Sat.Jul 23, 2022 - Fri.Jul 29, 2022

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IT leaders get creative to fill data science gaps

CIO

For the past few years, IT leaders at a US financial services company have been struggling to hire data scientists to harness the increasing flood of incoming data that, if used properly, could improve customer experience and drive new products. To deal with this hiring problem, they’ve had to get creative. They’re not just offering remote work and flexible hours.

IT 899
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Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape

Crayon

Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast !

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5 Vital Business Intelligence Tips All Companies Should Embrace

Smart Data Collective

Business intelligence is an integral part of any business strategy. It helps to turn your data or objectives into something meaningful. Business intelligence software can integrate information and present it in dashboards, reports, or graphs. Sixty-four percent of BI users have felt it was very helpful. It is also essential for a business to have a bi consultant who helps the business enhance its data strategy and processes.

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Yet Another Power BI (And Synapse) Book Roundup

Chris Webb BI

I like free stuff and I like books, so of course I like free books – and it seems that the more I provide free publicity for relevant books here the more free books I get sent. I’ve now got enough to merit writing another post covering those I’ve received recently from various publishers and authors. As always these are not reviews, just short summaries of books you might want to check out.

Knowledge 272
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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7 traits of inspirational IT leaders

CIO

All successful CIOs know how to instruct, motivate, energize, and even excite their teams. Yet only a relative handful of IT leaders can truly be described as inspirational figures, capable of leading their teams to goals that collegues at other enterprises can only dream about. CIOs who are purposefully positive and responsible, with a focus on integrity, tend to inspire others, says Ola Chowning, a partner at global technology research and advisory firm ISG.

IT 877

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5 Tips to Improve the Data Security of Software Applications

Smart Data Collective

In today’s world, data is increasingly being shared and stored electronically. Therefore, the need to protect data from unauthorized access or theft is more important than ever. The of data breaches cannot be overstated. Over 440 million data records were exposed in data breaches in 2018 alone. This figure is growing as more people work from home and don’t take adequate precautions.

Security 277
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The Need for Speed: Intelligent Lead Routing Means Faster Prospect Connections

Zoominfo

In an ideal world, B2B revenue teams would run with lightning-fast lead response times, streamlined operations, and an aligned sales and marketing team. But can all of that be possible at the same time? Without a doubt. A sales funnel powered by volume and velocity is vital to stay competitive in today’s market. Intelligent lead routing is a key component of that effective, speedy sales motion.

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Data tokenization: A new way of data masking

CIO

While researchers examined the pandemic in relation to how companies managed to keep afloat in such an unprecedented situation, auditors assessed the increased data vulnerability, lack of data compliance, and costs incurred by such events. As businesses were forced to adapt new styles of working and adapt technologies, they struggled to meet security compliance standards like the General Data Protection Regulation (GDPR) and lagged in responding to data breaches.

Security 661
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How to Write a Better Battlecard: Follow the ABCs

Crayon

If you’re working with a sales team actively involved in competitive deals, you’re probably familiar with battlecards. Battlecards are a fundamental resource to help your sales team win more deals when frequently faced with familiar competitors.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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5 Reasons SoD Protocols Are Vital to Modern Data Security

Smart Data Collective

Data breaches are becoming far more common these days. Security Magazine reports that over 22 billion records were exposed in the over 4,000 publicly disclosed data breaches last year. The actual number is likely higher, since many data breaches are never reported. We have talked extensively about the importance of taking precautions to prevent data breaches.

Security 277
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Enterprise APIs: Funnel Fresh Business Data Directly Into Your Tech Stack

Zoominfo

Go-to-market (GTM) teams rely on accurate business data to prioritize, engage, and serve their customers to the fullest. But unreliable data spread across siloed, disconnected systems too often impedes a team’s ability to achieve its revenue goals. Application programming interfaces (APIs) make it easy to connect revenue teams with high-quality data across multiple systems.

Business 130
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How a CIO’s approach to cloud, AI and ML is transforming Nigeria’s Dangote Industries

CIO

Prasanna Burri began his career as a mechanical engineer in India but had a secret passion for IT. His endeavour to get into the technology space led him to learn about enterprise application platforms and he eventually started his ERP career at IBM. Later he joined SAP Labs in the US where he was immersed in product management for cloud technology.

