey Wang’s blog here and here ) have generated a lot of excitement already – they are extremely powerful.

Sales 256
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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16 Things to Consider Before Starting a Business

mention

Are you thinking of starting a business? If so, there are a few things you should take into consideration before taking the plunge. In this blog post, we’ll go over 15 things every potential business owner should think about before getting started.

Business 149

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Implementing AI to Automate LinkedIn Messaging

Smart Data Collective

AI technology has led to a number of huge benefits in marketing. One of the biggest reasons companies are investing in AI is to automate many of their marketing processes. In particular, a growing number of companies are using AI to automate their social media marketing strategies.

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An Ultimate Guide to Optimizing Your eCommerce Business

Intelligence Node

Introduction Making it to the big leagues in retail isn’t as simple as it used to be. eCommerce is set to dominate the retail environment, bringing with it a whirlwind. The post An Ultimate Guide to Optimizing Your eCommerce Business appeared first on Blog.

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Is TOFU Content The Right Beginning For Your Content Strategy?

mention

When we speak of content strategy, things aren’t always black or white. A strategy that works for you may not be fitting for someone else. Most of us think the right way of filling the content funnel is from top to bottom. But, content serves as a means to an end.

Education 201
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5 questions CIOs must ask after Southwest Airlines’ failure

CIO

The last thing any CIO wants is to experience catastrophic operational issues during a peak season, but that’s exactly what executives at Southwest Airlines faced last week. While weather may have been the root cause, the 16,000 flights canceled between Dec.

Airline 710
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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How Data and Smart Technology Are Helping Hospitalists

Smart Data Collective

Hospitalists face several challenges unique to their role. The increasing complexity of patient care, difficulties with time management, and managing administrative tasks while complying with regulations are a few overarching difficulties that go hand-in-hand with the job.

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Transformational Inertia: Why So Few Digital Transformation Projects Succeed

Dataversity

Over the last 20 years of our experience helping companies achieve innovation and digital transformation success, we have observed that there are three critical resources an enterprise has at its disposal, that must be leveraged in an optimal way, to create success.

Capital 82
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Challenges of Working with Big Data

The Data Administration Newsletter

Ours truly is the information age. Now more than ever, companies live and die not only on the strength of their data, but also on its application.

IT 82
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NHL turns to venue metrics data to drive sustainability

CIO

To reduce its carbon footprint and mitigate climate change, the National Hockey League (NHL) has turned to data and analytics to gauge the sustainability performance of the arenas where its teams play.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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14 Brands Using Mobile Apps Instead of Ads to Build Customer Loyalty

Smart Data Collective

Useful and engaging apps help companies build audiences, delight customers & increase sales. The most innovative companies in the world aren’t just connecting with their customers through advertising. They’re also offering helpful services and tools to win them over.

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Consumer and Market Research Predictions for 2023

Netbasequid

The fireworks’ smoke has cleared, and it’s time to usher in a new year. For many brands, it’s a chance to do things bigger and better. For some, it’s time to review lessons learned from mistakes, while others are starting for the first time.

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NoSQL and Multi-Model Database Use Cases

The Data Administration Newsletter

NoSQL database systems continue to gain traction, but they are still not widely understood. There is more than one type of NoSQL database and a large number of individual NoSQL DBMSs.

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9 ways IT leaders can impact sustainability initiatives

CIO

Companies across industries are committing to maximizing sustainability within their operations — and IT is at the heart of most of these efforts. In its Worldwide Sustainability/ESG 2023 Predictions , analyst firm IDC sees digital and sustainability transformations converging.

IT 656
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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Former SEC Boss Allison Lee Highlights AI’s Future in Fintech

Smart Data Collective

AI technology has always been the foundation of the Fintech industry. A report by BlueWeave Consulting and Research shows that Fintech companies are projected to spend $28.11 billion on AI technology by 2028. The growth in demand for AI among Fintech companies has accelerated in recent years.

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Entertainment Industry Primer: How Creatives Should Use Consumer Research to Validate Ideas

Netbasequid

Creatives and entertainment industry experts are torn about the inevitable adoption of advanced AI and data analysis capabilities. Can these smart technologies really pinpoint opportunities, and if so – will they displace or diminish existing roles?

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Architecture for the Data Lake

The Data Administration Newsletter

For a while now, vendors have been advocating that people put their data in a data lake when they put their data in the cloud. The Data Lake The idea is that you put your data into a data lake. Then, at a later point in time, the end user analyst can come along and […].

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Low code/no code tools reap IT benefits—with caveats

CIO

Low-code/no-code visual programming tools promise to radically simplify and speed up application development by allowing business users to create new applications using drag and drop interfaces, reducing the workload on hard-to-find professional developers.

IT 651
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16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

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Amazing AI-based Image Upscaler From VanceAI

Smart Data Collective

We previously stated that AI is changing the state of graphic design. A growing number of new startups use AI technology to create excellent graphics. Of course, the biggest story of 2022 was that AI-generated art was making major headway.

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Driving Decisions that Outcompete: Our Best Releases of 2022

Alpha Sense BI

In our inaugural State of Market Intelligence Report released this fall, we gathered input from nearly 600 market intelligence professionals. The post Driving Decisions that Outcompete: Our Best Releases of 2022 appeared first on AlphaSense. Product

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How Can Embedded BI Improve ROI and TCO?

Elegant BI

The ‘Why’ of Embedded BI with Integration APIs! Your business probably has a lot of software and apps to address your various needs. From ERP to CRM, HRMS and accounting, to production management, payroll, etc.

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5 ways CIOs will disappoint their CEOs in 2023

CIO

Surveys can be useful, but when it comes to setting IT’s priorities they’re more rearview mirror than windshield.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.