Sat.Dec 11, 2021 - Fri.Dec 17, 2021

Recapping the Society of Insurance Research Annual Conference 2021


This fall, the Society of Insurance Research (SIR) hosted their 51st annual conference, bringing together leaders from across the insurance industry. And as we approach winter, we’re still making our way through all the valuable content presented at the conference.

Product Marketing Spotlight Series: Elizabeth Brophy


Spotlight Series


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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

Big data has become a highly invaluable aspect of modern business. More companies are using sophisticated data analytics and AI tools to overhaul their business models. Some industries have become more dependent on big data than others.

Inbound Marketing Analytics: 4 Steps to Determine Your Reporting Needs

Weidert Group

When you’re leading a complex business like manufacturing, the number of metaphorical plates you’re spinning all at once can be daunting.

The State of Competitive Intelligence: Q3 2021


Welcome to the State of Competitive Intelligence Update, a quarterly report from the team at Cipher. Today, we’re discussing the latest insights from the world of Market and Competitive Intelligence (M/CI), and sharing how leading organizations around the world are using the Knowledge360 ?

Embrace change and empower your decision making resolutions before the New Year


How has COVID-19 impacted our collective and independent decision making processes? In this piece, I want to highlight some recent academic research which suggests that COVID may have affected people's attitude to decision making.

Data-Driven SEO Strategies Are Essential for Your Small Business

Smart Data Collective

Big data has become invaluable to many businesses around the country. A growing number of business owners are investing in data-driven marketing strategies. One of the biggest ways that big data can help your business reach more customers is through SEO.

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What is Voice of Customer Analytics?


Your consumers are your brand’s heartbeat. Without their support, your company could suffer a cardiac event signaling a downfall. This is why tracking and measuring your consumers’ collective voice using voice of customer analytics is so mission critical.

B2B Marketing Challenges


Different audiences come with a variety of unique challenges in terms of access, interest, and need, which marketers must overcome in their outreach efforts. And no audiences less so than other organizations. Marketing Strategy

The Evolving Role of Analytics in Supply Chain Security

Smart Data Collective

Analytics technology has become fundamental to many aspects of organizational management. Some of the benefits of analytics actually have crossover with each other. For example, more companies than ever are using analytics to bolster their security.

Need help in this hybrid sales environment? Sales Expert Shari Levitin shares her wisdom with Owler


Shari Levitin : Sales Guru, Author, and Sales Training Expert sits down with us for an in-depth chat about driving sales performance, sales strategies, and she shares her sales tips. What are your top two tips for driving strong sales performance in a company?

Sales 52

A Detailed Guide to Competitive Advantage: Definition, Real World Examples and Relation with Competitive Intelligence


The post A Detailed Guide to Competitive Advantage: Definition, Real World Examples and Relation with Competitive Intelligence appeared first on Contify Market and Competitive Intelligence Platform - Blog. Competitive Intelligence

The Best Social Media Monitoring Tools in 2021


Social media monitoring tools zero in on what your consumers like, dislike and hope for. These tools track consumer behaviors so brands can jump in at just the right moment to nudge them along on the purchase path. And that’s really just scratching the surface of social media monitoring capabilities.

The 5 Best Methods Utilized for Data Collection

Smart Data Collective

Collecting data is a necessary step that companies must take to reach their desired standards or keep from declining in quality.

Intricately’s New Application-Level Data Set Enables Customized Outreach to Prospects


Intricately’s new application-level data empowers cloud sales and marketers to better engage with prospects using our most granular application insights yet.

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Black Friday/Cyber Monday Report 2021


As the US economy continues to crawl out from under the thumb of the Covid-19 pandemic, the Black Friday/Cyber Monday shopping holidays are a true test of how advertisers are spending, maintaining strategy, and adapting creative messaging - and doing it even earlier than previous years.

IT 52

December 15th, 2021 - Product Updates and Data Additions


Product Updates Thinknum's Car Inventory Dataset is Live on Snowflake Data Marketplace! You can now access our car inventory dataset directly from Snowflake’s data cloud. This lets you easily unify, integrate, analyze, and share Thinknum data for a more seamless experience.

Win 52

7 Ways Data Analytics Is Boosting the ROI Of Digital Marketing

Smart Data Collective

Digital marketers work online and leverage online tools to drive sales. They make up an aspect of marketing focused on using the internet and cloud-based technology to promote brands. Marketers all share the same goal: reach the target audience and make more profit.

Weidert Group Wins 2021 Small Employer Business of the Year Award

Weidert Group

APPLETON, WI, December 2021 — Weidert Group, a full-service B2B inbound growth agency and Diamond Level HubSpot Partner, has been announced as the winner of the Business of the Year Award in the Small Employer Service category from the Fox Cities Chamber.

