Sat.Aug 15, 2020 - Fri.Aug 21, 2020

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Using Clinicaltrials.gov for Competitor Analysis

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Competitor analysis is a process the best companies activate to gain a competitive advantage. This should be an important aspect of every company’s marketing and production plan. Competitive analysis allows companies to do SWOT analysis and create a marketing strategy.

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Sales Productivity: Where Are You Wasting The Most Time?

Zoominfo

The more calls you make, the more deals you close. It’s simple math. If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?”. On a typical day, we’d be shocked if you spent 8 hours on the phone. After all, you’re not a robot. And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research.

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A Beginner’s Guide To Inventory Metrics And Best Practices

Datapine Blog

In our cutthroat digital economy, massive amounts of data are gathered, stored, analyzed, and optimized to deliver the best possible experience to customers and partners. At the same time, inventory metrics are needed to help managers and professionals in reaching established goals, optimizing processes, and increasing business value. That said, It’s extremely important setting up and tracking the inventory KPIs for your business is in order to evaluate and improve your performance.

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Contify, a Competitive Intelligence Solution Provider, Ranks in World’s Fastest Growing SaaS Companies for 2020

Contify

SaaS Magazine Prestigious ‘SaaS 1000’ honors Contify, a competitive intelligence company, for its fast growth. Contify, a pioneer in AI-enabled market and competitive intelligence solutions has been recognized as one of the world’s fastest-growing SaaS companies in the 2020 SaaS 1000 List. The ranking on SaaS Mag’s signature ‘SaaS 1000’ list is determined by its proprietary algorithm, which analyzes growth indicators over a specific period.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Using OECD for Competitor Analysis

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. In any sector, the only way to be competitive is to know your competitors inside and out. This is accomplished through thorough, ongoing competitor analysis. OECD is one of the tools that gets this job done.

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Let's Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

Moz

Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line.

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6 Ways Consumer Insights Improve Customer’s Experiences

Digimind

Can you remember when you had a bad experience with a company and decided almost immediately after to give them another chance? The answer, most likely, is no. Bad experiences leave a lingering bitter taste in our mouths and our likely course of action following such interactions would be to look for alternatives.

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German Car Industry: Oh No – Will it Crash?

M Brain

The post German Car Industry: Oh No – Will it Crash? appeared first on M-Brain Market & Media Intelligence Solutions.

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Reopening in 2021: Are Smart Buildings The Future?

Zoominfo

All my life, I’d dreamt of moving to a city. Never did I imagine that dream would first come true in the middle of a worldwide pandemic. While the comedic irony of this does not escape me, walking through the mostly empty streets of Boston, its retail shop windows plastered with varying forms of “WE’RE OPEN” signs that beg for my business, leaves me to wonder: What will everyday activities — like shopping and eating — look like in a post-COVID world?

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Creative Diversification — More Hooks and Less Risk for Link Building

Moz

Posted by GeorgeRoot As digital PRs we can often get stuck with our "campaign goggles" on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you'd like your campaign to be featured, what kind of headlines you want it to achieve, and how people should read your data and story.

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Brand Resources

Resonate

Resources Home. Brand Resources. Media & Entertainment Resources. Agency Resources. Politics & Advocacy Resources. Resources for Brands. The role of the modern marketer has never been more complex. The demands are endless: produce content and creative that connects with consumers who are on information overload, play the role of technologist, data scientist and revenue manager, report ROI to company execs.

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Give Your Users Mobile BI tools and Achieve Social BI!

Elegant BI

Mobile BI Encourages Collaboration and Social Business Intelligence! If you are looking for a business intelligence solution, be sure to consider the Mobile BI factor. Mobile business intelligence is a necessity in today’s business environment. With so many users working from home, on the road or working after hours, it is critical to provide users with real time BI tools that can be used on any type of smart phone, tablet, laptop or desktop with seamless resolution and performance.

