Sat.Jul 23, 2022 - Fri.Jul 29, 2022

Podcast Episode: Taking a Tiered Approach to Your Competitive Landscape

Crayon

Another month is here and you know what that means — a brand new episode of Into the Fray: The Competitive Intelligence Podcast ! Crayon Updates

IT leaders get creative to fill data science gaps

CIO

For the past few years, IT leaders at a US financial services company have been struggling to hire data scientists to harness the increasing flood of incoming data that, if used properly, could improve customer experience and drive new products.

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Trending Sources

Yet Another Power BI (And Synapse) Book Roundup

Chris Webb BI

I like free stuff and I like books, so of course I like free books – and it seems that the more I provide free publicity for relevant books here the more free books I get sent.

Data Lake vs. Data Warehouse: What’s the Difference?

IT Business Edge

Data lakes and data warehouses are two of the most popular forms of data storage and processing platforms, both of which can be employed to improve a business’s use of information. However, these tools are designed to accomplish different tasks, so their functions are not exactly the same.

IT 105

A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

This presentation will provide a practical step-by-step guide for implementing effective BI governance and a toolkit for addressing the three critical aspects of any program.

Slack + Crayon: Unlock Intel, Delight Your Peers, & Win More Deals

Crayon

The last time I made an appearance on this blog, I showed you how to optimize your competitive intelligence program for both search mode and awareness mode.

Win 325

More Trending

Can Predictive Analytics Help Traders Navigate Bitcoin’s Volatility?

Smart Data Collective

Bitcoin has experienced tremendous price volatility in recent months. Traders are struggling to make sense of these patterns. Fortunately, new predictive analytics algorithms can make this easier. The financial industry is becoming more dependent on machine learning technology with each passing day.

What’s New With Google Vertex AI?

IT Business Edge

Sundar Pichai introduced Vertex AI to the world during the Google I/O 2021 conference last year, placing it against managed AI platforms such as Amazon Web Services (AWS) and Azure in the global AI market.

IT 103

How to Write a Better Battlecard: Follow the ABCs

Crayon

If you’re working with a sales team actively involved in competitive deals, you’re probably familiar with battlecards. Battlecards are a fundamental resource to help your sales team win more deals when frequently faced with familiar competitors. Activating Intel

7 traits of inspirational IT leaders

CIO

All successful CIOs know how to instruct, motivate, energize, and even excite their teams. Yet only a relative handful of IT leaders can truly be described as inspirational figures, capable of leading their teams to goals that collegues at other enterprises can only dream about.

5 Vital Business Intelligence Tips All Companies Should Embrace

Smart Data Collective

Business intelligence is an integral part of any business strategy. It helps to turn your data or objectives into something meaningful. Business intelligence software can integrate information and present it in dashboards, reports, or graphs.

The Best CRM Software for Every Type of Business

mention

Keeping track of customer demands and communications is becoming an increasingly complex discipline.

Call To Action In Writing: 7 Powerful Examples

CXL

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert.

The CIO’s guide to mastering IT trends

CIO

Monitoring IT trends is no trivial task. After all, the deluge is considerable. Every day, single-shingle IT cognoscenti blog, tweet, and podcast their thoughts about the future of IT.

Responsible AI Is an Enterprise Imperative – Here’s Why

Dataversity

Successfully leveraging artificial intelligence (AI) and machine learning (ML) to deliver insights that drive better business decisions is at the top of modern enterprise agendas.

Inbound Marketing Strategy: 10 Essential B2B Tactics

Weidert Group

The purpose of the inbound marketing methodology is to attract, engage, and delight website visitors and offer helpful content at every phase of the buyer’s journey — ultimately transforming prospects into customers and promoters of your brand.

What Is Customer Insight?

Netbasequid

Customer insight is a fancy way of saying a brand understands its customers. And it’s an understanding that is based on a variety of diverse data sources. In this post, we’ll explore what those data sources are, how customer insight capture looks in action, and why it’s so valuable to brands!

The small business CIO with big lessons for enterprise IT chiefs

CIO

Small and medium business’ CIOs have much to teach larger enterprises, according to Fabienne Wintle, CIO of Navii, the Australian government-backed platform that supports small and medium businesses going digital.

Prioritizing Cybersecurity at the Leadership Level

Dataversity

Week after week, month after month, shareholder cyber lawsuits hit the news. Capital One settles for $190 million. A class-action lawsuit was filed against Ultimate Kronos Group for alleged negligence regarding a ransomware attack, identifying a poor cybersecurity system as the root problem.

4 Ways for Data-Driven Startups to Find Electronics Online

Smart Data Collective

Are you planning on running a startup that relies heavily on data analytics technology ? This is a smart decision. A report by Entrepreneur shows that companies that use big data have 8% higher profits. They also cut expenses by an average of 10%.

Full-day Power BI for Enterprise Solutions Workshop in Chicago, Sept 12

Paul Turnley

If you are in the Chicago area and haven’t already registered for the Data Insights Summit, please join me. I will be teaching a full-day workshop specifically focused on Power BI enterprise-scale solution best practice design.

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Data science

CIO

BrandPost Sponsored by AWS How organizational learning can unlock more business value from machine learning A deeper understanding of AI/ML methodologies can help you realize greater business value.

Create Advertising with Bite! How Brands Use Consumer Analytics

Netbasequid

Standing out from competitors online isn’t easy in any industry, but it’s particularly challenging in some of the super popular markets, like pet care.

5 Tips to Improve the Data Security of Software Applications

Smart Data Collective

In today’s world, data is increasingly being shared and stored electronically. Therefore, the need to protect data from unauthorized access or theft is more important than ever. The of data breaches cannot be overstated. Over 440 million data records were exposed in data breaches in 2018 alone.

Breaking down 6 Marketing Playbook Examples from the CXL Community

CXL

Marketing playbooks help you consistently produce campaigns and content in the face of continuous disruption. No matter which players are in the game (copywriters, designers, etc.), your playbook will help produce a consistent outcome.

The experience economy, the ecosystem mandate, and why API design may be the key to competitive advantage

CIO

How do you compete in a world where the experience is everything, and no organization stands alone? In the not-so-distant past, enterprise executives had the “luxury” of just worrying about producing and delivering a great product. In today’s experience economy, it’s not so simple.

What Are Insights in Marketing and How Can You Use Them?

Netbasequid

Being a successful brand means understanding your target audience better each day. And with the right data analysis, you’ll know what your audience wants right now and anticipate what they’ll want or need in the future. And it all starts with market insight. What are insights in marketing?

Win 67

5 Reasons SoD Protocols Are Vital to Modern Data Security

Smart Data Collective

Data breaches are becoming far more common these days. Security Magazine reports that over 22 billion records were exposed in the over 4,000 publicly disclosed data breaches last year. The actual number is likely higher, since many data breaches are never reported.

Show Them You Know Them with Samantha McKenna of #Samsales

Owler

Sales Influencer Samantha McKenna discusses why handwritten sales outreach brings in the deals. Samantha McKenna , Founder of #samsales Consulting , LinkedIn Expert, Sales Trainer, philanthropist (and so much more!),

Sales 61

Q&A: Empowering agile beyond IT at Fannie Mae

CIO

CIO is the seventh title Ramon Richards has held at Fannie Mae, a leading source of financing for mortgages in the US. The latest promotion came in August 2021 for Richards, who is in his 23rd year with the company.