CIO

JULY 20, 2022

As technology continues to take a larger role in corporate sustainability practices, CIOs can play a key role in driving both business value and environmental, social, and governance (ESG) performance. In fact, creating and implementing a comprehensive sustainable technology strategy must now be the core mission of a purpose-driven CIO. Every executive in Accenture’s recent sustainable technology survey agreed that technology is critical for achieving sustainability goals.

Technology 896

Technology Technology Innovation Analysis 896

Crayon

JULY 18, 2022

Competitive deals are emotional. How could they not be? You’re in sales because you like to win and make money. Competitors get in the way of both. I don’t care how senior you are— when a competitor gets in your way , it’s frustrating.

Competitive 325

Competitive Win Sales Competitive Intelligence 325

Smart Data Collective

JULY 20, 2022

Artificial intelligence is one of the most disruptive forms of technology shaping the marketing profession since the dawn of the Internet. Here are some statistics on the importance of AI in marketing : 48% of marketers feel AI makes a greater difference than anything else in affecting their relationship with customers 51% of e-commerce companies use AI to improve the customer experience 64% of B2B marketers use AI to guide their strategy.

Marketing 345

Marketing Marketing Algorithm Intelligence 345

mention

JULY 20, 2022

Online shopping has experienced tremendous growth since the COVID-19 pandemic. Lockdowns worldwide made customers use online digital platforms for online shopping, which increased e-commerce in the United States by $183 billion. The e-commerce industry is incredibly profitable for sellers. With a wide range of online platforms like Shopify, Magento, and Woocommerce, it has become easier to set up an online store.

Commerce 328

Commerce Marketing Marketing Analysis 328

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

CIO

JULY 18, 2022

Plummeting sales of printers and PCs and a growing inflation crisis aside, IT spending will remain strong through 2022, rising 3% year-over-year to a total of $4.5 trillion, according to projections released by Gartner Research. The 3% increase in total IT spending represents slower growth than in 2021, as the economy as a whole and the IT sector in particular began to recover from the effects of the pandemic, and growth will largely be driven by cloud services and the data center, Gartner said.

IT 876

IT Analysis Sales Research 876

Smart Data Collective

JULY 21, 2022

Data analytics is incredibly valuable for helping people. learn. More institutions are recognizing this, so the market for data analytics in education is projected to be worth over $57 billion by 2030. We have previously talked about the many ways that big data is disrupting education. Big data isn’t just helping with education in the field of academia.

Learning 334

Learning Education Predictive Analytics Knowledge 334

Chris Webb BI

JULY 17, 2022

Recently I collaborated with a number of people from Microsoft and Snowflake to write a blog post on best practices for using Power BI in DirectQuery mode on Snowflake. You can read it here: [link]. It builds on what is already in the Power BI guidance documentation for DirectQuery to add some advice specific to Snowflake. It also has a few other tips that are generally applicable to all DirectQuery sources and which aren’t in the guidance docs (yet), such as the importance of setting the

IT 300

IT 300

CIO

JULY 20, 2022

With an undergraduate degree in political science and time spent as a Peace Corps and AmeriCorps volunteer, Lain McGrath hardly envisioned a career in software engineering. Yet after onboarding at HR SaaS provider Gusto in a customer experience (CX) role, exposure to coding sparked McGrath’s interest in shifting professional tracks. The problem: She had no formal training and experience in computer science.

IT 848

IT Capital Security Security 848

mention

JULY 22, 2022

It’s no secret that video is one of the most consumed forms of media. It’s everywhere you look, from your phone and laptop screens, to digital billboards, to in-store displays. And with the seemingly endless hours of content available to the consumer, there’s never been a better time for brands to harness the marketing power of video, and more specifically, YouTube.

Entertainment 246

Entertainment Algorithm Marketing Marketing 246

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3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

Business

Smart Data Collective

JULY 19, 2022

AI technology has become incredibly helpful for companies trying to boost productivity. There are a lot of invaluable applications that use AI to bolster efficiency, lower costs and help companies improve the quality of their products and services. According to research from Oberlo, 91% of businesses have invested in AI technology to achieve these benefits.

Technology 332

Technology Technology Management Algorithm 332

Zoominfo

JULY 19, 2022

Data and operations teams spend a considerable amount of time manually collecting and cleaning information. But thanks to ZoomInfo’s new partnership with Amazon Web Services (AWS), things are quickly changing. ZoomInfo customers who use AWS can now receive ZoomInfo’s industry-leading B2B data directly in Amazon Simple Storage Service (S3), significantly improving data quality while eliminating the time-consuming process of cleaning datasets by hand.

Marketing 130

Marketing Marketing Profiling Research 130

CIO

JULY 18, 2022

More than 38 million people in the United States, including 12 million children, are facing hunger despite the country producing more than enough food to feed everyone. One organization, Feeding America, the country’s largest domestic hunger relief organization, is turning to information technology to help, having hired three years ago its first IT chief to transform how its network of 200 food banks serve the food insecure.