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Effortlessly Manage Your Social Media Calendar with Publish

mention

Scheduling content in advance is a great way to stay organized with your brand’s social media presence and online strategy. Through the use of a content calendar tool, the ability to schedule content can now be quick and centralized providing you with a macro view of your online communications. The Calendar View can be found in the Publish tool within the Mention platform.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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5 Setmore Alternatives that Use Big Data to Manage Appointments

Smart Data Collective

Big data technology has helped businesses improve efficiency in many important ways. Many companies are using big data to streamline many different aspects of their business. They use data analytics tools to improve financial management, One of the ways that many companies are using big data is to improve the way that they manage appointments. They can use data-driven appointment management tools to make this process easier than ever.

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The Three Remote Work Models

Zoominfo

For many employers, the initial scramble to implement remote work policies has now become a durable part of post-COVID work life. In the aftermath of this massive shift, many employers are taking a good look at how they can embrace remote work and build company cultures that help remote employees thrive. Here, we present the three dominant remote work models, their benefits, and how they compare.

Advantage 130
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Australia’s IT leadership moves 2022

CIO

Digital transformation has continued to gain space across public and private sectors. As IT is the fuel for digitisation, enterprise technology leaders are increasingly being sought after by companies. CIO Australia consistently tracks the moves of IT leaders. Here’s an update on the moves of Australian IT leaders starting from June 2022. If you want to share your next move with us, please message our A/NZ editor.

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The ABC’s of Promotional Pricing for a Successful Retail Business

Intelligence Node

Understanding Promotional Pricing and its Common Usage Regardless of whether we as marketers or consumers immediately recognize the phrase, promotional pricing has long since had its place in the commercial. The post The ABC’s of Promotional Pricing for a Successful Retail Business appeared first on Blog.

Retail 104
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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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What’s New With Google Vertex AI?

IT Business Edge

Sundar Pichai introduced Vertex AI to the world during the Google I/O 2021 conference last year, placing it against managed AI platforms such as Amazon Web Services (AWS) and Azure in the global AI market. The Alphabet CEO once said, “Machine learning is a core, transformative way by which we’re rethinking how we’re doing everything.” A November 2020 study by Gartner predicted a near-20% growth rate for managed services like Vertex AI.

Algorithm 122
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The Six Essentials of a Great Remote Work Culture

Zoominfo

Initially, many employers were wary of remote work. A global pandemic of such magnitude brought along with it a fear of the unknown. This took its toll on many businesses, resulting in hiring freezes, layoffs, and grave economic problems. It also spurred the big move to remote work, which impacted several key elements of the workplace, such as onboarding, productivity, and engagement.

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The cyber security challenges in fintech and neobanking’s rise

CIO

The 2020s is set to see a rapid growth of fintech and neobanking offerings in Australia. Unquestionably, there are many positives to this trend, but there will also be an increase in cybersecurity challenges to accompany it. While accelerated collaboration and sandboxing between traditional businesses and fintechs will drive innovation and competitive advantage, the start-up culture that underwrites this progress will prioritise growth and enhance capabilities over cybersecurity.

Security 617
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Call To Action In Writing: 7 Powerful Examples

CXL

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right.

Copywrite 121
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Create Advertising with Bite! How Brands Use Consumer Analytics

Netbasequid

Standing out from competitors online isn’t easy in any industry, but it’s particularly challenging in some of the super popular markets, like pet care. In a saturated market, it’s easy for consumers to scroll by unless a brand can hook them with something both emotionally compelling and relevant to their needs––and it can’t feel manipulative. Consumer analytics are the key to creating advertising with bite and we’re going to show you how it’s done!

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What’s the Scoop? July 25, 2022

Zoominfo

The Scoops are tasty this week, folks. If you’re not familiar with ZoomInfo’s Scoops, they consist of actionable insights that your sales, marketing, and recruiting teams can use to improve their workflows and increase revenue. They’re aggregated inside our platform from various sources including customer surveys, our in-house researchers, and web crawlers.

Sales 100
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Qu’est-ce que le leadership transformationnel? Un style de gestion pour susciter l’innovation

CIO

Il s’agit d’un style de gestion où les dirigeants encouragent et motivent les employés à innover et apporter eux-mêmes des solutions contribuant à la croissance et au succès futur de l’entreprise. Pour ce faire, ils donnent l’exemple au niveau de la direction, par le biais d’une culture d’entreprise forte, suscitant la participation et l’autonomie des employés.

Commerce 615
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Prioritizing Cybersecurity at the Leadership Level

Dataversity

Week after week, month after month, shareholder cyber lawsuits hit the news. Capital One settles for $190 million. A class-action lawsuit was filed against Ultimate Kronos Group for alleged negligence regarding a ransomware attack, identifying a poor cybersecurity system as the root problem. These two news items in recent months underscore the risks companies face in their ongoing war […].

Capital 98
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.