Digital B2B Marketing
MAY 7, 2013
'The hardest mistakes to avoid are the ones that initially look like the right decision. We all make mistakes. Sometimes you can see them coming, other times you only see them in hindsight unless you already know what to look for. What mistakes should you see coming? Here are five mistakes that often don’t look like mistakes until after all is said and done, pulling from my own (regrettable) experiences. 1.
Elegant BI
MAY 10, 2013
Betsy says: I got a text message from my friend, Lola. It read, “trying to do data extraction is like pulling teeth, scattering them, then picking them up and trying to figure out where they go”. Too bad Lola didn’t work with a business intelligence company that offers an easy to implement business intelligence tool, provides simple integration, analysis of disparate data sources, intuitive custom views, a browser-based environment, with minimal training and simple data extraction and data manag
Digital B2B Marketing
MAY 9, 2013
'As a B2B marketer, it is easy to find people to follow on Twitter, right? Big names in B2B marketing, content marketing and social media seem to be everywhere. But what about those hidden gems, the people that don’t post frequently, will still have a conversation and don’t seem to always share the same thing or spout the same idea? They will add the variety and perspective your Twitter stream just may be missing.
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