Win 52

Retail Wars: How big retailers are gearing up for a digital advertising showdown for the holidays


Despite ominous headlines warning of ‘major toy shortages’, big retailers are gearing up for a record holiday shopping season. Holiday Advertising

Wink, Inc. Releases Third Quarter, 2021 Life Sales Results

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE. 3RD QUARTER LIFE SALES DECLINED, STILL IN UPSWING COMPARED TO 2020. Wink, Inc. Releases Third Quarter, 2021 Life Sales Results. Des Moines, Iowa. December 10, 2021 – Wink, Inc.

Understanding Data Restoration Options for Disaster Management

Smart Data Collective

Customers around the world are expected to spend over $11 billion on data recovery tools next year. One of the reasons that the market for these services is growing so much is due to the growing range of disasters causing data loss.

How to Create a Culture That Supports Decision Intelligence


Traditional decision-making processes are great at helping businesses analyze data from the past and make predictions about the future.

Pathmatics Launches Deeper Taxonomy for Health & Wellness


News & Announcements


Extracting Actionable Intel from Influencer Analysis


Winning significant market share in any category is tricky, as consumer desires can shift pretty quickly – and only the nimblest of brands are able to keep pace.

Using Data from OKRs To Improve Business Growth

Smart Data Collective

OKRs are a simple yet powerful management framework for managers to align with employee goals with the organization while fostering transparency and streamlining goal attainment. Employee monitoring is very important. Measuring results and performance is critical to business success.

Variable Life Insurance Market Rewriting Long Term Growth Story with Allianz, AXA, Generali, Ping An

Wink Intel

Edison, NJ — ( SBWIRE ) — 12/09/2021 — The Latest research study released by HTF MI “Variable Life Insurance Market” with 100+ pages of analysis on business Strategy taken up by key and emerging industry players and delivers know how of the current market development, landscape, technologies, drivers, opportunities, market viewpoint and status. Understanding the segments helps in identifying the importance of different factors that aid the market growth.


Is Black Friday Still a Big Deal?


By altering traffic patterns and supercharging e-commerce, the COVID-19 pandemic has changed the way we shop. We all know that. But how much has it impacted what has routinely been the busiest shopping day of the year in the United States for at least the last couple of decades, Black Friday?

What are Customer Insights and Why Do They Matter?


Your customers come with many nuanced behaviors, and taking the time to discover what makes them tick is worth the effort. Painting your audience with a broad brush is unwise.

How to Put Together an Effective SQL Server Monitoring Strategy

Smart Data Collective

Tracking how your database is performing should be on the top of the to-do list for any administrator. And of course, the only way to make sure you handle this effectively and efficiently is to put a monitoring strategy in place.

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Life Insurance Check-ups: The Current Planning Environment As A Catalyst For Policy Review

Wink Intel

The COVID-19 pandemic has spurred awareness and interest in life insurance like never before. According to a recent LIMRA study, nearly one third of consumers (31%) say COVID-19 has made it more likely they will purchase life insurance in the next twelve months and 102 million Americans feel they need more life insurance. Recently, tax proposals threatened to drastically change estate tax and trust planning, bringing trust-owned policies into the spotlight.

IT 40

How Domo Has Responded to the Log4j Vulnerability


Ensuring the security and confidentiality of customer data is Domo’s No. 1 priority. Therefore, in light of the recently-discovered, zero-day vulnerability in the Java logging library Log4j, I would like to present a quick overview of Domo’s response to this new cybersecurity threat.

Evalueserve Commits to Supporting Clients Under the UN Principles for Responsible Investment


Evalueserve, a leading global research and analytics firm, has become a signatory to the UN-supported Principles for Responsible Investment (PRI) , emphasizing its dedication to helping clients progress responsible initiatives and build a sustainable future.

Using AI to Build a Successful Multilingual Website in 4 Steps

Smart Data Collective

The history of AI in web development can be traced back to 1993, when the Mosaic graphical web browser was launched. Artificial intelligence has come a long way in the 30 years since that browser first reached the market. It will be even more important in the future.

AmeriLife Names Jim Palmer President, Direct To Consumer

Wink Intel

AmeriLife Group, a national leader in developing, marketing, and distributing annuity, life, and health insurance solutions, today announced that it has hired Jim Palmer as President, Direct to Consumer. Palmer, reporting to AmeriLife Chief Marketing Officer Ovi Vitas, will partner with AmeriLife’s executive team and ownership group Thomas H. Lee Partners to lead AmeriLife’s growing direct-to-consumer business.

Webinar Recap: Experts Examine the Next Frontier in BI


Data and insights are meaningless if they can’t be leveraged to drive positive business outcomes. That’s why actionable intelligence is not only becoming a term that more and more business leaders are familiar with, but a methodology that they are building entirely new BI strategies around.

Former Executive Director Guy Kolb Passes


SCIP is saddened to learn of the passing of Guy Kolb, former SCIP Executive Director. Guy ably led SCIP from 90's, and oversaw a period of significant growth. Prior to joining SCIP, he worked as a consultant at Booz-Allen and Hamilton and at Fairchild Industries. After retiring, Guy served as a Special Needs Bus Driver for Prince William County Schools. Click here to read his obituary, and share a condolence with his loved ones.