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Corporate Diversity & Inclusion Trends of 2020

Zoominfo

“The pandemic is not agnostic to issues of power, privilege, or equity…This is a clear example of the very issues that diversity and inclusion initiatives are designed to address.” — Maxine Williams, Facebook’s Chief Diversity Officer This post is part of ZoomInfo’s 2020 Annual Report series. Earlier in the year, we published an article around the importance–and steady increase–of diversity and inclusion (D&I) job titles in corporate America.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Ep. 309 – Katrina Noelle & Janet Standen, Founders of Scoot Insights, on User Experience vs. Market Research

Happy Market

My guest today is Janet Standen, Co-Founder of Scoot Insights; and Katrina Noelle, President of KNow Research and Co-Founder of Scoot Insights. Find Janet Online: Website: [link]. LinkedIn: [link]. Twitter: [link]. Find Katrina Online: Website: [link]. Website: [link]. LinkedIn: [link]. Twitter: [link]. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.li

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Wide Narrow Lead Business Partner @ Cimi.com

WideNARROW

Wide Narrow is hosting Europe’s largest Competitive Intelligence event, the virtual Cimi.com 2020, September 16th – 17th. Looking forward to share our knowledge and listen to stories from the Market Intelligence Community. See you there!

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Augmented Analytics: The Right Choice for Advanced Analytics!

Elegant BI

When Considering Advanced Analytics, Look for an Augmented Analytics Solution! When a business is considering an advanced analytics solution, it must sell its management team and investors on the value and benefit of that solution and the merits of implementing such a solution or upgrading an existing solution. The Benefits of Advanced Analytics are numerous but the advantages of augmented analytics go far beyond a standard advanced analytics solution.

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Sales Productivity: Where Are You Wasting The Most Time?

Zoominfo

The more calls you make, the more deals you close. It’s simple math. If your goal is to increase sales productivity, start by asking yourself: “how much time do I waste on non-selling activities?” On a typical day, we’d be shocked if you spent 8 hours on the phone. After all, you’re not a robot. And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Do you have the energy to succeed?

Mind Shifts

So, let me start with a simple question – Do you have the energy to succeed? You can’t hide lack of energy and motivation since it’s evident from how you carry yourself. Sit down somewhere and watch people walking by and you will quickly notice who has what it takes and who hasn’t. So what do I mean by energy? Think of energy as two streams of life – one based on negativity and fear thinking, that is “What’s wrong” and the other fed by creative and positive thinking that produces que

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Better Buys’ Office Equipment Editor’s Choice Awards – 3Q 2020

Better Buys

Better Buys has announced its 3Q 2020 Editor’s Choice Award winners for its office equipment devices. These winners represent the top manufacturers in the industry and were compiled from in-depth analysis of recently-released office equipment products. Each award recipient not only offered the greatest value and functionality but also exhibited unique features.

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Ep. 310 – Jonatan Littke – Keys to Success of a Modern Startup

Happy Market

My guest today is Jonatan Littke, co-founder of Lookback. Founded in 2013, Lookback is a video capture and sharing application used by User Experience professionals to conduct both moderated and unmoderated user research projects that is used by over 1,600 companies globally. Prior to founding Lookback, Jonatan founded several companies including GosuGamers one of the world’s largest eSports websites and Ripple, a UX Consultancy.

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The Second Wave of Pandemic Technology Adoption

Zoominfo

“Can you hear me?” “See my screen?” “ Good.” *Thumbs Up * With the efficiency of a Nascar pit crew, working from home for many in corporate America has become routine. Since lockdown orders began, ZoomInfo has been tracking the adoption of technologies that help companies conduct business remotely. Earlier in the year, we covered how the adoption of digital tools — specifically web conferencing — coincided with shut down and social distancing orders.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Fifteen Years Is a Long Time in SEO

Moz

Posted by willcritchlow I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs. I’m now CEO of SearchPilot (which is primarily owned by the shareholders of Distilled), and am also SEO Partner at Brainlabs, so… I’m sorry everyone, but