Digital B2B Marketing

DECEMBER 19, 2013

'Programmatic buying, driven by real-time bidding (RTB), is the fastest growing segment of digital marketing today. But it isn’t ready yet for today’s B2B marketer. Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign.

Marketing 64

Marketing Marketing Briefing Profiling 64

Elegant BI

DECEMBER 14, 2013

Managed Memory Computing – Power of Choosing. The “thinking” that sometimes takes us to a destination is not adequate or advanced enough to address the possibilities when looking forward from the destination we have reached. Business Intelligence has been one such area. In the initial stages of development, multi-dimensional cubes running on the disk were paths driving innovation.

Management 40

Management Business Intelligence Intelligence Intelligence 40

Digital B2B Marketing

DECEMBER 17, 2013

'Stop grumbling about Facebook’s latest blow to marketers. You’ve increased your likes 100-fold in the last two years, and many of your competitors have too. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Of course your posts aren’t reaching as many people on Facebook!

Marketing 64

Marketing Marketing Gaming IT 64