Cipher

DECEMBER 13, 2021

This fall, the Society of Insurance Research (SIR) hosted their 51st annual conference, bringing together leaders from across the insurance industry. And as we approach winter, we’re still making our way through all the valuable content presented at the conference. The conferences co-chairs Neelam Paharia with Allstate and Lori Schoenberger with Amerisure did a fantastic job curating an agenda that delivered.

Research 537

Research 537

Smart Data Collective

DECEMBER 13, 2021

Big data has become a highly invaluable aspect of modern business. More companies are using sophisticated data analytics and AI tools to overhaul their business models. Some industries have become more dependent on big data than others. The e-commerce sector has been one of the most affected by major advances in data technology. Smart e-commerce entrepreneurs are utilizing big data to address many of the problems they are facing.

Commerce 333

Commerce Marketing Marketing Business 333

Crayon

DECEMBER 14, 2021

Marketing 617

Marketing Marketing 617

mention

DECEMBER 15, 2021

Your Zoom background creates a strong impression of you. This can be professional or otherwise depending on your choice of real or virtual background. With the right background, you’ll feel a lot more confident while broadcasting from your home or office. Backgrounds also come with a wide range of additional benefits, such as: They keep your private spaces private They can be a great icebreaker They help you project a professional appearance They create a feeling of calm/fun They minimize distra

Business 245

Business Marketing Marketing IT 245

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Cipher

DECEMBER 15, 2021

Welcome to the State of Competitive Intelligence Update, a quarterly report from the team at Cipher. Today, we’re discussing the latest insights from the world of Market and Competitive Intelligence (M/CI), and sharing how leading organizations around the world are using the Knowledge360 ? platform to advance their CI efforts.

Competitive Intelligence 452

Competitive Intelligence Competitive Intelligence Intelligence 452

Zoominfo

DECEMBER 17, 2021

After losing his job and his marriage at the same time, John Felts needed work. He fell into sales while on an interview for an IT position. After nearly a year of struggling to make it in sales, his big break came when he started selling to a local blood bank. In this week’s episode, John tells us how he managed to stand out by giving his blood, sweat, and tears … and more blood Available wherever you listen to podcasts: Apple | Spotify | Website Brace Yourself We’ve got milli

Sales 100

Sales Banking Restaurants Win 100

Netbasequid

DECEMBER 15, 2021

Social media monitoring tools zero in on what your consumers like, dislike and hope for. These tools track consumer behaviors so brands can jump in at just the right moment to nudge them along on the purchase path. And that’s really just scratching the surface of social media monitoring capabilities. We are going to highlight a handful of social analytics tools that are non-negotiable “must have” tools, and you’ll want to pay attention because: Half of the marketers worldwide turned to social li

Competitor Analysis 105

Competitor Analysis Benchmarking Competitive Banking 105

Paul Turnley

DECEMBER 12, 2021

Last year I wrote this post about the new composite model feature in Power BI that enables datasets to be chained together using a featured called “DirectQuery for PBI Datasets and AS“ The prospect of creating a data model that virtually layers existing data models together without having to repeat the design, sounds like nothing … Continue reading →

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Smart Data Collective

DECEMBER 14, 2021

Collecting data is a necessary step that companies must take to reach their desired standards or keep from declining in quality. Not only that, but the product or service primarily influences the public’s perception of a brand that they offer, so gathering the data that will inform them of customers’ level of satisfaction is extremely important. But what ways should be used to do so?

Information 300

Information Management Business Marketing 300

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Zoominfo

DECEMBER 17, 2021

ZoomInfo’s podcast, “ Pretty Big Deal ,” shares big stories from salespeople about the deals that shaped their careers. Launched just over a month ago, we’ve already learned some pretty important lessons. As we round out the year, here are four compelling takeaways to help improve the way you sell. 1. Leverage Relationships In episode one, Bryan Tunick, a ZoomInfo sales manager, had to think quickly when a pretty fantastic deal nearly turned into a 90% discount.

Learning 100

Learning Sales Gaming Startups 100

Netbasequid

DECEMBER 13, 2021

Winning significant market share in any category is tricky, as consumer desires can shift pretty quickly – and only the nimblest of brands are able to keep pace. They do this by monitoring trends using the latest technological advances to extract actionable intel that supports a number of key tactics, one being influencer analysis. Advances in social media analytics abound, with brands able to capture, track and measure massive quantities of data in minutes.

Analysis 105

Analysis Market Intelligence Business Environment Win 105

Dataversity

DECEMBER 17, 2021

Data plays a central role in digital transformation. In fact, it’s been referred to as the currency of modern, digital business. Without data, companies lack a true understanding of their customers, markets, trends, and even their own products and employees. While most organizations likely appreciate the value of their data, many struggle with figuring out […].

Marketing 98

Marketing Marketing Business Education 98

Smart Data Collective

DECEMBER 15, 2021

Digital marketers work online and leverage online tools to drive sales. They make up an aspect of marketing focused on using the internet and cloud-based technology to promote brands. Marketers all share the same goal: reach the target audience and make more profit. But driving sales through the maximization of profit and minimization of cost is impossible without data analytics.

Marketing 284

Marketing Marketing Sales Innovation 284

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Zoominfo

DECEMBER 14, 2021

Sales plays an outsized role in driving growth at many organizations. Yet despite its importance, recent data suggests that sales as a profession is facing a looming hiring crisis. Data from ZipRecruiter indicates that sales vacancy listings are reaching unprecedented highs , up 65 percent to more than 700,000 listings as of July 2021. The Wall Street Journal notes that many companies are struggling to attract new sales reps, due in part to negative perceptions of sales as an industry.

