Sat.Jul 16, 2022 - Fri.Jul 22, 2022

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How CIOs can unite sustainability and technology

CIO

As technology continues to take a larger role in corporate sustainability practices, CIOs can play a key role in driving both business value and environmental, social, and governance (ESG) performance. In fact, creating and implementing a comprehensive sustainable technology strategy must now be the core mission of a purpose-driven CIO. Every executive in Accenture’s recent sustainable technology survey agreed that technology is critical for achieving sustainability goals.

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How to Win More Competitive Deals (and Lose With Dignity)

Crayon

Competitive deals are emotional. How could they not be? You’re in sales because you like to win and make money. Competitors get in the way of both. I don’t care how senior you are— when a competitor gets in your way , it’s frustrating.

Win 325
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AI-Driven SEO is Becoming Essential for Modern Marketing

Smart Data Collective

Artificial intelligence is one of the most disruptive forms of technology shaping the marketing profession since the dawn of the Internet. Here are some statistics on the importance of AI in marketing : 48% of marketers feel AI makes a greater difference than anything else in affecting their relationship with customers 51% of e-commerce companies use AI to improve the customer experience 64% of B2B marketers use AI to guide their strategy.

Marketing 343
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10 Free Marketing Tools for E-commerce

mention

Online shopping has experienced tremendous growth since the COVID-19 pandemic. Lockdowns worldwide made customers use online digital platforms for online shopping, which increased e-commerce in the United States by $183 billion. The e-commerce industry is incredibly profitable for sellers. With a wide range of online platforms like Shopify, Magento, and Woocommerce, it has become easier to set up an online store.

Commerce 326
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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IT spending projected to grow despite economic headwinds

CIO

Plummeting sales of printers and PCs and a growing inflation crisis aside, IT spending will remain strong through 2022, rising 3% year-over-year to a total of $4.5 trillion, according to projections released by Gartner Research. The 3% increase in total IT spending represents slower growth than in 2021, as the economy as a whole and the IT sector in particular began to recover from the effects of the pandemic, and growth will largely be driven by cloud services and the data center, Gartner said.

IT 902

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Aiding Architecture & Engineering Firms with Data-Driven Learning

Smart Data Collective

Data analytics is incredibly valuable for helping people. learn. More institutions are recognizing this, so the market for data analytics in education is projected to be worth over $57 billion by 2030. We have previously talked about the many ways that big data is disrupting education. Big data isn’t just helping with education in the field of academia.

Learning 331
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Power BI DirectQuery Best Practices For Snowflake And Other Databases

Chris Webb BI

Recently I collaborated with a number of people from Microsoft and Snowflake to write a blog post on best practices for using Power BI in DirectQuery mode on Snowflake. You can read it here: [link]. It builds on what is already in the Power BI guidance documentation for DirectQuery to add some advice specific to Snowflake. It also has a few other tips that are generally applicable to all DirectQuery sources and which aren’t in the guidance docs (yet), such as the importance of setting the

IT 297
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Feeding America turns to data to feed the hungry

CIO

More than 38 million people in the United States, including 12 million children, are facing hunger despite the country producing more than enough food to feed everyone. One organization, Feeding America, the country’s largest domestic hunger relief organization, is turning to information technology to help, having hired three years ago its first IT chief to transform how its network of 200 food banks serve the food insecure.

Banking 885
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ZoomInfo, AWS Partner to Improve Go-to-Market Data Delivery

Zoominfo

Data and operations teams spend a considerable amount of time manually collecting and cleaning information. But thanks to ZoomInfo’s new partnership with Amazon Web Services (AWS), things are quickly changing. ZoomInfo customers who use AWS can now receive ZoomInfo’s industry-leading B2B data directly in Amazon Simple Storage Service (S3), significantly improving data quality while eliminating the time-consuming process of cleaning datasets by hand.

Marketing 130
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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AI Technology Offers Time Management Benefits in the Workplace

Smart Data Collective

AI technology has become incredibly helpful for companies trying to boost productivity. There are a lot of invaluable applications that use AI to bolster efficiency, lower costs and help companies improve the quality of their products and services. According to research from Oberlo, 91% of businesses have invested in AI technology to achieve these benefits.

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

CXL

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Get them wrong, and you risk damaging brand perception and trust. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.

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IT leaders uplift women to fill tech talent gaps

CIO

With an undergraduate degree in political science and time spent as a Peace Corps and AmeriCorps volunteer, Lain McGrath hardly envisioned a career in software engineering. Yet after onboarding at HR SaaS provider Gusto in a customer experience (CX) role, exposure to coding sparked McGrath’s interest in shifting professional tracks. The problem: She had no formal training and experience in computer science.

IT 852
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How to Sell to the CFO: a Step-by-Step Guide

Zoominfo

One of the primary rules of sales is to talk to someone who has the power to make a buying decision. If you don’t do that, you can’t close the deal — no matter how well you do your job. In many companies, the chief financial officer (CFO) is the ultimate authority on buying decisions. You can present your pitch to other managers, who can then check with the CFO or recommend your product or service to them.

