Sat.Jul 25, 2020 - Fri.Jul 31, 2020

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Qlik Sense vs. Tableau: Self-service analytics tools compared

CIO

Business intelligence (BI) and analytics platforms have long been a staple for business, but thanks to the rise of self-service BI tools, responsibility for analytics has shifted from IT to business analysts, with support from data scientists and database administrators.

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Using SEC Edgar Database for Competitor Analysis

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. The U.S. Securities and Exchange Commission (SEC) is part of the United States federal government. Its database is known as EDGAR, which stands for Electronic Data Gathering, Analysis and Retrieval.

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How Can You Use Analytics to Measure Employee Engagement?

Smart Data Collective

Employee engagement is one of the most important metrics for the success of an organization, but it’s an elusive figure. According to one recent Gallup poll , a meager 15 percent of employees define themselves as “engaged” with their work. But what does that really mean? And how can you measure or improve employee engagement in your organization? What Is Employee Engagement?

Education 274
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How to Write Sales Cold Calling Scripts Using Data

Zoominfo

Sales professionals are always on the lookout for ways to step up their game. It’s all about closing more deals — but that can’t happen without boosting lead conversion rates. One of the best ways to improve sales numbers involves something everyone dreads — cold calling. Out of all the daily tasks a salesperson goes, it’s definitely the most uncomfortable.

Sales 240
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

Moz

Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received a lot of questions about what results to expect.

Win 71

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Integrated Data Pipelines Make Magento 2 A Premier B2B Solution

Smart Data Collective

Data pipelines have been crucial for brands in a number of ways. In March, Hubspot talked about the shift towards incorporating big data into marketing pipelines in B2B campaigns. “A modern B2B sales pipeline is a treasure trove of data to model and improve, providing insights that are critical to performance,” writes Hubspot author Dan Tyre. However, it is important to use the right data pipelines to leverage these benefits.

Commerce 271
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What Do Freshly Funded Companies Spend Investor’s Money On?

Zoominfo

Startup life is shown with two starkly different images: a couple of entrepreneurs toiling away in a garage or titans managing teams of people in an open-concept office space full of fancy coffee machines and endless snacks. Although it might be months till we head back to the office, the journey from garage to office park is a physical manifestation of growth.

Startups 162
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How to Analyze Consumer Markets and Buyer Behavior on Social Media

Digimind

Consumer markets and buyer behavior. Two key phrases that you’ve probably heard a lot in marketing; however, the chances are not so much in social media. Consumer markets and buyer behavior can teach your business a lot about the way customers are buying from you, and interacting with your brand. They can even suggest where to take your product growth in the future.

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6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT

Moz

Posted by brian.ho Data visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you’re reporting out to clients or to internal stakeholders at your own company. More and more SEOs are turning to data visualization tools to do so — pulling in data from across multiple SEO tools, blending that data in unique ways, and helping to pull back the curtain on the mystery of SEO.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How to strengthen your Home’s Security through Data and Technology

Smart Data Collective

. It is the 21 st century, and technology has experienced radical changes making it more seamless to perform tasks. The massive advancement in technology is increasing the rate of real time monitoring, data collection, and data measurement. The changes in technology enable the massive integration of data into smart home technology and the existing environment site.

Security 260
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How to Write Sales Cold Calling Scripts Using Data

Zoominfo

Sales professionals are always on the lookout for ways to step up their game. It’s all about closing more deals — but that can’t happen without boosting lead conversion rates. One of the best ways to improve sales numbers involves something everyone dreads — cold calling. Out of all the daily tasks a salesperson does, it can be the most uncomfortable.

Sales 100
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Mario Carrasco, cofounder of ThinkNow, on the Role of Diversity in Consumer Insights

Happy Market

In this episode, we’ll hear from Mario Carrasco, cofounder of ThinkNow on his opinion and experiences about diversity in consumer insights. Find Mario Online: Website: [link]. LinkedIn: [link]. Twitter: [link]. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.hap

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Contify helps a US-based B2B Professional Services Firm to Leverage Account Intelligence for Sales Growth

Contify

Contify, the AI-enabled market and competitive intelligence solutions provider, has announced that it has successfully deployed its account intelligence solution to help a US-based management consulting and advisory services firm leverage intelligence on key accounts to drive new opportunities that boost sales. As part of the engagement, Contify deployed its proprietary AI-enabled Account Intelligence platform for the sales and business development teams of the firm that: 1.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Benefits Of Pursuing AWS Certified Cloud Practitioner Certification

Smart Data Collective

AWS has become a surprisingly popular platform. It has over a million customers and generates over $104 billion a year. This can be a great skill to learn for anyone in IT that wants greater wages and job security. Before even considering an IT career , you must understand yourself. What are your ambitions for the new year? Are you just going to sit there and wait for things to happen when you can make a major impact on your career with the right training?