Sales 100

Sales Sports Competitive Technology 100

Netbasequid

DECEMBER 14, 2021

Your customers come with many nuanced behaviors, and taking the time to discover what makes them tick is worth the effort. Painting your audience with a broad brush is unwise. It leaves a lot to be desired in your marketing strategy, particularly when there’s a wealth of consumer insights floating beneath the surface. Uncovering subtle variations in your audience segments allows you to target your ideal consumer with precision and strengthen your brand through various use cases.

Competitive 105

Competitive Competitive Intelligence Intelligence Intelligence 105

Dataversity

DECEMBER 16, 2021

When we talk about applications for natural language processing (NLP), the use cases that generally come up focus on Voice of the Customer (VoC) and Customer Experience Management (CEM). And fair enough: Plenty of the activity around and investment in NLP has been in this space. The NLP-powered customer experience platform Medallia was just purchased by […].

Management 98

Management Information Education 98

Smart Data Collective

DECEMBER 14, 2021

OKRs are a simple yet powerful management framework for managers to align with employee goals with the organization while fostering transparency and streamlining goal attainment. Employee monitoring is very important. Measuring results and performance is critical to business success. However, it is often challenging to ensure that your metrics are aligned with the C-suite objectives and that all your employees are engaged and connected in meeting these targets.

Business 273

Business Advantage Advantage Capital 273

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Vable

DECEMBER 13, 2021

How has COVID-19 impacted our collective and independent decision making processes? In this piece, I want to highlight some recent academic research which suggests that COVID may have affected people's attitude to decision making. In light of this, I want to offer some insights into why decision making is so important, outline some different approaches, and finally offer some advice for making better decisions.

Research 98

Research Business 98

Netbasequid

DECEMBER 16, 2021

Your consumers are your brand’s heartbeat. Without their support, your company could suffer a cardiac event signaling a downfall. This is why tracking and measuring your consumers’ collective voice using voice of customer analytics is so mission critical. It teaches your brand how to live its healthiest brand life, by maneuvering around trouble spots and shifting to meet customer demands.

Travel 98

Travel Win Profiling Learning 98

Dataversity

DECEMBER 17, 2021

Despite extraordinary advancements in the field, machine learning (ML) and deep learning have seen slow adoption in the enterprise. It’s reported that nearly 80% of enterprises fail to scale AI deployments across the organization. However, in 2022 AI will evolve to better deliver on its promise. There will be a new wave of technological advancements that will […].

Learning 98

Learning Technology Technology IT 98

Smart Data Collective

DECEMBER 13, 2021

Tracking how your database is performing should be on the top of the to-do list for any administrator. And of course, the only way to make sure you handle this effectively and efficiently is to put a monitoring strategy in place. There are several steps to take, and many considerations to take onboard, when building your own SQL Server monitoring strategy, so here are just a few pieces of guidance that will help you avoid common pitfalls.

Information 265

Information IT 265

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Weidert Group

DECEMBER 16, 2021

When you’re leading a complex business like manufacturing, the number of metaphorical plates you’re spinning all at once can be daunting. And when it’s time to run reports about what’s on those plates and how it’s helping achieve business goals, the available metrics and tools you can use seem endless — especially for inbound marketers. The availability of data in inbound is a double-edged sword — marketers have access to literally thousands of data points at any given time.

Marketing 91

Marketing Marketing Business IT 91

Data Hut

DECEMBER 16, 2021

Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product using the dropshipping model, it purchases the item from a third party and has it shipped directly to the customer. As a result, the seller doesn’t have to handle the product directly. Drop Shipping Business is a modern business model of running an online store in which the business owner does not buy, sell, or store items.

Business 52

Business Commerce Advantage Advantage 52

Dataversity

DECEMBER 15, 2021

The abilities of an organization towards capturing, storing, and analyzing data; searching, sharing, transferring, visualizing, querying, and updating data; and meeting compliance and regulations are mandatory for any sustainable organization. Many companies have already invested in their data environment by deploying a traditional data warehouse, but data warehouses have many limitations.

Business Intelligence 98

Business Intelligence Education Information Business 98

Smart Data Collective

DECEMBER 16, 2021

Customers around the world are expected to spend over $11 billion on data recovery tools next year. One of the reasons that the market for these services is growing so much is due to the growing range of disasters causing data loss. Disasters can cause all kinds of long-term problems for countless organizations. One of the biggest issues that a natural disaster or workplace tragedy can lead to is data loss.

Management 261

Management Loss Advantage Advantage 261

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Intriccately

DECEMBER 17, 2021

Different audiences come with a variety of unique challenges in terms of access, interest, and need, which marketers must overcome in their outreach efforts. And no audiences less so than other organizations.

Marketing 52

Marketing Marketing 52

Owler

DECEMBER 17, 2021

Shari Levitin : Sales Guru, Author, and Sales Training Expert sits down with us for an in-depth chat about driving sales performance, sales strategies, and she shares her sales tips. What are your top two tips for driving strong sales performance in a company? Create a Culture of Learning and Development: Stanford Business School professor Carol Dweck presents a powerful way of looking at success in her bestselling book, Mindset: The New Psychology of Success.

Sales 52

Sales Learning Win Competitive 52

Dataversity

DECEMBER 14, 2021

In an increasingly interconnected, fast-changing, and globalized world, business operations have entered a new level of complexity. Whether a company designs products, manufactures them, or provides a certain service – and in many cases, there are companies that do all of the above – the process has multiple layers. The end product likely goes through […].

Business 98

Business Globalization Management Information 98