Banking 850

Banking Retail Technology Technology 850

IT Business Edge

JULY 22, 2022

In traditional software development, everything has to be coded by hand. This makes software engineering a time-consuming process preserved for skilled programmers. It’s also often tricky to make changes once the software is in production. As a result, companies have been looking for ways to speed up the process. One of the solutions that has recently emerged is low-code and no-code (LCNC) development tools.

Advantage 130

Advantage Advantage Management Business 130

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Smart Data Collective

JULY 20, 2022

Data-driven decision-making has become a major element of modern business. A growing number of businesses use big data technology to optimize efficiency. However, companies that have a formal data strategy are still in the minority. Only 32% of executives have officially laid out a data strategy to drive their organization. Furthermore, only 13% of companies are actually delivering on their data strategy.

Business 296

Business Advantage Advantage Brainstorming 296

Zoominfo

JULY 18, 2022

One of the primary rules of sales is to talk to someone who has the power to make a buying decision. If you don’t do that, you can’t close the deal — no matter how well you do your job. In many companies, the chief financial officer (CFO) is the ultimate authority on buying decisions. You can present your pitch to other managers, who can then check with the CFO or recommend your product or service to them.

Sales 130

Sales Research Information Finance 130

CIO

JULY 19, 2022

Leadership styles have traditionally centered their focus on profits, share prices, and productivity, but a new approach increasingly taken up by today’s leaders, known as “authentic leadership,” takes a different spin on the concept. With the authentic leadership model, the focus is on people, values, and ethics first, with productivity and profits subsequently promoted by fostering an inclusive and welcoming environment where everyone feels heard.

Research 810

Research Business Intelligence Intelligence 810

CXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? By focusing intently on a single measurement, known as a north star metric. The sales platform is intensely devoted to nurturing its monthly active users (MAU). They even employ a dedicated “System Implementation Manager” whose sole responsibility is to drive adoption and get 70% of customers using the product daily.

Sales 100

Sales Marketing Marketing Management 100

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Smart Data Collective

JULY 19, 2022

Are you concerned about your data privacy? You are going to want to invest in a VPN. Few other safeguards will be equally effective. Keep reading to learn why this is so important. A VPN is Going to Be Necessary for Data Privacy – Even if Data Protection Laws Are Passed. Data privacy is becoming a greater concern than ever. One poll from 2021 showed that 83% of Americans supported legislation to protect their data privacy.

Security 279

Security Security Travel Business 279

Zoominfo

JULY 19, 2022

The General Data Protection Regulation (GDPR) was enacted by the European Union in 2018, and remains perhaps the world’s most stringent data privacy regulation. While the GDPR was designed to protect individuals’ rights and improve transparency in the EU, in practice it affects organizations all over the world. Since July 2018, the total number of GDPR infractions and fines has been steadily increasing.

Sales 100

Sales Information Marketing Marketing 100

CIO

JULY 21, 2022

Few have had a greater impact on the CIO profession than Charlie Feld has. An industry legend, Feld shaped the CIO role decades ago and has gone on to change the narrative about technology and to transform entire industries. In fact, Feld has such an extensive leadership playbook that we recorded a special two-part episode of the Tech Whisperers podcast to capture his wisdom and insights.

IT 711

IT Security Security Technology 711

CXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Get them wrong, and you risk damaging brand perception and trust. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.

Marketing 99

Marketing Marketing Intelligence Intelligence 99

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Dataversity

JULY 22, 2022

You thought you knew all normal forms? (And possibly also some abnormal …) Well, think again: There is also “graph normal form (GNF).” The diagram below is a fifth normal form graph concept model, which is just a few steps from GNF, so hang on: Where GNF comes from GNF is based on serious mathematics, […]. The post Say Hello to Graph Normal Form (GNF) appeared first on DATAVERSITY.

Information 98

Information Education 98

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. Unlike social media marketing where companies target specific audiences — think expecting parents interested in nursery items — social selling focuses on nurturing one-to-one relationships with business leaders and prospects.

Sales 100

Sales Profiling Sales Enablement Marketing 100

CIO

JULY 18, 2022

Is your organization aligned to deliver quality data for analysis by intent, or by accident? While this may seem like an odd question, understanding organizational change levers can help uncover opportunities for improving your data supply-chain processes. A key challenge with organizational alignment is communicating across all departments the goals, metrics, and benefits of a process or function.

Win 647

Win Matrix Business Analysis 647

Data Hut

JULY 20, 2022

We’re continuing the web scraping tutorial series, and this is another blog on how to scrape data from the IMDB website. The data and the python notebook file are given at the bottom of the page for download. The Internet Movie Database (IMDB) is one of the most popular websites in the world. It has a vast database of movies, actors, and directors, as well as trivia and reviews on each movie.

Data Mining 98

Data Mining Information Analysis Learning 98

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One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

IT