Sales 130
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Using Data-Driven Lean Thinking to Optimize Business Processes

Smart Data Collective

Data-driven decision-making has become a major element of modern business. A growing number of businesses use big data technology to optimize efficiency. However, companies that have a formal data strategy are still in the minority. Only 32% of executives have officially laid out a data strategy to drive their organization. Furthermore, only 13% of companies are actually delivering on their data strategy.

Business 304
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Say Hello to Graph Normal Form (GNF)

Dataversity

You thought you knew all normal forms? (And possibly also some abnormal …) Well, think again: There is also “graph normal form (GNF).” The diagram below is a fifth normal form graph concept model, which is just a few steps from GNF, so hang on: Where GNF comes from GNF is based on serious mathematics, […]. The post Say Hello to Graph Normal Form (GNF) appeared first on DATAVERSITY.

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Authentic leadership: Building an organization that thrives

CIO

Leadership styles have traditionally centered their focus on profits, share prices, and productivity, but a new approach increasingly taken up by today’s leaders, known as “authentic leadership,” takes a different spin on the concept. With the authentic leadership model, the focus is on people, values, and ethics first, with productivity and profits subsequently promoted by fostering an inclusive and welcoming environment where everyone feels heard.

Research 813
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EU Privacy Laws: How They Differ by Country

Zoominfo

The General Data Protection Regulation (GDPR) was enacted by the European Union in 2018, and remains perhaps the world’s most stringent data privacy regulation. While the GDPR was designed to protect individuals’ rights and improve transparency in the EU, in practice it affects organizations all over the world. Since July 2018, the total number of GDPR infractions and fines has been steadily increasing.

Sales 100
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Proven VPN Protocols to Safeguard Your Data

Smart Data Collective

Are you concerned about your data privacy? You are going to want to invest in a VPN. Few other safeguards will be equally effective. Keep reading to learn why this is so important. A VPN is Going to Be Necessary for Data Privacy – Even if Data Protection Laws Are Passed. Data privacy is becoming a greater concern than ever. One poll from 2021 showed that 83% of Americans supported legislation to protect their data privacy.

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How Leading HCPs Identify & Engage with Diverse Voices Online

Netbasequid

Social media has given patients a powerful platform. Consumer research shows that 87% of social media users share their health information on one channel or another. And leading HCPs are using it to identify and engage with diverse voices online! It’s easy to see why consumers interact online. Not only can they express themselves and find support in their peers, but they also have access to important information which increases their ability to navigate their current circumstances.

Sports 98
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IT legend Charlie Feld on the CIO as chief integration officer

CIO

Few have had a greater impact on the CIO profession than Charlie Feld has. An industry legend, Feld shaped the CIO role decades ago and has gone on to change the narrative about technology and to transform entire industries. In fact, Feld has such an extensive leadership playbook that we recorded a special two-part episode of the Tech Whisperers podcast to capture his wisdom and insights.

IT 725
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Top 10 Social Selling Tools for the Modern Sales Rep

Zoominfo

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. Unlike social media marketing where companies target specific audiences — think expecting parents interested in nursery items — social selling focuses on nurturing one-to-one relationships with business leaders and prospects.

Sales 100
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Data Audit in the Age of Machine Learning: Goals and Challenges

Dataversity

Despite its many benefits, the emergence of high-performance machine learning systems for augmented analytics over the last 10 years has led to a growing “plug-and-play” analytical culture, where high volumes of opaque data are thrown arbitrarily at an algorithm until it yields useful business intelligence. What does this mean in terms of data audit?

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Top Amazon Prime Day Products for 2022

Netbasequid

Amazon Prime Days have become an online phenomenon, with brands, influencers, and consumers all eager to cash in on the enormous deals and traffic the multi-day event attracts. We have a roundup of top products this year, and an overview of previous years below! Technology of many varieties and gaming are always top contenders in our yearly roundups of ‘day of’ mentions, but as we can see below – this year, XBOX far surpassed all others with its free promotion for Amazon Prime members.

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What is value stream mapping? A lean technique for improving business processes

CIO

Companies are always looking for ways to operate leanly by reducing waste and redundancies in business processes throughout the organization. Value stream mapping (VSM) found its start in manufacturing, but it’s proved equally helpful in the enterprise as a visual mapping technique for optimizing and improving systems and processes. By implementing value stream mapping techniques, companies can eliminate waste in the development processes, identify and predict supply chain bottlenecks, and incre

Business 684
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Creating a Vision for Data Integration Modernization

TDAN BI

Data is considered by some to be the world’s most valuable resource. Going far beyond the limitations of physical resources, data has wide applications for education, automation, and governance. It is perhaps no surprise then, that the value of all the world’s data is projected to reach $280 billion by 2025. As the value of […].

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.