Knowledge 240
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What Do Freshly Funded Companies Spend Investor Money On?

Zoominfo

Startup life is shown with two starkly different images: a couple of entrepreneurs toiling away in a garage or titans managing teams of people in an open-concept office space full of fancy coffee machines and endless snacks. Although it might be months till we head back to the office, the journey from garage to office park is a physical manifestation of growth.

Startups 100
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Maya Kantak, Consumer Insights Manager at Disney Parks, Experiences, and Products, on the Role of Diversity in Consumer Insights

Happy Market

In this episode, we’ll hear from Maya Kantak, Consumer Insights Manager at Disney Parks, Experiences, and Products on her opinion and experiences about diversity in consumer insights. Find Maya Online: Website: [link]. LinkedIn: [link]. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/h

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What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

Moz

Posted by willcritchlow We're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there's a lot t

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Machine Learning Enhances VPN Testing Effectiveness In Amazing Ways

Smart Data Collective

In December, Springer published an insightful article about the value of deep learning for VPNs. The article “Deep learning-based real-time VPN encrypted traffic identification methods” delves into the use of machine learning to improve encryption models. However, there are other ways that machine learning is improving the quality of VPN technology.

Learning 206
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GTM Motions Part I: How ZoomInfo Responds to Every Lead Within 90 Seconds

Zoominfo

Realizing that there is such a small gap between good and great can either be terrifying or empowering. . It’s not uncommon to hear about horse races where the second place jockey is behind by two-and-a-half lengths. Take the 2018 Kentucky Derby as an example: Good Magic lost to Justify by that exact amount. . That’s a half-second difference between a winner and a second place ribbon.

Sales 213
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Iris Yim, Principal and Chief Strategist at Sparkle Insights, on the Role of Diversity in Consumer Insights

Happy Market

In this episode, we’ll hear from Iris Yim, Principal and Chief Strategist at Sparkle Insights on her opinion and experiences about diversity in consumer insights. Find Iris Online: Website: sparkleinsights.com LinkedIn: [link]. Twitter: [link]. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.faceb

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Elegant MicroWeb (Smarten Self-Serve Data Preparation) Is Named As A Representative Vendor In Gartner 2020 ‘Market Guide For Data Preparation Tools’, Published July, 2020

Elegant BI

Elegant MicroWeb is pleased to announce that its Smarten Augmented Analytics solution is once again included as a Representative Vendor in the Gartner Market Guide for Data Preparation Tools, published July 9, 2020 (ID G00719343). Smarten CEO, Kartik Patel says, “We are proud to be recognized and included in Gartner Market Guide for Data Preparation Tools, published July 9, 2020, and we feel that this recognition validates our team effort to continuously improve and upgrade our Self-Serve Data P

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Quick Tips: Converting Hexadecimal, Oct and Binary to Decimal in a Single Power Query Function

BI Insight

A while ago I wrote a blogpost on how to use Unicode characters in Power BI. In that blogpost I used a recursive Power Query function to convert Hex values to Dec values. A few weeks back one of my site visitors kindly shared his non-recursive version of Power Query function which beautifully does the … Continue reading Quick Tips: Converting Hexadecimal, Oct and Binary to Decimal in a Single Power Query Function.

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What Is The Right Structure For Your B2B Marketing Team?

Zoominfo

Putting together a B2B marketing team kind of feels like assembling a superhero group. You want the best of the best from every industry specialty. An essential step towards building this powerful pack is recognizing which areas in your marketing structure currently come up short. Unfortunately, we’re not actually superheroes and there is no magic formula to pinpointing your perfect people.

Marketing 246
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Orion Brown, founder of the Black Travel Box, on the Role of Diversity in Consumer Insights

Happy Market

In this episode, we’ll hear from Orion Brown, founder of the Black Travel Box & Brand Management Consultant on her opinion and experiences about diversity in consumer insights. Find Orion Online: Website: theblacktravelbox.com LinkedIn: [link]. Twitter: [link]. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Fac

Travel 52
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GTM Motions Part I: How ZoomInfo Responds to Every Lead Within 90 Seconds

Zoominfo

Realizing that there is such a small gap between good and great can either be terrifying or empowering. It’s not uncommon to hear about horse races where the second place jockey is behind by two-and-a-half lengths. Take the 2018 Kentucky Derby as an example: Good Magic lost to Justify by that exact amount. That’s a half-second difference between a winner and a second place ribbon.

Sales 130
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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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Quick Tips: Converting Hexadecimal, Oct and Binary to Decimal in a Single Power Query Function

BI Insight

A while ago I wrote a blogpost on how to use Unicode characters in Power BI. In that blogpost I used a recursive Power Query function to convert Hex values to Dec values. A few weeks back one of my site visitors kindly shared his non-recursive version of Power Query function which beautifully does the … Continue reading Quick Tips: Converting Hexadecimal, Oct and Binary to Decimal in a Single Power Query Function.